coolbrandz presentation: dublin web summit 2013
DESCRIPTION
How Word of Mouth Marketing can help your business grow: that's the title of the presentation I prepared for my speech on the People's Stage at Dublin Websummit. Discover three outstanding WoM successes and what you can do to spark conversations and earn recommendations from your clients - all wrapped up in 4mins of talk!TRANSCRIPT
eileen schuch | @eileenschuch
Word of Mouth Marketing:How it can help your business grow
Dublin Web Summit, 31 October 2013
50 Shades of Cool
WoM boosts book sales
• Fastest-selling paperback• Amazon UK best-selling• USA Today N°1 20 weeks
70 Mio
UK
UKUK
Record
The Cool Summit
Reunite 10’000 tech folk
• 3’000 comment threads
• Reached audience 3 Mio
• 91% positive feedbacks
43%
People’s StageVoting Startups
11%
6 weeks
80%
Coolture Styling
Reach 12% of the population
• 120 products for free• 1 Mio Swiss reached• 200’000 engagement
4 weeks
12%
WoW experiences for WoM
WoWWoWWoWWoW
Client = Media
WoW
Product = best WoM tool
ShareStory
• Extraordinary
• Emotions
• Real life
WoM
It’s nothing new!
Brand conversations
• 90% offline
• 10% online
92% trust recommendations from family and friends more than any other form of advertising
real life
other
Online conversations
Impact purchase decisions
• Reviews• Testimonials• Ratings
Getting it right
geekmum
foodie
fashionistanpaactiviste
Experience
CreativityConceptualizationExpertise
The right product,
for the right person,
at the right moment,
in the right place,
In the right way.
www.coolbrandz.com
Thank you very much for your attention! You’re cool!