consumers’ health conditions - gfk · 2016-09-15 · © gfk 2015 | consumers’ health conditions...
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1© GfK 2015 | Consumers’ health conditions
Consumers’ health conditionsGlobal GfK survey
October 2015
2© GfK 2015 | Consumers’ health conditions
Global GfK survey: Consumers’ health conditions
*To see country results, click on the map (in PPT show). To go back to the
table of content, click on the GfK logo anywhere in the document.
Country results
Methodology
Global results
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3© GfK 2015 | Consumers’ health conditions
Methodology
4© GfK 2015 | Consumers’ health conditions
Countries covered, methodology and sample size
GfK interviewed in summer 2015 more than 27,000 consumers (aged 15 and older) in 22 countries online.
The data have been weighted to reflect the demographic composition of the online population age 15+ in each market.
Argentina (online/n=1011)
Australia (online/n=1000)
Belgium (online/n=1012)
Brazil (online/n=1512)
Canada (online/n=1012)
China (online/n=1501)
Czech Republic (online/n=1003)
France (online/n=1517)
Germany (online/n=1511)
Hong Kong (online/n=1003)
Italy (online/n=1521)
Japan (online/n=1533)
Mexico (online/n=1029)
Netherlands (online/n=1001)
Poland (online/n=1005)
Russia (online/n=1514)
South Korea (online/n=1000)
Spain (online/n=1534)
Sweden (online/n=1000)
Turkey (online/n=831)
UK (online/n=1501)
USA (online/n=1536)
5© GfK 2015 | Consumers’ health conditions
Question
Which of the following conditions have you experienced in the past 12 months?
Select all that apply.
Skin conditions (such as psoriasis, eczema, acne)
Allergies
Depression, anxiety or other mental health issues
Chronic back or joint pain
Cold, cough, sore throat, upper respiratory infection, flu/influenza
Diabetes, pre-diabetes
Vomiting, diarrhea, intestinal cramps or other stomach ailments
Migraine or severe headaches
Heartburn/acid reflux
High cholesterol or high blood pressure/hypertension
Obesity/overweight
Insomnia, problems sleeping, sleep disorders
Muscle / joint soreness or pain due to over-exertion or injury
None of these
6© GfK 2015 | Consumers’ health conditions
Global results
7© GfK 2015 | Consumers’ health conditions
After a cold or cough, insomnia is the most common complaint
Muscle pain, weight problems and migraines complete the top 5
Czech Republic and Russia have most cold sufferers
Sweden has most insomniacs, followed by Czech Republic and Turkey
For almost all the conditions listed, women have higher percentages saying
they have experienced these in the last 12 months than men
Highlights
8© GfK 2015 | Consumers’ health conditions
Top 5 health complaints consumers experienced
within 12 months across all 22 countries
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – rounded
27% of consumers suffered from
within 12 months
Insomnia, problems
sleeping, sleep disorders
21% of consumers suffered from
within 12 months
Migraine or severe
headaches
51% of consumers suffered from
within 12 months
Cold, cough, sore throat,
upper respiratory
infection, flu/influenza
21% of consumers suffered from
within 12 months
Weight problems
(obesity/overweight)
25% of consumers suffered from
within 12 months
Muscle / joint soreness or
pain due to over-exertion
or injury
9© GfK 2015 | Consumers’ health conditions
Top 5 health complaints consumers experienced
within 12 months across all 22 countries by gender
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – rounded
49% of men suffered from cold, cough,
sore throat, upper respiratory infection,
flu/influenza
24% of men suffered from muscle / joint
soreness or pain due to over-exertion or
injury
24% of men suffered from insomnia,
problems sleeping, sleep disorders
19% of men suffered from heartburn/acid
reflux
18% of men suffered from weight problems
(obesity/overweight)
32% of women suffered from insomnia,
problems sleeping, sleep disorders
53% of women suffered from cold, cough,
sore throat, upper respiratory infection,
flu/influenza
24% of women suffered from weight
problems (obesity/overweight)
26% of women suffered from muscle / joint
soreness or pain due to over-exertion or
injury
27% of women suffered from migraine or
severe headaches
10© GfK 2015 | Consumers’ health conditions
Country results – Europe
11© GfK 2015 | Consumers’ health conditions
Belgium
12© GfK 2015 | Consumers’ health conditions
Belgium: Top 5 health complaints consumers experienced
within 12 months
34% of Belgians suffered from
within 12 months
Muscle / joint soreness or
pain due to over-exertion
or injury
27% of Belgians suffered from
within 12 months
Weight problems
(obesity/overweight)
45% of Belgians suffered from
within 12 months
Cold, cough, sore throat,
upper respiratory
infection, flu/influenza
28% of Belgians suffered from
within 12 months
Chronic back or joint pain
33% of Belgians suffered from
within 12 months
Insomnia, problems
sleeping, sleep disorders
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – rounded
13© GfK 2015 | Consumers’ health conditions
Belgium: Top 5 health complaints consumers experienced
within 12 months by gender
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – rounded
38% of Belgian men suffered from
cold, cough, sore throat, upper respiratory
infection, flu/influenza
