copyright © 2003 toshiba corporation. all rights reserved. tdb e-biz monthly activities update –...
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Copyright © 2003 Toshiba Corporation. All rights reserved.
TDB e-biz monthly activities update – July 06
Goran Kurt
E-businessEMEA Marketing Division Computer Systems Group
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Content
• General updates in ebusiness
• Country specific status for June
– Russia
– Central Europe
– Middle East
– South Africa
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General updates
• 2 online campaigns started for Heidelberg and Qosmio
– Google search words, intel re-imburstment up to 75%, 3rd party banners
– Promote strategic value propositions and generate websessions and opt-in registrations
• Website visits have dropped
– due to the post FIFA campaign affect the website visits have dropped but are still above the pre-FIFA level
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Qosmio campaign – “Register and win”
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Heidelberg campaign – “Register and win”
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RU Unique websessions per month
0
10000
20000
30000
40000
50000
60000
70000
80000
90000
jun-05 jul-05 aug-05
sep-05
okt-05 nov-05 dec-05
jan-06 feb-06 mar-06
apr-06 maj-06
jun-06 jul-06
Russia – statistics
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Russia – Newsletters mailouts - July
• B2B: ”Gadgets get down to business – Toshiba Easyguard
at work"
• Featured product: Tecra M5
• Recipients: 6,1k
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Central Europe – statistics
CE web sessions/month
0
20000
40000
60000
80000
100000
120000
140000
160000
180000
sep-05 okt-05 nov-05 dec-05 jan-06 feb-06 mar-06 apr-06 maj-06 jun-06 jul-06
PL
CS
SK
HU
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Central Europe – Newsletters mailouts - July
• B2B: ”Gadgets get down to business – Toshiba Easyguard
at work"
• Polish, Czech, Hungarian and Slovakian
• Featured product: Tecra A7
• Recipients: PL: 10,9 k
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ME unique websessions per month
0
5000
10000
15000
20000
25000
30000
jun-05 jul-05 aug-05 sep-05 okt-05 nov-05 dec-05 jan-06 feb-06 mar-06
apr-06 maj-06 jun-06 jul-06
Middle East – statistics
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Middle East – Newsletters mailouts - July
• B2B: ”’ Why buy a Tablet PC? The functions, features and
benefits of tablet computing"
• Featured product: Tecra M7
• Recipients: 15,6k
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ZA web sessions
2684 29033469 3880
3413 34552986
38134429
5289 5420
11487
15562
12929
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
jun-05 jul-05 aug-05 sep-05 okt-05 nov-05 dec-05 jan-06 feb-06 mar-06 apr-06 maj-06 jun-06 jul-06
South Africa – statistics
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South Africa – Newsletters mailouts - July
• B2B: ”’ Why buy a Tablet PC? The functions, features and
benefits of tablet computing"
• Featured product: Tecra M7
• Recipients: 1k
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ENDThanks!