copy of summer internship project

SUMMER INTERNSHIP PROJECT

PROJECT REPORTON

CUSTOMER SATISFACTION TOWARDSSERVICES OF DEMAT ACCOUNT

OF INDIABULLS FINANCIAL LTD.

Undertaken at

INDIABULLS SECURITIES LTD.Submitted in partial fulfillment of PGDCRM program

2010-12

Submitted byName: Akhilesh kumar

Roll Number: 1001570004

Company Guide Faculty GuideName: Mr.Ankush Jain Name: Mr. Somesh SharmaDesignation: Relationship Manager Designation: Lecturer.

INVERTIS INSTITUTE OF MANAGEMENT STUDIES

BAREILLY

1

IIMS, BAREILLY

1

http://indiabulls.com/default.htm

http://images.google.co.in/imgres?imgurl=http://www.seedlingeducation.com/sadtm/images/Recruiters/india-bulls-logo.jpg&imgrefurl=http://www.seedlingeducation.com/sadtm/placement.jsp&h=41&w=182&sz=3&hl=en&start=1&tbnid=Wlhszel-7_8xFM:&tbnh=23&tb%20


ACKNOWLEDGMENT

The satiation and euphoria that accompany the successful completion of task would be

incomplete without the mention of the people who made it possible.

After all, success is the epitome of hard work, severance, un-deferred missionary, zeal,

steadfast determination and most of all encouraging guidance. So, with immense gratitude,

I acknowledge all those whose guidance and encouragement served as a “beacon light” and

crowned our efforts with success

I am highly thankful to my college, Apeejay School of Management, Dwarka and

Mr.Rajiv Madan, who helped me to get a corporate exposure before I go on to join a

corporate house.

I express my heartfelt thanks to Mr. Harsh Vardhan, Vice President, Indiabulls Securities

Ltd. who gave me an opportunity to work in such a prestigious organization. I am sure that

knowledge gained here will go a long way in enriching my career.

I also sincerely thank to Mr.Vishal Jaiswal, Relationship Manager who blessed this

endeavor with their enthusiastic, patient and unconditional support. I am thankful for his

unconditional support and encouragement throughout the project. The project could not

have been completed without their support and guidance.

I am also deeply indebted to my friends and other colleagues for their help in the

completion of work.

Lastly, I take this opportunity to thank all the entire senior executives and associates of

Indiabulls Securities Ltd., without their cooperation it would have been impossible to

complete this project.

Thank You

2

IIMS, BAREILLY

2



3

IIMS, BAREILLY

3



CONTENTS

EXECUTIVE SUMMARY

CHAPTER 1 1.0 OBJECTIVES AND METHODOLOGY

1.1 Significance of the Study 8

1.2 Managerial Usefulness of the Study 8

1.3 Objectives 9

1.4 Scope of the Study 9

1.5 Methodology 10-11

CHAPTER 2 2.0 COMPANY PROFILE

2.1 Organizational Chart 14

2.2 Introduction 15-16

2.3 List of Current Charges 17

2.4 History 18

2.5 Growth Story 19-20

2.6 Indiabulls Core Strength 21

2.7 Management Team 21

2.8 List Of Products 22

2.9 Swot Analysis 23

4

IIMS, BAREILLY

4



CHAPTER 3 3.0 Overview of Share Market

3.1 Introduction 25-27

3.2 About Demat Account 28

3.3 Benefits of Demat Account 28-30

3.4 Dematerialization Process 31

CHAPTER 4 4.0 On The Job Training

4.1 Objective 33

4.2 Target/Task Assigned 33

4.3 Strategies Applied 34

4.5 Achievements 34

4.6 Corporate Learnings 35

CHAPTER 5 5.1 DATA ANALYSIS AND INTERPRETATION

5.2 Data analysis & Interpretation 37-50

5.3 Hypothesis Testing 51-53

5.2 Findings 54

5.3Recommendations 55-56

5.4Limitations 57

CHAPTER 6 6.1 BIBLIOGRAPHY 58

CHAPTER 7 7.1 ANNEXURES

5

IIMS, BAREILLY

5



7.2 Questionnaire 59-60

EXECUTIVE SUMMARY

The project has been carried out to have an overview of Customers satisfaction

towards “IndiaBulls securities Ltd.” services and to understand investor’s

perception about Share market in the context of their trading preference,

explore investor’s risk perception & find out their preference over Top Equity

funds.

The methodology used was data collection using Schedule.

Secondary data was collected from Internet and Books . Primary Data was

collected through survey among existing clients . The procedure adopted to

select sample was simple random sampling

The research design is analytical in nature. A

questionnaire was prepared and distributed to Investors. The

investor’s profile is based on the results of a questionnaire that the

Investors completed. The Sample consists of 100 investors from

various broker’s premises. The target customers were Investors who

are trading in the stock market. The area of survey was restricted to

people residing in DELHI.

6

IIMS, BAREILLY

6



INTRODUCTION

OF

INDIABULLS

7

IIMS, BAREILLY

7



INDIABULLS GROUP

Indiabulls Group is one of the country's leading business houses with business

interests in Power, Financial Services, Real Estate and Infrastructure. Indiabulls

Group companies are listed in Indian and overseas financial markets. The Net

worth of the Group is Rs 16,844 Crore and the total planned capital expenditure of

the Group by 2013-14 is Rs 35,000 Crore.

Indiabulls Power is currently developing Thermal Power Projects with an

aggregate capacity of 5400 MW. The first unit is expected to go on stream in May

2012. The net worth of Indiabulls Power is Rs 3,919 Crore. The company has a

total capital expenditure of Rs 27,500 Crore. The company has been assigned

'BBB' rating.

Indiabulls Financial Services is one of India’s leading non-banking finance

companies providing Home Loans, Commercial Vehicle Loans and Secured SME

Loans. The company has a net worth of Rs 4,661 crore with an asset book of Rs

20,788 Crore. The company has disbursed loans over Rs 50,000 Crore to over

3,00,000 customers till date. Amongst its financial services and banking peers,

Indiabulls Financial Services ranks amongst the top few companies both in terms

of net worth and capital adequacy. Indiabulls Financial Services has been assigned

‘AA+’ rating and has presence in over 87 cities and towns with a total branch

network of 170 branches.

Indiabulls Securities is one of India's leading capital markets companies providing

securities broking and advisory services. Indiabulls Securities also provides

8

IIMS, BAREILLY

8



depository services, equity research services and IPO distribution to its clients and

offers commodities trading through a separate company. These services are

provided both through on-line and off-line distribution channels. Indiabulls

Securities is a pioneer of on-line securities trading in India. Indiabulls Securities’ in-

house trading platform is one of the fastest and most efficient trading platforms in

the country. Indiabulls Securities has been assigned the highest rating BQ-1 by

CRISIL.