52% of Belgian women suffered from
cold, cough, sore throat, upper respiratory
infection, flu/influenza
41% of Belgian women suffered from
insomnia, problems sleeping, sleep
disorders
24% of Belgian men suffered from
insomnia, problems sleeping, sleep
disorders
32% of Belgian men suffered from
muscle / joint soreness or pain due to
over-exertion or injury
35% of Belgian women suffered from
muscle / joint soreness or pain due to
over-exertion or injury
21% of Belgian men suffered from
chronic back or joint pain
34% of Belgian women suffered from
chronic back or joint pain
31% of Belgian women suffered from
weight problems (obesity/overweight)
23% of Belgian men suffered from
weight problems (obesity/overweight)
14© GfK 2015 | Consumers’ health conditions
Czech Republic
15© GfK 2015 | Consumers’ health conditions
Czech Republic: Top 5 health complaints consumers experienced
within 12 months
45% of Czechs suffered from
within 12 months
Muscle / joint soreness or
pain due to over-exertion
or injury
30% of Czechs suffered from
within 12 months
Vomiting, diarrhea,
intestinal cramps or other
stomach ailments
67% of Czechs suffered from
within 12 months
Cold, cough, sore throat,
upper respiratory
infection, flu/influenza
34% of Czechs suffered from
within 12 months
Weight problems
(obesity/overweight)
40% of Czechs suffered from
within 12 months
Insomnia, problems
sleeping, sleep disorders
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – rounded
16© GfK 2015 | Consumers’ health conditions
63% of Czech men suffered from
cold, cough, sore throat, upper respiratory
infection, flu/influenza
45% of Czech men suffered from
muscle / joint soreness or pain due to
over-exertion or injury
34% of Czech men suffered from
insomnia, problems sleeping, sleep
disorders
30% of Czech men suffered from
weight problems (obesity/overweight)
29% of Czech men suffered from
heartburn/acid reflux
72% of Czech women suffered from
cold, cough, sore throat, upper respiratory
infection, flu/influenza
47% of Czech women suffered from
insomnia, problems sleeping, sleep
disorders
44% of Czech women suffered from
muscle / joint soreness or pain due to
over-exertion or injury
38% of Czech women suffered from
migraine or severe headaches
38% of Czech women suffered from
weight problems (obesity/overweight)
Czech Republic: Top 5 health complaints consumers experienced
within 12 months by gender
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – rounded
17© GfK 2015 | Consumers’ health conditions
France
18© GfK 2015 | Consumers’ health conditions
France: Top 5 health complaints consumers experienced
within 12 months
32% of French suffered from
within 12 months
Insomnia, problems
sleeping, sleep disorders
27% of French suffered from
within 12 months
Chronic back or joint pain
40% of French suffered from
within 12 months
Cold, cough, sore throat,
upper respiratory
infection, flu/influenza
27% of French suffered from
within 12 months
Migraine or severe
headaches
29% of French suffered from
within 12 months
Muscle / joint soreness or
pain due to over-exertion
or injury
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – rounded
19© GfK 2015 | Consumers’ health conditions
35% of French men suffered from
cold, cough, sore throat, upper respiratory
infection, flu/influenza
26% of French men suffered from
muscle / joint soreness or pain due to
over-exertion or injury
22% of French men suffered from
chronic back or joint pain
21% of French men suffered from
insomnia, problems sleeping, sleep
disorders
19% of French men suffered from
weight problems (obesity/overweight)
46% of French women suffered from
cold, cough, sore throat, upper respiratory
infection, flu/influenza
42% of French women suffered from
insomnia, problems sleeping, sleep
disorders
35% of French women suffered from
migraine or severe headaches
32% of French women suffered from
muscle / joint soreness or pain due to
over-exertion or injury
31% of French women suffered from
chronic back or joint pain
France: Top 5 health complaints consumers experienced
within 12 months by gender
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – rounded
20© GfK 2015 | Consumers’ health conditions
Germany
21© GfK 2015 | Consumers’ health conditions
Germany: Top 5 health complaints consumers experienced
within 12 months
30% of Germans suffered from
within 12 months
Insomnia, problems
sleeping, sleep disorders
26% of Germans suffered from
within 12 months
Chronic back or joint pain
49% of Germans suffered from
within 12 months
Cold, cough, sore throat,
upper respiratory
infection, flu/influenza
28% of Germans suffered from
within 12 months
Muscle / joint soreness or
pain due to over-exertion
or injury
29% of Germans suffered from
within 12 months
Weight problems
(obesity/overweight)
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – rounded
22© GfK 2015 | Consumers’ health conditions
44% of German men suffered from
cold, cough, sore throat, upper respiratory
infection, flu/influenza
28% of German men suffered from
muscle / joint soreness or pain due to
over-exertion or injury
27% of German men suffered from
weight problems (obesity/overweight)
24% of German men suffered from
insomnia, problems sleeping, sleep
disorders
23% of German men suffered from
chronic back or joint pain
