conversion marketing strategy
TRANSCRIPT
![Page 1: Conversion Marketing Strategy](https://reader034.vdocuments.us/reader034/viewer/2022050614/587de9bd1a28abaf6b8b70f7/html5/thumbnails/1.jpg)
@AppFolio #AppFolioChat | @WatchItSprout WatchYourBusinessSprout.com
GET READY FOR YOUR MIND TO BE BLOWN
CONVERSION
MARKETING
R I G H T I N F O + R I G H T T I M E + R I G H T P L A C E
CREATE THE QUICKEST PATH TO CONVERSION
GET THE SALE
![Page 2: Conversion Marketing Strategy](https://reader034.vdocuments.us/reader034/viewer/2022050614/587de9bd1a28abaf6b8b70f7/html5/thumbnails/2.jpg)
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AppFolio
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Complete Solution Includes:Web-Based Property Management Software
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2015 © AppFolio, Inc.. @AppFolio #AppFolioChat | @WatchItSprout WatchYourBusinessSprout.com
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‹#›2015 © AppFolio, Inc.. @AppFolio #AppFolioChat | @WatchItSprout WatchYourBusinessSprout.com
REBECCA ROSS
![Page 6: Conversion Marketing Strategy](https://reader034.vdocuments.us/reader034/viewer/2022050614/587de9bd1a28abaf6b8b70f7/html5/thumbnails/6.jpg)
‹#›2015 © AppFolio, Inc.. @AppFolio #AppFolioChat | @WatchItSprout WatchYourBusinessSprout.com
GET TO KNOW REBECCA ROSS
![Page 7: Conversion Marketing Strategy](https://reader034.vdocuments.us/reader034/viewer/2022050614/587de9bd1a28abaf6b8b70f7/html5/thumbnails/7.jpg)
MY COMFORT ZONE…WEBSITE DEVELOPMENT SOCIAL MEDIA MOBILE APPLICATION DEVELOPMENT
ONLINE ADVERTISING
SEO & SEM EMAIL MARKETING
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‹#›2015 © AppFolio, Inc.. @AppFolio #AppFolioChat | @WatchItSprout WatchYourBusinessSprout.com
AMY KOSNIKOWSKI
DILISIO
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‹#›2015 © AppFolio, Inc.. @AppFolio #AppFolioChat | @WatchItSprout WatchYourBusinessSprout.com
GET TO KNOW
AMY KOSNIKOWSKI DILISIO
![Page 10: Conversion Marketing Strategy](https://reader034.vdocuments.us/reader034/viewer/2022050614/587de9bd1a28abaf6b8b70f7/html5/thumbnails/10.jpg)
MY COMFORT ZONE…CAREER DEVELOPMENT LEASE-UP SUCESS TRADITIONAL MARKETING STRATEGIES REPUTATION MANAGEMENT TIME MANAGEMENT CAREER SUCCESS
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@AppFolio #AppFolioChat | @WatchItSprout WatchYourBusinessSprout.com
GET READY FOR YOUR MIND TO BE BLOWN
CONVERSION
MARKETING
R I G H T I N F O + R I G H T T I M E + R I G H T P L A C E
CREATE THE QUICKEST PATH TO CONVERSION
DOWNLOAD THE HANDOUT
![Page 12: Conversion Marketing Strategy](https://reader034.vdocuments.us/reader034/viewer/2022050614/587de9bd1a28abaf6b8b70f7/html5/thumbnails/12.jpg)
FOUND YOUCONVERSION MARKETING
ANY TOUCHPOINT WITH THE CUSTOMER AFTER THEY HAVE
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GET THE CUSTOMER FROM
AS QUICKLY AS POSSIBLE
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WEBSITE STRATEGIES
SOCIAL MEDIA STRATEGIES
EMAIL STRATEGIES
ADVERTISING STRATEGIES
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POLL QUESTION
DOES YOUR COMMUNITY HAVE A WEBSITE?
A. YES! #NAILEDIT B. YES, IT’S ALRIGHT. C. I HATE MY WEBSITE. D. NO, I DON’T NEED ONE.
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@AppFolio #AppFolioChat | @WatchItSprout WatchYourBusinessSprout.com
WEBSITE
STRATEGIES
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HAVING A WEBSITE DOESN’T MEAN YOU HAVE TO MAKE EVERY SINGLE DETAIL
ABOUT YOUR COMMUNITY AVAILABLE
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SOMETIMES LESS IS MORE
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APPLE
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iWATCH
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TRY IT
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IMAGINE
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NEED IT
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CHA CHING
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#LOVE
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APPLY THIS TO YOUR OWN WEBSITE
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HOME
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SEARCH
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PEEK
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IMAGINE
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CONFIRM
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INTEREST
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SHARE
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TREAT YOUR WEBSITE LIKE A
STORE FRONT
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SAME DECISIONS
DIFFERENT CHANNEL
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POLL QUESTIONWHAT IS THE GOAL OF YOUR WEBSITE? (WHAT DO YOU WANT THE PROSPECT TO DO) A. APPLY ONLINE B. SCHEDULE A TOUR/CALL C. FILL OUT THE CONTACT FORM D. ALL OF THE ABOVE E. NO CLUE
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THINK ABOUT TRADITIONAL MARKETING…
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DO THIS
DO THIS
DO THIS
DO THIS
DO THIS
DO THIS
DO THIS
DO THIS
DO THIS
DO THIS
DO THIS
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CREATE A WEBSITE FLOW
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THINK OF THIS AS YOUR
TOUR ROUTE
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PEOPLE NEED TO KNOW WHERE TO GO
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KNOW WHERE YOU WANT THE VISITOR TO END…
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AND TAKE ADVANTAGE OF EVERY OPPORTUNITY!