Chairman's Desk

Sameer Gehlaut

Chairman, Indiabulls Group

Sameer Gehlaut has been the chairman of Indiabulls Group

since inception. He is also the chairman of major Indiabulls

companies: Indiabulls Power, Indiabulls Financial Services &

Indiabulls Real Estate. Under his leadership, Indiabulls Group

has grown in scale and size to a business house with strong

businesses in various sectors.

Mr Gehlaut started Indiabulls Group after working briefly with

Halliburton before returning to India. Mr Gehlaut received a

B.Tech degree in Mechanical Engineering from Indian

Institute of Technology, Delhi.

9

IIMS, BAREILLY

9



MANAGEMENT TEAM

Indiabulls Group

Mr Rajiv Rattan - Vice Chairman

Mr Saurabh Mittal - Vice Chairman

Mr Gagan Banga - Group Spokesperson

Mr Ashok Kacker - Group President

Mr Saket Bahuguna - Group CLO

Mr Ashok Sharma - Group CFO

Mr Ajit Mittal - Group Director

Mr Gurbans Singh - Group Director

Mr Tejinderpal Singh Miglani - Group CIO

Indiabulls Financial Services Limited

Mr Gagan Banga - CEO

Mr Ashwini Kumar Hooda - DMD

Indiabulls Real Estate Limited

Mr Vipul Bansal - CEO

Mr Narendra Gehlaut - Joint MD

Mr O P Agrawal- COO

Indiabulls Power Limited

Mr Ranjit Gupta - CEO

Mr Mehul Johnson - President

Indiabulls Securities Limited

Mr Divyesh Shah - CEO10

IIMS, BAREILLY

10



Mr Vijay Babbar - DMD

11

IIMS, BAREILLY

11



COMPANY PROFILE

Name: Indiabulls Securities Ltd.

Founded by: Sameer gehlaut with two fellow engineering graduates Rajiv

Ratan & Saurav Mittal.

Established in: May 2000

Head Office : F-60, Malhotra Building, 2nd Floor, Connaught Place, New

Delhi - 110001, Delhi

Chairman: Mr. Sameer Gehlaut

Chief Executive Officer: Mr. Devesh Shah

Chief Compliance Officer: Mr. Ashok Sharma

Designated Directors: Mr.Gagan Banga & Mr.Rajiv Rattan

12

IIMS, BAREILLY

12

http://en.wikipedia.org/w/index.php?title=Sameer_Gehlaut&action=edit&redlink=1



ORGANISATIONAL CHART OF INDIABULLS

SECURITIES LTD.

13

IIMS, BAREILLY

13

CEO(Devesh Shah)

ONLINE OFFLINE

Executive Vice President

Mr. Vijay Babbar(Rajasthan,Gujrat &

north)

Mr. Amiteshwar(South & Mumbai)

Mr.Prasanjit(kolkata &

Bhuvneshwar)

Vice President

Assistant Vice President

Relationship Manager



About Indiabulls Securities Ltd.

Operations

Indiabulls Securities Ltd (Indiabulls) is a 100%Subsidiary of Indiabulls

Financial Services Ltd, which isOne of the leading financial and real estate

services firm.

Indiabulls Financial Services Ltd is listed on the National Stock Exchange,

Bombay Stock Exchange and Luxembourg Stock Exchange and is part of the

Indiabulls Group (other listed group companies are Indiabulls Real Estate

Limited and Indiabulls Securities Limited).. It provides a wide range of

products and services in securities Trading such as research, Internet trading,

IPO’s, Depository services etc. Indiabulls is also a depository participant with

the NSDL and CDSL for trading and Settlement of dematerialized shares. The

company Functions through a wide network of 475 branches which are spread

over 192 cities. It has an in-house broking back office and also offers internet

based share trading to its customers.

The company also provides an integrated trading, depository and bank account

enabling customers to trade from anywhere across the globe. The other

businesses of Indiabulls include Indiabulls Credit Services Ltd, Indiabulls

Housing Finance Ltd, Indiabull Real Estate Ltd. As of Dec 2006, Indiabulls’

turnover in NSE FO was Rs 23.9 mn, NSE Cash was Rs 7.6 mn and BSE Cash

was 1.13 mn.

14

IIMS, BAREILLY

14

http://en.wikipedia.org/wiki/Luxembourg_Stock_Exchange

http://en.wikipedia.org/wiki/Bombay_Stock_Exchange

http://en.wikipedia.org/wiki/National_Stock_Exchange



REACH & ACCESS

No. Of Employees: 8922

No. Of Branches: 475

No. Of Cities/Towns: 192

MEMBERSHIP

Cash Market: NSE BSE

Derivatives: NSE BSE

Debt: NSE

Commodities: MCX NCDEX

NUMBER OF TERMINALS

Total 2700

MAJOR CITIES

Mumbai 17

Delhi 31

Kolkata 8

Chennai 6

Ahmedabad 6

OTHER CITIES 105

15

IIMS, BAREILLY

15



CLEARING BANK

HDFC Bank, ICICI Bank,Axis Bank & IDBI Bank

Equity & Derivatives Brokerage

Indiabulls provides end-to-end equity solutions to institutional and individual

investors. Consistent delivery of high quality advice on individual stocks,

sector trends and investment strategy has established us a competent and

reliable research unit across the country.

Clients can trade through us online on BSE and NSE for both equities and

derivatives. They are supported by dedicated sales & trading teams in our

trading desks across the country. Research and investment ideas can be

accessed by clients either through their designated dealers, email, web or

SMS.

16

IIMS, BAREILLY

16



List Of Charges

Type of

Trade

Brrokrage Service

Tax

Security

Transaction

Tax

Other

Levies

Total

Transaction

Charges

Stamp

duty

Charged

on

Traded

Volume

Charged

on

Brokrage

Charged on

Total

Volume

Charged

on Total

Volume

(Buy/Sell)

Charged

on Total

Turnover

Delivery 0.50% 12.24% 0.125% NA 0.018% Re. 1 per

Rs.

10,000

Future 0.10% 12.24% 0.017%

only on

selling

0.006% NA 20 Paisa

per Rs.

10,000

Intraday 0.10% 12.24% 0.025 only

on selling

NA 0.018% Re. 1 per

Rs.

10,000

17

IIMS, BAREILLY

17



Option 0.10% 12.24% 0.017%

only on

selling

0.006% NA 20 Paisa

per Rs.

