consumer products beverage

Upload: farankhan77

Post on 06-Apr-2018

225 views

Category:

Documents


0 download

TRANSCRIPT

  • 8/3/2019 Consumer Products Beverage

    1/75

    Consumer Products - BeverageSuppliers &

    PartnersConsumers,Customers

    (e.g.Retailers) &

    Analyze, Plan &Develop

    Procure &Manufacture

    Market Sell Deliver & Service

    Strategic Planning

    Time-to-Market

    Integrated Supply Chain Planning

    Sourcing & Procurement

    Go-to-Market

    Sales Execution

    Demand Fulfillment & Execution

    Data Exchange & Legal Requirements

    Enterprise Management & Support

    Analytics

    Financials

    Human Capital Management

    Corporate Services

    Operations Support

  • 8/3/2019 Consumer Products Beverage

    2/75

    Consumer Products - Beverage ....................................................................................... 11 Strategic Planning .......................................................................................................... 81.1 Strategy Definition and Integrated Business Planning ........................................................................... 91.1.1 Strategy Management .............................................................................................................................. 91.1.2 Financial Statement Planning ................................................................................................................... 91.1.3 Brand Planning ....................................................................................................................................... 10

    1.1.4 Demand Planning ................................................................................................................................... 101.1.5 Investment Planning ............................................................................................................................... 102 Time-to-Market .............................................................................................................. 102.1 New Product Development and Introduction ......................................................................................... 112.1.1 Strategic Portfolio Management ............................................................................................................. 112.1.2 Idea and Concept Management ............................................................................................................. 122.1.3 Project Planning and Scoping ................................................................................................................ 122.1.4 Resource and Time Management .......................................................................................................... 122.1.5 Product Development ............................................................................................................................. 122.1.6 Prototyping and Ramp-Up ...................................................................................................................... 122.1.7 Document Management ......................................................................................................................... 132.1.8 Quality Engineering ................................................................................................................................ 132.1.9 Source of Supply Management .............................................................................................................. 13

    2.1.10 Supply Network Planning ..................................................................................................................... 132.1.11 Market Launch ...................................................................................................................................... 132.1.12 Recipe Management ............................................................................................................................ 14

  • 8/3/2019 Consumer Products Beverage

    3/75

    4 Sourcing & Procurement .............................................................................................. 184.1 Strategic Purchasing and Sourcing ........................................................................................................ 19

    4.1.1 Analyzing Spend ..................................................................................................................................... 194.1.2 Vendor Evaluation and Monitoring ......................................................................................................... 194.1.3 Source of Supply Management .............................................................................................................. 204.1.4 Managing Catalog Content ..................................................................................................................... 204.1.5 Analyzing Procurement Data .................................................................................................................. 20

    4.2 Procure To Pay .......................................................................................................................................... 204.2.1 Supplier Order Collaboration .................................................................................................................. 214.2.2 Requirement Processing ........................................................................................................................ 214.2.3 Processing Purchase Orders ................................................................................................................. 214.2.4 Invoicing.................................................................................................................................................. 215 Go-to-Market ................................................................................................................. 225.1 Brand Management ................................................................................................................................... 235.1.1 Brand Management Analytics ................................................................................................................ 235.1.2 Idea and Concept Management ............................................................................................................. 235.1.3 Strategic Portfolio Management ............................................................................................................. 245.1.4 Strategy Management ............................................................................................................................ 245.1.5 Project Planning and Scoping ................................................................................................................ 245.1.6 Project Execution .................................................................................................................................... 245.1.7 Brand Planning ....................................................................................................................................... 245.1.8 Digital Asset Management...................................................................................................................... 255.1.9 Marketing Planning and Budgeting ........................................................................................................ 255.1.10 Scenario Planning ................................................................................................................................ 255 1 11 Campaign Execution 25

  • 8/3/2019 Consumer Products Beverage

    4/75

    5.3.6 Planning Account Volume with Mobile Sales ......................................................................................... 295.4 Account Management ............................................................................................................................... 295.4.1 Planning for Key Accounts with SAP BW ............................................................................................... 305.4.2 Account Planning .................................................................................................................................... 305.4.3 Trade Promotion Planning ...................................................................................................................... 305.4.4 Account Processing ................................................................................................................................ 305.4.5 Listing ..................................................................................................................................................... 305.4.6 Price Management ................................................................................................................................. 315.4.7 Contract Processing ............................................................................................................................... 315.4.8 Activity Processing ................................................................................................................................. 315.4.9 Inquiry Processing .................................................................................................................................. 315.4.10 Product and Service Information .......................................................................................................... 315.4.11 Customer Service and Support with Interaction Center ....................................................................... 325.4.12 Self-Service Support through FAQ and Solution Search ..................................................................... 325.4.13 Dispute Resolution ............................................................................................................................... 325.4.14 Sales Quotation and Order Analysis .................................................................................................... 32 5.4.15 Customer Profitability Analysis ............................................................................................................. 32

    5.4.16 Sales Performance Analysis ................................................................................................................ 335.4.17 Trade Promotion Evaluation ................................................................................................................. 335.4.18 Complaints and Returns Analysis ........................................................................................................ 335.4.19 POS Data Analytics .............................................................................................................................. 335.4.20 3rd Party Data Analysis ........................................................................................................................ 336 Sales Execution ............................................................................................................ 336.1 Sales Force Management ......................................................................................................................... 346.1.1 Account Planning .................................................................................................................................... 346 1 2 Trade Promotion Planning 34

  • 8/3/2019 Consumer Products Beverage

    5/75

    6.1.19 Campaign Analysis ............................................................................................................................... 376.1.20 SAP BW Analysis with CRM Mobile Client ........................................................................................... 386.1.21 Analyzing Local Data with Mobile Client .............................................................................................. 386.1.22 Billing Analysis ...................................................................................................................................... 38

