cornell business journal, december 2012

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CORNELL BUSINESS An independent student publication Mayor of Athens at Johnson Does Johnson have too many clubs? When I’m Bored, I Google Myself Giorgos Kaminis describes his YLVLRQ IRU WKH FLW\·V IXWXUHpg 2 2SHG H[SORUHV WKH YDOXH RI H[SDQGLQJ WKH QXPEHU RI VWXGHQW RUJDQL]DWLRQV DW -RKQVRQpg 7 Implications of the rise of the Internet on personal identity and trademark ODZ pg 6 9RO/;;; 6DPXHO &XUWLV -RKQVRQ *UDGXDWH 6FKRRO RI 0DQDJHPHQW December 5 th , 2012 By Sanjeev Goluguri MBA ‘13 ,Q LWV 0%$ program rankings, Bloomberg Business- week rated Johnson WKH VHYHQWK EHVW 86 EXVLQHVV VFKRRO D VLJQLÀFDQW MXPS IURP WKLUWHHQWK SODFH LQ -RKQVRQ OHDSIURJJHG VHYHUDO WRS EXVLQHVV VFKRROV LQFOXGLQJ 5RVV Sloan, and Darden, in a two-year span PDUNLQJ DQ HPSKDWLF UHWXUQ WR Busi- nessweek·V ´7RS µ IRU WKH ÀUVW WLPH VLQFH Ranking Methodology Businessweek·V UDQNLQJV DUH EDVHG RQ a weighted average of Student Surveys (45%), Employer Surveys (45%) and Intellectual Capital 6XUYH\V ZHUH FRQGXFWHG DFURVV DF- FUHGLWHG 86 EXVLQHVV VFKRROV ZKHUH VWXGHQWV ZHUH DVNHG WR DVVHVV WHDFK- LQJ TXDOLW\ FDUHHU VHUYLces, and other DVSHFWV RI WKH EXVLQHVV VFKRRO H[SHUL- HQFH 'DWD IURP WKH JUDGXDWLQJ FODVVHV of 2008, 2010, and 2012 were weighed by 25%, 25%, and 50%, respectively, WR SUHYHQW UHVXOWV IURP VNHZLQJ WRZDUG WUDQVLHQW LVVXHV Over 200 employers were sXUYH\HG (DFK UHFUXLWHU VFRUH ZDV FDOFXODWHG on the basis of where the company UHFUXLWHG SHUFHLYHG TXDOLW\ RI JUDGX- DWHV WKH QXPEHU RI 0%$V KLUHG DQG WKH FRPSDQ\·V H[SHULHQFH ZLWK 0%$V SDVW DQG SUHVHQW 7KLV \HDU D FKDQJH WR KRZ HPSOR\HU VXUYH\V DUH WDEXODWHG HQVXUHG WKDW VFKRROV ZLWK IHZ EXW SRVLWLYH PHQ- tions no longer gained an advantage RYHU VFKRROV ZLWK PDQ\ PHQWLRQV ,QWHOOHFWXDO FDSLWDO ZDV PHDVXUHG E\ WDOO\LQJ WKH QXPEHU RI IDFXOW\ DUWLFOHV DQG ERRN UHYLHZV SXEOLVKHG LQ SUHVWLJLRXV SXEOLFDWLRQV UDQJLQJ IURP WKH Journal of Accounting Research to the Harvard Business Review, New York Times, and Wall Street Journal. 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&RPSHWL- WLRQ ZKHUH VWXGHQWV ZHUH WDVNHG ZLWK DQDO\]LQJ D SURSRVDO IRU *( $YLDWLRQ DQG WKH LQGXVWULDO LQWHUQHW :LQQHUV ZHUH DZDUGHG D SUL]H RI DQG LQYLWD- WLRQV WR LQWHUYLHZ ZLWK *HQHUDO (OHFWULF Still more trophies may be in the SLSHOLQH ,Q ODWH 1RYHPEHU D WHDP RI VL[ -RKQVRQ VWXGHQWV WUDYHOHG WR WKH 0F&RPEV 6FKRRO RI %XVLQHVV WR SUHVHQW WKHLU HYDOXDWLRQ RI DQ LQYHVWPHQW RSSRU- WXQLW\ DW WKH 1DWLRQDO 5HDO (VWDWH &KDOOHQJH :LWK SDVW FRUSRUDWH VSRQVRUV LQFOXG- LQJ *ROGPDQ 6DFKV DQG -3 0RUJDQ WKH challenge was describe by team member $QGUHZ =DN 0%$ ¶ 0365( ¶ DV ´RQH RI WKH PRVW FRPSHWLWLYH UHDO HVWDWH FDVH FRPSHWLWLRQV LQ WKH FRXQWU\µ 6XFK YLFWRULHV KDYH EHHQ VXSSRUWHG E\ WKH 6WXGHQW &RXQFLO·V QHZ 7LWOH 7RZQ LQLWLDWLYH ZKLFK LQYLWHV VWXGHQWV WR UHTXHVW IXQGLQJ IRU FRPSHWLWLRQV 7LWOH7RZQ ZDV HVWDEOLVKHG WR LQFUHDVH RSSRUWXQLWLHV IRU VWXGHQWV WR LQWHUDFW ZLWK ÀUPV VWUHQJWKHQ WKH -RKQVRQ EUDQG IRVWHU FRPPXQLW\ SULGH DQG EULQJ PRUH WURSKLHV KRPH WR 6DJH Johnson Jumps to Seventh Place in Businessweek MBA Rankings Strong performance in surveys and faculty intellectual capital ÆÈÅÆ»ÂÉ Å¾ÄÉÅÄ ÊÅ ÅÆ ʼʻ ¼ÅÈ Ê¾» ŰÈÉÊ Ê¿Ã» ɿĹ» ʽʻʻʿ

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December 2012 edition of the Cornell Business Journal, featuring Johnson's rise in MBA rankings, entrepreneurship, and other coverage of the Johnson MBA experience.

