cornell business journal, december 2012
DESCRIPTION
December 2012 edition of the Cornell Business Journal, featuring Johnson's rise in MBA rankings, entrepreneurship, and other coverage of the Johnson MBA experience.TRANSCRIPT
CORNELL BUSINESSAn independent student publication
Mayor of Athensat Johnson
Does Johnson havetoo many clubs?
When I’m Bored, I Google Myself
Giorgos Kaminis describes his
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Implications of the rise of the Internet
on personal identity and trademark
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9RO�/;;; 6DPXHO�&XUWLV�-RKQVRQ�*UDGXDWH�6FKRRO�RI�0DQDJHPHQW December 5th, 2012
By Sanjeev GoluguriMBA ‘13
,Q�LWV������0%$�program rankings,
Bloomberg Business-
week rated Johnson
WKH�VHYHQWK�EHVW�8�6��EXVLQHVV�VFKRRO��D�VLJQLÀFDQW�MXPS�IURP�WKLUWHHQWK�SODFH�LQ�������-RKQVRQ�OHDSIURJJHG�VHYHUDO�WRS�EXVLQHVV�VFKRROV��LQFOXGLQJ�5RVV��Sloan, and Darden, in a two-year span
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nessweek·V�´7RS���µ�IRU�WKH�ÀUVW�WLPH�VLQFH�������
Ranking MethodologyBusinessweek·V�UDQNLQJV�DUH�EDVHG�RQ�a weighted average of Student Surveys
(45%), Employer Surveys (45%) and
Intellectual Capital��������6XUYH\V�ZHUH�FRQGXFWHG�DFURVV�DF-
FUHGLWHG�8�6��EXVLQHVV�VFKRROV��ZKHUH�VWXGHQWV�ZHUH�DVNHG�WR�DVVHVV�WHDFK-
LQJ�TXDOLW\��FDUHHU�VHUYLces, and other
DVSHFWV�RI�WKH�EXVLQHVV�VFKRRO�H[SHUL-HQFH��'DWD�IURP�WKH�JUDGXDWLQJ�FODVVHV�of 2008, 2010, and 2012 were weighed
by 25%, 25%, and 50%, respectively,
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Over 200 employers were sXUYH\HG��
(DFK�UHFUXLWHU�VFRUH�ZDV�FDOFXODWHG�on the basis of where the company
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tions no longer gained an advantage
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WDOO\LQJ�WKH�QXPEHU�RI�IDFXOW\�DUWLFOHV�DQG�ERRN�UHYLHZV�SXEOLVKHG�LQ����SUHVWLJLRXV�SXEOLFDWLRQV�UDQJLQJ�IURP�WKH�Journal
of Accounting Research to the Harvard
Business Review, New York Times, and
Wall Street Journal.
Businessweek�YHULÀHG�WKH�LQWHJULW\�RI�WKH�VXUYH\�UHVSRQVHV�WKURXJK�RXWVLGH�VWDWLVWLFDO�DQDO\VLV�DQG�UHYLHZ��6SHFLÀF�GHWDLOV�UHJDUGLQJ�VXUYH\�PHWKRGRORJ\�FDQ�EH�IRXQG�DW� KWWS���ELW�O\�%XVLQHVVZHHN�����0HWKRGRORJ\
-RKQVRQ·V�3HUIRUPDQFH7KH�VHYHQWK�RYHUDOO�UDQNLQJ�ZDV�DLGHG�E\�WKH�VFKRRO·V�VWURQJ�Serformances
LQ�DOO�WKUHH�FRPSRQHQWV�RI�WKH�VXUYH\��Johnson fared especially well in the
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-RKQVRQ�UHFHLYHG�$��UHYLHZV�LQ�DOO���VXE�FDWHJRULHV�PHDVXUHG��FDUHHU�VHU-YLFHV��WHDFKLQJ�TXality, critical thinking,
leadership skills, and caliber of class-
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Rankings Committee/DVW�\HDU�-RKQVRQ�HVWDEOLVKHG�D�UDQN-
ings committee comprised of Johnson
IDFXOW\��VWDII��DQG�VWXGHQWV��7KH�FRPPLW-
WHH�KDV�VWULYHQ�WR�LGHQWLI\�RSSRUWXQLWLHV�to improve the school by meeting with
UDQNLQJV�SXEOLFDWLRQV�WR�XQGHUVWDQG�HDFK�UDQNLQJ�PHWKRGRORJ\��DQG�WR�HQVXUH�WKDW�the hallmarks of the Johnson program
RIIHULQJV�ZHUH�HIIHFWLYHO\�FRPPXQLFDWHG�7ZR�RI�WKH�DUHDV�RQ�ZKLFK�WKH�FRP-
PLWWHH�IRFXVHG�ZHUH�awareness and
responses from both employers and
VWXGHQWV��7KH�VFKRRO�WRRN�VWHSV�WR�HQVXUH�WKDW�UHODWLRQVKLSV�ZLWK�FRUSRUDWH�UHFUXLWHUV�ZHUH�VWURQJ��DQG�UHDFKHG�RXW�to them proactively to remind them of the
HPSOR\HU�VXUYH\V��'LUHFWRU�RI�6WXGHQW�6HUYLFHV�$PDQGD�6KDZ��D�PHPEHU�RI�WKH�FRPPLWWHH��PDGH�FOHDU�WKDW�WKH�IRFXV�RQ�UHVSRQVH�UDWH�ZDV�LQWHQGHG�WR�HQVXUH�WKDW�UDQNLQJV�DUH�DQ�DFFXUDWH�UHÁHFWLRQ�RI�-RKQVRQ��7KH�VWDII�DOVR�ZRUNHG�URXWLQHO\�ZLWK�
