Content Strategy Innovation Summit

Plan. Develop. Manage.

SEPTEMBER 13 & 14 2017 | LOS ANGELES

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The summit will bring together some of the key thinkers and changers within the industry to discuss how to move online successfully, what digital can do for different areas of digital strategy and how this will improve and expand moving forward.

Online videos of all sessions, with integrated slides and audio will be made available to all attendees after the event.

September 13 & 14, 2017

Los Angeles

The main themes for this year’s discussion are:

• Creating a consistent brand through content

• Measuring the success of your content

• Creating a sustainable content strategy

• How to overcome challenges in your organization’s content

strategy

• Evolving content - video, personalisation, visual ads

• How do you use content to humanise your brand

Content Strategy Innovation Summit

OverviewABOUT THE EVENT

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#ContentStrat17

2016 Speakers

Ankur Poseria, Digital Content Strategist, Disney

Suzanne Baran, Content Strategist, Capital Group

Vijay Hanulmolu, Head of Global Content Strategy, Analog Devices

Josh Rucci, Global Head of Content, Bloomberg

Daniel Jones, Vice President, Content Strategy, Ancestry

Maureen McCarthy, Deputy Director, Marketing, Human Rights Campaign

Michael Fanuele, Chief Creative Officer, General Mills

Sara Getz, Content Strategist, Facebook

Savvy Varadan, Director, Content Marketing, Robert Half

Shane McLaughlin, Senior Manager, Content Strategy, Walmart

Iyan Bruce, Director, Global Content Strategy, Mattel

Stacey Jaffe, Vice President, Teach for America

Kara Chiles, Content Strategist, Whole Foods

Kelly Turner, Senior Content Strategist, AT&T

Neha Gandhi, SVP, Content Strategy & Innovation, Refinery29

Brian Selandar, Vice President, Whistle Sports

Lo Martin, Director, Editorial Creative, NowThis

2016 SpeakersSPEAKERS AT A GLANCE

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2 days of thought provoking content, but the value was in the connections I made.“

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Neha Gandhi SVP, Content Strategy REFINERY29

Internal Content - Secrets to Successful Social Enterprise

Josh Rucci Global Head of Content BLOOMBERG

Evolving Your Content Through Video

Shane McLaughlin Senior Manager, Content Strategy WALMART

Adapting Content For Global Customers

GM & Global Head, Bloomberg Content Service. Responsible for distribution of Bloomberg Terminal and News to newsrooms; Bloomberg Television distribution; News, Photos, Video, and Data licensing; and branded media partnerships, to over 1,000 platforms worldwide. Broad experience with content solutions for Broadcast, Print, Online, Mobile, and Social platforms.

Lead content and social strategy for interactive platform connecting 1.3M associates in 4,000 Walmart Stores. Direct cadence and editorial flow in alignment with key stakeholders in Public Affairs, Marketing, Merchandising, People and other functions. Direct monthly email newsletter profiling major initiatives to more than 100,000 opt-in subscribers. Implemented and executed social strategy that drove more than 300% increase in views and social engagement between August '13 and August '14. Drove 40% increase in professional development content engagement through creative campaign spotlighting personal stories of Walmart associates. Coordinate beta-testing of new services with Walmart associates in stores across the US, working with product teams to incorporate feedback and improve the customer experience.

Neha Gandhi is the Senior Vice President of Content Strategy & Innovation at Refinery29. In that role, she is responsible for growth, distribution, platform strategy, and evolving content strategy at R29.

She has previously held posts at Seventeen, Harper’s Bazaar, LHJ.com and More.com. In her life as a magazine editor, you could find her doing anything from shooting home décor stories to writing cover stories and producing b-roll on movie sets. Her work has appeared in Foam, In Style,Women’s Health, and ReadyMade, but her favorite byline of all time remains an interview with Donald Trump, from her first internship at People.

2016 Keynote SpeakersSPEAKERS IN DETAIL

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07:30 Check in

08:30 Keynotes

Day 1

10:30 Coffee Break

11:00 Keynotes

13:00 Lunch

17:00 Networking Drinks

13:30 Keynotes

CHECK INAn opportunity to check yourself into the event and meet other leaders in your industry ahead of the day

Day 2

COFFEE BREAK & LUNCHA chance to sit down, network and connect with decision makers within the industry

KEYNOTESListen to actionable case studies largely brought to you by Fortune 500 companies

NETWORKING DRINKSA more relaxed environment in which to engage with all attendees and gain valuable connections

15:30 Coffee Break

16:00 Keynotes

07:30 Check in

08:30 Keynotes

10:30 Coffee Break

11:00 Keynotes

13:00 Lunch

13:30-15:00 Keynotes

ScheduleSCHEDULE AT A GLANCE

Key

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SUMMIT END

What an event, I’ll be back next year!“

ekutchinsky@theiegroup.com

US +1 415 800 3561 UK + 44 207 193 1269

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2016 SponsorsSPONSORS AND PARTNERS

Featured Start Up

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Silver SponsorExhibitor

Who AttendsWHO ATTENDS OUR EVENTS

78% of attendees are CXO level or above

Who AttendsWHO ATTENDS OUR EVENTS

The summits that Innovation Enterprise puts on are among the most highly acclaimed in the world, with industry leading decision makers from across the digital industry in attendance as both speakers and delegates. You will connect with senior level executives from both major corporations and innovative small-to-medium size companies.

Holding events in several locations around the world, we have acquired a global audience

director

vp/svp

manager

senior

cxo

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5000+1000-5000200-1000Less than 200

Company size of attendees by number of employees

45%

40%

10%

5%

10

TICKETS AND PRICING OPTIONS

Tickets

GROUP PASSES REGISTER ONLINEscole@theiegroup.com

US +1 415 952 9287

Interested in attending? Register online or contact Sam ColeBuy a group of at least 3 passes to receive up to 25% off

Access to all Sessions

Access to Exhibition Floor

Access All Areas PassGold PassSilver Pass

$1895 $2495

Access to all Networking Events

Invitation to the Big Data Channel Network

Presentation Slide Decks*

Presentation Video Recordings*

Access to Attendee List

Most Popular

$1595

Limited Release

Annual Big Data On Demand Subscription

Save $400 off the prices below by securing your Super Early Bird price today!

Access to all co-located summits

Prices are exclusive of VAT. Team discounts are applicable at the point of registration only. Any cancellations within a group registration will in turn incur an increase in registration fee for the remaining group participants. Cancellations before August 15, 2016 incur an administrative charge of 50%. If you cancel your registration after August 15, 2017 you will be charged the full fee. You must notify The Innovation Enterprise in writing of a cancellation, or you will be charged the full fee. The Innovation Enterprise reserve the right to make changes to the program without notice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT.

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$700 $795 $1595 $1895 $2495

Places are transferable without any charge within 12 months of the original purchase

+1 415 952 9287+1 415 670 9064

GROUP PASSES REGISTER ONLINE