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Page 1: Cornell Business Journal, December 2012

CORNELL BUSINESSAn independent student publication

Mayor of Athensat Johnson

Does Johnson havetoo many clubs?

When I’m Bored, I Google Myself

Giorgos Kaminis describes his

YLVLRQ�IRU�WKH�FLW\·V�IXWXUH���pg 22S�HG�H[SORUHV�WKH�YDOXH�RI�H[SDQGLQJ�WKH�QXPEHU�RI�VWXGHQW�RUJDQL]DWLRQV�DW�-RKQVRQ����pg 7

Implications of the rise of the Internet

on personal identity and trademark

ODZ�����pg 6

9RO�/;;; 6DPXHO�&XUWLV�-RKQVRQ�*UDGXDWH�6FKRRO�RI�0DQDJHPHQW December 5th, 2012

By Sanjeev GoluguriMBA ‘13

,Q�LWV������0%$�program rankings,

Bloomberg Business-

week rated Johnson

WKH�VHYHQWK�EHVW�8�6��EXVLQHVV�VFKRRO��D�VLJQLÀFDQW�MXPS�IURP�WKLUWHHQWK�SODFH�LQ�������-RKQVRQ�OHDSIURJJHG�VHYHUDO�WRS�EXVLQHVV�VFKRROV��LQFOXGLQJ�5RVV��Sloan, and Darden, in a two-year span

���PDUNLQJ�DQ�HPSKDWLF�UHWXUQ�WR�Busi-

nessweek·V�´7RS���µ�IRU�WKH�ÀUVW�WLPH�VLQFH�������

Ranking MethodologyBusinessweek·V�UDQNLQJV�DUH�EDVHG�RQ�a weighted average of Student Surveys

(45%), Employer Surveys (45%) and

Intellectual Capital��������6XUYH\V�ZHUH�FRQGXFWHG�DFURVV�DF-

FUHGLWHG�8�6��EXVLQHVV�VFKRROV��ZKHUH�VWXGHQWV�ZHUH�DVNHG�WR�DVVHVV�WHDFK-

LQJ�TXDOLW\��FDUHHU�VHUYLces, and other

DVSHFWV�RI�WKH�EXVLQHVV�VFKRRO�H[SHUL-HQFH��'DWD�IURP�WKH�JUDGXDWLQJ�FODVVHV�of 2008, 2010, and 2012 were weighed

by 25%, 25%, and 50%, respectively,

WR�SUHYHQW�UHVXOWV�IURP�VNHZLQJ�WRZDUG�WUDQVLHQW�LVVXHV��

Over 200 employers were sXUYH\HG��

(DFK�UHFUXLWHU�VFRUH�ZDV�FDOFXODWHG�on the basis of where the company

UHFUXLWHG��SHUFHLYHG�TXDOLW\�RI�JUDGX-

DWHV��WKH�QXPEHU�RI�0%$V�KLUHG��DQG�WKH�FRPSDQ\·V�H[SHULHQFH�ZLWK�0%$V�SDVW�DQG�SUHVHQW��7KLV�\HDU��D�FKDQJH�WR�KRZ�HPSOR\HU�VXUYH\V�DUH�WDEXODWHG�HQVXUHG�WKDW�VFKRROV�ZLWK�IHZ��EXW�SRVLWLYH��PHQ-

tions no longer gained an advantage

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WDOO\LQJ�WKH�QXPEHU�RI�IDFXOW\�DUWLFOHV�DQG�ERRN�UHYLHZV�SXEOLVKHG�LQ����SUHVWLJLRXV�SXEOLFDWLRQV�UDQJLQJ�IURP�WKH�Journal

of Accounting Research to the Harvard

Business Review, New York Times, and

Wall Street Journal.

Businessweek�YHULÀHG�WKH�LQWHJULW\�RI�WKH�VXUYH\�UHVSRQVHV�WKURXJK�RXWVLGH�VWDWLVWLFDO�DQDO\VLV�DQG�UHYLHZ��6SHFLÀF�GHWDLOV�UHJDUGLQJ�VXUYH\�PHWKRGRORJ\�FDQ�EH�IRXQG�DW� KWWS���ELW�O\�%XVLQHVVZHHN�����0HWKRGRORJ\

-RKQVRQ·V�3HUIRUPDQFH7KH�VHYHQWK�RYHUDOO�UDQNLQJ�ZDV�DLGHG�E\�WKH�VFKRRO·V�VWURQJ�Serformances

LQ�DOO�WKUHH�FRPSRQHQWV�RI�WKH�VXUYH\��Johnson fared especially well in the

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-RKQVRQ�UHFHLYHG�$��UHYLHZV�LQ�DOO���VXE�FDWHJRULHV�PHDVXUHG��FDUHHU�VHU-YLFHV��WHDFKLQJ�TXality, critical thinking,

leadership skills, and caliber of class-

PDWHV��/HWWHU�JUDGHV�ZHUH�EDVHG�RQ�VWXGHQW�VXUYH\�UHVSRQVHV��DQG�DZDUGHG�DV�IROORZV��WKH�WRS�����SURJUDPV�LQ�HDFK�FDWHJRU\�UHFHLYHG�DQ�$���WKH�VXEVHTXHQW�����UHFHLYHG�DQ�$��WKH�QH[W�����UHFHLYHG�D�%��DQG�WKH�ERWWRP�����UHFHLYHG�D�&��

5HDFWLRQ�IURP�-RKQVRQ�&RPPXQLW\,Q�D�OHWWHU�WR�WKH�-RKQVRQ�&RPPXQLW\�RQ�1RYHPEHU�����'HDQ�6RXPLWUD�'XWWD�UHPDUNHG��´:H�DUH�YHU\�SOHDVHG�WKDW�ZH�PRYHG�XS�LQ�WKH�UDQNLQJV�WR�VHYHQWK��:H�VHHN�WR�EH�D�WRS����EXVLQHVV�VFKRRO��:KLOH�UDQNLQJV�DUH�DQ�LPSHUIHFW�PHDVXUH�RI�VXFFHVV��LW�LV�LPSRUWDQW�WR�EH�LQ�WKH�WRS����µ�'XWWD�XUJHG�WKH�FRPPXQLW\�WR�IRFXV�

RQ�ZD\V�WR�´FRQWLQXH�WR�LPSURYH�DQG�WR�FRPPXQLFDWH�WR�SURVSHFWLYH�VWXGHQWV��VWDII��IDFXOW\�DQG�UHFUXLWHUV�KRZ�WUXO\�H[FHSWLRQDO�-RKQVRQ�DQG�LWV�JUDGXDWHV�DUH�µ

Rankings Committee/DVW�\HDU�-RKQVRQ�HVWDEOLVKHG�D�UDQN-

ings committee comprised of Johnson

IDFXOW\��VWDII��DQG�VWXGHQWV��7KH�FRPPLW-

WHH�KDV�VWULYHQ�WR�LGHQWLI\�RSSRUWXQLWLHV�to improve the school by meeting with

UDQNLQJV�SXEOLFDWLRQV�WR�XQGHUVWDQG�HDFK�UDQNLQJ�PHWKRGRORJ\��DQG�WR�HQVXUH�WKDW�the hallmarks of the Johnson program

RIIHULQJV�ZHUH�HIIHFWLYHO\�FRPPXQLFDWHG�7ZR�RI�WKH�DUHDV�RQ�ZKLFK�WKH�FRP-

PLWWHH�IRFXVHG�ZHUH�awareness and

responses from both employers and

VWXGHQWV��7KH�VFKRRO�WRRN�VWHSV�WR�HQVXUH�WKDW�UHODWLRQVKLSV�ZLWK�FRUSRUDWH�UHFUXLWHUV�ZHUH�VWURQJ��DQG�UHDFKHG�RXW�to them proactively to remind them of the

HPSOR\HU�VXUYH\V��'LUHFWRU�RI�6WXGHQW�6HUYLFHV�$PDQGD�6KDZ��D�PHPEHU�RI�WKH�FRPPLWWHH��PDGH�FOHDU�WKDW�WKH�IRFXV�RQ�UHVSRQVH�UDWH�ZDV�LQWHQGHG�WR�HQVXUH�WKDW�UDQNLQJV�DUH�DQ�DFFXUDWH�UHÁHFWLRQ�RI�-RKQVRQ��7KH�VWDII�DOVR�ZRUNHG�URXWLQHO\�ZLWK�

VHFRQG�\HDU�VWXGHQWV�WR�LPSURYH�WKHLU�experience, irrespective of the rankings,

E\�FRQGXFWLQJ�VWXGHQW�UHTXHVWHG�HYHQWV�VXFK�DV�IDFXOW\�VHPLQDUV��&0&�OHG�VHVVLRQV�RQ�QHWZRUNLQJ��DQG�MRE�RIIHU�QHJRWLDWLRQ�ZRUNVKRSV��&DPLOOH�&ROH��0%$�·����OHG�WKH�UDQN-

ings committee initiative on behalf of

WKH�6WXGHQW�&RXQFLO��&ROH�HFKRHG�ZKDW�PDQ\�VWXGHQWV�KDG�DOUHDG\�EHJXQ�WR�VHQVH��´%HLQJ�RQ�WKH�WRS����OLVW�VWUHQJWK-

HQV�-RKQVRQ·V�EUDQG�LPPHQVHO\��,W�KHOSV�VWXGHQWV�JHW�PRUH�DWWHQWLRQ�ZLWK�UHFUXLW-ers and generally brings another level

RI�H[FLWHPHQW�WR�WKH�VFKRRO�µ�&ROH�XUJHG�VWXGHQWV�WR�FRQWLQXH�RIIHULQJV�VXJJHV-

WLRQV�RQ�KRZ�WR�IXUWKHU�LPSURYH�WKH�VFKRRO��)DFXOW\�SXEOLFDWLRQV�ZHUH�LQVWUXPHQ-

tal to gaining professors recognition for

excellence in teaching and accomplish-

PHQWV�LQ�UHVHDUFK��´)DFXOW\�KLULQJ�LV�D�FXUUHQW�SULRULW\�IRU�WKH�'HDQ�DQG�RWKHUV��and this certainly helps attract top talent

WR�-RKQVRQ�µ�VDLG�6KDZ��

Forward Momentum Going forward, Shaw believes Johnson

will remain in the top 10 by making con-

WLQXRXV�SURJUDP�LPSURYHPHQWV�DQG�WDN-

LQJ�DGYDQWDJH�RI�LWV�FXUUHQW�SRVLWLRQ�WR�DWWUDFW�TXDOLW\�SURVSHFWLYH�VWXGHQWV��UDLVH�DOXPQL�JLYLQJ�UDWHV��KLUH�FRPSHWLWLYH�IDF-

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PXQLW\�DQG�D�KLJK�WRXFK�SODFH����DQG�WKDW�GLIIHUHQWLDWHV�XV�µ�

By Evan CharlesMBA ‘13

In what is shaping

XS�WR�EH�D�VWURQJ�\HDU�for Johnson, the school

FDSWXUHG�LWV�IRXUWK�case competition win in

WKUHH�PRQWKV���7KH�ODWHVW�-RKQVRQ�YLFWRU\�FDPH�DW�

WKH�$FFHQWXUH�1DWLRQDO�&DVH�&RPSH-

WLWLRQ��6HYHQW\�HLJKW�WHDPV�IURP����VFKRROV�FRPSHWHG�IRU�WKH�ÀUVW�SODFH�SUL]H��D�VXPPHU�LQWHUQVKLS�DW�$FFHQWXUH� 7KH�$FFHQWXUH�FRPSHWLWLRQ�LV�GHVFULEHG�DV�DQ�´HYHQW�WKDW�FRPELQHV�KDQGV�RQ�FRQVXOWLQJ�H[SHULHQFH�ZLWK�the op-

