consumer products factsheet

8/2/2019 Consumer Products Factsheet

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Singapore ~ Asia’s Lifestyle Lab

At a Glance

Singapore aspires to be Asia’s Lifestyle Lab.Consumer Products companies are invited totap on Singapore’s R&D capabilities andconsumer insights into the region to design,develop, and test-bed new products andconcepts for the burgeoning Asian market.

The EDB’s purview of the Consumer Products

industry spans the range of Fast MovingConsumer Goods (FMCG) companiesincluding Consumer Care, Food, Nutrition,Beverage and Food Services companies(including Quick Service Restaurants).Specialty Ingredients and Flavours andFragrances companies which support theConsumer Products industry also fall withinEDB’s focus.

Why Singapore?

Innovation and R&D Capabili tiesThe focus is on science-based innovation,which draws on Singapore’s strongbiomedical sciences and engineeringresearch capabilities to develop Asiansolutions for Asia. This is backed by thenetwork of public Research Institutes underthe Agency for Science, Technology andResearch (A*STAR), which aims to foster

world-class scientific research and talent fora vibrant and knowledge-based Singapore.

Manufacturing Base for SpecialtyIngredientsSpecialty ingredients form an integral part ofend-consumer products such as Food,Beverages, Cosmetics and Personal Careproducts. Singapore is a knowledge-intensive manufacturing base for specialtyingredients where research continuouslyimproves the manufacturing process.Companies such as Nikko Chemicals and

Tate & Lyle have chosen Singapore tolocate their regional or even globalproduction facility.

Established Flavours & FragrancesIndustrySingapore is currently a trusted andstrategic base for top Flavours & Fragrancesplayers to conduct knowledge-intensivemanufacturing and innovation for Asia. Theindustry’s focus is on high value-addedproducts such as process and proprietaryingredients, and local plants continuouslyadvance and expand themselves tomaintain the highest level of sophisticationand automation in the region.

sedb.com

Consumer

Products

Factsheet 2011



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World’s Top Logistics Hub Ranked the world’s top logistics hub by theWorld Bank in 2007, Singapore offers world-class infrastructure, excellent global connectivityand thought leadership in logistics and supplychain management. 21 of the world’s top 25third-party logistics service providers (3PLs)have also set up significant operations inSingapore, offering high value, integrated supplychain services. This has attracted manyConsumer Products companies to useSingapore as their regional and global supplychain management centre.

Brand and IP ManagementTo facilitate Consumer Products companies’expansion into Asia, Singapore possesses therobust brand management and marketing

capabilities, supported by a global talent pooland abundance of creative and media agencies.Lauded for possessing Asia’s best IntellectualProperty (IP) protection (IMD WorldCompetitiveness Yearbook 2008) and an extensive network of Avoidance of Double-Taxation Agreements (DTA), Singapore is anideal choice for Consumer Products companiesto locate their IP management hub for the region.

Launch-Pad into the RegionThe EDB strongly encourages Consumer

Products companies who wish to expand intoAsia to partner us, and leverage Singapore asa launch-pad for the region to enhance theirbrand value.

Facts & Figures

• Singapore plays host to the top tenConsumer Products companies - amongstthem Procter & Gamble, Unilever, Johnson

& Johnson, Nestle, Kraft and Cadbury Plc .

• The world’s top five Flavours andFragrances companies - Givaudan, IFF,Firmenich, Symrise and Takasago -innovate and manufacture products for theregion from Singapore.

• Nestle Singapore is the world’s largestmalt producer, with a total production of87,000 tonnes per annum of Protomalt - a

key ingredient of the Milo beverage.

• Tate & Lyle, a renewable food & industrialingredients company opened its firstSplenda sucralose plant outside the US onJurong Island in 2007. The $300 millionproject is Tate & Lyle’s largest everinvestment in Asia. Today, Singapore isTate & Lyle’s only Splenda sucralose plant

in the world. Splenda sucralose is a no-calorie, high-intensity sweetener that isused in more than 4000 products.

• The Society of Cosmetic Scientists(Singapore), estimates the market forbeauty products in Singapore alone isworth S$120 million (US$79.7 million)annually. Consisting primarily of perfumes,skincare and makeup products, it isprojected to grow at a yearly rate of 30 percent.

Featured Companies

Proc ter & Gamb le (P&G), one of the world’sleading consumer care companies, hasopened a perfume plant in Singapore – a firstin Asia. As the lead design plant for P&G worldwide, it will play a prominent role indriving the company’s global perfumebusiness. The key brands and fragrances to

be developed and produced include Pantene,Head & Shoulders, Olay, Ariel, Tide and Downy . “Leveraging Singapore’s status as aninnovation hub, our perfume plant will play asignificant role in propelling our globalbusiness as the incubator for P&G perfumesworldwide,” said Deborah Henretta, GroupPresident, Asia, P&G

.

British confectionary giant Cadbury Plc. hasinvested S$4.3 million to set up an Asia

Pacific Science & Technology Centre inSingapore. Through this new facility, thecompany famous for brands such as Cadbury chocolates, Cadbury Eclairs, Halls andthe Natural Confectionery Company range ofall natural candy, will be creating new flavoursspecially catered to the unique tastes andpalates of the Asia Pacific market.Remarkably, even before the 920-sq-metrecentre’s inauguration, Cadbury’s Asia Pacificteam struck gold; it successfullydeveloped Chocfuls

, a hard shell caramelcandy with a soft chocolate centre gearedtowards China’s consumer market.



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About the Singapore Economic Development Board

The Singapore Economic Development Board (EDB) is the lead government agency for planning andexecuting strategies to enhance Singapore’s position as a global business centre. EDB dreams, designsand delivers solutions that create value for investors and companies in Singapore. Our mission is tocreate for Singapore, sustainable economic growth with vibrant business and good job opportunities.EDB’s ‘Host to Home’ strategy articulates how we are positioning Singapore for the future. It is about

extending Singapore's value proposition to businesses not just to help them improve their bottom line,but also to help them grow their top line through establishing and deepening strategic activities inSingapore to drive their business, innovation and talent objectives in Asia and globally.

For more information on EDB, please visit www.sedb.com

For more information, please contact Mr Clement Quek Senior Officer, Marketing & Communication,Singapore Economic Development BoardDID: (65) 6832 6700FAX: (65) 6832 6498Email: [email protected]

http://www.sedb.com/



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