    6.2 Order-To-Cash ........................................................................................................................................... 386.2.1 Account Processing ................................................................................................................................ 396.2.2 Inquiry Processing .................................................................................................................................. 396.2.3 Quotation Processing ............................................................................................................................. 396.2.4 Contract Processing ............................................................................................................................... 396.2.5 Outbound Telesales ............................................................................................................................... 396.2.6 Sales Order Processing.......................................................................................................................... 406.2.7 Sales Order Processing B2B .................................................................................................................. 406.2.8 Sales Returns ......................................................................................................................................... 406.2.9 Billing ...................................................................................................................................................... 406.2.10 Cash Management ............................................................................................................................... 406.2.11 Rebate Agreement Processing ............................................................................................................ 416.2.12 Enhanced Rebattes Processing ........................................................................................................... 41

    6.2.13 Dispute Resolution ............................................................................................................................... 416.2.14 Credit Management .............................................................................................................................. 416.2.15 Inbound Telesales ................................................................................................................................ 416.2.16 Indirect Sales ........................................................................................................................................ 426.2.17 Empties Management........................................................................................................................... 42

    6.3 Direct Store Delivery ................................................................................................................................. 426.3.1 DSD paperbased .................................................................................................................................... 426.3.1.1 DSD Order Fulfilment .......................................................................................................................... 436.3.1.2 DSD Visit Planning .............................................................................................................................. 436 3 2 Mobile DSD Order to Cash 43

  • 8/3/2019 Consumer Products Beverage

    6/75

    7.1.7 Quality Improvement .............................................................................................................................. 487.2 Inbound and Outbound Logistics............................................................................................................ 487.2.1 Cross Docking ........................................................................................................................................ 497.2.2 Inbound Processing and Receipt Confirmation ...................................................................................... 497.2.3 Transportation Planning ......................................................................................................................... 497.2.4 Transportation Execution........................................................................................................................ 497.2.5 Outbound Processing ............................................................................................................................. 497.2.6 Physical Inventory .................................................................................................................................. 507.2.7 Warehousing and Storage ...................................................................................................................... 507.2.8 Excise Duties .......................................................................................................................................... 508 Data Exchange & Legal Requirements ....................................................................... 508.1 Traceability and Environmental Compliance ......................................................................................... 528.1.1 Product Classification ............................................................................................................................. 528.1.2 Customs Duty Calculation ...................................................................................................................... 528.1.3 Product Safety ........................................................................................................................................ 528.1.4 Quality Engineering ................................................................................................................................ 528.1.5 Export Control ......................................................................................................................................... 538.1.6 Quality Improvement .............................................................................................................................. 538.1.7 Customs Processing Import ................................................................................................................... 538.1.8 Presentation to Customs ........................................................................................................................ 538.1.9 Waste Management ............................................................................................................................... 538.1.10 Quality Assurance and Control ............................................................................................................. 548.1.11 Sanctioned Party List Screening .......................................................................................................... 54

    8.2 Global Data Synchronization ................................................................................................................... 548.2.1 Creating or Changing Trade Items Based on Materials ......................................................................... 55

  • 8/3/2019 Consumer Products Beverage

    7/75

    9.2.2 Financial Supply Chain Management..................................................................................................... 589.2.3 Treasury.................................................................................................................................................. 589.2.4 Financial Accounting .............................................................................................................................. 599.2.5 Management Accounting ........................................................................................................................ 599.2.5.1 Further Information ............................................................................................................................. 599.2.6 Corporate Governance ........................................................................................................................... 60

    9.3 Human Capital Management .................................................................................................................... 609.3.1 Talent Management ................................................................................................................................ 609.3.2 Workforce Process Management ........................................................................................................... 619.3.3 Workforce Deployment ........................................................................................................................... 61

    9.4 Corporate Services ................................................................................................................................... 619.4.1 Travel Management ................................................................................................................................ 629.4.1.1 See also .............................................................................................................................................. 629.4.2 Environment, Health, and Safety Compliance Management ................................................................. 629.4.3 Incentive and Commission Management ............................................................................................... 62

    9.5 Operations Support .................................................................................................................................. 639.5.1 Life-Cycle Data Management ................................................................................................................. 639.5.2 Project and Portfolio Management ......................................................................................................... 639.5.2.1 639.5.3 Quality Management .............................................................................................................................. 639.5.4 Enterprise Asset Management ............................................................................................................... 649.5.5 Global Trade Services ............................................................................................................................ 6410 Solution Map Product Table ...................................................................................... 6611 Solution Map Partner Interface Table........................................................................67

  • 8/3/2019 Consumer Products Beverage

    8/75

    1 Strategic PlanningBuilding on market development and consumer trends, Beverage companies define their strategies anddrivers for growth to maximize return across the value chain based on their Vision, Mission and Values. In theplanning phase, individual business units translate these strategic objectives into short-term and long-termaction plans.

    Suppliers &Partners

    Consumers,Customers

    (e.g.Retailers) &

    Analyze, Plan &Develop

    Procure &Manufacture

    Market Sell Deliver & Service

    Strategic Planning

    Strategy Definitionand Integrated

    Business Planning

  • 8/3/2019 Consumer Products Beverage

    9/75

    1.1 Strategy Definition and Integrated BusinessPlanningTop management sets the strategic targets for brands, sales, operations, and finance. Then, seniormanagement evaluates alternatives and works out more detailed plans to achieve these goals:e.g.,

    entering new markets,

    extension of the product portfolio to new channels,

    improving the existing portfolio in the traditional channels,

    or acquisition or selling brands.Once the overall company plan reflects the desired strategy, an integrated business planning process linksstrategic targets with tactical and operative planning on all hierarchy levels of the enterprise. All downstreamplans are assigned specific business targets to ensure the adherence to strategic targets.

    Business Objectives

    Lower communications expenses

    Provide decision support

    Gain market share

    Optimize profitability by product Monitoring of the success of mergers and acquisitions

    Support for the strategic planning process

    Business Scenario Maps

    Strategy Management

    Key Performance Indicators

    Market Share

    Market Success Factor

    Capacity Utilization Break Even Point

    Company Growth vs. Market Growth

  • 8/3/2019 Consumer Products Beverage

    10/75

    1.1.3 Brand Planning

    SAP Product Available

    Brand Planning enables Brand managers and marketers to monitor the success of a brand and to planactivities for the success of a brand accordingly.