Case Competition Report: Johnson Surges to First Place FinishesSRUWXQLW\�WR�PDNH�D�SRVLWLYH�LPSDFW�RQ�VRFLHW\�µ�1RWDEO\��WKH�HYHQW�SURYLGHG�D�YHQXH�WR�VKRZFDVH�-RKQVRQ�WDOHQW�DQG�JDYH�VWXGHQWV�DQ�RSSRUWXQLW\�WR�LQWHUDFW�GLUHFWO\�ZLWK�WKH�ÀUP��-RKQVRQ�DOVR�WRRN�ÀUVW�SODFH�DW�WKH�

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VHQWLQJ�WKHLU�LGHDV�WR�D�SDQHO�RI�MXGJHV�ZLWK�VHQLRU�UROHV�DW�*(�DQG�'HORLWWH��7KH�FRPSHWLWLRQ�ZDV�QRWHZRUWK\�IRU�LWV�XVH�RI�UHDO�ZRUOG�KXPDQ�FDSLWDO��.HOOL�0D\��0%$�¶���GHVFULEHG�WKH�

HYHQW�DV�DQ�RSSRUWXQLW\�IRU�´WKH�WHDP�����WR�VKRZFDVH�WKH�VNLOOV�OHDUQHG�LQ�WKH�classroom and demonstrate the collabo-

ration and leadership that Johnson is

NQRZQ�IRU�µ�0D\�DGGHG��´:H�DUH�WKULOOHG�WR�EULQJ�

EDFN�WKH�WLWOH�WR�&RUQHOO�µIn addition, Johnson teams placed at

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HDVW�5HJLRQDO�*(�(&/3�&DVH�&RPSHWL-WLRQ��ZKHUH�VWXGHQWV�ZHUH�WDVNHG�ZLWK�DQDO\]LQJ�D�SURSRVDO�IRU�*(�$YLDWLRQ�DQG�WKH�LQGXVWULDO�LQWHUQHW��:LQQHUV�ZHUH�DZDUGHG�D�SUL]H�RI��������DQG�LQYLWD-

WLRQV�WR�LQWHUYLHZ�ZLWK�*HQHUDO�(OHFWULF��Still more trophies may be in the

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LQJ�*ROGPDQ�6DFKV�DQG�-3�0RUJDQ��WKH�challenge was describe by team member

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E\�WKH�6WXGHQW�&RXQFLO·V�QHZ�7LWOH�7RZQ�LQLWLDWLYH��ZKLFK�LQYLWHV�VWXGHQWV�WR�UHTXHVW�IXQGLQJ�IRU�FRPSHWLWLRQV��7LWOH�7RZQ�ZDV�HVWDEOLVKHG�WR�LQFUHDVH�RSSRUWXQLWLHV�IRU�VWXGHQWV�WR�LQWHUDFW�ZLWK�ÀUPV��VWUHQJWKHQ�WKH�-RKQVRQ�EUDQG��IRVWHU�FRPPXQLW\�SULGH��DQG�EULQJ�PRUH�WURSKLHV�KRPH�WR�6DJH�

Johnson Jumps to Seventh Place in Businessweek MBA RankingsStrong performance in surveys and faculty intellectual capital ÆÈÅÆ»ÂÉ� žÄÉÅÄ�ÊÅ��ÅÆ�ʼʻ�¼ÅÈ�ʾ»�ŰÈÉÊ�ʿû�ɿĹ»�ʽʻʻʿ

Page 2: Cornell Business Journal, December 2012

2 December 5th, 2012 6DPXHO�&XUWLV�-RKQVRQ�*UDGXDWH�6FKRRO�RI�0DQDJHPHQW���1HZV 9RO�/;;;

By Daniel AhmadMBA ‘14

)DFLQJ�D�SRODUL]HG�FRQVWLWXHQF\�DPLG�an even more polar-

L]HG�FRXQWU\��*LRUJRV�Kaminis, the mayor of

$WKHQV��YLVLWHG�-RKQVRQ�LQ�1RYHPEHU�WR�GLVFXVV�WKH�VWDWH�RI�WKH�FLW\�DQG�KLV�YL-VLRQ�IRU�LWV�IXWXUH��$IWHU�WKH�FLW\·V�GHFOLQH�from prosperity to poverty, Kaminis

OLNHQHG�$WKHQV·V�IXWXUH�WR�D�FLQHPDWLF�GUDPD�IHDWXULQJ�WKH�FLW\�DV�WKH�PDLQ�VWDU�ZLWK�$WKHQLDQV�DV�WKH�VXSSRUWLQJ�FDVW��,Q�GXDO�OHFWXUHV�DW�-RKQVRQ����´(8�

)XQGLQJ�LQ�D�7LPH�RI�&ULVLV��7KH�$WKHQV�'HYHORSPHQW�)XQG�µ�DQG�´5HODXQFK��LQJ�$WKHQVµ����.DPLQLV�GLVFXVVHG�WKH�GLUH�VLWXDWLRQ�LQ�ZKLFK�WKH�SURXG�FLW\�RI�$WKHQV�ÀQGV�KHUVHOI��+H�GHVFULEHG�WKH�SROLWLFDO��HFRQRPLF��DQG�FXOWXUDO�FKDO-OHQJHV�PRYLQJ�IRUZDUG�LQ�D�FRXQWU\�FXUUHQWO\�NQRZQ�EHVW�IRU�FRUUXSWLRQ�DQG�feigned concern by national politicians

