Rebranding

Part 4: The Name

contentsparks.com

What’s in a name? Well, quite a lot actually.

contentsparks.com

Choosing a business name is a critical component in any branding or rebranding process and it’s one that can really cause

you problems if you don’t get it right.

contentsparks.com

We knew we wanted to change our business name to something more representative of

what we do.

contentsparks.com

We also wanted our name to be easy to remember and to be available as a

username on all the major social networks.

contentsparks.com

It goes without saying (but we’ll say it anyway!) that our new name had to be

available as a domain name too.

contentsparks.com

Getting all of that into one business name was going to be quite a tall order.

contentsparks.com

To start with we needed to figure out what we didn’t want to use. No mention of PLR in the name, and no reference to coaches.

contentsparks.com

We also decided not to use trainer or training or marketing in the name.

contentsparks.com

We did deliberate for some time about using marketing in the name but in the end

decided against it because, although we’re very active marketers, it just didn’t work for us. We decided not to use business either.

contentsparks.com

After a lot of deliberation it came down to the fact that we’re all about content.

contentsparks.com

That’s what we do. So content needed to be part of the new name for sure. And then we

needed another word to go with it.

contentsparks.com

We brainstormed and then brainstormed some more. We wanted something which also had

a hint of emotion… of inspiration… of achievement.

contentsparks.com

We wanted something dynamic and memorable, something that would reflect

our professionalism. Something that would inspire us and that reflected our core

values.

contentsparks.com

These are some of the words we came up with in our brainstorming sessions. We

brainstormed for hours. Days even.

contentsparks.com

We ruled nothing out, knowing that one word would lead to another and another, which

would eventually lead to the exact word we were looking for.

contentsparks.com

Results Learning Mindful Authority Crafted

Savvy Express Turnkey Leap Leads

Generation Teaching Training Education Targeted

Essential Effective Solutions Growth Success

Inspiration

contentsparks.com

More brainstorming using light led to beacons, flashes, blazes and, finally, sparks. You

might call it a spark of inspiration.

contentsparks.com

Surprisingly, and happily for us, ContentSparks was available as a domain name and as a username in all the major

social networks.

contentsparks.com

It had all the elements in a name that we had been looking for and we snapped it up

immediately.

contentsparks.com

In the next post, we’ll reveal how our new name influenced our visual branding, and in

particular, how our new branding vision affected our logo design.

contentsparks.com/fireupFire-Up Your Business with ContentGet started with your Free Content Planning Template