corporate blogging
TRANSCRIPT
![Page 1: Corporate blogging](https://reader035.vdocuments.us/reader035/viewer/2022062710/55a23c591a28ab89608b45b6/html5/thumbnails/1.jpg)
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1. Communication
with customers
and the public
![Page 5: Corporate blogging](https://reader035.vdocuments.us/reader035/viewer/2022062710/55a23c591a28ab89608b45b6/html5/thumbnails/5.jpg)
2. Demonstration of
corporate
responsibility
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3. Reputation
management
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4. Promotion of
products and
services
![Page 8: Corporate blogging](https://reader035.vdocuments.us/reader035/viewer/2022062710/55a23c591a28ab89608b45b6/html5/thumbnails/8.jpg)
5. Provide
executives and/or
employees the
chance to
communicate
openly
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Corporate blogs
primarily are used
for national
branding.
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Marketing blogs
can be used to
amplify marketing
messages through
traditional
channels.
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Employment blogs
allow a direct
connection to
online
communities
![Page 13: Corporate blogging](https://reader035.vdocuments.us/reader035/viewer/2022062710/55a23c591a28ab89608b45b6/html5/thumbnails/13.jpg)
Public Relations
blogs allow a
corporation to put
a human touch in
place of the often
used
“corporatespeak”
![Page 14: Corporate blogging](https://reader035.vdocuments.us/reader035/viewer/2022062710/55a23c591a28ab89608b45b6/html5/thumbnails/14.jpg)
1. There are
significant
negatives in your
company‟s
reputation and you
aren‟t prepared to
respond to them.
![Page 15: Corporate blogging](https://reader035.vdocuments.us/reader035/viewer/2022062710/55a23c591a28ab89608b45b6/html5/thumbnails/15.jpg)
2. You don‟t have
set guidelines in
place that define
what your blog
is, and is not.
![Page 16: Corporate blogging](https://reader035.vdocuments.us/reader035/viewer/2022062710/55a23c591a28ab89608b45b6/html5/thumbnails/16.jpg)
3. You„re boring.
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4. Comments left by
readers leave the
company liable to
lawsuits.
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Someone who
enjoys what they
are doing
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Assignment: monitor, track, locate
validate, verify, analyze
review, edit, append info
seek feedback, comments, contributions
publish, disseminate, update
time management is essential
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The most important lesson to take away from
this presentation is that blogging is a tool for
communication.
There are a lot of companies pitching blogs
as a silver bullet for all kinds of corporate
problems, and that simply isn‟t true.