IRU�WKH�SOLJKW�IDFLQJ�$WKHQV��$V�D�FLW\�VWUXJJOLQJ�WR�UHFRYHU�IURP�UH-

FHQW�HFRQRPLF�WXUEXOHQFH��$WKHQV�IDFHV�XQHPSOR\PHQW�QHDULQJ������ZLWK�\RXWK�XQHPSOR\PHQW�DW�RYHU������$GG�LQ�rampant poverty, homelessness, crime,

LOOHJDO�LPPLJUDWLRQ��DQG�UHGXFHG�VRFLDO�transfer payments from the national

government, and the conditions are ripe

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tional law who served as the Greek Om-

EXGVPDQ��RU�&LWL]HQ·V�$GYRFDWH��SULRU�WR�DVVXPLQJ�WKH�RIÀFH�RI�PD\RU�LQ�-DQXDU\�������.DPLQLV�UHFHQWO\�VHFXUHG�ZKDW�KH�FDOOV�WKH�$WKHQV�'HYHORSPHQW�)XQG��D������PLOOLRQ�SURPLVH�IURP�WKH�(XURSHDQ�8QLRQ�WR�UHLPEXUVH�$WKHQV�IRU�SURJUDPV�that will have a positive impact in his

FLW\��7KH�IXQG�GLIIHUV�IURP�RWKHU�(8�IXQGLQJ�IRU�*UHHFH�LQ�WKDW�LW�LV�FRQWUROOHG�E\�$WKHQV�DORQH�DQG�LV�VKLHOGHG�IURP�interference by national politicians with

differing prioritieV��.DPLQLV�ZDV�FDUHIXO�to describe this as a promise and not a

ORDQ��3URJUDPV�GHYHORSHG�E\�WKH�.D-

PLQLV�JRYHUQPHQW�DQG�ORFDO�$WKHQLDQV�

FRXOG�DSSO\�IRU�JUDQWV�IURP�WKH�IXQG��ZKLFK�ZRXOG�EH�RSHQ�XQWLO�������$OO�RI�WKH�SURMHFWV�ZRXOG�QHHG�WR�EH�FRPSOHWHG�E\������WR�EH�HOLJLEOH�IRU�UHLPEXUVHPHQW�E\�WKH�(8��7KH�VKRUW�WLPHOLQH�IRU�WKH�$WKHQV�'H-

YHORSPHQW�)XQG�SUHVHQWV�D�FKDOOHQJH�IRU�.DPLQLV��EXW�KH�YLHZV�LW�DV�DQ�RSSRUWXQL-W\�WR�WXUQ�FDVK�LQWR�UHDO�HFRQRPLF�LPSDFW�DV�KH�LPSOHPHQWV�KLV�IXWXUH�YLVLRQ�IRU�$WKHQV��´5HODXQFKLQJ�$WKHQVµ�LV�.DPLQLV·V�YL-

sion for a ten-year program that will set

ÀYH�RYHUDUFKLQJ�DQG�LQWHUWZLQHG�SULRUL-WLHV�IRU�WKH�FLW\��WR�LPSURYH�ORFDO�EXVL-ness competitiveness, which Kaminis

GHVFULEHV�DV�WKH�NH\�WR�IXWXUH�HFRQRPLF�GHYHORSPHQW��WR�LPSURYH�WKH�TXDOLW\�RI�OLIH�RI�$WKHQV�UHVLGHQWV��HVSHFLDOO\�IRU�WKH�PRVW�YXOQHUDEOH�LQ�VRFLHW\��WR�UHYHUVH�WKH�GHFOLQLQJ�XUEDQ�LQIUDVWUXFWXUH��PDUUHG�by protests and rampant crime; to tackle

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nians will take ownership of the effort to

UHEXLOG��7KH�UHVXOW�RI�WKH�SURJUDP�LV�DQ�integrated approach to economic regen-

eration designed to repair the damaged

IDEULF�RI�WKH�FLW\�WKURXJK�LQYHVWPHQW�LQ�WKH�SHRSOH�DQG�OHDGLQJ�E\�H[DPSOH��7KH�WUDQVLWLRQ�ZLOO�QRW�EH�HDV\��.DPLQLV�

cited a resistance to compromise and

WKH�XQZLOOLQJQHVV�RI�*UHHNV�LQ�JHQHUDO�WR�PDNLQJ�VDFULÀFHV�ZKHQ�FRQIURQW�HG�ZLWK�ERWK�ORFDO�DQG�QDWLRQDO�SUREOHPV��7KH�FXUUHQW�SROLWLFDO�FOLPDWH�KDV�DOVR�OHG�WR�extreme right-wing and left-wing par-

WLHV�JDLQLQJ�VWUHQJWK�QDWLRQDOO\��IXUWKHU�complicating the chance of extracting the

FRPSURPLVHV�DQG�VDFULÀFHV�QHFHVVDU\�to move forwDUG��+RZHYHU��.DPLQLV�LV�RSWLPLVWLF��+H�

EHOLHYHV�$WKHQLDQV�DUH�´VLFN�RI�JRLQJ�WR�bed knowing that tomorrow will be worse

WKDQ�WRGD\�µ�+LV�SODQ�LV�EROG�DQG�DPEL-WLRXV��EXW�.DPLQLV�EHOLHYHV�KLV�OHJLWLPDF\�comes from the fact he is an indepen-

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what happenV�µ�.DPLQLV�WROG�-RKQVRQ�VWXGHQWV��

Mayor of Athens at JohnsonGiorgos Kaminis describes his vision for the city’s future

Ahead Of The CurveQuick Media Hits

By Natalie LinMBA ‘13

CULTUREZeitgeist 7KH�]HLWJHLVW��DV�FDSWXUHG�E\�trending Google search queries��ZDV�DEX]]�LQ�November 2012 with the following matters