VHFRQG�\HDU�VWXGHQWV�WR�LPSURYH�WKHLU�experience, irrespective of the rankings,
E\�FRQGXFWLQJ�VWXGHQW�UHTXHVWHG�HYHQWV�VXFK�DV�IDFXOW\�VHPLQDUV��&0&�OHG�VHVVLRQV�RQ�QHWZRUNLQJ��DQG�MRE�RIIHU�QHJRWLDWLRQ�ZRUNVKRSV��&DPLOOH�&ROH��0%$�·����OHG�WKH�UDQN-
ings committee initiative on behalf of
WKH�6WXGHQW�&RXQFLO��&ROH�HFKRHG�ZKDW�PDQ\�VWXGHQWV�KDG�DOUHDG\�EHJXQ�WR�VHQVH��´%HLQJ�RQ�WKH�WRS����OLVW�VWUHQJWK-
HQV�-RKQVRQ·V�EUDQG�LPPHQVHO\��,W�KHOSV�VWXGHQWV�JHW�PRUH�DWWHQWLRQ�ZLWK�UHFUXLW-ers and generally brings another level
RI�H[FLWHPHQW�WR�WKH�VFKRRO�µ�&ROH�XUJHG�VWXGHQWV�WR�FRQWLQXH�RIIHULQJV�VXJJHV-
WLRQV�RQ�KRZ�WR�IXUWKHU�LPSURYH�WKH�VFKRRO��)DFXOW\�SXEOLFDWLRQV�ZHUH�LQVWUXPHQ-
tal to gaining professors recognition for
excellence in teaching and accomplish-
PHQWV�LQ�UHVHDUFK��´)DFXOW\�KLULQJ�LV�D�FXUUHQW�SULRULW\�IRU�WKH�'HDQ�DQG�RWKHUV��and this certainly helps attract top talent
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Forward Momentum Going forward, Shaw believes Johnson
will remain in the top 10 by making con-
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By Evan CharlesMBA ‘13
In what is shaping
XS�WR�EH�D�VWURQJ�\HDU�for Johnson, the school
FDSWXUHG�LWV�IRXUWK�case competition win in
WKUHH�PRQWKV���7KH�ODWHVW�-RKQVRQ�YLFWRU\�FDPH�DW�
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Case Competition Report: Johnson Surges to First Place FinishesSRUWXQLW\�WR�PDNH�D�SRVLWLYH�LPSDFW�RQ�VRFLHW\�µ�1RWDEO\��WKH�HYHQW�SURYLGHG�D�YHQXH�WR�VKRZFDVH�-RKQVRQ�WDOHQW�DQG�JDYH�VWXGHQWV�DQ�RSSRUWXQLW\�WR�LQWHUDFW�GLUHFWO\�ZLWK�WKH�ÀUP��-RKQVRQ�DOVR�WRRN�ÀUVW�SODFH�DW�WKH�
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VHQWLQJ�WKHLU�LGHDV�WR�D�SDQHO�RI�MXGJHV�ZLWK�VHQLRU�UROHV�DW�*(�DQG�'HORLWWH��7KH�FRPSHWLWLRQ�ZDV�QRWHZRUWK\�IRU�LWV�XVH�RI�UHDO�ZRUOG�KXPDQ�FDSLWDO��.HOOL�0D\��0%$�¶���GHVFULEHG�WKH�
HYHQW�DV�DQ�RSSRUWXQLW\�IRU�´WKH�WHDP�����WR�VKRZFDVH�WKH�VNLOOV�OHDUQHG�LQ�WKH�classroom and demonstrate the collabo-
ration and leadership that Johnson is
NQRZQ�IRU�µ�0D\�DGGHG��´:H�DUH�WKULOOHG�WR�EULQJ�
EDFN�WKH�WLWOH�WR�&RUQHOO�µIn addition, Johnson teams placed at
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HDVW�5HJLRQDO�*(�(&/3�&DVH�&RPSHWL-WLRQ��ZKHUH�VWXGHQWV�ZHUH�WDVNHG�ZLWK�DQDO\]LQJ�D�SURSRVDO�IRU�*(�$YLDWLRQ�DQG�WKH�LQGXVWULDO�LQWHUQHW��:LQQHUV�ZHUH�DZDUGHG�D�SUL]H�RI��������DQG�LQYLWD-
WLRQV�WR�LQWHUYLHZ�ZLWK�*HQHUDO�(OHFWULF��Still more trophies may be in the
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LQJ�*ROGPDQ�6DFKV�DQG�-3�0RUJDQ��WKH�challenge was describe by team member
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Johnson Jumps to Seventh Place in Businessweek MBA RankingsStrong performance in surveys and faculty intellectual capital ÆÈÅÆ»ÂÉ� žÄÉÅÄ�ÊÅ��ÅÆ�ʼʻ�¼ÅÈ�ʾ»�ŰÈÉÊ�ʿû�ɿĹ»�ʽʻʻʿ
2 December 5th, 2012 6DPXHO�&XUWLV�-RKQVRQ�*UDGXDWH�6FKRRO�RI�0DQDJHPHQW���1HZV 9RO�/;;;
By Daniel AhmadMBA ‘14
)DFLQJ�D�SRODUL]HG�FRQVWLWXHQF\�DPLG�an even more polar-
L]HG�FRXQWU\��*LRUJRV�Kaminis, the mayor of
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tional law who served as the Greek Om-
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sion for a ten-year program that will set
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cited a resistance to compromise and
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Mayor of Athens at JohnsonGiorgos Kaminis describes his vision for the city’s future
Ahead Of The CurveQuick Media Hits
By Natalie LinMBA ‘13
CULTUREZeitgeist 7KH�]HLWJHLVW��DV�FDSWXUHG�E\�trending Google search queries��ZDV�DEX]]�LQ�November 2012 with the following matters