    Products / Solutions

    SAP ERP (S9)

    1.1.4 Demand Planning

    SAP Product Available

    Toolbox with flexible interactive planning possibilities, to create a demand plan on any level of detail.Promotion Planning capabilities are included. Different forecasting algorithms and flexible macros, to carryout any kind of calculation or check, are offered as well as collaboration possibilities.

    Products / Solutions

    SAP ERP (S9)

    1.1.5 Investment Planning

    SAP Product Available

    Supports a structured entry of capital requirements by organizational unit.

    Products / Solutions

    SAP ERP (S9)

    2 Time-to-Market

    Developing innovative products is probably the most important process for the Beverage industry, but alsoone of the least well understood. It is important because innovative products provide a huge positive impacton the revenues and margins that a Beverage company can achieve and, therefore, its ultimatevalue. Innovative product development is less understood because few companies assign a single individualto be responsible for the whole process Instead it is usually driven through a series of functional silos This

  • 8/3/2019 Consumer Products Beverage

    11/75

    2.1 New Product Development and IntroductionNew Product Development & Introduction (NPDI) starts with the identification of an opportunity in the marketand ends with the successful launch of a product. In between are many activities, to define the requirements,develop and test a product concept, fully define and develop the product, source for suppliers involved, planthe manufacturing and supply chain and prepare market programs. Although NPDI is a key process in thebeverage industry, bringing successful new products to market is difficult. Synchronizing people, processesand information is a big challenge. Beverage companies need an integrated, closed-loop solution thatsupports the entire process from the initial idea, to sell-through.NPDI needs the integration of the following key capabilities:- idea management,- product definition support,- recipe management,- design collaboration,- trial management,- strategic sourcing,- supply chain planning,- pilot production,- market launch.

    Business Objectives

    Develop new markets

    Gain market share

    Speed innovative products / designs to market

    Reduce time-to-market & volume

    Increase volume of new products / designs with existing staff

    Extend market share

    Business Scenario Maps

    CP: New Product Development & Introduction (Collaborative)

    Key Performance Indicators

    Average Development Cost per New Product

    L d ti d t d l t

  • 8/3/2019 Consumer Products Beverage

    12/75

    SAP Resource and Portfolio Management (SAP RPM) (S32)

    2.1.2 Idea and Concept ManagementSAP Product Available

    SAP xPD addresses the hurdles and inefficiencies at the critical front-end of product development processes:idea management and concept development. This solution enables organizations to capitalize on everypossible good idea for new products or services, study their market potential and technical constraints,evaluate if and how to efficiently produce them and then come up with a short list of promising productconcepts that match a companys strategy.

    Products / Solutions

    SAP New Product Development and Introduction (NPDI) for Consumer Products (S30)

    2.1.3 Project Planning and Scoping

    SAP Product Available

    Setting up a project plan including the complete project structure, schedule and assigned documents usingcProjects.

    Products / Solutions

    SAP ERP (S9)

    SAP New Product Development and Introduction (NPDI) for Consumer Products (S30)

    2.1.4 Resource and Time Management

    SAP Product Available

    Assigning resources to work that has to be done in the project including resource search using cProjects.After the project has been released this process covers time confirmation on projects.

    Products / Solutions

    SAP ERP (S9) SAP New Product Development and Introduction (NPDI) for Consumer Products (S30)

    2.1.5 Product Development

  • 8/3/2019 Consumer Products Beverage

    13/75

    2.1.7 Document Management

    SAP Product Available

    Partner Product Available

    An innovative way of integrating all documents in your work processes and making them available at anytime. Any file type (such as text, graphic, CAD, and office) can be managed and linked to many businessobjects (such as material, BOM, sales order, and equipment).

    Products / Solutions

    SAP ERP (S9)

    SAP New Product Development and Introduction (NPDI) for Consumer Products (S30)

    2.1.8 Quality EngineeringSAP Product Available

    Quality engineering means incorporating quality throughout the entire product development process. Thisstarts with defining deliverables and quality gates within a project, includes inspection planning as well asefficient supplier management and maintenance of quality related documents. In some industries, stabilitystudies are also part of this process.

    Products / Solutions

    SAP ERP (S9)

    SAP New Product Development and Introduction (NPDI) for Consumer Products (S30)

    2.1.9 Source of Supply Management

    SAP Product Available

    You can use this business process to process all your requirements and optimize your source of supply foreach individual item. You can identify saving opportunities and evaluate suppliers in their ability to providematerials and services at low cost, high quality, and according to schedule. Once you have determined thebest source of supply (e.g. via RFXs or auctions) for your requirements, you can collaborate in project teamsboth internally and with your suppliers, and establish on-going relationships based, for example, on contractsand global outline agreements.

    Products / Solutions

    SAP N P d t D l t d I t d ti (NPDI) f C P d t (S30)

  • 8/3/2019 Consumer Products Beverage

    14/75

    SAP New Product Development and Introduction (NPDI) for Consumer Products (S30)

    2.1.12 Recipe ManagementSAP Product Available

    Recipe Management supports the development from the first idea to the final product by structured productspecifications and adoption of the company wide recipes definition down to the line specific level. RMintegrates the knowledge of R&D, Production and Product Safety (EH&S).

    Products / Solutions

    SAP New Product Development and Introduction (NPDI) for Consumer Products (S30)

    SAP ERP (S9)

    3 Integrated Supply Chain PlanningThe successful and optimal production of a product and its delivery to the marketplace requires the planningof required resources - in production, distribution, and transportation (shipping & handling) of the products viadifferent channels to the end consumer. In addition, forecasting and planning of all necessary material tosatisfy the requirements from sales and marketing must be swiftly and accurately addressed. Theseprocesses require collaboration and information across the entire supply chain.