10,000

Annual Maintenance Charges Zero

A/c Opening Charges Rs. 900(1 Time Charges Only)

Period To open a new Account 5 Working Days

Software Web Browser based Terminal

(Free of cost)

Power Indiabulls (Rs. 750 -1 time

Charges)

Exposure 12 Times on Intraday

2 Times on Cash/Delivery (on 1

lack turnover )

18

IIMS, BAREILLY

18



History Of Indiabulls Securities Ltd.

Indiabulls is India's leading financial services. Chairman Sameer Gehlaut

(previously with Halliburton, an oil company) started Indiabulls in May 2000

as an online stock brokerage with two fellow engineering graduates from the

Indian Institute of Technology, Delhi (Rajiv Rattan, COO (previously with

Schlumberger (also an oil company) and Saurabh Mittal, Director.

Sameer Gehlaut, Rajiv Rattan and Saurabh Mittal started Indiabulls Group by

acquiring a minor brokerage company, Orbis Securities, in 1999. The group

started it business as a stock-brokerage firm and pioneered online brokerage

business in India before diversifying into other financial services areas such as

consumer credit (2004) and mortgages (2005). The group partnered with

Farallon Capital to purchase land-mark bombay land assets and is currently

building one of the largest integrated commercial real estate projects in India

(valued at more than $2 billion). The group recently entered the Power

generation business and aims to have more than 5000 MW of power

generation under construction before 2008 end.

The three founders today control the Indiabulls Group and own more than

$2,000 million worth of stock. Sameer Gehlaut was recently listed in the

Forbes Billionaires 2008 list, and Saurabh Mittal and Rajiv Rattan are each

worth more than $500 million.19

IIMS, BAREILLY

19

http://en.wikipedia.org/w/index.php?title=Forbes_Billionaires&action=edit&redlink=1


http://en.wikipedia.org/w/index.php?title=Saurabh_Mittal&action=edit&redlink=1

http://en.wikipedia.org/w/index.php?title=Rajiv_Rattan&action=edit&redlink=1


http://en.wikipedia.org/wiki/Non-executive_director

http://en.wikipedia.org/w/index.php?title=Saurabh_Mittal&action=edit&redlink=1

http://en.wikipedia.org/wiki/Oil_company

http://en.wikipedia.org/wiki/Schlumberger

http://en.wikipedia.org/wiki/COO

http://en.wikipedia.org/w/index.php?title=Rajiv_Rattan&action=edit&redlink=1

http://en.wikipedia.org/wiki/Delhi

http://en.wikipedia.org/wiki/Indian_Institute_of_Technology

http://en.wikipedia.org/wiki/Stock_brokerage

http://en.wikipedia.org/wiki/Online

http://en.wikipedia.org/wiki/Oil_company

http://en.wikipedia.org/wiki/Halliburton


http://en.wikipedia.org/wiki/Financial_services

http://en.wikipedia.org/wiki/India



Growth story

2000-01

Indiabulls Financial Services Ltd. established India’s one of the first trading

platforms with the development of an in house team.

2001-03

Indiabulls expands its service offerings to include Equity, F&O, Wholesale

Debt, Mutual fund, IPO distribution and Equity Research.

2003-04

Indiabulls ventured into Insurance distribution and commodities trading.

Company focused on brand building and franchise model.

2004-05

Indiabulls came out with its initial public offer (IPO) in September 2004.

Indiabulls started its consumer finance business. Indiabulls entered the Indian

20

IIMS, BAREILLY

20



Real Estate market and became the first company to bring FDI in Indian Real

Estate. Indiabulls won bids for landmark properties in Mumbai.

2005-06

Indiabulls has acquired over 115 acres (0.47 km²) of land in Sonepat for

residential home site development.

Merrill Lynch and Goldman sac, one of the renowned investment banks in the

world have increased their shareholding in Indiabulls.

Indiabulls is a market leader in securities brokerage industry, With around

31% share in online trading, Farallon Capital and its affiliates, the world’s

largest hedge fund committed Rs. 2000 million for Indiabulls subsidiaries Viz.

Indiabulls Credit Services Ltd. and Indiabulls Housing Finance Ltd.

Steel Tycoon Mr. LN Mittal promoted LNM India Internet venture Ltd.

acquired 8.2% stake in Indiabulls Credit Services Ltd.

2006-07

Indiabulls entered in a 50/50 joint venture with DLF, Kenneth Builders &

Developers (KBD). KBD has acquired 35.8 acres of land from Delhi

Development Authority through a competitive bidding process for Rs 450

crore to develop residential apartments.

Indiabulls Financial Services Ltd. is included in the prestigious Morgan

Stanley Capital International Index (MSCI). Farallon Capital has agreed to

21

IIMS, BAREILLY

21



invest Rs. 6,440 million in Indiabulls Financial Sevices Ltd. Indiabulls

ventured into commodity brokerage business.Indiabulls has received an “in

principle approval” from Government of India for development of multi

product SEZ in the state of Maharashtra.Dev Property Development plc., has

subscribed to new shares and has also acquired a minority shareholding from

the Company.Indiabulls Financial Services Ltd. Board resolves to

Amalgamate Indiabulls Credit Services Limited and demerge Indiabulls

Securities Limited.

2008

The group recently entered the Power generation business and aims to have

more than 5000 MW of power generation under construction before 2008 end.

22

IIMS, BAREILLY

22



India Bulls Core Strengths

Breadth of Services

In line with its client-centric philosophy, the firm offers to its clients the entire

spectrum of financial services ranging from brokerage services in equities and

commodities, distribution of mutual funds, IPO’s and insurance products, real

estate, Mortgages and corporate finance.

Clients deal with a relationship manager who leverages and brings together the

product specialists from across the firm to create an optimum solution to the

client needs.

Management Team

Indiabulls brings together a highly professional core management team that

comprises of individuals with extensive business as well as industry

experience.

In-Depth Research

23

IIMS, BAREILLY

23



Indiabulls research expertise is at the core of the value proposition that we

offer to our clients. Research teams across the firm continuously track various

markets and products. The aim is however common - to go far deeper than

others, to deliver incisive insights and ideas and be accountable for results.

MANAGEMENT

Chief Executive Officer

Devesh Shah

Chief Compliance Officer

Ashok Sharma

Designated Directors

Gagan Banga, Rajiv Rattan

24

IIMS, BAREILLY

24



LIST OF PRODUCTS:

Demat Accounts

Derivatives (F&O)

NCDEX – Commodities Trading

Intial Public Offers (IPO”S)

Trading Account

Insurance

Real estate

Corporate Finance

Mortgage

25

IIMS, BAREILLY

25



SWOT ANALYSIS OF Indiabulls Securities Ltd.

STRENGTHS:

Cost effective (No AMC)

Technology: Provide Power

Indiabulls Software.

Compliance: Very sign secure.

Provide Relationship manager

Smooth Fund Transfer

Transparency: Order from

Customers on recording lines

WEAKNESSES:

Web browser is not so effective.