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#NAILEDIT
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FOUR WAYS
TO IMPROVE
YOUR WEBSITE CONVERSION STRATEGY
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CALL-TO-ACTIONENSURE TO INCORPORATE YOUR
ABOVE THE FOLD
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THE CLASSIC APPROACH NAVIGATION WITH SLIDER CALL-TO-ACTION
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THE MINIMALISTIC APPROACH NO NAVIGATION ABOVE THE FOLD — JUST A CALL-TO-ACTION
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THE BAR APPROACH CALL-TO-ACTION BAR TO SHOW WHAT’S NEXT
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DON’T MAKE THEM
SEARCH FOR IT
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DON’T CREATE BARRIERS TO ENTRY
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NAVIGATIONHAVE A CLEAR & CONCISE
THAT IS EASY TO FIND
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BRING IT TO THE TOP THE NAVIGATION IS ONE OF THE FIRST THINGS YOU SEE
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BELOW THE CALL-TO-ACTION IF YOU’RE NOT READY, HERE ARE YOUR OPTIONS…
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THE STICKY NAVIGATION ALWAYS WITH YOU AS YOU STROLL DOWN THE PAGE
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HOMEPAGE FLOOR PLANS
GALLERY AMENITIES
CHECK AVAILABILITY LOCATION
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STOP RIGHT THERE
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WHAT ABOUT THIS? THERE IS NO NAVIGATION…
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YOU CAN DOUBLE DOWN…
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JUST COVER YOUR BASES ON THE OTHER PAGES!
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INTERLINKDON’T FORGET TO
YOUR PAGES
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DON’T MAKE THEM WORK FOR IT!
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CONNECT THE DOTS USE BUTTONS TO TELL THEM WHERE TO GO NEXT.
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GIVE THEM OPTIONS THREE-BOX APPROACH
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MAKE IT ICONIC USE ICONS TO SHOW THEM THE WAY
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EACH SECTIONOPTIMIZE
OF THE PAGE WITH CALL-TO-ACTIONS
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BREAK IT UP
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REMEMBER THIS… HAVE YOUR CALL TO ACTION ABOVE THE FOLD
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ALSO AT THE BOTTOM DON’T MISS OUT ON THE OPPORTUNITY
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AND SOMETIMES THE MIDDLE IF THEY WANT YOU…GIVE THEM A WAY OUT TO THE SALE!
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POLL QUESTION
DO YOU MEASURE YOUR WEBSITE’S SUCCESS? A. YES, ALL THE TIME! B. SOMETIMES C. NO D. WHAT?!
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THREE METRICS
TO MEASUREYOUR SUCCESS
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OVERALL TRAFFICLOOK AT YOUR
NUMBERS TO GAUGE YOUR TRACTION
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USERS
SESSIONS
NEW VS. RETURNING
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WHAT DOES THIS TELL YOU?
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CAN YOU SEE MOBILE TRAFFIC?
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YES!
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MOBILE TRAFFIC
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TIME ON SITELOOK AT YOUR
TO CHECK ENGAGEMENT
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AVG SESSION DURATION
BOUNCE RATE
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WHAT DOES THIS TELL YOU?
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WHAT IS BOUNCE RATE?
THE PERCENTAGE OF VISITORS TO A PARTICULAR WEBSITE WHO NAVIGATE AWAY FROM THE SITE
AFTER VIEWING ONLY ONE PAGE.
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MOBILE EXPERIENCE
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TAKE IT ONE STEP FURTHER AND…
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IN-PAGE ANALYITCSLOOK AT YOUR
TO CHECK USABILITY
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WHAT DOES THIS TELL YOU?
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POLL QUESTIONWHAT DO YOU DO IF SOMEONE DOESN’T CONVERT ON YOUR WEBSITE? A. EMAIL THEM B. TARGET THEM ON SOCIAL C. NOTHING D. I DON’T KNOW
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THREE WAYS
TO KEEPYOUR AUDIENCE IN THE FUNNEL
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REMARKETINGCREATE
ADS FOR THOSE WHO HAVE VISITED YOUR SITE
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BECOME A STALKER REMARKETING ADS WHERE YOU CAN PAY PER CLICK
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SOCIAL MEDIAPOST ON
TO REMAIN TOP-OF-MIND
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USE THE COMMUNITY NAME
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IMPACT WITH IMAGERY
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MAKE IT BRANDED
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EMAIL MARKETINGESTABLISH TARGETED
CAMPAIGN
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EMAIL MARKETING KEEP THE LEAD HOT!
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FOUND YOUCONVERSION MARKETING
ANY TOUCHPOINT WITH THE CUSTOMER AFTER THEY HAVE
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TAKE ADVANTAGE OF EVERY OPPORTUNITY!
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YOUR MIND IS NOW BLOWN
CONVERSION
MARKETING
R I G H T I N F O + R I G H T T I M E + R I G H T P L A C E
CREATE THE QUICKEST PATH TO CONVERSION
GET THE SALE
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