Corporate Overview

www.daxarme.com1

Holding Group

• Azadea Group Holding SAL (AGH) was founded in 1978 by Mr Wassim Daher in Beirut, Lebanon• Azadea is a leading owner and operator of international franchise retail concepts in the Middle East and the Gulf region• Azadea represents more than 35 distinctive retail concepts across fashion, multimedia, and food and beverage.• Azadea has more than 4,500 employees supporting over 210 stores

Fashion

Multimedia

Food and Beverage

Holding Group

UAE : 116

Lebanon : 72

Qatar : 39

Bahrain : 29Kuwait : 45

Oman : 6

KSA : 7

Egypt : 22

Romania : 6

Jordan : 20

Iraq :1

Number of Stores

Daxar Lines of Business

Product Wholesale Music and Video

• Production • Distribution • Marketing &Events

• Product Supply• Product distribution

Daxar ,established in 2002, is recognized as the first independent music distribution company in the Middle East. Daxar also plays an important role in supporting independent film. In 2010, the company diversified its portfolio to include multimedia, accessories, and merchandise goods supply and distribution.

Daxar’s History

2002 2007

Daxar established as firstindependent music distributioncompany in the

Middle East

Signing and developing coming Artists

2008 2009 2010

Signing established artists

Introduce Independent movies and world cinema

Introduced 6 brands to market in 5 product segments

DJ Dimi EL

Furat Qaddouri

Ragheb Alama

34 Music Releases, 16 Artists, 15 Movies Releases, 6 Product Brands

Tiesto

Local Experience

Established Network

Marketing Expertise

Experienced team with local market knowledge and commercial know- how

Daxar Success Factors

• Established relationships with labels/suppliers and retailers.

• Daxar serves a network of over 115 stores in the •Middle East

Proficient in the various aspects of marketing :

• Product design• Marketing • Promotion• Public Relations • Events

Full Service Channel Provider : Production, Distribution, and Marketing.

Service Culture

A one stop shop offers full support

Each account is awarded a dedicated team of specialists

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Driving Forces

Movie

Independent Music Labels

Represents more than 45 international labels

“Daxar has helped us xxxx” Armada VP

Music Releases

Distributed over 50 popular music releases

Armin Van Buuren , Tiesto, Ferry Corsten, Paul VanDyk.

Xxxxxxxxxx

Music Compilations

Special Projects

Exclusive branding activities for hotels, cafes, and clubs..etc

Starbucks ExclusiveCompilations

Yacht Club Abu DhabiDj Ravin

Movie Co-production

Movies with a regional focus

Co-production between

Movie Distribution

Featured Films Documentaries Foreign movies

Artist Services

Artist Services

Ragheb Alameh Julia Sami Yusuf Furat Qaddouri Fady Ferraye

Retail

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Driving Forces

Products Selection

Product Distribution

A growing network: Daxar’s services expanded to cover distribution for non-Daxar products.

A network that includes a variety of retailers:Daxar serves a wide range of retailers: lifestyle, fashion, electronics, and supermarkets.

Retail Support

• Product selection

• Merchandising plans

• Furniture design

• Marketing and PR

• Sales analysis

Some retailers we work with

We offer a variety of services for retailers we work with:

Retailer – Success Story

Successful introduction of new categories supported by Daxar

About Enoc/Eppco A chain of convenience store operating with in gas stations opening 24/7

Electronics Brands

High Definition digital video camera plus photographs

world's only swim mask

Electronic Accessories

Anti-Glare

for the iPhone 3G/3GSCarrying Solutions for

iPhone, iPAD and BlackBerry

Mirrored Privacy

Screen Protector

Computer Ipad Blackberry

Travel Mugs

Tinned Mints

Gifts and other Merchandise

Lifestyle Brand

Yoga products

DVDs

Kids Toys

Contact Details:

– Dana xxxx– Andy xxxx– Aymen xxxx

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