local search hawaii michael dorausch pubcon seo
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Local Search & Mobile
Presented by:Michael Dorausch, DC
@chiropractic
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#convergenceConvergence (logic), the notion that
a sequence of transformations come to the same conclusion, no
matter what order they are performed in.
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#desktopHere we do research and make educated decisions as to what local businesses we want to
interact with.
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Q: When seeking a new local Primary
Doctor, would you be more likely to search
via desktop or mobile?
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Q: When seeking a new local Primary
Doctor, would you be more likely to search
via desktop or mobile?
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Q: When seeking a new local Primary
Doctor, would you be more likely to search
via desktop or mobile?
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Q: When seeking a new local Primary
Doctor, would you be more likely to search
via desktop or mobile?
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Q: Going on a Hawaii Vacation, would you book your hotel via desktop or mobile?
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Q: Going on a Hawaii Vacation, would you book your hotel via desktop or mobile?
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#desktop
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#desktop
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#mobileHere we put our research to work,
using mobile devices to help us reach local destinations.
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Q: You're in Hawaii and friend gets
eaten by a shark. Tweet it? Video via Mobile? Call 911? Research "shark
bites" on Desktop?
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Q: You're in Hawaii and friend gets
eaten by a shark. Tweet it? Video via Mobile? Call 911? Research "shark
bites" on Desktop?
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Q: What model mobile phone do you
have and who provides the default
map app on it?
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Q: What model mobile phone do you
have and who provides the default
map app on it?
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Q: What model mobile phone do you
have and who provides the default
map app on it?
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#mobile
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#get-it-nowIf the search query originates from
mobile, best (quality) may lose to nearby (location).
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Q: When searching for pizza from your mobile, do you seek best or closest?
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Q: When searching for pizza from your mobile, do you seek best or closest?
• @lyndseo: Closest pizza place name that I recognize
• Closest=location• Recognize=branding• Location + brand = FTW!
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Location+Branding+Trust
• closest=location• recognize=branding• reviews=trust• Must have 2 of 3 to Win!• 3 of 3 Wins BIG!
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Q: When was last time you recall using
mobile phone to locate a
place to eat?
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Q: When was last time you recall using
mobile phone to locate a
place to eat?
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Q: When was last time you recall using mobile phone to locate a place to eat?
• two weeks ago (while traveling)• one week ago• this past weekend (3 days ago)• three days ago• two days ago• one day ago• this morning
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Q: Has a lack of 5-Star Reviews and/or
social media presence prevented you from purchasing gasoline at your local
fuel stop?
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# centroid“Centroid Battle for Las Vegas”3 Part Series on Local Search
michaeldorausch.com
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#centroidThe geographical center alternates
when using desktop vs. mobile, providing 2 different sets of
results.
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#centroid
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#centroid
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#centroid
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Best vs. Local
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Q: Would you travel 50 miles?
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Q: Would you travel 50 miles?
• For best pizza, sushi, steaks• For best haircut, nail salon, dentist• For best chiropractor in Los
Angeles• For best friend
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QR Codes
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#convergenceConvergence (logic), the notion that
a sequence of transformations come to the same conclusion, no
matter what order they are performed in.
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Get Connected• @chiropractic• [email protected]• http://michaeldorausch.com/• http://planetchiropractic.com/