better corporate blogging
DESCRIPTION
Jason KeathTRANSCRIPT
@JasonKeath #Likeable
Better Corporate BLOGGING
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SocialFresh.com / InvestInSocial.com
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1. Why Blog? 2. Writing 3. Headlines 4. Action Items Q&A
WHY BLOG?
1/4
When your content helps someone, it puts them on your team.
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The longer you keep Fans reading the more likely they will convert.
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WHY BLOG? CORE QUESTIONS 1. Who do I want to help? 2. How can I be helpful? 3. What do I want the blog
to accomplish?
ANSWERS 1. Audience 2. Content 3. Action
Deciding On The Key Action Drives EVERYTHING
1. Thought leadership 2. Product sales 3. Sales leads 4. New clients
Examples of Goals
1. Subscribe 2. Buy a product or service 3. Complete a sales lead form 4. Return to the site 5. Continue to the next page 6. Sign up as a member
Examples of Actions
WRITING
2/4
Your headline leads to content leads to content leads to ACTION.
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4 Example Post Types
1. Opinion 2. How To’s 3. Lists 4. Research
6 Writing Tips
1. Be aware of word count 2. Do not waiver 3. Be overly useful 4. Write with passion 5. Make your posts easy to scan 6. Spend time on headlines
HEADLINES
3/4
Your headline is your elevator pitch.
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The 4U Headline Approach
1. Useful 2. Urgent 3. Unique 4. Ultra Specific
I think I get it. But do you have any examples?
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Microsoft Buying Yahoo?
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Idol Ups Finale Viewership By 5 Million
Help Us Help You Write Your A Cover LeOer For YOUR Job Search
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How To Write Great Headlines
The Cheater's Guide To WriDng Great Headlines
7 Secrets From Headline WriDng Experts
CALLS TO ACTION
4/4
Your Blog is a LANDING PAGE
Make a clear ask & OFFER VALUE
Calls To Action
Your blog exists to make your readers look cool.
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BRAND EXAMPLES • Seomoz • Kissmetrics • Hubspot • Wildfireapp
TRAINING • Problogger • Copyblogger • ChrisBrogan.com • SocialFresh.com
Continued Reading
THANK YOU
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