55% of German women suffered from
cold, cough, sore throat, upper respiratory
infection, flu/influenza
36% of German women suffered from
insomnia, problems sleeping, sleep
disorders
30% of German women suffered from
weight problems (obesity/overweight)
30% of German women suffered from
chronic back or joint pain
29% of German women suffered from
migraine or severe headaches
Germany: Top 5 health complaints consumers experienced
within 12 months by gender
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – rounded
23© GfK 2015 | Consumers’ health conditions
Italy
24© GfK 2015 | Consumers’ health conditions
Italy: Top 5 health complaints consumers experienced
within 12 months
41% of Italians suffered from
within 12 months
Chronic back or joint pain
26% of Italians suffered from
within 12 months
Insomnia, problems
sleeping, sleep disorders
55% of Italians suffered from
within 12 months
Cold, cough, sore throat,
upper respiratory
infection, flu/influenza
33% of Italians suffered from
within 12 months
Migraine or severe
headaches
35% of Italians suffered from
within 12 months
Heartburn/acid reflux
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – rounded
25© GfK 2015 | Consumers’ health conditions
50% of Italian men suffered from
cold, cough, sore throat, upper respiratory
infection, flu/influenza
36% of Italian men suffered from
chronic back or joint pain
30% of Italian men suffered from
heartburn/acid reflux
25% of Italian men suffered from
migraine or severe headaches
24% of Italian men suffered from
muscle / joint soreness or pain due to
over-exertion or injury
61% of Italian women suffered from
cold, cough, sore throat, upper respiratory
infection, flu/influenza
47% of Italian women suffered from
chronic back or joint pain
41% of Italian women suffered from
migraine or severe headaches
40% of Italian women suffered from
heartburn/acid reflux
33% of Italian women suffered from
insomnia, problems sleeping, sleep
disorders
Italy: Top 5 health complaints consumers experienced
within 12 months by gender
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – rounded
26© GfK 2015 | Consumers’ health conditions
Netherlands
27© GfK 2015 | Consumers’ health conditions
Netherlands: Top 5 health complaints consumers experienced
within 12 months
31% of Dutch consumers suffered
from within 12 months
Muscle / joint soreness or
pain due to over-exertion
or injury
19% of Dutch consumers suffered
from within 12 months
Weight problems
(obesity/overweight)
42% of Dutch consumers suffered
from within 12 months
Cold, cough, sore throat,
upper respiratory
infection, flu/influenza
20% of Dutch consumers suffered
from within 12 months
Chronic back or joint pain
28% of Dutch consumers suffered
from within 12 months
Insomnia, problems
sleeping, sleep disorders
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – rounded
28© GfK 2015 | Consumers’ health conditions
37% of Dutch men suffered from
cold, cough, sore throat, upper respiratory
infection, flu/influenza
29% of Dutch men suffered from
muscle / joint soreness or pain due to
over-exertion or injury
19% of Dutch men suffered from
insomnia, problems sleeping, sleep
disorders
18% of Dutch men suffered from
chronic back or joint pain
17% of Dutch men suffered from
heartburn/acid reflux
48% of Dutch women suffered from
cold, cough, sore throat, upper respiratory
infection, flu/influenza
36% of Dutch women suffered from
insomnia, problems sleeping, sleep
disorders
33% of Dutch women suffered from
muscle / joint soreness or pain due to
over-exertion or injury
22% of Dutch women suffered from
weight problems (obesity/overweight)
22% of Dutch women suffered from
chronic back or joint pain
Netherlands: Top 5 health complaints consumers experienced
within 12 months by gender
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – rounded
29© GfK 2015 | Consumers’ health conditions
Poland
30© GfK 2015 | Consumers’ health conditions
Poland: Top 5 health complaints consumers experienced
within 12 months
40% of the Polish suffered from
within 12 months
Muscle / joint soreness or
pain due to over-exertion
or injury
28% of the Polish suffered from
within 12 months
Weight problems
(obesity/overweight)
58% of the Polish suffered from
within 12 months
Cold, cough, sore throat,
upper respiratory
infection, flu/influenza
29% of the Polish suffered from
within 12 months
Migraine or severe
headaches
33% of the Polish suffered from
within 12 months
Insomnia, problems
sleeping, sleep disorders
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – rounded
31© GfK 2015 | Consumers’ health conditions
54% of Polish men suffered from
cold, cough, sore throat, upper respiratory
infection, flu/influenza
39% of Polish men suffered from
muscle / joint soreness or pain due to
over-exertion or injury
28% of Polish men suffered from
insomnia, problems sleeping, sleep
disorders
25% of Polish men suffered from
heartburn/acid reflux
24% of Polish men suffered from
weight problems (obesity/overweight)
63% of Polish women suffered from
cold, cough, sore throat, upper respiratory
infection, flu/influenza
41% of Polish women suffered from
muscle / joint soreness or pain due to
over-exertion or injury
38% of Polish women suffered from
migraine or severe headaches
38% of Polish women suffered from
insomnia, problems sleeping, sleep
disorders
