corporate engagement in water stewardship
DESCRIPTION
Presentation by Jay Sherman- WWFTRANSCRIPT
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IW: LEARN Workshop
Corporate Engagement in Water Stewardship
April 24, 2014
© Juan Pratginestos / WWF-Canon
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Our Mission
Conserve nature and reduce the most pressing threats to the diversity of lifeon Earth.
© Michel Roggo / WWF-Canon
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Our Work Is GlobalWe have a presence in 100 countries.
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1. Amazon2. Amur-Heilong3. Arctic4. Borneo & Sumatra5. Chihuahuan Desert
6. Coastal East Africa7. Congo Basin8. Coral Triangle9. Eastern Himalayas10. Galapagos
11. Gulf of California12. Madagascar13. Mekong14. Mesoamerican Reef15. Namibia
16. Northern Great Plains17. Southern Chile18. Yangtze
But Focused On Critical RegionsWe focus our efforts on protecting the world’s most important natural places.
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5,000,000members around the globe
WWF has built a movement of
1,400,000 in the U.S.
Our Support is Broad
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WWF Is the Leader In Conservation
• Largest multinational conservation organizationin the world
• Highest overall favorable rating of leading environmental/conservation organizations*
• #1 organization known for protecting wildlife
Source: WWF’s 2012 Brand Tracking Survey*Includes Conservation International, EDF, Greenpeace, National Wildlife Federation, The Nature Conservancy , NRDC and Sierra Club
© naturepl.com / Juan Carlos Munoz / WWF-Canon
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We Focus Our Resources on
Supporting the Following Areas
Communities & PeopleFresh Water Food & Agriculture Climate
ForestsSpecies Marine
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We Protect Critical Water Sources
Fresh water is vital to life and yet is a finite resource. It is threatened by
• Pollution
• Overuse and exploitation
• Climate change
Fresh Water
© Brent Stirton / Getty Images
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We Protect Critical Water Sources
• 2.7 billion people around the world must cope with water scarcity at least one month a year.
• WWF is improving the way water is managed –ensuring adequate water for local people and ecosystems.
• Having clean water can help conserve wildlife and provide a healthy future for all.
© WWF-Canon / Simon Rawles
Fresh Water
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Global Water ChallengesToday we live in a water scarce world, which not only affects humans but also our freshwater ecosystems and species …
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Global Ecological Footprint by component, 1961-2008
The Human Ecological Footprint Continues to Grow
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Top Reasons Corporations are Turning to Sustainability to Enhance Business
48%
Improve Brand
Reputation
31%
Increase Competitive Advantage
28%
BetterInnovation of Products
22%
ReduceEnergyCosts
19%
Enhance Stakeholder/
Investor Relations
Source: 2010 BCG-MIT Sustainability and Innovation Survey
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We Work With Corporations in a Variety of Ways
RESULTS
• Smart Risk Management
• Supply Chain Management
Sustainable Business Practice
• Promotion
• Licensing
Cause Marketing
• Strategic Investments
• Workplace Giving
Philanthropy
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Corporate Water-related Risks
As water stress and competition for water continue to rise, companies face increasing physical, regulatory and reputational risks …
• “Even an incorrect perception that we are contaminating a water source has the potential to damage our license to operate.” – Pepsico
• In the last two years, water price rose an average of 18% in 30 major US cities. – Circle of Blue
• “Not managing water-related issues …or not transparently reporting on our performance and actions may result in a loss of brand reputation which… presents a significant risk and is taken seriously by our company.” – Starwood Hotels & Resorts
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Shared Risk
The impacts of increasing water stress and deteriorating water quality on communities we serve provide a compelling foundation for joint action …
Species risk – freshwater species disappearing faster than any other
Habitat risk - half the world’s wetlands already destroyed
Ecosystem risk - two-thirds of major rivers dismembered by dams
Community risk – Without access to water & sanitation, local populations will not prioritize conservation
Physical risk – running out of water supplies and impaired quality
Regulatory risk – restricted access to water and resulting uncertainty for operations
Reputational risk – jeopardized social license to operate & threats to brand value
Financial risk – more costly debt/equity financing & threats to the bottom line
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WWF Water Stewardship Vision
All stakeholders in our priority river basins, including an active private sector, are fully engaged in efforts to secure water for people and nature by recognizing and taking responsibility of their role in managing freshwater within the wider water cycle, and integrating the principles of good stewardship into their core (business) activities
• By reducing the impacts of their own water footprints
• By taking voluntary action to conserve freshwater ecosystems
• By participating in constructive public policy and industry standard dialogues to improve water resource management
We firmly believe that active cooperation with key private sector companies is crucial to achieve our goals
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A Shift to Sustainability is Core to Good Business
Value CreationRisk Management
Integrated SustainabilityCorporate Social Responsibility
TransparencyPublic Relations
Doing Well by Doing GoodDoing Good
Changes to the Core BusinessChanges Around the Edges
NGOs as PartnersNGOs as Adversaries
Strategic InvestmentsPhilanthropy
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Assessment Strategy Development Action Plan Reporting Communications
Priority Conservation Places, Market Transformation
Goals
Supply Chain, Sustainability
Goals
Biodiversity Conservation,
GHG Reduction, etc.
Supply Security, Brand Loyalty, Reduce Energy,
Natural Resource Management
Freshwater conservation,
Habitat Protection
Reduce Emissions, Sustainable
Sourcing, Better Management
Practices, Brand Credibility
Reduce Deforestation &
Enhance WatershedProtection
Reduced Costs, Better Business
Practices, Reduced Impacts, Increased
Sustainable Sourcing
Third Party Validation
Customer & Employee Loyalty,
Third Party Validation
WWF’sInterests
Company’sInterests
WWF’s Partnership Approach
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Our Partners Are Leaders in Their Industry
WWF Presentation to Name of Company | 20 Source: WWF
Advocates for sustainable use of water resources in basins using multiple platforms
Time
Water awareness
Knowledge of Impact
Stakeholder engagement
Influence governance
Leve
l of w
ater
shed
sus
tain
abili
ty
Internal action
Gains awareness of global water challenges, dependence on freshwater, and exposure to water related risks
Understands company and supply chain impact on river basins
Takes action to optimize company water useas well as report water quantity and quality
Engaged in better water managementand conservation action
The Stewardship Journey
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1. Water risks are broader than many people think.
2. It’s going to take more than engineering to address them.
3. We can work together to identify mutual goals.
4. You can do more with an NGO than simply philanthropy.
5. Relationships take time.
6. NGOs are not consultants.
7. We may know more about your business than you know about ours.
8. Clear communication is essential—within your company and beyond.
9. We recognize that your sustainability staff are our champions within your company.
10.In a time of policy gridlock we can get a lot done together.
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Jay ShermanLead Specialist
World Wildlife Fund202.495.4549
© Brent Stirton / Getty Images