Content Marketing Trend for 2015

Content is the cornerstone of any marketing plan. In marketing of the past, brands could put together an ad or brochure to reach their audience and that was all they needed. Now, and even more so as we enter 2015, content defines everything. If your content is lacking or not focused specifically on the individual consumer, you will get lost in online minutia. Here are some leading trends in content marketing for

2015.

Individualized Content

A long, long time ago, in a world before social media, marketers could put together pieces that reached a mass audience. With the emergence of social media content has become more and more specific to an individual. Most consumers receive so many emails and social media posts that it’s easy to get passed over with your message. To really grab their attention your message needs to be focused on the individual. This individualized message has gone beyond just basic demographics and segmentation. Now to reach your audience and instill brand loyalty, the content needs to be tailored specifically through them through cultural interests, location, price range and buying habits. The more relevant the content the more likely they are to engage.

Videos and Podcasts

Cutting through the clutter will be a challenge for every marketer. Gaining more momentum in 2015 will be the use of video and visual data. Short videos and customer testimonials go a long way in creating brand loyalty. People are much more likely to believe what they see than what they read; it creates trust with your brand. There will be a rise in platforms like Vine, Instagram and YouTube as more and more companies try to reach their audience through engaging video. Also growing in popularity is the use of podcasts. It used to be that you had to sit in front of your desktop to listen to a podcast, with so many people using mobile devices; podcasts have been pushed into the forefront again. Now consumers can listen to what you have to offer them while on the go, at the gym, in their car or while sitting on their couch.

Mobile Optimization

All marketers know that their content needs to be mobile-first. Mobile devices and tablets are taking over the way audiences view the Internet. When putting together your marketing content strategy, be sure to create blogs, ads and websites to be viewed on mobile. If a potential customer can’t view your information on their device, they will quickly look for another company. Gaining in popularity in the next year will be companies creating their own apps. It’s relatively easy to do and helps to build brand awareness, e-mail lists and loyalty. Customers will seek you out and you will be able to provide content to them right on their phone.

Content Power Shifting to the Consumer

Consumers have always been the driving force of marketing plans but now more than ever they will demand what they want and when they want it. Companies will need well-defined strategies to break through the clutter and engage their audience. It’s no longer good enough to just be on the Internet, you need to be useful and engaging to the consumer. To put together a content marketing strategy for your business in Ottawa, contact WSI eStrategies.