32% of Polish women suffered from
weight problems (obesity/overweight)
Poland: Top 5 health complaints consumers experienced
within 12 months by gender
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – rounded
32© GfK 2015 | Consumers’ health conditions
Russia
33© GfK 2015 | Consumers’ health conditions
Russia: Top 5 health complaints consumers experienced
within 12 months
43% of Russians suffered from
within 12 months
Muscle / joint soreness or
pain due to over-exertion
or injury
32% of Russians suffered from
within 12 months
Depression, anxiety or
other mental health issues
62% of Russians suffered from
within 12 months
Cold, cough, sore throat,
upper respiratory
infection, flu/influenza
34% of Russians suffered from
within 12 months
Insomnia, problems
sleeping, sleep disorders
34% of Russians suffered from
within 12 months
Heartburn/acid reflux
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – rounded
34© GfK 2015 | Consumers’ health conditions
57% of Russian men suffered from
cold, cough, sore throat, upper respiratory
infection, flu/influenza
41% of Russian men suffered from
muscle / joint soreness or pain due to
over-exertion or injury
36% of Russian men suffered from
heartburn/acid reflux
29% of Russian men suffered from
insomnia, problems sleeping, sleep
disorders
26% of Russian men suffered from
chronic back or joint pain
67% of Russian women suffered from
cold, cough, sore throat, upper respiratory
infection, flu/influenza
45% of Russian women suffered from
muscle / joint soreness or pain due to
over-exertion or injury
40% of Russian women suffered from
migraine or severe headaches
39% of Russian women suffered from
insomnia, problems sleeping, sleep
disorders
39% of Russian women suffered from
depression, anxiety or other mental health
issues
Russia: Top 5 health complaints consumers experienced
within 12 months by gender
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – rounded
35© GfK 2015 | Consumers’ health conditions
Spain
36© GfK 2015 | Consumers’ health conditions
Spain: Top 5 health complaints consumers experienced
within 12 months
39% of Spaniards suffered from
within 12 months
Muscle / joint soreness or
pain due to over-exertion
or injury
23% of Spaniards suffered from
within 12 months
Weight problems
(obesity/overweight)
53% of Spaniards suffered from
within 12 months
Cold, cough, sore throat,
upper respiratory
infection, flu/influenza
25% of Spaniards suffered from
within 12 months
Heartburn/acid reflux
31% of Spaniards suffered from
within 12 months
Insomnia, problems
sleeping, sleep disorders
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – rounded
37© GfK 2015 | Consumers’ health conditions
48% of Spanish men suffered from
cold, cough, sore throat, upper respiratory
infection, flu/influenza
34% of Spanish men suffered from
muscle / joint soreness or pain due to
over-exertion or injury
25% of Spanish men suffered from
heartburn/acid reflux
25% of Spanish men suffered from
insomnia, problems sleeping, sleep
disorders
23% of Spanish men suffered from
high cholesterol or high blood
pressure/hypertension
57% of Spanish women suffered from
cold, cough, sore throat, upper respiratory
infection, flu/influenza
45% of Spanish women suffered from
muscle / joint soreness or pain due to
over-exertion or injury
38% of Spanish women suffered from
insomnia, problems sleeping, sleep
disorders
26% of Spanish women suffered from
chronic back or joint pain
25% of Spanish women suffered from
weight problems (obesity/overweight)
Spain: Top 5 health complaints consumers experienced
within 12 months by gender
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – rounded
38© GfK 2015 | Consumers’ health conditions
Sweden
39© GfK 2015 | Consumers’ health conditions
Sweden: Top 5 health complaints consumers experienced
within 12 months
41% of the Swedish suffered from
within 12 months
Insomnia, problems
sleeping, sleep disorders
28% of the Swedish suffered from
within 12 months
Depression, anxiety or
other mental health issues
50% of the Swedish suffered from
within 12 months
Cold, cough, sore throat,
upper respiratory
infection, flu/influenza
29% of the Swedish suffered from
within 12 months
Heartburn/acid reflux
36% of the Swedish suffered from
within 12 months
Muscle / joint soreness or
pain due to over-exertion
or injury
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – rounded
40© GfK 2015 | Consumers’ health conditions
41% of Swedish men suffered from
cold, cough, sore throat, upper respiratory
infection, flu/influenza
33% of Swedish men suffered from
insomnia, problems sleeping, sleep
disorders
30% of Swedish men suffered from
muscle / joint soreness or pain due to
over-exertion or injury
27% of Swedish men suffered from
heartburn/acid reflux
23% of Swedish men suffered from
allergies
58% of Swedish women suffered from
cold, cough, sore throat, upper respiratory
infection, flu/influenza
50% of Swedish women suffered from
insomnia, problems sleeping, sleep
disorders
43% of Swedish women suffered from
muscle / joint soreness or pain due to
over-exertion or injury
36% of Swedish women suffered from
depression, anxiety or other mental health
issues
32% of Swedish women suffered from
migraine or severe headaches
Sweden: Top 5 health complaints consumers experienced
within 12 months by gender