High Account Opening Charges.

High Brokerage

Not very much beneficial for small

trader

OPPORTUNITIES:

Entry of Foreign Players::

THREATS:

Low Product Differentiation Proves

26

IIMS, BAREILLY

26



New forms of trading including

T+2 settlement system,

dematerialization etc are

strengthening the retail

brokerage market and attracting

foreign companies to enter the

Indian industry.

Lack of Expertise Curtails

Bargaining Power

Retail investors often lack the

knowledge and expertise in the

financial sector that calls them

to approach the broking houses.

Beneficial::

The retail broking services provided

by the various companies is

homogeneous with very low product

differentiation. This allows customers

to enjoy a greater bargaining power.

Various foreign banks like ABN

Amro and others are planning to enter

the Indian retail brokerage industry.

Alternative Investment Options

Various alternative forms of

investment including fixed deposits

with banks and post offices etc act as

substitutes to retail broking products

and services.

27

IIMS, BAREILLY

27



28

IIMS, BAREILLY

28



INTRODUCTION

A Stock Exchange is a place that provides facilities to stockbrokers to trade

company stocks and other securities. A stock may be bought or sold only if it

is listed on an exchange. Thus it is the meeting place of the stock buyers and

sellers. India's premier Stock Exchanges are the Bombay Stock Exchange and

the National Stock Exchange.

Stock market milestones

1875 BSE established as 'the native Share and Stock Brokers Association'

1956 BSE became the first stock exchange to be recognized under the

Securities Contract Act.

1993 NSE recognized as a stock exchange.

2000 Commencement of Internet trading at NSE.

2000 NSE commences derivatives trading (Index futures)

2001 BSE commences derivatives trading

29

IIMS, BAREILLY

29



Bombay Stock exchange

The Bombay Stock Exchange Limited (Mumbaī Śeyar Bājār) (formerly, The

Stock Exchange, Mumbai; popularly called The Bombay Stock Exchange, or

BSE) is the oldest stock exchange in Asia. It is also the biggest stock exchange

in the world in terms of listed companies with 4,800 listed companies as of

August 2007.[1] It is located at Dalal Street, Mumbai, India. On 31 December

2007, the equity market capitalization of the companies listed on the BSE was

US$ 1.79 trillion, making it the largest stock exchange in South Asia and the

tenth largest in the world.

The Bombay Stock Exchange was established in 1875. Around 4,800 Indian

companies list on the stock exchange,and it has a significant trading volume.

The BSE SENSEX (SENSitive indEX), also called the "BSE 30", is a widely

used market index in India and Asia. Though many other exchanges exist,

BSE and the National Stock Exchange of India account for most of the trading

in shares in India.

30

IIMS, BAREILLY

30

http://en.wikipedia.org/wiki/National_Stock_Exchange_of_India

http://en.wikipedia.org/wiki/Asia

http://en.wikipedia.org/wiki/BSE_Sensex

http://en.wikipedia.org/wiki/List_of_stock_exchanges

http://en.wikipedia.org/wiki/South_Asia

http://en.wikipedia.org/wiki/1000000000000_(number)

http://en.wikipedia.org/wiki/US$

http://en.wikipedia.org/wiki/Market_capitalization


http://en.wikipedia.org/wiki/Mumbai

http://en.wikipedia.org/wiki/Dalal_Street

http://en.wikipedia.org/wiki/#cite_note-0

http://en.wikipedia.org/wiki/Stock_exchange

http://en.wikipedia.org/wiki/Asia




National Stock Exchange

The National Stock Exchange of India Limited (NSE), is a Mumbai-based

stock exchange. It is the largest stock exchange in India in terms of daily

turnover and number of trades, for both equities and derivative trading..

Though a number of other exchanges exist, NSE and the Bombay Stock

Exchange are the two most significant stock exchanges in India, and between

them are responsible for the vast majority of share transactions. The NSE's key

index is the S&P CNX Nifty, known as the Nifty, an index of fifty major

stocks weighted by market capitalisation.

NSE is mutually-owned by a set of leading financial institutions, banks,

insurance companies and other financial intermediaries in India but its

ownership and management operate as separate entities. As of 2006, the NSE

VSAT terminals, 2799 in total, cover more than 1500 cities across India . In

October 2007, the equity market capitalization of the companies listed on the

NSE was US$ 1.46 trillion, making it the second largest stock exchange in

South Asia. NSE is the third largest Stock Exchange in the world in terms of

the number of trades in equities.It is the second fastest growing stock

exchange in the world with a recorded growth of 16.6%.

There are two ways for investors to get shares from the primary and

secondary markets. In primary markets, securities are bought by way of

31

IIMS, BAREILLY

31



http://en.wikipedia.org/wiki/South_Asia

http://en.wikipedia.org/wiki/1000000000000_(number)

http://en.wikipedia.org/wiki/US$

http://en.wikipedia.org/wiki/Market_capitalization

http://en.wikipedia.org/wiki/October_2007

http://en.wikipedia.org/wiki/VSAT

http://en.wikipedia.org/wiki/As_of_2006

http://en.wikipedia.org/wiki/S%26P_CNX_Nifty





http://en.wikipedia.org/wiki/Mumbai



public issue directly from the company. In Secondary market share are

traded between two investors.

Primary and Secondary Markets

Primary Market

An Issuer/Company enters the Primary markets to raise capital. They issues

new securities in Exchange for cash from an investor (buyer). If the Issuer is

selling securities for the first time, these are referred to as Initial Public

Offers (IPO's). Summing up, Primary Market is the means by which

companies float shares to the general public in an Initial Public Offering to

raise capital.

Eg. If the promoters of a private company, say XYZ makes its shares available

to investors, company XYZ is said to have entered the primary market.

Secondary Markets

Once new securities have been sold in the Primary Market, an efficient

mechanism must exist for their resale, if investors are to view securities as

attractive opportunities. Secondary Market transactions are referred to those

transactions where one investor buys shares from another investor at the

prevailing market price or at whatever price both the buyer and seller agree

upon. The Secondary Market or the Stock Exchanges are regulated by the

regulatory authority. In India, the Secondary and Primary Markets are

governed by the Security and Exchange

32

IIMS, BAREILLY

32

http://www.kotaksecurities.com/whatweoffer/easyipo.html

http://www.kotaksecurities.com/whatweoffer/easyipo.html



DEMAT ACCOUNT

Demat refers to a dematerialised account. Just as you have to open an account

with a bank if you want to save your money, make cheque payments etc, you

need to open a demat account if you want to buy or sell stocks. So it is just

like a bank account where actual money is replaced by shares. You have to

approach the DPs (remember, they are like bank branches), to open your

demat account.