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BUSINESSFinance(XURSHDQ�VWRFN�LQGH[�IXWXUHV�JDLQHG�DV�(�8��PLQLVWHUV�HDVHG�Greek bailout terms E\�FXWWLQJ�ORDQ�UDWHV��VXVSHQGLQJ�interest payments, extending the repay-
ment timeline, and engineering a bond
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&RQVXPHUV�KLW�WKH�:HE�RQ�Cyber Monday ZLWK�KLJK�VHDUFK�YROXPH�IRU�WKH�IROORZLQJ�SURGXFWV��LQ�GHVFHQGLQJ�RUGHU������.LQGOH�)LUH������8JJV������L3DG������L3RG�7RXFK������L3DG�0LQL������/HJRV��
TechnologyMobile commerce VXUJHG�RQ�%ODFN�)UL-GD\�ZLWK��������YLVLWV�WR�UHWDLO�VLWHV�IURP�PRELOH�GHYLFHV��H%D\�3D\3DO�reported an
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Global mobile penetration is on the
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By Emily HutchinsMBA ‘14
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Within walking distance to Collegetown and the Commons, Collegetown Terrace is the ideal location for Cornell University students. More than just student housing, Collegetown Terrace offers preferred amenities, a community atmosphere all in environmentally friendly apartments.
Also view a completed model apartment located at 325 College Ave. Enjoy a relaxed, open-house atmosphere with the latest information and friendly staff to answer all your questions.
IN-HOUSE MANAGEMENT | NOVARR-MACKESEY 607.277.1234 | ithacastudentapartments.comOf!ce located at: 115 South Quarry St., Ithaca, NY 14850
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Law, Branding, and the Runway Risk retention will limit the availability of consumer credit
By Daniel SternbergMBA ’13, JD ‘13
By Kirk SigmonJD ‘13
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Credit Risk After the Election Risk retention will limit the availability of consumer credit
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Does Johnson have too many student clubs? Point/Counterpoint
By Kanon ArmstrongMBA ‘13
By Mazdak AsgaryMBA ‘13
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simply exploring career options after-
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A BRM Success Story:Acorn Designs Big Red MicroCapital credited with
elevating small business brand awareness
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Humor: The MBA Experience Selections from the Facebook group, Sh*t MBAs Say
By Richard Battle-BaxterMBA ‘13
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sistent, and whose actions always match
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school, we are preparing to exercise
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ers who will exercise power responsibly
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Why Ethics MatterBy Josh RobbinsMBA ‘13
,�KDYH�VSHQW�PXFK�RI�WKH�ÀUVW�VHPHVWHU�RI�P\�second year at Johnson
racking my brain on how
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mester as memorable as
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1) Be a Teacher. 7HDFKLQJ�DQG�FRDFKLQJ�KDYH�EHHQ�DPRQJVW�WKH�PRVW�IXOÀOOLQJ�WKLQJV�,�KDYH�GRQH�LQ�P\�OLIH��$V�D�FDUHHU�ZRUN�JURXS�OHDGHU��,�KDYH�KDG�WKH�JRRG�IRUWXQH�RI�KHOSLQJ�D�JURXS�RI�ÀUVW�\HDU�VWXGHQWV�ODQG�WKHLU�LGHDO�LQWHUQVKLSV��+DYLQJ�LQWHUQHG�DW�0DUV��,�KDYH�WULHG�WR�KHOS�VWXGHQWV�XQGHU-VWDQG�LI�0DUV�PLJKW�EH�D�JRRG�ÀW�IRU�WKHP��$V�WKRVH�ZLWK�PRUH�UHFHQW�H[SHULHQFH��,�believe second years have an obligation to
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Diwali 2012 Johnson Celebrates the Festival of Lights at Sage Hall
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