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – rounded
41© GfK 2015 | Consumers’ health conditions
Turkey
42© GfK 2015 | Consumers’ health conditions
Turkey: Top 5 health complaints consumers experienced
within 12 months
40% of Turks suffered from within
12 months
Insomnia, problems
sleeping, sleep disorders
23% of Turks suffered from within
12 months
Migraine or severe
headaches
55% of Turks suffered from within
12 months
Cold, cough, sore throat,
upper respiratory
infection, flu/influenza
26% of Turks suffered from within
12 months
Depression, anxiety or
other mental health issues
36% of Turks suffered from within
12 months
Heartburn/acid reflux
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – rounded
43© GfK 2015 | Consumers’ health conditions
50% of Turkish men suffered from
cold, cough, sore throat, upper respiratory
infection, flu/influenza
36% of Turkish men suffered from
heartburn/acid reflux
34% of Turkish men suffered from
insomnia, problems sleeping, sleep
disorders
21% of Turkish men suffered from
depression, anxiety or other mental health
issues
21% of Turkish men suffered from
muscle / joint soreness or pain due to
over-exertion or injury
63% of Turkish women suffered from
cold, cough, sore throat, upper respiratory
infection, flu/influenza
50% of Turkish women suffered from
insomnia, problems sleeping, sleep
disorders
36% of Turkish women suffered from
heartburn/acid reflux
33% of Turkish women suffered from
depression, anxiety or other mental health
issues
33% of Turkish women suffered from
migraine or severe headaches
Turkey: Top 5 health complaints consumers experienced
within 12 months by gender
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – rounded
44© GfK 2015 | Consumers’ health conditions
United Kingdom
45© GfK 2015 | Consumers’ health conditions
United Kingdom: Top 5 health complaints consumers experienced
within 12 months
29% of Britons suffered from
within 12 months
Muscle / joint soreness or
pain due to over-exertion
or injury
22% of Britons suffered from
within 12 months
Migraine or severe
headaches
50% of Britons suffered from
within 12 months
Cold, cough, sore throat,
upper respiratory
infection, flu/influenza
24% of Britons suffered from
within 12 months
Depression, anxiety or
other mental health issues
27% of Britons suffered from
within 12 months
Insomnia, problems
sleeping, sleep disorders
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – rounded
46© GfK 2015 | Consumers’ health conditions
44% of British men suffered from
cold, cough, sore throat, upper respiratory
infection, flu/influenza
28% of British men suffered from
muscle / joint soreness or pain due to
over-exertion or injury
20% of British men suffered from
heartburn/acid reflux
19% of British men suffered from insomnia,
problems sleeping, sleep disorders
17% of British men suffered from
depression, anxiety or other mental health
issues
56% of British women suffered from
cold, cough, sore throat, upper respiratory
infection, flu/influenza
35% of British women suffered from
insomnia, problems sleeping, sleep
disorders
30% of British women suffered from
depression, anxiety or other mental health
issues
30% of British women suffered from
muscle / joint soreness or pain due to
over-exertion or injury
29% of British women suffered from
migraine or severe headaches
United Kingdom: Top 5 health complaints consumers
experienced within 12 months by gender
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – rounded
47© GfK 2015 | Consumers’ health conditions
Country results – North America
48© GfK 2015 | Consumers’ health conditions
Canada
49© GfK 2015 | Consumers’ health conditions
Canada: Top 5 health complaints consumers experienced
within 12 months
35% of Canadians suffered from
within 12 months
Muscle / joint soreness or
pain due to over-exertion
or injury
27% of Canadians suffered from
within 12 months
Chronic back or joint pain
48% of Canadians suffered from
within 12 months
Cold, cough, sore throat,
upper respiratory
infection, flu/influenza
27% of Canadians suffered from
within 12 months
Weight problems
(obesity/overweight)
32% of Canadians suffered from
within 12 months
Insomnia, problems
sleeping, sleep disorders
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – rounded
50© GfK 2015 | Consumers’ health conditions
44% of Canadian men suffered from
cold, cough, sore throat, upper respiratory
infection, flu/influenza
34% of Canadian men suffered from
muscle / joint soreness or pain due to
over-exertion or injury
27% of Canadian men suffered from
insomnia, problems sleeping, sleep
disorders
25% of Canadian men suffered from
chronic back or joint pain
24% of Canadian men suffered from
heartburn/acid reflux
53% of Canadian women suffered from
cold, cough, sore throat, upper respiratory
infection, flu/influenza
37% of Canadian women suffered from
muscle / joint soreness or pain due to
over-exertion or injury
37% of Canadian women suffered from
insomnia, problems sleeping, sleep
disorders
32% of Canadian women suffered from
weight problems (obesity/overweight)
31% of Canadian women suffered from
depression, anxiety or other mental health
issues
Canada: Top 5 health complaints consumers experienced
within 12 months by gender
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – rounded