Let's say your portfolio of shares looks like this: 40 of Infosys , 25 of Wipro,

45 of HLL and 100 of ACC. All these will show in your demat account. So

you don't have to possess any physical certificates showing that you own these

shares. They are all held electronically in your account. As you buy and sell

the shares, they are adjusted in your account.

Just like a bank passbook or statement, the DP will provide you with periodic

statements of holdings and transactions.

33

IIMS, BAREILLY

33



What's the difference between a depository and a depository participant?

A depository is a place where the stocks of investors are held in electronic

form.

The depository has agents who are called depository participants (DPs). Think

of it like a bank. The head office where all the technology rests and details of

all accounts held is like the depository. And the DPs are the branches that

cater to individuals.

There are only two depositories in India -- the National Securities Depository

Ltd (NSDL) and the Central Depository Services Ltd (CDSL). There are over

a 100 DPs.

34

IIMS, BAREILLY

34



Benefits of Demat Account

A safe and convenient way of holding securities (equity and debt

instruments both).

Transactions involving physical securities are costlier than those

involving dematerialised securities (just like the transactions through a

bank teller are costlier than ATM transactions). Therefore, charges

applicable to an investor are lesser for each transaction.

Securities can be transferred at an instruction immediately.

Increased liquidity, as securities can be sold at any time during the

trading hours (between 9:55 AM to 3:30 PM on all working days), and

payment can be received in a very short period of time.

No stamp duty charges.

Risks like forgery, thefts, bad delivery, delays in transfer etc, associated

with physical certificates, are eliminated.

Pledging of securities in a short period of time.

Reduced paper work and transaction cost.

Odd-lot shares can also be traded (can be even 1 share).

35

IIMS, BAREILLY

35

http://www.appuonline.com/appu/investment/trading/d-mat.html




Nomination facility available.

Any change in address or bank account details can be electronically

intimated to all companies in which investor holds any securities,

without having to inform each of them separately.

The DP itself, so no need to correspond with the companies, transfers

securities.

Shares arising out of bonus, split, consolidation, merger etc. are

automatically credited into the demat account of the investor.

Shares allotted in public issues are directly credited into demat account

of the applicants in quick time

36

IIMS, BAREILLY

36



Opening a Demat Account

To start dealing in securities in electronic form, one needs to open a demat

account with a DP of his choice. An investor already having shares in physical

form should ensure that he gets the account opened in the same set of names

as appearing on the share certificate; otherwise a new account can be opened

in any desired pattern by the investor.

Getting started

1. Choose a DP

2. Fill up an account opening form provided by DP, and sign an agreement

with DP in a standard format prescribed by the depository.

3. DP provides the investor with a copy of the agreement and schedule of

charges for his future reference.

4. DP opens the account and provides the investor with a unique account

number, also known as Beneficiary Owner Identification Number (BO

ID).

Documents to be attached

1. Passport size photographs

2. Proof of residence (POR) - Any one of Photo Ration Card with DOB /

Photo Driving License with DOB / Passport copy / Electricity bill /

Telephone bill

37

IIMS, BAREILLY

37



3. Proof of identity (POI) - Any one of Passport copy / Photo Driving

License with DOB / Voters ID Card / PAN Card / Photo Ration Card

with DOB

4. PAN card

NOTE:-

The agreement required to be signed by the investor details the rights and

duties of the investor and DP.

DP may revise the charges by giving a 30 days prior notice. SEBI has

rationalized the cost structure for isation by removing account-opening

charges, transaction charges for credit of securities and custody charges,

effective from January 28, 2005.

Maximum Number of holders in a Demat Account

A maximum of three persons are allowed to open a joint demat account in

their names.

38

IIMS, BAREILLY

38




Dematerialization Process

An investor having securities in physical form must get them dematerialized,

if he intends to sell them. This requires the investor to fill a Demat Request

Form (DRF), which is available with every DP, and submit the same along

with the physical certificates. Every security has an ISIN (International

Securities Identification Number). If there is more than one security than the

equal number of DRFs has to be filled in. The whole process goes on in the

following manner:

39

IIMS, BAREILLY

39



40

IIMS, BAREILLY

40



INDIABULLS

FINANCIAL

SERVICES

LTD.

41

IIMS, BAREILLY

41



Overview

Indiabulls Financial Services Ltd, one of India's leading non-banking financial companies

(NBFCs) is leading provider of lending and other financial products including home loans,

loans against property, commercial vehicle loans, and commercial credit to prime

corporates.

Indiabulls Housing Finance Ltd, a SARFAESI notified Housing Finance Company is a

wholly owned subsidiary of Indiabulls Financial Services Ltd; provides competitively

priced home loans to both self employed & salaried segment clients.

With dedication to serve the customers at maximum possible locations, Indiabulls Financial

Services has a wide network of 170 branches spread over 87 cities across India. Indiabulls

Housing Finance has one of the fastest Home Loan delivery systems in India. Easy &

convenient online access of Indiabulls’ Home Loan account saves time, efforts & money

wasted in visiting offices of home loan providers for every single query or requirement. All

the security measures for online account access are taken care of at Indiabulls Housing

Finance.

42

IIMS, BAREILLY

42

http://indiabulls.com/default.htm



Indiabulls Home Loans is emerging as the most preferred brand in housing finance.

Indiabulls Financial Services has over 3,00,000 satisfied customers & cumulative

disbursements of loan amount over Rs.50,000 Cr. Indiabulls believes in forging a deep

personal bond with each of its valued customers. At Indiabulls Housing Finance, Customer

care is of utmost importance. At Indiabulls all the customers feel privileged as they get

guidance in all aspects of home buying such as selecting the suitable property, checking

approvals of the project, filing documents, registration of the property, choosing EMI &

tenure of their loan to accommodate their financial resources etc. Indiabulls team always

tries to help customers even going beyond the call of duty.

Indiabulls Financial Services enjoys AA+ rating and has one of the lowest leverage and

highest net worth among the peer group. Indiabulls has very stable long term financing

from leading Indian and international banks and financial institutions.

Indiabulls is serving its customers over a decade with passion & commitment.

Indiabulls Financial Services Limited

Mr Gagan Banga - CEO Mr Ashwini Kumar Hooda - DMD

43

IIMS, BAREILLY

43



INDIABULLS

REAL ESTATE

44

IIMS, BAREILLY

44



OVERVIEW

Indiabulls Real Estate is one of the largest real estate company in India with

development projects spread across high-end office and commercial complexes,

premium residential developments, mega townships, retail spaces, hotel and

resorts, state of the art special economic zones and infrastructure development. It

has 31 ongoing projects totaling 61 million square feet, 2551 acres of SEZ

development and additional land bank of 580 acres. Each project bears a stamp of

thoughtful solutions and highest quality. The company has partnered with

specialists from India and abroad working on various aspects including design,

landscaping, engineering and structural strength of each of the developments.