RI�LQWHUHVW��

BUSINESSFinance(XURSHDQ�VWRFN�LQGH[�IXWXUHV�JDLQHG�DV�(�8��PLQLVWHUV�HDVHG�Greek bailout terms E\�FXWWLQJ�ORDQ�UDWHV��VXVSHQGLQJ�interest payments, extending the repay-

ment timeline, and engineering a bond

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Retail'LQJ�'RQJV��7ZLQNLHV��DQG�:RQGHU�%UHDG�PD\�EHFRPH�WUHDWV�RI�WKH�SDVW�ZLWK�82-year old wholesale baker Hostess Brands GHFODULQJ�EDQNUXSWF\�DIWHU�IDLOLQJ�WR�VWULNH�D�GHDO�ZLWK�LWV�EDNHUV·�XQLRQ��

&RQVXPHUV�KLW�WKH�:HE�RQ�Cyber Monday ZLWK�KLJK�VHDUFK�YROXPH�IRU�WKH�IROORZLQJ�SURGXFWV��LQ�GHVFHQGLQJ�RUGHU������.LQGOH�)LUH������8JJV������L3DG������L3RG�7RXFK������L3DG�0LQL������/HJRV��

TechnologyMobile commerce VXUJHG�RQ�%ODFN�)UL-GD\�ZLWK��������YLVLWV�WR�UHWDLO�VLWHV�IURP�PRELOH�GHYLFHV��H%D\�3D\3DO�reported an

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Global mobile penetration is on the

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UNIVERSITY

Johnson

%ORRPEHUJ Businessweek ranks John-son #7 DPRQJ�8�6��0%$�SURJUDPV��/DVW�PRQWK��WKH�SXEOLFDWLRQ�UDQNHG�-RKQVRQ�ÀUVW�DPRQJ�WRS����SURJUDPV�IRU�LQWHUQVKLS�FRQYHUVLRQ�

7KH�QHZO\�ODXQFKHG�-RKQVRQ�L3DG�DSS

RIIHUV�SURVSHFWLYH�VWXGHQWV�DQ�LQWHUDFWLYH�JOLPSVH�LQWR�WKH�-RKQVRQ�0%$�H[SHUL-HQFH��

Cornell *��3HWHU�/H3DJH��'HDQ�RI�WKH�&ROOHJH�RI�$UWV�DQG�6FLHQFHV�DQG�3URIHVVRU�RI�3K\V-

ics, has been appointed to the National Science Board��

Rising Google Searches/RFDWLRQ��8QLWHG�6WDWHVSearch Term Growth(keywords bolded) Rate (MoM)

���7KH������8�6��SUHVLGHQWLDO�election results�VDZ�%DUDFN�2EDPD�HPHUJH�ZLWK������������SRSXODU�YRWHV�YV�������������IRU0LWW�5RPQH\���

���8�6��FRQVXPHUV�VSHQW������EQ�LQ�VWRUHV�RQ�Black Friday, down

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���%HVW�%X\·V�&\EHU�0RQGD\�DQG�%ODFN�)ULGD\�GHDOV�GURYH�WUDIÀF�LQ�EULFN�DQG�PRUWDU�VWRUHV�DV�ZHOO�DV�RQOLQH��������XQLTXH�YLVLWRUV����

���$�Walmart�JDUPHQW�IDFWRU\�LQ�%DQJODGHVK�FDXJKW�ÀUH��NLOOLQJ�KXQGUHGV�DQG�LJQLWLQJ�DQJU\�SURWHVWV�LQ�'KDND���

%UHDNRXW�> 5,000%

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450%

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Twenty Johnson

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DOV�SXUVXLQJ�FDUHHUV�WDFNOLQJ�WKH�ZRUOG·V�PRUH�GLIÀFXOW�HQYLURQPHQWDO��VRFLDO��DQG�economic problems, Net Impact empha-

VL]HV�WKH�´WULSOH�ERWWRP�OLQHµ�DQG�IRFXVHV�on achieving gains for people, planet, and

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Net Impact The Pursuit of Sustainability

Across Career Paths

continued on page 3

Page 3: Cornell Business Journal, December 2012

9RO�/;;; 1HZV���6DPXHO�&XUWLV�-RKQVRQ�*UDGXDWH�6FKRRO�RI�0DQDJHPHQW December 5th, 2012 3

By Emily HutchinsMBA ‘14

Females comprise

����RI�WKH�FODVV�RI������DW�-RKQVRQ��$W�+DUYDUG�DQG�:KDUWRQ��UHVSHF-WLYHO\��WKH\�PDNH�XS�����and 45% of the class

RI�������/LNH�RWKHU�,Y\�/HDJXH�EXVLQHVV�schools, Johnson has made concentrated

efforts to attract more women and balance

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in The Atlantic�WKLV�VXPPHU��,Q�WKH�DUWLFOH��6ODXJKWHU�DUJXHG�WKDW�ZRPHQ�DUHQ·W�DEOH�WR�HQMR\�VXFFHVV�RQ�DOO�OHYHOV�RI�WKH�IURQW��(OLVVD�6DQJVWHU��([HFXWLYH�'LUHFWRU�DW�WKH�)RUWp�)RXQGDWLRQ��PRGHUDWHG�WKH�SDQHO��ZKLFK�LQFOXGHG�7HUHVD�&RRSHU��3ULQFLSDO�DQG�&KLHI�,QFOXVLRQ�2IÀFHU��'HORLWWH�&RQVXOWLQJ��//3���:HQG\�/HYLWW��-RKQVRQ�0%$�·����DX-

thor of At The Corner of Wall and Sesame;

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plans when they decide how to steer their

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thentic leadership that is honest and candid,

and the importance of acting with integrity

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Women at Johnson: 32 Percent and RisingJohnson engages female business community to increase enrollment

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By Liz Riley& Michael HendrixMBA ‘13

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Deutsche Bankdb.com/careers

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Global Associate Programs

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Cornell Business

Page 5: Cornell Business Journal, December 2012

9RO�/;;; 6DPXHO�&XUWLV�-RKQVRQ�*UDGXDWH�6FKRRO�RI�0DQDJHPHQW December 5th, 2012 5

Within walking distance to Collegetown and the Commons, Collegetown Terrace is the ideal location for Cornell University students. More than just student housing, Collegetown Terrace offers preferred amenities, a community atmosphere all in environmentally friendly apartments.