51© GfK 2015 | Consumers’ health conditions
USA
52© GfK 2015 | Consumers’ health conditions
United States: Top 5 health complaints consumers experienced
within 12 months
35% of Americans suffered from
within 12 months
Allergies
27% of Americans suffered from
within 12 months
Muscle / joint soreness or
pain due to over-exertion
or injury
39% of Americans suffered from
within 12 months
Cold, cough, sore throat,
upper respiratory
infection, flu/influenza
27% of Americans suffered from
within 12 months
Weight problems
(obesity/overweight)
29% of Americans suffered from
within 12 months
Insomnia, problems
sleeping, sleep disorders
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – rounded
53© GfK 2015 | Consumers’ health conditions
35% of American men suffered from
cold, cough, sore throat, upper respiratory
infection, flu/influenza
30% of American men suffered from
allergies
26% of American men suffered from
high cholesterol or high blood
pressure/hypertension
26% of American men suffered from
heartburn/acid reflux
25% of American men suffered from
muscle / joint soreness or pain due to
over-exertion or injury
42% of American women suffered from
cold, cough, sore throat, upper respiratory
infection, flu/influenza
39% of American women suffered from
allergies
34% of American women suffered from
insomnia, problems sleeping, sleep
disorders
32% of American women suffered from
weight problems (obesity/overweight)
29% of American women suffered from
muscle / joint soreness or pain due to
over-exertion or injury
United States: Top 5 health complaints consumers experienced
within 12 months by gender
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – rounded
54© GfK 2015 | Consumers’ health conditions
Country results – Latin America
55© GfK 2015 | Consumers’ health conditions
Argentina
56© GfK 2015 | Consumers’ health conditions
Argentina: Top 5 health complaints consumers experienced
within 12 months
41% of Argentines suffered from
within 12 months
Muscle / joint soreness or
pain due to over-exertion
or injury
26% of Argentines suffered from
within 12 months
Vomiting, diarrhea,
intestinal cramps or other
stomach ailments
52% of Argentines suffered from
within 12 months
Cold, cough, sore throat,
upper respiratory
infection, flu/influenza
32% of Argentines suffered from
within 12 months
Insomnia, problems
sleeping, sleep disorders
34% of Argentines suffered from
within 12 months
Heartburn/acid reflux
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – rounded
57© GfK 2015 | Consumers’ health conditions
47% of Argentinian men suffered from
cold, cough, sore throat, upper respiratory
infection, flu/influenza
35% of Argentinian men suffered from
muscle / joint soreness or pain due to
over-exertion or injury
31% of Argentinian men suffered from
heartburn/acid reflux
24% of Argentinian men suffered from
insomnia, problems sleeping, sleep
disorders
22% of Argentinian men suffered from
allergies
57% of Argentinian women suffered from
cold, cough, sore throat, upper respiratory
infection, flu/influenza
47% of Argentinian women suffered from
muscle / joint soreness or pain due to
over-exertion or injury
40% of Argentinian women suffered from
insomnia, problems sleeping, sleep
disorders
38% of Argentinian women suffered from
heartburn/acid reflux
35% of Argentinian women suffered from
weight problems (obesity/overweight)
Argentina: Top 5 health complaints consumers experienced
within 12 months by gender
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – rounded
58© GfK 2015 | Consumers’ health conditions
Brazil
59© GfK 2015 | Consumers’ health conditions
Brazil: Top 5 health complaints consumers experienced
within 12 months
34% of Brazilians suffered from
within 12 months
Migraine or severe
headaches
26% of Brazilians suffered from
within 12 months
Heartburn/acid reflux
49% of Brazilians suffered from
within 12 months
Cold, cough, sore throat,
upper respiratory
infection, flu/influenza
28% of Brazilians suffered from
within 12 months
Insomnia, problems
sleeping, sleep disorders
29% of Brazilians suffered from
within 12 months
Allergies
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – rounded
60© GfK 2015 | Consumers’ health conditions
47% of Brazilian men suffered from
cold, cough, sore throat, upper respiratory
infection, flu/influenza
24% of Brazilian men suffered from
migraine or severe headaches
23% of Brazilian men suffered from
insomnia, problems sleeping, sleep
disorders
23% of Brazilian men suffered from
allergies
22% of Brazilian men suffered from
heartburn/acid reflux
51% of Brazilian women suffered from
cold, cough, sore throat, upper respiratory
infection, flu/influenza
44% of Brazilian women suffered from
migraine or severe headaches
34% of Brazilian women suffered from
allergies
32% of Brazilian women suffered from
insomnia, problems sleeping, sleep
disorders
29% of Brazilian women suffered from
heartburn/acid reflux
Brazil: Top 5 health complaints consumers experienced
within 12 months by gender
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – rounded
61© GfK 2015 | Consumers’ health conditions
Mexico
62© GfK 2015 | Consumers’ health conditions
Mexico: Top 5 health complaints consumers experienced
within 12 months
39% of Mexicans suffered from
within 12 months
Muscle / joint soreness or
pain due to over-exertion