It further employs most advanced construction equipments and technologies that

guarantees on time delivery like advanced jump start technology, advanced

logistics and vertical transportation systems, wind tunnel engineering as also

international quality construction grade steel and the highest strength M70 and

M80 concrete. The company has more than 90% of its portfolio in Mumbai, Delhi

(NCR) and Chennai markets with $ 900 million of land bought through government

auctions. The main focus of Indiabulls Real Estate is construction and development

of properties, project management, investment advisory and construction services.

Indiabulls Real Estate has delivered a record 3.3 million sq ft developed space

valued at $ 1.75 billion (within 4 years of inception). This is fastest and largest

delivery in value terms by any Indian real estate developer in the same time period.

It has partnered with Farallon Capital Management LLC of USA to bring the first

FDI into real estate in the country, is listed on the Mumbai, Luxembourg and

Singapore Stock Exchange and has been assigned 'A+' rating.45

IIMS, BAREILLY

45

http://realestate.indiabulls.com/index.php



Indiabulls Real Estate Limited

Mr Vipul Bansal - CEO

Mr Narendra Gehlaut - Joint MD

Mr O P Agrawal- COO

Indiabulls Power Limited

Mr Ranjit Gupta - CEO

Mr Mehul Johnson - President

46

IIMS, BAREILLY

46



47

IIMS, BAREILLY

47



ON THE JOB TRAINING

Title

To generate leads by telecalling & by personal meetings and to close the deal

along with the handling of the customer’s queries regarding share trading,

account opening and maintenance, software installation and demonstration .

Objectives

To create awareness among the people about the different products

offered by the company in the market through telecalling.

To generate leads for open demat accounts.

To accompany the ‘relationship manager’ on his visits to the

prospective clients.

To learn how to work in a team.

To acquaint myself with the work culture.

To understand the operating terminals of equity market.

48

IIMS, BAREILLY

48



To learn the trading procedures of equity market.

Target/Task

Overall Target: To generate business and gain experience in the tenure

of two months of summer internship project.

Strategy

To achieve a goal successfully one needs to sketch a perfect roadmap or

strategy to the destination and also need to follow the path strictly. The

strategies applied to achieve the above mentioned targets are –

1 Hunt for prospective customers through following Marketing Strategies:-

Telecalling

Personal Visits

Clients References

Database provided by the company, yellow pages or internet.

49

IIMS, BAREILLY

49



Achievements

Applauded for managing the task of Account Opening efficiently.

.

Opened 10 D-Mat and Trading Accounts which is an achievement.

To know how to handle the grievances of customers.

LIMITATION

Being a service industry , the quality is main concern in differentiation

and it is not exactly miserable

50

IIMS, BAREILLY

50



CONCLUSIONS

In a nutshell, I have learned various practical aspects of trading in the

stock market.

I have made about 100-150 calls per day in the initial days of training so

as to generate maximum leads.

I handled the queries of both the new & existing clients of the company

pertaining to different issues like opening of accounts, trading

procedures etc.

51

IIMS, BAREILLY

51



CORPORATE LEARNINGS

To be a part of Indiabulls was the best opportunity for me to had:

A practical exposure of Financial world.

Independently handling of clients.

Came to know the practical problems of clients.

Learnt the work done at front office.

Learnt corporate culture.

Learnt software used by company.

52

IIMS, BAREILLY

52



OBJECTIVES AND

METHODOLOGY

53

IIMS, BAREILLY

53



OBJECTIVES AND METHODOLOGY

Significance:

Significance of the project is to find out customers satisfaction regarding the

demat account and also to provide key information about the investor’s

perception.

Managerial Usefulness of Study:

The study also highlights the area where the Company needs

improvements.

The study provides the complete information about all close competitors

in Share Market.

54

IIMS, BAREILLY

54



It provides a feedback from customers regarding their problems and

perception about investing in Share Market so that they can improve

their services

Objectives:

To study the Share Market industry in detail

To study the Level of customer satisfaction towards the

services of Indiabulls.

To find out the causes of dissatisfaction of customers of

Indiabulls.

To study the Investment procedure in Share Market

To study the Accounting and Valuation methods of Share

Market

To study in brief various product & Services promoted by

Indiabulls.

Scope of the Study:

55

IIMS, BAREILLY

55



To look out for new prospective customers who are willing to invest in

Share Market.

Methodology:

RESEARCH METHODOLOGY

I decided to do the project in two parts. The first part of the project is

comprised of the study of share market as a whole and the second part deals

with the customers satisfaction regarding the demat account.

The first part of the project i.e. descriptive study is comprising an

overall study of share market as what it is ,why to invest and where to invest,

risk factor associated with it ie, an overview of whole Share Market industry.

The second part of the project that is related to customers satisfaction

regarding the demat account of Indiabulls. Indian Stock market has

undergone tremendous changes over the years. Investment in Share Market

has become a major alternative among Investors. The project has been carried

out to understand customers satisfaction regarding the demat account of

Indiabulls in the context of their trading preference and explore investor’s

risk perception .

56

IIMS, BAREILLY

56



The first part of the project relating the study of Share Market is collected

through secondary data obtained from internet & books whereas the second

part relating the customers satisfaction regarding the demat account of

Indiabulls is covered using primary data.

SOURCE OF DATA COLLECTION

Both Primary and Secondary data are required

Primary data is the first hand information collected directly from the

respondents . The tool used here is questionnaire. Primary Data is collected

through survey among existing clients

Secondary data is collected through internet, books

SAMPLE SIZE

The sample chosen is through random sampling. The questionnaire has

presented to the respondent in the city of Delhi. The overall sample size is

100.

57

IIMS, BAREILLY

57



ANALYSIS OF DATA

The data is collected with the help of questionnaire designed.

Respondents were given adequate time to answer. The data is collected

from 100 respondents.

Analysis is carried out by means of various processing operations-

Editing- The collected data is examined to detect errors and omissions.

It involved a careful scrutiny of completed questionnaire. It is done to

ensure that the data was consistent, accurate and uniformly entered.

Coding - Coding is necessary for efficient analysis and through it

several replies are reduced to a small number of classes, which

contained the critical information required for analysis.

Tabulation- The process of summarizing the raw data and displaying

the same in compact form is called tabulation.

58

IIMS, BAREILLY

58



Analysis Instruments:

EXEL-

With the help of the EXEL the result has shown in the form of tables

and graphs. The answer to all the objectives were achieved and

presented in graphical form. The graphs facilitate relative comparisons.