Also view a completed model apartment located at 325 College Ave. Enjoy a relaxed, open-house atmosphere with the latest information and friendly staff to answer all your questions.

IN-HOUSE MANAGEMENT | NOVARR-MACKESEY 607.277.1234 | ithacastudentapartments.comOf!ce located at: 115 South Quarry St., Ithaca, NY 14850

���"����� !��#���!�� ���� �����������Call our of!ce at: 607.277.1234 and make an appointment to tour our newly completed apartments.

Studios, 1’s, 2’s and 3’s2 bedrooms with 2 bathsWasher and dryers in most apartmentsFree broadband internetHeat included in rentModern furnishingsGranite counter tops, limestone tile "oorsAir conditioningCovered parking Separate grad buildingsFree !tness center on site, personal trainer availableFuture pilates and yoga studio with on site instructionFree shuttle to and from campus

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Page 6: Cornell Business Journal, December 2012

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ers, as they are expensive and often

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When I’m Bored, I Google Myself Identity, the internet, and trademark law

Law, Branding, and the Runway Risk retention will limit the availability of consumer credit

By Daniel SternbergMBA ’13, JD ‘13

By Kirk SigmonJD ‘13

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loans to less and less creditworthy bor-

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tors retained none of the risk attached to

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the incentive misalignment latent in this

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set was in violation of these warranties, the

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Credit Risk After the Election Risk retention will limit the availability of consumer credit

By Sam NilesJD ‘15

Page 7: Cornell Business Journal, December 2012

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A BRM Success Story:Acorn Designs Big Red MicroCapital credited with

elevating small business brand awareness

By Mick BeideckMBA ‘12

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LV�VR�SDUDQRLG�DERXW�UHFUXLWLQJ�µ�MBA #2 (2nd-Year)��´,�NQRZ��,�ZDQW�WR�WHOO�WKHP�WKDW�WKH\·OO�DOO�JHW�DQ�LQWHUQVKLS�µ�0%$�����DOXPQXV��0%$�¶�����´<RX�JX\V�ZHUH�WKH�VDPH�ZD\����LI�QRW�ZRUVH�µ

Reality Check

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Humor: The MBA Experience Selections from the Facebook group, Sh*t MBAs Say

By Richard Battle-BaxterMBA ‘13

MBA #3:�´,�KDYH�QR�LQFRPH��DP�VLQJOH��DQG�KDG�D�TXL]�WRGD\�µ�

MBA Curriculum - HA'0�������,QWUR�WR�Wines

0RWKHU�RI�0%$��´:KDW�DUH�\RX�GRLQJ"µMBA #1:�´,·P�LQ�FODVV�µ�0RWKHU�RI�0%$��´6WXG\LQJ�KDUG"µMBA #1:�´,W·V�D�ZLQH�FODVV�DQG�,�JHW����credits IRU�LW�µ

0%$�&XUULFXOXP���1&&�������0DQDJLQJ�Operations

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Page 8: Cornell Business Journal, December 2012

8 December 5th, 2012 6DPXHO�&XUWLV�-RKQVRQ�*UDGXDWH�6FKRRO�RI�0DQDJHPHQW���&XOWXUH 9RO�/;;;

Second Year Guidelines How to Make the Most of the Final Semester

:RXOG�\RX�KLUH�VRPH-

RQH�ZKR�\RX�EHOLHYH�WR�EH�XQHWKLFDO"�&DQ�RQH�have even the basic

OHDGHUVKLS�TXDOLWLHV�RI�transparency, reliabil-

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LQJ��´12µ����\HW�XQHWKLFDO�EHKDYLRU�LV�DOO�WRR�FRPPRQ�LQ�EXVLQHVV�VFKRROV�DQG�LQ�EXVLQHVV�LWVHOI��$�GUDPDWLF�H[DPSOH�LV�WKH�UHFHQW�

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sistent, and whose actions always match

WKHLU�ZRUGV�µ�If Johnson is to create ethical leaders,

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signment, and collaborating with others on

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school, we are preparing to exercise

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KDELWXDOO\�FRQVLGHULQJ�WKH�SRWHQWLDO�LPSDFW�RI�RXU�DFWLRQV�RQ�RWKHUV��ZH�LQFUHDVH�RXU�ability to avoid the ethical traps in a com-

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ers who will exercise power responsibly

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Why Ethics MatterBy Josh RobbinsMBA ‘13

,�KDYH�VSHQW�PXFK�RI�WKH�ÀUVW�VHPHVWHU�RI�P\�second year at Johnson

racking my brain on how

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mester as memorable as

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1) Be a Teacher. 7HDFKLQJ�DQG�FRDFKLQJ�KDYH�EHHQ�DPRQJVW�WKH�PRVW�IXOÀOOLQJ�WKLQJV�,�KDYH�GRQH�LQ�P\�OLIH��$V�D�FDUHHU�ZRUN�JURXS�OHDGHU��,�KDYH�KDG�WKH�JRRG�IRUWXQH�RI�KHOSLQJ�D�JURXS�RI�ÀUVW�\HDU�VWXGHQWV�ODQG�WKHLU�LGHDO�LQWHUQVKLSV��+DYLQJ�LQWHUQHG�DW�0DUV��,�KDYH�WULHG�WR�KHOS�VWXGHQWV�XQGHU-VWDQG�LI�0DUV�PLJKW�EH�D�JRRG�ÀW�IRU�WKHP��$V�WKRVH�ZLWK�PRUH�UHFHQW�H[SHULHQFH��,�believe second years have an obligation to