or injury
26% of Mexicans suffered from
within 12 months
Vomiting, diarrhea,
intestinal cramps or other
stomach ailments
54% of Mexicans suffered from
within 12 months
Cold, cough, sore throat,
upper respiratory
infection, flu/influenza
37% of Mexicans suffered from
within 12 months
Insomnia, problems
sleeping, sleep disorders
38% of Mexicans suffered from
within 12 months
Heartburn/acid reflux
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – rounded
63© GfK 2015 | Consumers’ health conditions
51% of Mexican men suffered from
cold, cough, sore throat, upper respiratory
infection, flu/influenza
38% of Mexican men suffered from
muscle / joint soreness or pain due to
over-exertion or injury
36% of Mexican men suffered from
heartburn/acid reflux
34% of Mexican men suffered from
insomnia, problems sleeping, sleep
disorders
22% of Mexican men suffered from
weight problems (obesity/overweight)
58% of Mexican women suffered from
cold, cough, sore throat, upper respiratory
infection, flu/influenza
40% of Mexican women suffered from
muscle / joint soreness or pain due to
over-exertion or injury
39% of Mexican women suffered from
heartburn/acid reflux
39% of Mexican women suffered from
insomnia, problems sleeping, sleep
disorders
32% of Mexican women suffered from
vomiting, diarrhea, intestinal cramps or
other stomach ailments
Mexico: Top 5 health complaints consumers experienced
within 12 months by gender
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – rounded
64© GfK 2015 | Consumers’ health conditions
Country results – Asia-Pacific
65© GfK 2015 | Consumers’ health conditions
Australia
66© GfK 2015 | Consumers’ health conditions
Australia: Top 5 health complaints consumers experienced
within 12 months
36% of Australians suffered from
within 12 months
Muscle / joint soreness or
pain due to over-exertion
or injury
28% of Australians suffered from
within 12 months
Weight problems
(obesity/overweight)
46% of Australians suffered from
within 12 months
Cold, cough, sore throat,
upper respiratory
infection, flu/influenza
31% of Australians suffered from
within 12 months
Depression, anxiety or
other mental health issues
32% of Australians suffered from
within 12 months
Insomnia, problems
sleeping, sleep disorders
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – rounded
67© GfK 2015 | Consumers’ health conditions
45% of Australian men suffered from
cold, cough, sore throat, upper respiratory
infection, flu/influenza
35% of Australian men suffered from
muscle / joint soreness or pain due to
over-exertion or injury
27% of Australian men suffered from
depression, anxiety or other mental health
issues
24% of Australian men suffered from
insomnia, problems sleeping, sleep
disorders
24% of Australian men suffered from
weight problems (obesity/overweight)
48% of Australian women suffered from
cold, cough, sore throat, upper respiratory
infection, flu/influenza
40% of Australian women suffered from
insomnia, problems sleeping, sleep
disorders
34% of Australian women suffered from
depression, anxiety or other mental health
issues
33% of Australian women suffered from
weight problems (obesity/overweight)
Australia: Top 5 health complaints consumers experienced
within 12 months by gender
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – rounded
37% of Australian women suffered from
muscle / joint soreness or pain due to
over-exertion or injury
68© GfK 2015 | Consumers’ health conditions
China
69© GfK 2015 | Consumers’ health conditions
China: Top 5 health complaints consumers experienced
within 12 months
24% of Chinese suffered from
within 12 months
Insomnia, problems
sleeping, sleep disorders
16% of Chinese suffered from
within 12 months
Weight problems
(obesity/overweight)
57% of Chinese suffered from
within 12 months
Cold, cough, sore throat,
upper respiratory
infection, flu/influenza
19% of Chinese suffered from
within 12 months
Muscle / joint soreness or
pain due to over-exertion
or injury
20% of Chinese suffered from
within 12 months
Vomiting, diarrhea,
intestinal cramps or other
stomach ailments
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – rounded
70© GfK 2015 | Consumers’ health conditions
57% of Chinese men suffered from
cold, cough, sore throat, upper respiratory
infection, flu/influenza
23% of Chinese men suffered from
insomnia, problems sleeping, sleep
disorders
19% of Chinese men suffered from
muscle / joint soreness or pain due to
over-exertion or injury
18% of Chinese men suffered from
vomiting, diarrhea, intestinal cramps or
other stomach ailments
16% of Chinese men suffered from
weight problems (obesity/overweight)
56% of Chinese women suffered from
cold, cough, sore throat, upper respiratory
infection, flu/influenza
26% of Chinese women suffered from
insomnia, problems sleeping, sleep
disorders
22% of Chinese women suffered from
vomiting, diarrhea, intestinal cramps or
other stomach ailments
19% of Chinese women suffered from
muscle / joint soreness or pain due to
over-exertion or injury
18% of Chinese women suffered from
migraine or severe headaches
China: Top 5 health complaints consumers experienced
within 12 months by gender
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – rounded
71© GfK 2015 | Consumers’ health conditions
Hong Kong
72© GfK 2015 | Consumers’ health conditions
