CONVERSION OPTIMIZATION
BY: BETH GRUBB
WHERE IS THE BIGGEST DROPOFF? Start There
DOES YOUR OPINION MATTER?
You’re Better Off Flipping A Coin
Experience isn’t everything VALIDATE or INVALIDATEVALIDATE or INVALIDATE
Experience isn’t Everything
TEST IN DIFFERENT BROWSERS
…Ya gotta’ Do Better.
LOAD TIME OVER 10 SECONDS?...
FIX THE DAMN BUGS
They are annoying, and it’s probably worth it!
“Google Analytics is Your Best Friend”
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You need to love…Remember, love at first site rarely
happens. Spend more time together.
-Match.com
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You need to love ANALYTICS! Remember, love at first site rarely happens. Spend more
time together.
-Peep Laja, founder of ConversionXL
…That’s better!
Average User: Is this an accurate portrayal?
Actual User Actual User
Sample size must be over 100
How Well Are You Doing?
EXAMPLE: Number of downloads per month, revenue per visitor
KPI-Key Performance Indicators
Event Track Everything…or,
Tell your Developer, “Event Track Everything!”
BIG: mouse movement/heat map
BETTER: Scroll map
BEST: Session Replays
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Every “MISTAKE” a user makes is not because they’re stupid, BUT BECAUSE YOUR WEBSITE
SUCKS!” -Peep Laja
#AMEN #PREACH
ADD THINGS TO BUCKETS
TEST Instrument Hypothesize JustDo It
Investigate
HYPOTHESIZE…THEN TEST
#EfficientLearning #LearnFromFailure
STATISTICAL SIGNIFICANCE IS IMPORTANT
…unlike this graph
R2: Min. 95%...
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Anyone who is not able to describe their CRO work
as a SYSTEMATIC, REPEATABLE PROCESS is a
complete AMATEUR. -Peep Laja
THE END