#pubcon

Multi-Location SearchHow to Maximize Rankings Across Thousands of Stores

#pubcon

What’s the Goal?

(Maximum Visibility)

#pubcon

What is Involved?

Accurate Data Helpful Landing Page

Growing Visibility Reputation

#pubcon

Who is Involved?

Local Data Specialist Content Writer

Public Relations ORM Specialist

#pubcon

Tools

#pubcon

Paid Search Local-targeted campaigns Location extensions Query data to apply to SEO efforts

#pubcon

City-Level Page (CLP) – Organic Listings

https://www.publicstorage.com/oregon/self-storage-portland-or

#pubcon

City-Level Page (CLP) – Organic Listings More helpful than competing pages Serves users on any device or browser Serves users on slow connections Marked up for search engines (schema) Includes relevant (and helpful) content Earned links from city resource pages

#pubcon

Property-Level Page (PLP) – Pack Listings

https://www.umamiburger.com/locations/anaheim/

#pubcon

Property-Level Page (PLP) – Pack Listings More helpful than competing pages Serves users on any device or browser Serves users on slow connections Marked up for search engines (schema) Includes Google Map & driving directions Includes relevant (and helpful) content Business listings in local & regional directories

#pubcon

The New Study is Out (Thanks Moz!)https://moz.com/local-search-ranking-factors

#pubcon

Download a Free Local Strategy Guide

http://www.seoroadmap.org/local-seo/