content marketing excellence: what it is, and how to get it
TRANSCRIPT
Eric Enge @stonetemple / +Eric Enge Stonetemple.com
Eric Enge @stonetemple / +Eric Enge Stonetemple.com
Who Am I?
Columnist & Contributor
CEO & Founder
50+ person Digital Marketing and SEO
agency
Eric Enge @stonetemple / +Eric Enge Stonetemple.com
Little Known Fact
I had Brain Surgery in 2003
Eric Enge @stonetemple / +Eric Enge Stonetemple.com
Nope –Didn’t Get a USB Slot Installed
Eric Enge @stonetemple / +Eric Enge Stonetemple.com
Source: Chartbeat
Eric Enge @stonetemple / +Eric Enge Stonetemple.com
Data From a Study by Moz and BuzzSumo
Eric Enge @stonetemple / +Eric Enge Stonetemple.com
Source: Moz and BuzzSumo
Eric Enge @stonetemple / +Eric Enge Stonetemple.com
No Correlation Between Shares and Links
Source: Moz and BuzzSumo
Eric Enge @stonetemple / +Eric Enge Stonetemple.com
No Social Network Does Well
Source: Moz and BuzzSumo
Eric Enge @stonetemple / +Eric Enge Stonetemple.com
Most Content Gets Shares OR Links
Source: Moz and BuzzSumo
Eric Enge @stonetemple / +Eric Enge Stonetemple.com
Most Content Gets Shares OR Links
Source: Moz and BuzzSumo
Eric Enge @stonetemple / +Eric Enge Stonetemple.com
Source: Moz and BuzzSumo
Some Sites With a Very High Correlation(Note Small Sample Site)
Eric Enge @stonetemple / +Eric Enge Stonetemple.com
Source: Moz and BuzzSumo
Still Have a Very Strong Correlation
Eric Enge @stonetemple / +Eric Enge Stonetemple.com
Opinion Forming Journalism Works
Eric Enge @stonetemple / +Eric Enge Stonetemple.com
These Sites Also Have a Very Strong Correlation
Source: Moz and BuzzSumo
Eric Enge @stonetemple / +Eric Enge Stonetemple.com
Data Driven Research Studies Work
Eric Enge @stonetemple / +Eric Enge Stonetemple.com
What About Content Length?
Eric Enge @stonetemple / +Eric Enge Stonetemple.com
Longer Form Content Does Very Well Too
Eric Enge @stonetemple / +Eric Enge Stonetemple.com
https://www.stonetemple.com/all-our-social-media-seo-studies/
Eric Enge @stonetemple / +Eric Enge Stonetemple.com
Got Some Links!
Eric Enge @stonetemple / +Eric Enge Stonetemple.com
Here’s a Pretty Good One
Eric Enge @stonetemple / +Eric Enge Stonetemple.com
Build Your Reputation
Grow Visibility
1
2
Grow Your Audience3
Content Marketing Goals
Oh Yes, Let’s Get Some Links Too4
Eric Enge @stonetemple / +Eric Enge Stonetemple.com
Today’s Environment is an Ecosystem
Eric Enge @stonetemple / +Eric Enge Stonetemple.com
Working the Ecosystem
Eric Enge @stonetemple / +Eric Enge Stonetemple.com
Social Media Sharing Can Drive Links
Eric Enge @stonetemple / +Eric Enge Stonetemple.com
Social Media Sharing Can Build Your Audience
1 2
34
Eric Enge @stonetemple / +Eric Enge Stonetemple.com
Larger Audiences Increase Visibility
Eric Enge @stonetemple / +Eric Enge Stonetemple.com
Influencers Have Large Audiences
Eric Enge @stonetemple / +Eric Enge Stonetemple.com
Influencer
Influencers Are an Accelerant
Eric Enge @stonetemple / +Eric Enge Stonetemple.com
Eric Enge
@stonetemple
+Eric Enge
(508) 962-8474
www.stonetemple.com
Thank You!