    Suppliers &Partners

    Consumers,Customers

    (e.g.Retailers) &

    Analyze, Plan &Develop

    Procure &Manufacture

    Market Sell Deliver & Service

    Integrated Supply Chain Planning

    Demand and Supply Planning

    Responsive Replenishment

  • 8/3/2019 Consumer Products Beverage

    15/75

    3.1 Demand and Supply PlanningA volatile consumer demand situation and increased pressures on higher service levels are the maincharacteristics of the trends in our beverage market place today. Demand and Supply Planning capabilitiesenable companies to maximize return on assets and to ensure a profitable match of supply and demand.Therefore, several factors, including planned promotions, seasonal aspects and weather conditions, must beconsidered. Responsiveness to demand changes and flexibility in planning are a must. To obtain moreaccurate information, customer data is needed from the retailer and immediately incorporated into theplanning data, thus providing up-to-date demand and supply situations. Promotion Planning has the highestpriority in the beverage industry. If a manufacturer cannot deliver promotional items, all the growth that shouldhave been generated by the marketing campaign is lost. Beverage companies need the capabilities tomonitor the impact of promotions on the supply side and to minimize out-of-stock situations.

    Business Objectives

    Collaborate with business partners

    Reduce out-of-stock situation

    Improve forecast accuracy

    Reduce inventory levels

    Visibility to vendor/supplier inventory

    Lower logistics costsBusiness Scenario Maps

    Collaborative Planning, Forecasting & Replenishment

    Vendor Managed Inventory (VMI)

    Key Performance Indicators

    Demand, Supply Planning Costs

    Forecast Accuracy

    Total Supply Chain Costs as a % of Revenue

    Percentage of suppliers getting shared forecasts (Supplier Collaboration)

    3.1.1 Distribution Planning

    S

  • 8/3/2019 Consumer Products Beverage

    16/75

    3.1.3 Supply Network Collaboration

    SAP Product Available

    Supplier Managed Inventory Processing is a replenishment process were the Supplier assumes responsibilityof the replenishment planning and execution, instead of the Customer (or Customer's ERP/MRP system).The Supplier recieves updates on gross demand (dependent requirements) and stock in SAP ICH, and usesmin/max stock level logic to calculate a suitable replenishment plan, and consequently creates PO's andASNs to indicate plan commitment and shipments, which updates the Customer's ERP system accordingly.

    Products / Solutions

    SAP Supply Network Collaboration for Consumer Products (S35)

    3.1.4 Safety Stock PlanningSAP Product Available

    Safety stock is the quantity of additional stock procured and/or held to satisfy unexpectedly high fluctuation indemand. Safety Stock Planning Planning allows you to meet a target service level while creating a minimumnecessary amount of safety stock throughout your entire supply chain for all intermediate and finishedproducts at their respective locations.

    Products / Solutions

    SAP Demand and Supply Planning for Consumer Products (S7)

    MIPO 5.0 by SmartOps (P3)

    3.1.5 Demand Planning

    SAP Product Available

    Toolbox with flexible interactive planning possibilities, to create a demand plan on any level of detail.Promotion Planning capabilities are included. Different forecasting algorithms and flexible macros, to carryout any kind of calculation or check, are offered as well as collaboration possibilities.

    Products / Solutions

    SAP Demand and Supply Planning for Consumer Products (S7)

    Manufacturing Workbench 6.6 by ORSoft (P2)

    3 2 R i R l i h t

  • 8/3/2019 Consumer Products Beverage

    17/75

    Reduce inventory levels

    Collaborate with business partners

    Collaborate with business partners

    Key Performance Indicators

    Forecast Accuracy

    3.2.1 Responsive Demand Planning

    SAP Product Available

    You can use this business process to promote close collaboration with your business partners in a short-termplanning horizon. During this process, all data received from your customer are validated and the short -term

    baseline and promotion demands are planned accordingly. Thus, a company can respond very quickly onchanges in the Distribution Supply Chain.

    Products / Solutions

    SAP Supply Network Collaboration for Consumer Products (S35)

    3.2.2 Responsive Replenishment Planning

    SAP Product Available

    You can use this business process to plan responsive replenishment based on the results of the Responsive

    Demand Planning process. Responsive Replenishment Planning plans the optimal shipments to customerlocations. During this process the netting take place, transport loads are created, and finally the orders arecreated. Promotion and baseline demands can be planned independently.

    Products / Solutions

    SAP Supply Network Collaboration for Consumer Products (S35)

    3.2.3 Standard Sales Order Processing

    SAP Product Available

    You use this business process in order to create and process a sales order and trigger subsequent logisticsprocessing in SAP ERP. A sales order is a customers binding request to an enterprise to deliver a specificquantity of products, or to provide a service at a specific time. A sales organization accepts the sales order,and thus becomes responsible for fulfilling the contract

  • 8/3/2019 Consumer Products Beverage

    18/75

    Outbound processing comprises the preparation of goods to be delivered from a warehouse to a receivinglocation. Outbound processing within the scope of warehouse management typically comprises activities likethe notification of goods to be supplied from a warehouse to a customer for which the outbound delivery

    serves as the reference document, picking, packing, physical goods issue in warehouse, loading, goodsissue and goods issue posting to IM, advising advanced shipping notifications to business partners and,obtaining a proof-of-delivery from the receiving business partner.

    Products / Solutions

    SAP ERP (S9)

    SAP Supply Network Collaboration for Consumer Products (S35)

    3.2.6 Inbound Processing and Receipt Confirmation

    SAP Product Available

    Inbound processing covers the physical inbound delivery processing that succeeds the procurement process.It includes ASN processing, physical Goods Receipt up to sending the proof of delivery to the businesspartners.

    Products / Solutions

    SAP Supply Network Collaboration for Consumer Products (S35)

    4 Sourcing & ProcurementA reduction of the total cost of procurement significantly influences profit. Consequently, Sourcing andProcurement becomes increasingly significant to Beverage companies. Gaining affectivity in purchasing andtransforming their businesses accordingly is the principal focus of the CPO.

    While automation of processes and greater spend visibility in procurement of indirect goods is still a keyobjective, the principal focal point of operational procurement is integration with planning systems to

    streamline plan-driven procurement and speed up production cycle times.

