core ninja principles for pm mastery in a fast-paced ... · g apps are now over 20% bigger than...
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Core ninja principles for PM Mastery
In a Fast-paced environmentNikolay Gevechanov
Nikolay Gevechanov
Partnerships specialist
Central and Eastern europe
Fast-paced ENVIRONMENT“Business English - Happening very quickly”
-Cambridge Dictionary
Viber Media S.a.r.l - Proprietary and confidential
MESSAGING APPSARE NOW OVER 20% BIGGER THAN SOCIAL
UNIQUE REGISTERED USERS WORLDWIDE
1+ BILLION7M+Interactions every 60 secs
12XLaunches app per day
AN ACTIVE AUDIENCE
80%MOBILE DESKTOP
20%
45+%INTERNATIONAL
MESSAGES
OF FRIENDS/FAMILY
CONTACTS LIVING
ABROAD
60+%
#1 MESSAGING APP FOR TRAVELLERS
30%Send stickers
daily
50%Share photos & videos daily
“MESSAGING APPS ARE EVOLVING FROM SIMPLE TEXT COMMUNICATION TO BECOME OUR NEW HOME SCREEN WITH OPTIONS FOR VIVID SELF-EXPRESSION”
Mary Meeker
INSTANT MESSENGERS: YOUR DIGITAL HOME FOREVERYTHING
ONE-ON-ONE, GROUP CHATS & COMMUNITIES
VOICE & VIDEO CALLS
IN-APP PURCHASES & MONEY TRANSFERS
CUSTOM BRAND & CELEBRITY INTEGRATIONS
VIBER IS SAFE & SECURE🔑
PROJECT MANAGEMENT“Project Management is the application of processes,
methods, knowledge, skills and experience to achieve the
project objectives.”
- APM
Agile Methology,
BRAND AWARENESS+ In-App Invites+ Business Messages
+ Stickers
+ Ads
360 Viber Projects
The 360 covers
everything that Viber
offers.
USER ACQUISITION
+ In-App Invites
+ Stickers
ENGAGEMENT
+ Chatbots+ 1-to-1 message+ Communities
Viber Media S.a.r.l - Proprietary and confidential
Viber Media S.a.r.l - Proprietary and confidential
The user receives promo offers for sticker packs though the brand’s DCB and other in-app campaigns by Viber and the business
Extend an in-app invitation that leads users directly to the bot
The user engages with the Bot and starts chatting with their friends using the free traffic and stickers
The user receives an Business Message / SMS from a business promoting their new product, Sticker Pack or Bot
Full support for zero-
rating
Free of Charge
branded Sticker pack
Advanced targeting
messages to relevant
audience
Build subscriber user
base on Viber
Full support for bot
creation
Upsell your subscribers
and improve Customer
Service
Push 1-2-1
campaigns sent from
the bot on Viber
HOW 360 WORKS
IN-APP
MESSAGE ENGAGE WITH THE
BOT
RECEIVE TARGETED
OFFERS
DOWNLOAD
VIBERDOWNLOAD BRANDED
STICKER PACK
The user follows the SMS link and downloads the pack to be automatically subscribed to a Bot/Community
Increase your brand
awareness
Build followers’ user base
on Viber
Viber Media S.a.r.l - Proprietary and confidential
The power of the chatBOTS
INCREASE
ENGAGEMENT
RAISE
CONSIDERATION
ENABLE
TRANSACTIONS
PROVIDE
SUPPORT
60%
+
Of users have
chatted with
Bots already
3 out
of 4
bot users have
subscribed to a
brand bot
80% Think that bots
improve
customer
service*
Viber Media S.a.r.l - Proprietary and confidential
The viral STICKERS
STATICPersonalized stickers that allow partners to differentiate and provide consumers
branded content.
FREE & SUBSCRIBEImmersive and shareable stickers that encourage engagement, user acquisition and earned media.
CLICKABLELaunch a targeted sticker campaign within a conversation, that directs the user from a conversation
to your promotion.
AUDIOConnect with consumers through sound for full-funnel marketing initiatives.
ANIMATEDBring partner’s brand and stickers to life in a vibrant and expressive way.
Partners connect their brand in the most natively social way possible
Viber Media S.a.r.l - Proprietary and confidential
THE COMMUNITY Giving the partners’ audience a voice
The partner’s core fans are
empowered to have engaging
interactions with the brand and with
each other. With the advanced admin
controls, organic content and the tools
to scale a Community, the
opportunities are endless.
NINJA PRINCIPLE 1
PLAY, TRIBE, WARRIOR
SPIRITPlay: open mind, imagination & creativity spark real learning & growth
Tribe: belonging to & serving a community that you believe in
Warrior Spirit: motivation & courage
Sounded stickers
1.2M downloads7 M messages
Engagement & Retention
E-sPORTS: REGIONAL PROJECT
. Objectives: create an
eSports hub on Viber to
attract the niche.
Solutions: suitable partner,
launch an all-eSports
engaging & valuable bot,
promote with relevant
stickers
CHATBOT BOT PUSHes
700 K subs5 M messages
NINJA PRINCIPLE 2:
mind, awareness, direct
experienceMind: the right attitude
Awareness: energy follows focus
Direct experience: personal connection
CO-promo stickers Chat bot
To the Bulgarian target audience
40 K downloads23 Кstickers sent
30 K subs
khan Academy: Bulgarian Project
Objectives: empower
students; promote the
Khan platform and follow
its business goals
Solutions: gamified chatbot
& branded stickers
NINJA PRINCIPLE 3
nourishment, relax,
movementNourishment: you are what you absorb
Stillness: slow down to progress faster
Movement: joy & vitality
stickers community
100+ K members Core Community with Top Fans
Retro cinema: bulgarian project
. Objectives: create a unique
UX for the Bulgarian users
Solutions: suitable partner,
build a cinema-fans
community, promote with
funny stickers
350 K downloads 1 M messages
z
THANK
you!