content brief template - column five
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Content Brief TemplateUse this template to assign new content projects and keep your team on the same page.
For detailed instructions, see our Guide to Build a Content Strategy.
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Project Title
Overview
Budget
Timeline
Success Metrics
Persona(s)
Content Brief Template
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Key Messaging
Tone
Specs
Current and Recent Projects (if applicable)
Additional Considerations
Content Brief Template
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Created by
Feeling stuck? We’d love to help.Find out what it’s like to work with us
on your content strategy.
Column Five is a B2B-focused creative agency that helps ambitious
brands find and tell their best stories to drive real results.