    Currently sourcing trends require professional purchasers to work more strategically and automateoperational tasks or outsource them internally or externally. They need highly sophisticated analytical toolse g for spend analysis supplier performance measurement procurement controlling etc Purchasers also

  • 8/3/2019 Consumer Products Beverage

    19/75

    4.1 Strategic Purchasing and SourcingStrategic Purchasing and Sourcing form the strategical and tactical parts of the sourcing cycle. Identifyingand evaluating purchase opportunities, creating and implementing the sourcing strategy are key steps in thisscenario. Based on best practices commodity or category managers are analysing and assessing thesupplier market, spend history and future requirements. According to global purchasing standards supplierselection and contract negotiation takes place.

    Business Objectives

    Improve RFQ/RFP processes

    Maximize profitability by product Lower cost procured goods and services

    Improve procurement processes

    Reduce time-to-market & volume

    Integrate processes across divisions and functions

    Business Scenario Maps

    Strategic Sourcing with Bid Invitation

    Strategic Sourcing - Global Spend

    Contract ManagementKey Performance Indicators

    Number of Supply Sources

    Incoming Material Quality

    Cost of Goods Sold

    Time to Market

    Supplier Quality Engineering Costs

    4.1.1 Analyzing SpendSAP Product Available

    High-quality spend analysis is the cornerstone of any strategic sourcing initiative. By highlighting consolidatedspend volume, supplier redundancies, and demand aggregation opportunities, SAP SRM enables companies

  • 8/3/2019 Consumer Products Beverage

    20/75

    4.1.3 Source of Supply Management

    SAP Product Available

    You can use this business process to invite suppliers to submit bids in response to a bid invitation.Since negotiation is a critical step in the sourcing process, purchasing companies can use bid invitations toinvite qualified suppliers to offer materials or services according to requirements. Typically, the suppliersoffer is final and binding and there is no opportunity for lowering bids. This makes bid invitations slightly lesscompetitive than reverse auctions.This business process supports and streamlines bid invitation processes, enabling users to create bidinvitations out of existing contracts and requisitions. It also provides the tools needed to quickly convertreceived bids into purchase orders or contracts. This accelerates the bid invitation process and vastlyincreases the productivity of purchasing professionals.

    Products / Solutions

    SAP ERP (S9)

    SAP Extended Sourcing for Consumer Products (S17)

    4.1.4 Managing Catalog Content

    SAP Product Available

    Partner Product Available

    You use this business process to create, maintain, and publish a product catalog to use in your business-to-business (B2B) or business-to-consumer (B2C) Web shop. You can create a wide range of catalogs usingdifferent variants, layouts, and views.

    Products / Solutions

    SAP ERP (S9)

    SAP Extended Sourcing for Consumer Products (S17)

    4.1.5 Analyzing Procurement Data

    SAP Product AvailableYou can use this business process in conjunction with SAP Business Information Warehouse to takeadvantage of a wide range of reporting options. These reporting options cover the entire procurementprocess both from an operational and strategic perspective. Depending on the technical SRM scenario that

  • 8/3/2019 Consumer Products Beverage

    21/75

    Key Performance Indicators

    Purchasing Values

    Percentage of Purchased Orders sent via Internet

    Source Cycle Time

    Administration Costs Reductions

    Material Management and Planning Costs

    4.2.1 Supplier Order Collaboration

    SAP Product Available

    The supplier can use this process to create a sales order and send a purchase order response to the

    purchasing system. The supplier can change the order, accept it or reject it (also partly), so that the businessprocess relating to the order and purchase order response can include repeat steps, until the purchaser andsupplier are agreed.

    Products / Solutions

    SAP Extended Procurement for Consumer Products (S16)

    4.2.2 Requirement Processing

    SAP Product Available

    A purchase requisition describes a demand that is released to the purchasing department. The demand canbe created automatically, e.g. as result of a MRP run or by assigning components or services to amaintenance or production order. Alternatively, the purchase requisition can be entered manually ortransferred from another system. The accounting data can already be assigned and checked duringprocessing of the purchase requisition. Sourcing (incl. initiating a RFQ process) can be executed based on apurchase requisition as well as assignment of documents.

    Products / Solutions

    SAP Extended Procurement for Consumer Products (S16)

    SAP ERP (S9)

    4.2.3 Processing Purchase Orders

    SAP Product Available

  • 8/3/2019 Consumer Products Beverage

    22/75

    5 Go-to-MarketAs Beverage companies are becoming more and more consumer centric, the understanding and anticipatingof consumer needs and market trends drive the overall activities to increase consumer satisfaction andsupport corporate strategy. Marketing generates demand by attracting attention of the consumer towards acertain brand. This is accomplished by using innovations and different activities directly towards theconsumer, as well as the Retailer. Effective set-up and control of all marketing support is a necessity tomaintain presence on retailers shelves and in consumers minds.

    Suppliers &Partners

    Consumers,Customers

    (e.g.

    Retailers) &

    Analyze, Plan &Develop

    Procure &Manufacture

    Market Sell Deliver & Service

    Go-to-Market

    Brand Management

    Category Management

    Trade Promotion Management

    Account Management

  • 8/3/2019 Consumer Products Beverage

    23/75

    5.1 Brand ManagementBeverage companies need a powerful toolset to address the often incoherent business process activities thatrevolve around the management of various marketing activities. Brand Management is a technology enabledbest practice platform for strategic goal setting, planning, and budgeting that is seamlessly connected tomarketing processes for enhanced productivity, greater efficiency, and scientific decision making. BrandManagement will address the management of marketing resources, including money, people, time,knowledge (collateral, data, information, etc), programs (campaigns, promotions) and external resources(Suppliers, partners, agencies).

