conversion in mobile
TRANSCRIPT
GOODEVENING
“The first requirement for an exemplary user experience is to meet the exact needs of the customer”Jakob Nielsen
UX # MONETIZATION
UX # MONETIZATION
WHERE’S THE $$$
SUBSCRIPTIONS
IN APP PURCHASES
ADVERTISING
SUBSCRIPTIONS
1
First trial on us
Limited usage on us
Timely notifications
Successful event
Special dates
Use your data
Show me what I’m missing
Get more benefit
Loss aversion
PURCHASES
2
Customization themes
Give me a try
It’s now or never
ADVERTISING
3
Blend them in the content
Make them seamless
Give option to remove