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2) Learn Outside Johnson. :H�0%$V�live a self-contained life within the Johnson

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\HDU�SURYLGHV��FRQVLGHU�YHQWXULQJ�RXW�LQWR�FDPSXV�WR�WDNH�FODVVHV�LQ�RWKHU�VFKRROV��,�enrolled in a boxing class this past semes-

WHU�DQG�LW�ZDV�D�IDQWDVWLF�ZRUNRXW�UHJLPHQ���:KLOH�FRXUVHV�LQ�WKH�ODZ��KRWHO��DQG�UHDO�HVWDWH�VFKRROV�KDYH�GLUHFW�UHOHYDQFH�IRU�RXU�0%$�FRXUVHZRUN��,�HQFRXUDJH�YHQWXULQJ�RXWVLGH�WKH�QRUP�DQG�WDNLQJ�VRPH�FODVVHV�RXW�RI�SXUH�LQWHUHVW���,�DP�SODQQLQJ�WR�WDNH�D�)UHQFK�FODVV�WR�UHIUHVK�P\�ODQJXDJH�VNLOOV�DQG�PD\�HYHQ�FRQVLGHU�D�JUDGXDWH�OHYHO�SKLORVRSK\�FODVV�WR�UHDFTXDLQW�P\VHOI�ZLWK�P\�XQGHUJUDGXDWH�PDMRU�

3) Think Two Years On.�$OO�RI�XV�ZLOO�KDYH�H[FHOOHQW�IXQFWLRQDO�VNLOOV�WR�H[FHO�LQ�RXU�LP-

PHGLDWH�UROHV�SRVW�0%$���+RZHYHU��ZH�RIWHQ�VWXPEOH�DV�ZH�JHW�LQWR�PRUH�PDQDJHULDO�DQG�OHDGHUVKLS�SRVLWLRQV��,�KDYH�WZR�VXJJHVWLRQV�WR�SUHSDUH�IRU�WKHVH�UROHV��)LUVW��ORRN�DW�WKH�SDVW�OHDGHUV�LQ�\RXU�SURIHVVLRQDO�FDUHHU�WR�IRUP�DQ�XQGHUVWDQGLQJ�RI�WKH�W\SH�RI�OHDGHU�WKDW�\RX�DVSLUH�WR�EH���7KHQ��XQGHUVWDQG�WKH�VNLOOV�WKDW�\RX�ZRXOG�QHHG�WR�GHYHORS�WR�become this leader and address them with

leadership programs offered by professors

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4) Network.�7KLV�LV�P\�ELWWHU�SLOO�VXJJHVWLRQ�DV�QH�WZRUNLQJ�LV�DPRQJ�WKH�PRVW�XQSOHDV-DQW�WDVNV�NQRZQ�WR�PDQ���+RZHYHU��WKLV�LV�WKH�ODVW�WLPH�LQ�RXU�OLYHV�WKDW�ZH�ZLOO�KDYH�DFFHVV�WR�DQ�H[WHQVLYH�JURXS�RI�ZLOOLQJ�DQG�VXFFHVVIXO�DOXPQL��6R��IRU�WKH�VDNH�RI�\RXU�FDUHHU��WKLQN�DERXW�WKH�LQGXVWULHV�DQG�FRPSDQLHV�WKDW�\RX�PD\�ZDQW�WR�ZRUN�IRU�ÀYH�\HDUV�KHQFH�DQG�UHDFK�RXW�WR�DOXPQL�ZLWKLQ�WKRVH�FRPSDQLHV�WR�XQGHUVWDQG�KRZ�\RX�PLJKW�EHVW�SUHSDUH�IRU�D�UROH�DW�WKHLU�FRPSDQLHV���

By Anvar VaradarajMBA ‘13

(YHU\�-RKQVRQ�VWXGHQW�VKRXOG�VHH�%LJ�5HG�SOD\�DW�/\QDK�5LQN�DW�OHDVW�RQFH��+RZHYHU��WR�ÀW�LQ�with season ticket hold-

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Boring. ,I�\RX�JHW�WR�WKH�ULQN�HDUO\�HQRXJK�DQG�WKH�RSSRVLQJ�WHDP·V�VWDUWLQJ�OLQHXS�LV�EHLQJ�DQQRXQFHG��WDNH�D�SDJH�from The Cornell Daily Sun, shake it in

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Sieve (the goalie)��7KH�RSSRVLQJ�WHDP·V�JRDOLH�LV�D�VLHYH�²�KH�OHWV�JRDOV�LQ�DQG�WKH�/\QDK�)DLWKIXO�GRHVQ·W�OHW�KLP�IRUJHW�WKDW��:KHQ�KH�OHWV�D�JRDO�LQ��FRXQW�RXW�WKH�QXPEHU�RI�JRDOV��DQG�ÀQLVK�ZLWK�´:H�ZDQW�PRUH��6LHYH��VLHYH��VLHYH��,W·V�DOO�\RXU�IDXOW��LW·V�DOO�\RXU�IDXOW��LW·V�DOO�\RXU�IDXOW�µ

Remote control goalie��'XULQJ�VWRS-

SDJHV�LQ�SOD\��VRPH�JRDOLHV�OLNH�WR�YHQWXUH�RXW�RI�WKH�FUHDVH�WR�VWUHWFK��7KH�)DLWKIXO�treat the goalie as their own little mari-

onette, describing the actions the visiting

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opposing player heads to the penalty box,

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cheer when the referees are making hor-

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Cheer Like the Lynah Faithful A primer for Big Red Hockey newbies

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Diwali 2012 Johnson Celebrates the Festival of Lights at Sage Hall

By Amardeep VirkMBA ‘13

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singing and dancing -- even the profes-

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RXWEXUVW�RI�HQHUJ\�ZKHUH�SDUWLFLSDQWV�and spectators alike stormed the stage

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