    Business Objectives Improve customer retention and loyalty

    Extend market share

    Reduce administration, improve business processes

    Increase data transparency

    Business Scenario Maps

    Campaign Management

    Customer Segmentation

    Lead Management

    Marketing Planning

    Consumer Products: Brand Management

    Key Performance Indicators

    Gross Profit

    Market Share

    Return On Sales

    Number of End Products,SKUs

    Percent Revenue Growth Existing Customers

    5.1.1 Brand Management Analytics

    SAP Product Available

  • 8/3/2019 Consumer Products Beverage

    24/75

    5.1.3 Strategic Portfolio Management

    SAP Product Available

    The primary challenge of strategic portfolio management is to provide a comprehensive up-to-date view of acompany?s entire project portfolio and answer several important questions. Is the portfolio aligned withcorporate goals? What is the future demand for resources and what is the capacity? Are the most skilledemployees working on the most appropriate projects? Will the portfolio meet its business performancetargets? What are the risks and impact of a delay? Timely answers to these questions are critical indetermining which projects to pursue and which ones to fix or cancel. Project registration and enforcing anenterprise-wide decision making process for approving projects is an additional critical area in strategicportfolio management. Strategic portfolio management combines and gives visibility into the financial,strategic and operative aspects across your entire project portfolio to enforce governance, to make fact-

    based decisions and to maximize return on existing assets.Products / Solutions

    SAP Brand and Category Management for Consumer Products (S4)

    5.1.4 Strategy Management

    SAP Product Available

    In this process, you analyze your enterprises current strategy. For this analysis, you use measures that aremanaged in SAP Strategic Enterprise Management Corporate Performance Management (SEM-CPM) andthat are presented in Balanced Scorecard form. The analysis itself entails developing alternative strategiesand then comparing these against your current strategy.

    Products / Solutions

    SAP ERP (S9)

    SAP Brand and Category Management for Consumer Products (S4)

    5.1.5 Project Planning and Scoping

    SAP Product Available

    Setting up a project plan including the complete project structure, schedule and assigned documents usingcProjects.

  • 8/3/2019 Consumer Products Beverage

    25/75

    SAP Brand and Category Management for Consumer Products (S4)

    5.1.8 Digital Asset ManagementSAP Product Available

    Brings digital assets into the system and makes their users, customer, or partners available.

    Products / Solutions

    SAP Brand and Category Management for Consumer Products (S4)

    5.1.9 Marketing Planning and Budgeting

    SAP Product AvailableCombines and coordinates all initiatives and resources across the organization to condense planning anddevelopment cycles, while ensuring that this streamlined process still adheres closely to the BusinessProcess. Reduces planning costs.

    Products / Solutions

    SAP Brand and Category Management for Consumer Products (S4)

    5.1.10 Scenario Planning

    SAP Product AvailableModels and compares a number of different scenarios of marketing projects. The integration with thebusiness intelligence capabilities of SAP NetWeaver helps you to forecast and assess the appropriateness ofa scenario.

    Products / Solutions

    SAP Brand and Category Management for Consumer Products (S4)

    5.1.11 Campaign Execution

    SAP Product Available

    The campaign can be sent to one of the various channels for execution.

    Products / Solutions

  • 8/3/2019 Consumer Products Beverage

    26/75

    Extend market share

    Collaborate with business partners

    Efficient sales planning and management

    Efficient promotion planning and trade spending Maximize profitability by product

    Reduce out-of-stock situation

    Key Performance Indicators

    Sales

    Contribution Margin Rate

    Market Share

    Project Profit Margin

    RevenueProducts / Solutions

    Category Management for Consumer Products (S1)

    5.2.1 Category Definition

    SAP Product Available

    This steps enable users to defining consumer-oriented/driven hierarchies to analyse, plan, and executecategory management stratgies and tactics.

    Products / Solutions

    SAP ERP (S9)

    SAP Brand and Category Management for Consumer Products (S4)

    5.2.2 Category Definition Account View

    SAP Product Available

    This steps enable users to defining consumer-oriented/driven and account specific hierarchies to analyse,

    plan, and execute category management stratgies and tactics.Products / Solutions

    SAP ERP (S9)

    SAP Brand and Category Management for Consumer Products (S4)

  • 8/3/2019 Consumer Products Beverage

    27/75

    SAP Brand and Category Management for Consumer Products (S4)

    5.2.5 Account Evaluation and Joint Goal SettingSAP Product Available

    Sets achievable goals per category. Uses category management to enhance a brand's perception by thetrade. Helps establish joint marketing efforts with key customers. Determines customer objectives, needs,and approach to the process.

    Products / Solutions

    SAP ERP (S9)

    SAP Brand and Category Management for Consumer Products (S4)

    5.2.6 Account Review

    SAP Product Available

    The progress of the account category plans towards the target performance measures will be monitored toidentify business gaps and opportunities. The outcome wll be used to reset existing and to set new businessgoals.

    Products / Solutions

    SAP ERP (S9)

    SAP Brand and Category Management for Consumer Products (S4)

    5.2.7 Promotions and Pricing

    SAP Product Available

    Based on consumer, competitors, and retailer insights, solutions users are able to analyse, compare, monitorand communicate indivdual product/category prices and promotions to retailer?s. It may contain anintegration to support the complete trade promotion spending and volume planning business process (TPM).

    Products / Solutions

    SAP ERP (S9)

    SAP Brand and Category Management for Consumer Products (S4)

    5 2 8 P f R i

  • 8/3/2019 Consumer Products Beverage

    28/75

    Efficient promotion planning and trade spending

    Business Scenario Maps

    CP: Trade Promotion Management (Collaborative)Key Performance Indicators

    Campaign/Event Cost Revenue Ratio

    Market Share

    Selling Expenses To Sales Ratio

    Percentage of Sales New Products

    Company Growth vs. Market Growth

    5.3.1 Trade Promotion PlanningSAP Product Available

    Armed with volume objectives, spending targets and the appropriate deal structure for their geography thesales forece can plan a total volume forecast including both promoted and nonpromoted products, account byaccount. The sales forece has accesss to both shipments and consumption data sources to determineoptimal timin gdecisions and volumes for their accounts. Depending on the merchandising activity chosen,SAP TPM features calculate the event spending base don the associated case rate and trade funds so youcan compare the cost of the event to the abjectives set for the account. In addition to the promted volumeforecast, your sales force needs to estimate nonpromoted volume to create a total volume forecast. The total

    volume forecast helps the sales force understand volume mix and, ultimately, profitability.Products / Solutions

    SAP Account and Trade Promotion Management for Consumer Products (S3)

    5.3.2 Planning for Key Accounts

    SAP Product Available

    Allows to plan the non-promoted sales for an account, incorporating results from promotion planning into onetotal plan. Planning for Key Accounts enables account managers not only to plan their non-promoted sales,but also to have a total forecast on the planned sales with their accounts.

