conversion optimization services by one net marketing

12
ONE OBJECTIVE. NET RESULTS. CONVERSION OPTIMIZATION SERVICE MODULE OVERVIEW 2011

Upload: one-net-marketing-inc

Post on 28-Mar-2016

215 views

Category:

Documents


0 download

DESCRIPTION

adsense, content network, contextual, contextual advertising, cost per click, cost per thousand, cpm, digial marketing, display advertising, interactive ageancy, internet marketing, online marketing, ppc

TRANSCRIPT

Page 1: Conversion Optimization Services by One Net Marketing

ONE OBJECTIVE. NET RESULTS.

CONVERSION OPTIMIZATIONSERVICE MODULE OVERVIEW 2011

Page 2: Conversion Optimization Services by One Net Marketing

ONE OBJECTIVE. NET RESULTS.

CONVERSION OPTIMIZATIONSERVICE MODULE OVERVIEW 2011

Page 3: Conversion Optimization Services by One Net Marketing

805.201.3075250.483.7411

USA.

CANADA.

[email protected]

Conversion optimization:one proposition

one ProPosition.

one Net Marketing provides conversion optimization services for ecommerce and lead generation sites looking to improve click to conversion ratios. Our conversion optimization service is an end-to-end solution from point of click through to sales confirmation.

Most of our clients benefit by a 2-3 fold increase in online conversion rates through our conversion optimization program that includes; landing page design, order path optimization, cross merchandising and post conversion customer retention strategies.

Page 4: Conversion Optimization Services by One Net Marketing

805.201.3075250.483.7411

USA.

CANADA.

[email protected]

Conversion optimization:benefits

• Increase sales and conversion rates.

• Decrease acquisition costs.

• Increase quality score and decrease click costs.

• Decrease bounce rates.

• Re-cover lost leads and/or reduce shopping cart abandonment.

• Cross merchandising to increase average order size and units per sale.

• Segment and optimize conversion funnels by campaign type, demographic, traffic and purchasing habits.

• Increase repeat purchases, visitor frequency and customer loyalty.

Page 5: Conversion Optimization Services by One Net Marketing

805.201.3075250.483.7411

USA.

CANADA.

[email protected]

Conversion optimization:e-commerce

Conversion optimization services for e-commerce sites include:

• Traffic analytics to identify order path inefficiencies.

• Customer segmentation & demographic profiling.

• Message continuity & brand synchronization.

• Call-to-action enhancement & sales copy refinement.

• A/B and multi-variable testing.

• Shopping cart simplification.

• Cross merchandising and up-sell strategies.

• Post-purchase auto-responder sequences.

Page 6: Conversion Optimization Services by One Net Marketing

805.201.3075250.483.7411

USA.

CANADA.

[email protected]

Conversion optimization:lead generation

Conversion optimization services for lead generation sites include:

• Traffic analytics to identify order path inefficiencies.

• Customer segmentation & demographic profiling.

• Call-to-action enhancement.

• Sales copy refinement.

• Multi variable testing.

• Lead form simplification.

• Email auto responders.

• CRM integration (SalesForce, HiRise, HubSpot, etc.)

Page 7: Conversion Optimization Services by One Net Marketing

805.201.3075250.483.7411

USA.

CANADA.

[email protected]

Conversion optimization:landing pages

Page 8: Conversion Optimization Services by One Net Marketing

805.201.3075250.483.7411

USA.

CANADA.

[email protected]

Conversion optimization:analysis tools

To develop an optimized landing page a combination of tools to mathematically study landing page variations, design influences and traffic trends are applied.

A/B Split TestingHeat Mapping

Multi-Variable Testing

Page 9: Conversion Optimization Services by One Net Marketing

805.201.3075250.483.7411

USA.

CANADA.

[email protected]

Conversion optimization:performance pricing

one Net Marketing works with proven clients on a performance pricing basis. Our client engagement process and fee structure is listed below:

Step Price Action1. Discover $500 Install analytics tags on client site to review traffic and sales trends. Summary of

key findings sent to client and key metrics are established.

2. Recommend Free A custom marketing proposal is designed based on analytics data and the client’s objectives.

3. Deploy & Optimize $5,000 Client receives 25 hours of campaign creation, deployment and management services plus 25 hours of design and development services per month to optimize website and campaign performance. If client has in-house design and development resources price is adjusted accordingly.

4. Investment Assessment Free Initial campaign results and metrics are analyzed to determine if client fits One Net Marketing’s performance pricing program criteria.

5. Performance Pricing Cost Per Action Actions are defined (hit, lead, call or sale) and commission is negotiated. Campaigns are then scaled on a performance-based (CPA) compensation model.

Page 10: Conversion Optimization Services by One Net Marketing

805.201.3075250.483.7411

USA.

CANADA.

[email protected]

Conversion optimization:

Video ProductionsAdd a sales oriented video to your landing page to engage users with your Product or service. Video production services are available through View Street Productions.

Web design / re-designWe offer world class sales-driven design services. If you’re re-vamping your landing pages why not upgrade your site to ensure brand continuity and a seamless user experience?

e-commerce deVeloPmentIs your shopping cart old and clunky? Would you like to offer your customers a more enjoyable shopping experience? Our rapid development services can bring your ecommerce system, payment gateway and order processing system up to speed and help put the competition to rest.

related services

Page 11: Conversion Optimization Services by One Net Marketing

805.201.3075250.483.7411

USA.

CANADA.

[email protected]

our Clients: 

Page 12: Conversion Optimization Services by One Net Marketing

LET’S TALK.

[email protected]

805.201.3075250.483.7411

USA.

CANADA.

For free advice, tips and tricks visit www.onenetmarketing.com