Hong Kong: Top 5 health complaints consumers experienced
within 12 months
38% of consumers in Hong Kong
suffered from within 12 months
Insomnia, problems
sleeping, sleep disorders
24% of consumers in Hong Kong
suffered from within 12 months
Weight problems
(obesity/overweight)
55% of consumers in Hong Kong
suffered from within 12 months
Cold, cough, sore throat,
upper respiratory
infection, flu/influenza
27% of consumers in Hong Kong
suffered from within 12 months
Muscle / joint soreness or
pain due to over-exertion
or injury
30% of consumers in Hong Kong
suffered from within 12 months
Skin conditions (such as
psoriasis, eczema, acne)
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – rounded
73© GfK 2015 | Consumers’ health conditions
53% of men in Hong Kong suffered from
cold, cough, sore throat, upper respiratory
infection, flu/influenza
33% of men in Hong Kong men suffered
from insomnia, problems sleeping, sleep
disorders
26% of men in Hong Kong suffered from
skin conditions (such as psoriasis,
eczema, acne)
22% of men in Hong Kong suffered from
muscle / joint soreness or pain due to
over-exertion or injury
18% of men in Hong Kong suffered from
weight problems (obesity/overweight)
56% of women in Hong Kong suffered
from cold, cough, sore throat, upper
respiratory infection, flu/influenza
43% of women in Hong Kong suffered
from insomnia, problems sleeping, sleep
disorders
35% of women in Hong Kong suffered
from skin conditions (such as psoriasis,
eczema, acne)
33% of women in Hong Kong suffered
from muscle / joint soreness or pain due to
over-exertion or injury
30% of women in Hong Kong suffered
from migraine or severe headaches
Hong Kong: Top 5 health complaints consumers experienced
within 12 months by gender
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – rounded
74© GfK 2015 | Consumers’ health conditions
Japan
75© GfK 2015 | Consumers’ health conditions
Japan: Top 5 health complaints consumers experienced
within 12 months
19% of Japanese suffered from
within 12 months
Muscle / joint soreness or
pain due to over-exertion
or injury
16% of Japanese suffered from
within 12 months
Migraine or severe
headaches
39% of Japanese suffered from
within 12 months
Cold, cough, sore throat,
upper respiratory
infection, flu/influenza
17% of Japanese suffered from
within 12 months
Skin conditions (such as
psoriasis, eczema, acne)
19% of Japanese suffered from
within 12 months
Chronic back or joint pain
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – rounded
76© GfK 2015 | Consumers’ health conditions
36% of Japanese men suffered from
cold, cough, sore throat, upper respiratory
infection, flu/influenza
20% of Japanese men suffered from
muscle / joint soreness or pain due to
over-exertion or injury
19% of Japanese men suffered from
chronic back or joint pain
18% of Japanese men suffered from
high cholesterol or high blood
pressure/hypertension
16% of Japanese men suffered from
skin conditions (such as psoriasis,
eczema, acne)
43% of Japanese women suffered from
cold, cough, sore throat, upper respiratory
infection, flu/influenza
21% of Japanese women suffered from
migraine or severe headaches
18% of Japanese women suffered from
chronic back or joint pain
18% of Japanese women suffered from
muscle / joint soreness or pain due to
over-exertion or injury
18% of Japanese women suffered from
skin conditions (such as psoriasis,
eczema, acne)
Japan: Top 5 health complaints consumers experienced
within 12 months by gender
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – rounded
77© GfK 2015 | Consumers’ health conditions
South Korea
78© GfK 2015 | Consumers’ health conditions
South Korea: Top 5 health complaints consumers experienced
within 12 months
34% of South Koreans suffered
from within 12 months
Insomnia, problems
sleeping, sleep disorders
29% of South Koreans suffered
from within 12 months
Skin conditions (such as
psoriasis, eczema, acne)
48% of South Koreans suffered
from within 12 months
Cold, cough, sore throat,
upper respiratory
infection, flu/influenza
31% of South Koreans suffered
from within 12 months
Migraine or severe
headaches
31% of South Koreans suffered
from within 12 months
Weight problems
(obesity/overweight)
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – rounded
79© GfK 2015 | Consumers’ health conditions
45% of South Korean men suffered from
cold, cough, sore throat, upper respiratory
infection, flu/influenza
31% of South Korean men suffered from
insomnia, problems sleeping, sleep
disorders
29% of South Korean men suffered from
skin conditions (such as psoriasis,
eczema, acne)
27% of South Korean men suffered from
heartburn/acid reflux
26% of South Korean men suffered from
weight problems (obesity/overweight)
51% of South Korean women suffered
from cold, cough, sore throat, upper
respiratory infection, flu/influenza
39% of South Korean women suffered
from migraine or severe headaches
36% of South Korean women suffered
from weight problems (obesity/overweight)
36% of South Korean women suffered
from insomnia, problems sleeping, sleep
disorders
32% of South Korean women suffered
from chronic back or joint pain
South Korea: Top 5 health complaints consumers experienced
within 12 months by gender
Source: GfK survey among 27,000+ Internet users (ages 15+) in 22 countries – rounded
