convergence of mobile and social media 2010
DESCRIPTION
Convergence of Mobile and Social Media presentation by Simon Leps from Fontera to the WTF Cape Town technology conference on 20th October 2010TRANSCRIPT
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Convergence of Mobile and Social Media
Simon Leps
CEO - Fontera
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Why WTF?
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Social Media is…
Media used for social interaction or networking using open, accessible, internet-based
applications that build on the foundations of Web 2.0 allowing for the creation and
sharing of user generated content online.
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Types of Social Networks
• Communication – Blogger, Facebook, Twitter• Collaboration – Digg, Wordpress, Google Docs• Multimedia – YouTube, Flick, Skype (Livecasting)• Reviews and Opinions – Yelp, WikiAnswers• Entertainment – Second Life, Sims Online• Brand Monitoring – Statsit, Vocus
- Kaplan and Haenlein
- Business Horizons 2010
Location Based – Foursquare, Gowalla, Waze
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Mobile
• 4.6 Billion users around the world
• 80% on GSM• Next billion users are expected
to have their first web experience on a phone
• Almost 21 million Mobile Internet users in SA vs 7 million PC Internet users
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Mobile is Driving Social Media Usage
• Mobile users spend almost twice as much time on social networks than PC users
• 240% Growth rate of Mobile Social Networking in the US and UK over the last year
• Social Networking is the number one mobile activity in most countries
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Why?
Cost
Privacy
Always on, Always with you
Smaller Learning Curve
Location services using GPS or LBS
Mobile makes Social Media Instant!!!
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The 800 Pound Gorilla
500+ million Users
Twice as much engagement via mobile compared to web
No.1 Mobile destination in the UK and many other countries
SA one of the top 3 most active countries via mobile
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“Over 800 million people worldwide will be participating in a social network via their
mobile phones by 2012, up from 82 million in 2007”
- eMarketer
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Evolution or Revolution?
“After the success of Internet-based social networks, doing the same thing in real life
is the obvious next step”
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Why the Transition?
Mobile Transcends Time and Space
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Types of Mobile Social Networks
• Dating Service• Group Texter• Radar• Geotagger• Social Networker• Media Sharing
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The Big One
Started in 2007 with mobile in its DNA
Average 65 million tweets per day
70,000 Apps– Post a photo, shorten a url, search for people to follow
300,000 New Users signing up each Day
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The Pack
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The New Breed - Foursquare
• Leave tips on places for friends and check out what suggestions they leave
• Unlock badges and points depending on usage• Become the mayor and get rewards for checking in more
than anyone else
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Relies on Bluetooth and GPS to let you know where your friends or
other users are.
Available in German, Italian, Spanish and English.
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Mobile Social Networking in South Africa
South AfricaFacebook - No.1MXiT - No.3Blinko - No.10
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Mobile Social Networking in Africa
South AfricaFacebook - No.1MXiT - No.3Blinko - No.10
No.1 or No.2 in:Nigeria, Kenya, Egypt, Ghana, Sudan and Tanzania
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Mobile Social Networking in Africa
South AfricaFacebook - No.1MXiT - No.3Blinko - No.10
No.1 or No.2 in:Nigeria, Kenya, Egypt, Ghana, Sudan and TanzaniaNo.3 in:
Libya and Ivory Coast
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What about Africa?
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Jamiix
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Non Traditional Social Media in SA
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The Future?
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The Future?
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It’s Here Already….
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What’s Next?
• HSPA+• Augmented Reality• 3D• Holograms
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Thank You
Simon Leps
CEO
Fontera