SPSS SOFTWARE-

For the analysis of the data collected, SPSS software is used, which is

helpful in analyzing the impact of one variable on the other. Besides, it

also showed frequencies, average performances etc. This software helps

to prove the various hypotheses.

59

IIMS, BAREILLY

59



60

IIMS, BAREILLY

60



1.How Often Do customers Trade

DAILY WEEKLY MONTHLY OCCASIONALY

10% 20% 45% 25%

Interpretation:- As we can see from the above diagram that different type

of customer trade differently like daily, weekly, monthly and occasionally.

61

IIMS, BAREILLY

61



But there is a great degree of variability between their trading. As near

half of the respondents (45%) trade monthly, 25%of the respondents

trade occasionally, 20% weekly and the respondents who trade daily are

the lowest with 10%.The reason why less no. of people trade daily is the

bearish market.

2. Duration trading with Indiabulls

Up to 6 Months 6 months To

1 year

1 Year To 2 Year More Than 2

Years

6% 33% 28% 33%

Interpretation: As it is clear from the above mentioned data that there

are the respondents who are trading with the company from 6 month to

more than 3 years but there degree is different respondents (6%)who

deals with the company having a duration of 6 month are less because of

62

IIMS, BAREILLY

62



falling of share market from the January 2008,now share market has

become less attractive segment for investing as compare to the other

source of investment. Respondents who are dealing with company from

1 year is having a good %i.e.32%the reason could be here the sharp

increase in the sensex in those days .

3. Satisfaction level of customers

Satisfied Partially Satisfied Not Satisfied

54% 16% 30%

Interpretation: A satisfied customer is key of the success of any business

so it is very essential for the long-term survival of the business that its

customer is satisfied. From the above mentioned data it is clear that the 54%

63

IIMS, BAREILLY

63



clients are satisfied with the services of Indiabulls, 16% clients are partially

satisfied and remaining 30% are not satisfied from the company. So company

should try to retain its satisfied customer and should try to attract its

dissatisfied customer.

4. Know relationship manager

Yes No

66% 34%

64

IIMS, BAREILLY

64



Interpretation: Among 100 customers 66% clients know his Relationship

Manager and have a contact with his/her relationship Manager rest 34%

doesn’t even know about his/her Relationship Manager means they are not in

touch with company (Indiabulls) and switching to other brokrage firms due to

non guidance from relationship manager.

5.Customer having Demat Account in more than 1 company

Yes No

24% 76%

65

IIMS, BAREILLY

65



Interpretation: On the basis of the survey done it is found out that a large

number of the respondents are having Demat Account in more than 1

company. In the above data given it is clear that among the customer of

Indiabulls 24% are having account in more than 1 company.

6.Preference of company in terms of services

Indiabulls Securities

Ltd.

Other Firms

14 10

% 58.33 41.77

66

IIMS, BAREILLY

66



Interpretation: From the last question we get to know that a good

percentage of respondents are having demat account in more than 1 company.

24% customers also having a/c except Indiabulls Securities Ltd. Among them

14 Customers (58%) prefer Indiabulls Securities Ltd. Than other firms and rest

10 Customers (42%) like or prefer other firms than Indiabulls.

7. Reasons For Opting Indiabulls

Employee’s

Knowledge

Emplyoee’s

Behavior

Customer

Service

Technology

6 4 2 2

% 43% 29% 14% 14%

67

IIMS, BAREILLY

67



Interpretation: Out of 24, 14 Customers prefer Indiabulls, 6(43%) because of

Employee’s Knowledge, 4(29%) because of Employee’s Behavior, 2(14%)

because of Customer Services, 2(14%) because of technology used by

Indiabulls.

8. Reasons For Opting Other Firm In Comparision of Indiabulls

securities Ltd.

Brokerage Documentation Employee’s

Behavior

5 3 2

% 50% 30% 20%

68

IIMS, BAREILLY

68



Interpretation: 10 customers prefer other firms than Indiabulls Securities

Ltd. Among these 10, 50%(5) prefer other firm due to high Brokerage charges

and rest 30%(3) and 20%(2) prefer other firms because of Documentation &

Employee’s behavior resp.

9. Faced problem with Indiabulls:

Yes No

67% 33%

69

IIMS, BAREILLY

69



Interpretaion: Regardless of various kind of services provided by the

company to its client a major portion from them (67%) have faced problem

with Indiabulls and 33% of the respondent have not faced any problem.

10.Types of Problem faced by Customer:

Fund Transfer No Response

from Rm

Documentation

70

IIMS, BAREILLY

70



7 16 10

% 21 49 30

INTERPRETATION: As we can be seen from the above data there are

various kind of problem which is faced like sometime fund transfer, no

response from relationship manager, documentation. So it is duty of the

company to improve these services to retain its customer.

11.Attended by company:

Yes No

25 8

% 75% 25%

71

IIMS, BAREILLY

71



Interpretation: After sale services to the client is very essential if a

company want its survival in current scenario. It is clear from the above data

that Company solved the problem of 25(75%) clients & rest problems are not

solved by company.

12. Suggestion to other by customer to open Demat Account

Yes No

70% 30%

72

IIMS, BAREILLY

72



Interpretation:- This shows that 70% of customers are satisfied from the

company’s product & services & willing to suggest other people to open a

Demat Account with INDIABULLS And rest 30% are not satisfied with the

Company.

13. Company rating by customer

Excellent Very Good Good Average Poor

11% 28% 35% 22% 4%

73

IIMS, BAREILLY

73



Interpretation:- Every respondent have his/her own criteria of rating he

company. From the data collected it is clear that the 35% customer rate the

company as Good and 30% rate it as very good. A low percentage (4%) of

clients rate it as poor and 11% of them has rated it as Excellent.

14. Suggestions by the Customers to Indiabulls securities Ltd.

Messsage Alert Less opening

Charges

Less brokrage Give More

Advices

15% 17% 43% 25%

74

IIMS, BAREILLY

74



Interpretation: There are various kind of suggestions given by

the customer like they said that the company should reduce its

brokerage charges and opening charges, they also said that they

should also be give some message alerts and more

recommendation call time to time.

HYPOTHESIS TESTING

I have also used hypothesis and analyzed with the help of SPSS software for

the further analysis of the data conducted by me.

75

IIMS, BAREILLY

75



HYPOTHESIS1- Longer the duration with the company higher the

satisfaction level of the customer

Correlation

This test shows that the above hypothesis taken is proved positive i.e. test is

significant (.599) which means that there is positive relationship between

duration of trading with the company and satisfaction level of customers.

HYPOTHESIS 2 –There is a significant difference on the final rating for

the Company among users who consider online terminal working conveniently

or inconveniently.