    Products / Solutions

    SAP Account and Trade Promotion Management for Consumer Products (S3)

  • 8/3/2019 Consumer Products Beverage

    29/75

    The customer place products orders. The manufacturer's system apply pricing conditions to each order,shipment and invoice to ensure that funds are being transferred at the appropriate time. The customerreceives promotion discounts in support of the display, feature and reduced-price activity. Many of the

    payments made to the customer are based on fixed-fund commitments. As shipments are made, the balancewithin these accounts remains whole until the account manager releases the payment upon receivingvalidation of the performance. Payments need to be made and accepted via check, credit memo, invoicededuction or other method.

    Products / Solutions

    SAP Account and Trade Promotion Management for Consumer Products (S3)

    SAP Incentive Administration by Vistex (S25)

    SAP Paybacks and Chargebacks by Vistex (S31)

    5.3.5 Trade Promotion Evaluation

    SAP Product Available

    At a headquarters level the evaluation focuses on reviewing the amount and type of promotional activities.Not only for a company's own products, but for those of the competition as well by customer and region.

    Critical to this analysis is an understanding of baseline volume and the impact various tactics have had onincremental volume.

    Not only does this show which programs should be replicated and which ones should be abandoned, but acloser look at the activity of competitors might lead to a rethinking of programs once seen as unproductive.

    Products / Solutions

    SAP Account and Trade Promotion Management for Consumer Products (S3)

    5.3.6 Planning Account Volume with Mobile Sales

    SAP Product Available

    Allows users to plan accounts in an offline environment. Integrates seamlessly with SAP SEM.Products / Solutions

    SAP Account and Trade Promotion Management for Consumer Products (S3)

  • 8/3/2019 Consumer Products Beverage

    30/75

    5.4.1 Planning for Key Accounts with SAP BW

    SAP Product Available

    Allows to plan the non-promoted sales for an account, incorporating results from promotion planning into onetotal plan. Planning for Key Accounts enables account managers not only to plan their non-promoted sales,but also to have a total forecast on the planned sales with their accounts.

    Products / Solutions

    SAP Account and Trade Promotion Management for Consumer Products (S3)

    SAP ERP (S9)

    5.4.2 Account Planning

    SAP Product Available

    Allows to plan the non-promoted sales for an account, incorporating results from promotion planning into onetotal plan. Planning for accounts enables account managers not only to plan their non-promoted sales, butalso to have a total forecast on the planned sales with their accounts.

    Products / Solutions

    SAP Account and Trade Promotion Management for Consumer Products (S3)

    5.4.3 Trade Promotion Planning

    SAP Product Available

    Armed with volume objectives, spending targets and the appropriate deal structure for their geography thesales forece can plan a total volume forecast including both promoted and nonpromoted products, account byaccount. The sales forece has accesss to both shipments and consumption data sources to determineoptimal timin gdecisions and volumes for their accounts. Depending on the merchandising activity chosen,SAP TPM features calculate the event spending base don the associated case rate and trade funds so youcan compare the cost of the event to the abjectives set for the account. In addition to the promted volumeforecast, your sales force needs to estimate nonpromoted volume to create a total volume forecast. The total

    volume forecast helps the sales force understand volume mix and, ultimately, profitability.Products / Solutions

    SAP Account and Trade Promotion Management for Consumer Products (S3)

  • 8/3/2019 Consumer Products Beverage

    31/75

    5.4.6 Price Management

    SAP Product Available

    Enables companies to provide online and offline pricing tailored to each customer based on the type ofcustomer, product, customer-specific pricing, contracts, or specific quotes. Establishes pricing rules,processes, and data centrally and then deploys them across all selling channels including enterprise sales,telesales, field sales, and e-selling. Develops, manages, and deploys complex pricing rules, and providesspecialized pricing by product, customer, organization, or other pricing criteria in the system -- seamlesslyand consistently.Provides single source of pricing with support for discounts, surcharges, rebates, volume-based pricing, taxcalculations, and price overrides. Supports call-offs to specially negotiated contracts. Allows campaign-specific pricing. Gives access to appropriate pricing data for sales professionals, business partners, and

    customers. Calculates pricing based on individual products, product grouping, or special partner, customer,or group rates.

    Products / Solutions

    SAP Account and Trade Promotion Management for Consumer Products (S3)

    SAP ERP (S9)

    5.4.7 Contract Processing

    SAP Product Available

    Contract processing comprises the steps you follow in order to create and work with sales contracts in theSAP CRM system.

    Products / Solutions

    SAP Account and Trade Promotion Management for Consumer Products (S3)

    5.4.8 Activity Processing

    SAP Product Available

    In this process, you create a business activity, and the data you enter in the business activity is automaticallytransferred to your groupware administration system, in this case, Microsoft Outlook or Lotus Notes. Next,you document the business activity, for example, using an activity journal or questionnaire.

    Products / Solutions

  • 8/3/2019 Consumer Products Beverage

    32/75

    5.4.11 Customer Service and Support with Interaction Center

    SAP Product Available

    Allows customer service agents to handle complaints, address customer concerns, answer technicalquestions, assist with returned materials, and make exchanges. Customers can be identified using therelevant partner information or data about their installed base. Agents use the solution database to search fora suitable solution for their customer?s problem, create service orders, determine existing contracts, andselect products from proposals if needed.

    Products / Solutions

    SAP Account and Trade Promotion Management for Consumer Products (S3)

    5.4.12 Self-Service Support through FAQ and Solution SearchSAP Product Available

    In this process customers try to solve their product problems through searches of frequently asked questions(FAQs). FAQs are sorted by product. Each FAQ is linked to a list of possible solutions. FAQ Search is a self-service tool that reduces interaction costs, increases customer satisfaction and improves efficiency andprofitability.

