handy guide: corporate blogging
Post on 21-Oct-2014
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A handy guide to corporate blogging. 10 minutes 30 secondsTRANSCRIPT
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Handy Guides
Corporate Blogging
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• Forget the traditional PR approach
• Blogosphere requires a new approach
• Don’t send press releases
• Tailor any approach you make to a
blogger
• Do your research and do your leg-work
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• Start your own blog (clog!)
• Don’t replicate your news and events
page
• Demonstrate your expertise
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• Start your own blog (clog!)
• Don’t replicate your news and events
page
• Demonstrate your expertise
• Give your company a human face
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• What will we say?
• Monitor the latest news and comment
on it
• Subscribe to other blogs for material
• Provide company updates
• Comment on existing projects
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• Link to your blog – everywhere!
• Advertise
• Comment on other blogs
• ‘Tweet’ about it
• RSS feeds
• See potential clients as ‘keywords’
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• Say goodbye to traditional PR
• Set up your own blog
• Post regularly, post well and shout
about it!
• Remember: content is (still) king!
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This handy guide was produced and presented by Tracy Playle MCIPR
Director, Pickle Jar Communications Ltd
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Visit our blog at:www.picklejarcommunications.blogspot.
com
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Pickle Jar Communications LtdCoventry, United KingdomT: +44 (0)24 7671 1123Skype: Pickle Jar Communicationswww.picklejarcommunications.com