76

IIMS, BAREILLY

76



T-Test

Value of significance of the above hypothesis is very high so the

hypothesis is accepted.

HYPOTHESIS 3- Higher the employee knowledge higher the satisfaction

of customer

CORRELATION

77

IIMS, BAREILLY

77



The value of significance is positive so it is clear from the test that there is a

positive correlation between the employee knowledge and the satisfaction

level of the customer.

78

IIMS, BAREILLY

78



FINDINGS &

RECOMMENDATIONS

Findings

1. According to research from last six months market is down that’s

why among 100-sample size only 6% is with India bulls from last

six months.

79

IIMS, BAREILLY

79



2. Mainly clients trade on delivery basis rather than Intraday basis

as we can see in this study we found that only 10% people deal in

Intraday. On the other hand around 20%-45% is deal on delivery

basis due to risk constraints.

3. Main drawback of Indiabulls Securities Ltd. is high opening

charges i.e. Rs. 900, high brokerage, in comparison of other

brokerage firms.

These points are negative for Indiabulls Securities Ltd. because

These facts demoralize people’s interest towards Indiabulls.

4. Indiabulls has some positive and some negative points also due to

which company lies between good and very good category in

customer’s opinion.

5. Zero Annual Maintenance Charges and customer orders on

Recording lines are the strongest point of Indiabulls Security Ltd..

6. Power Indiabulls(PIB) is very fast software and provide many

more features then browser base terminal which highly attaracts

high trading customers towards Indiabulls securities Ltd.

7. 66% customers knows his/her relationship manager but rest 34%

doesn’t know his or her relationship manager defection ratio and

increase the negative word of mount.

80

IIMS, BAREILLY

80



8. Maximum customers required update and advice from company

through SMS because in daily schedule everyone doesn’t get time

to keep in touch with relationship manager and know about the

share market.

RECOMMENDATIONS

What I recommend firstly there should be

[1] First Aid Kit for New Entrant into Securities Market this will be a new

step towards a good service provider in this field. After all, this market

81

IIMS, BAREILLY

81



depends on the after sales service. After seeing such a boost in the share

market, not only our Adult generation but also the young generation is also so

much excited to enter the share market. Now the actual problem starts

specially with the young ones in excitement initially they invests the money &

due to lack of experience they loose big block of money in one go & later they

blames the company about the loss. So, to make them train in the field we

should provide them the initial precautions that they should take while enter

into the market.

“The More You Care For Your Customer More The Faith Will Get Develop

From Customer Side”

[2] Provision for Class Room training for the new investors for the above

reason same thing to boost there moral and to give them some thing related to

the market will help them. Also some tips can also be given to these investor

during the session as a precautions.

[4] Update Phone numbers & address of customers through which Company

or Relationship Manager could keep in contact with customers which help in

deliver better services to the customers.

[5] Contact the customers who are not in touch with company or not dealing

through company from some period, meet or call them on monthly basis this

strategy motivates the clients to deal with company. Retain old customers is

more beneficial for company inspite of making or attracting new prospects.

82

IIMS, BAREILLY

82



Note:

The recommendations which I have listed here above are strictly based on the

knowledge of the securities market that I have acquired during my training of

two months duration.

All the recommendations are for the improvement in the functioning of the

front end operations of the Indiabulls Securities Ltd. (Delhi Branch).

The recommendations are purely based on the problems that I had faced as a

Management Trainee.

83

IIMS, BAREILLY

83



LIMITATIONS

LIMITATIONS

Each & every research is subject to some limitations due to difficulties

encountered in sincere efforts & this one is also not an exception to

limitations. The purpose of mentioning these limitations is not to dilute the

quality of the research rather to enable the reader to judge the validity of the

study. Some of the limitations of the reaseach have been listed below.

84

IIMS, BAREILLY

84



The first and foremost limitation was time constraint which was only 2

months but still efforts have been made to put the picture as clear as

possible.

Some people were not willing to disclose the investment profile

.The biased ness was being taken care of.

The sample size being small,it is difficult to generalize the result.

The area of sample was decided after taking into consideration the

major factors like

Availability of Customers

Approachability,

85

IIMS, BAREILLY

85



BIBLIOGRAPHY

BIBLIOGRAPHY

WEBSITES:

www.indiabulls.com

www.nseindia.com

www.bseindia.com

86

IIMS, BAREILLY

86



www.wikipedia.com

www.yahoo.com

www.google.com

BOOKS REFFERED:

Financial Management by I.M.Pandey

Financial Management by Khan & Jain

JOURNALS & NEWSPAPERS:

Business-Standard

Economic Times

87

IIMS, BAREILLY

87

http://www.google.com/

http://www.yahoo.com/

http://www.wikipedia.com/



ANNEXURE

ANNEXURE

Questionnaire

1. How often do you trade?

a. Daily b. Weekly c. Monthly d. Occasionally

2. For how long are you dealing with Indiabulls Securities Ltd..?

88

IIMS, BAREILLY

88



a). Less than 6 month b) 6 months - 1 year

c) 1 year - 2 year d) more than 2 years

3. Are you satisfied with the Company?

a. Satisfied b. Partially Satisfied c. Dissatisfied

4. Please rate the company on the following parameters on the scale of 1 to 5; 1 is for poor

and 5 is for excellent performance

1 2 3 4 5

Employee’s Knowledge

Brokerage

Employee Behaviour

Documentation

Technology

5. Do you know your relationship manager?

a. Yes b. No

6. Are you having Demat account more than 1 company?

a. Yes b. No

6. If yes, which company services you like most:

a. Indiabulls Securities Ltd.

b. Other_______________

89

IIMS, BAREILLY

89



7. Is the Online Terminal Working conveniently?

a. Yes b. No

8. Have you faced any problem with the Indiabulls Securities Ltd.?

a. Yes b. No

If yes, What was the problem:

_________________________________________________________________________

_______________________________________________________________________

9. Was your problem attended by the company?

a. Yes b. No

10. Would you suggest anyone to open a Demat account in this Branch?

a. Yes b. No

11. How would you rate the company?

a. Excellent

b. Very good

c. Good

d. Average

e. Poor

12. Any suggestions for the Company? ________________________________________

_________________________________________________________________________

_______________________________________________________________________

90

IIMS, BAREILLY

90



Personal Information (Optional)

Name: _______________________

Age: _______________________

Marital Status

Married Unmarried

Average Income

2.5 lacs – 4.5 lacs 4.5 lac – 6.5 lac

6.5 lacs – 8.5 lacs Above 8.5 lacs

~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ THANK YOU ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~

91

IIMS, BAREILLY

91


copy of summer internship project

Documents

project report

completion of work

unconditional support

indiabulls core strength

data analysis interpretation

management team

benefits of demat account

overview of share market4