    Products / Solutions

    SAP Account and Trade Promotion Management for Consumer Products (S3)

    5.4.13 Dispute Resolution

    SAP Product Available

    The business process Dispute Resolution addresses the management of receivables disputes. Each disputeis captured in a dispute case, an electronic record that stores centrally all relevant information. Workflowintegration and escalation capabilities streamline the cross-department dispute resolution process within yourcompany. Automatic and manual customer correspondence allows keeping customers informed and toinvolve them in the process. With this process you can improve the liquidity and cash forecast and optimize

    the dispute management.Products / Solutions

    SAP Account and Trade Promotion Management for Consumer Products (S3)

    SAP ERP (S9)

  • 8/3/2019 Consumer Products Beverage

    33/75

    SAP ERP (S9)

    5.4.16 Sales Performance Analysis

    SAP Product Available

    The Sales Performance Analysis measures performance from different perspectives in order to give salesmanagers an overall picture of what is happening into salesProvides a balanced view of sales figures so sales managers can view them from the financial, internal,customer, or employee perspective.

    Products / Solutions

    SAP Account and Trade Promotion Management for Consumer Products (S3)

    5.4.17 Trade Promotion Evaluation

    At a headquarters level the evaluation focuses on reviewing the amount and type of promotional acitivities.Not only for a company's own products, but for those of the competition as well by customer and region.Critical to this analysis is an understanding of baseline volume and the impact various tactics have had onincremental volume.Not only does this show which programs should be replicated and which ones should be abandonded, but acloser look at the activity of competitors might lead to a rethinking of programs once seen as unproductive.

    Products / Solutions

    SAP Account and Trade Promotion Management for Consumer Products (S3)

    5.4.18 Complaints and Returns Analysis

    SAP Product Available

    You can use this business process to analyze key figures that provide information about the quality of yourservices and enable you to draw conclusions about the level of customer satisfaction.

    Products / Solutions

    SAP Account and Trade Promotion Management for Consumer Products (S3)

    5.4.19 POS Data Analytics

  • 8/3/2019 Consumer Products Beverage

    34/75

    6.1 Sales Force ManagementSales organizations of beverage companies, with their different sales channels, have to create andunderstand consumer demand across segments and channels. Furthermore, execution of merchandisingactivities must be ensured. Some of the major challenges here are:ineffective forecasting methodologies, lack of information and motivation for new products, and the missingalignment of sales promotions and new product introductions.

    Business Objectives

    Efficient sales planning and management

    Improve customer retention and loyalty Reduce order processing costs

    Reduce administration, improve business processes

    Business Scenario Maps

    Incentives & Commission Management

    Key Performance Indicators

    Percent of New Customers per Year

    Sales

    Salesperson's Time Spent Selling (Percentage) Percent Revenue Growth Existing Customers

    Customer Satisfaction Index

    6.1.1 Account Planning

    SAP Product Available

    Provides a sophisticated picture of all planned revenue, associated costs, and contribution margins. Thisenables you to make more informed decisions during planning, and to better control costs from trade spends

    and discounts.Products / Solutions

    SAP Sales Execution for Consumer Products (S34)

  • 8/3/2019 Consumer Products Beverage

    35/75

    Products / Solutions

    SAP Sales Execution for Consumer Products (S34)

    6.1.4 Campaign Execution

    SAP Product Available

    The campaign can be sent to one of the various channels for execution.

    Products / Solutions

    SAP Sales Execution for Consumer Products (S34)

    6.1.5 Visit Planning

    SAP Product Available

    This process switched into DSD Visit Planning and is represented in the DSD scenario.

    Products / Solutions

    SAP Sales Execution for Consumer Products (S34)

    6.1.6 Account Processing

    SAP Product Available

    Provides you with a solution for managing and processing business partners and contact persons.

    In addition, the integration of business transactions, contacts, marketing attributes and so on provides quickaccess to and easy maintenance of all the information on business partners or contact persons.

    Products / Solutions

    SAP Sales Execution for Consumer Products (S34)

    6.1.7 Territory Processing

    SAP Product Available

    Once you have uploaded existing territories from an external planning tool, you can create a new territory inCRM Enterprise and place it in the territory hierarchy.

  • 8/3/2019 Consumer Products Beverage

    36/75

    SAP Sales Execution for Consumer Products (S34)

    6.1.10 Quotation Processing

    SAP Product Available

    You use this business process in order to give your business partner confirmation that you will deliver aspecific quantity of products at a specific time, and to a specific price. Within the framework of quotationprocessing, various sales functions are available to the sales employee, as well as special functions forquotations.

    Products / Solutions

    SAP Sales Execution for Consumer Products (S34)

    6.1.11 Sales Order Processing

    SAP Product Available

    This business process makes it possible for you to deliver a specific product configuration and quantity, or toprovide a service at a specific time. During sales order processing, a sales organization accepts the salesorder and is responsible for fulfilling the contract.

    Products / Solutions

    SAP Sales Execution for Consumer Products (S34)

    6.1.12 Credit Memo Processing

    SAP Product Available

    You can create a credit memo request if customers are charged too much, or a defective product is returned,or a complaint is made about a service performed.After a detailed check, you can either release or reject the credit memo request. If the credit memo isreleased, the customer receives a credit memo for the full amount to be credited.

    Products / Solutions

    SAP Sales Execution for Consumer Products (S34)

    6.1.13 Recording Time and Labor Data

  • 8/3/2019 Consumer Products Beverage

    37/75

    Provides applications for business travel management that support and optimize travel processes and toenter and edit receipts offliine, using mobile devices.

    Products / Solutions

    SAP Sales Execution for Consumer Products (S34)

    6.1.15 Commission Simulation

    SAP Product Available

    You use this business process in order to view the possible value of a commissionable sales opportunityusing the Commission Simulation iView accessed through the Sales Manager or Sales Representative Portal.Commission simulation processing uses actual incentive plan contract data from ICM. By adjusting the salesparameters, you can view multiple what-if commission scenarios for the same sales opportunity.

    Products / Solutions

    SAP Sales Execution for Consumer Products (S34)

    6.1.16 Sales Analysis by Territory

    SAP Product Available

    Sales Analysis by Territory enables you to report on sales transactions and processes, such as opportunities,

    incoming sales orders or activities at territory level, so that you can see exactly how well your sales strategyis being implemented in each of your territories. You can use the results of the analysis to determine whetheryou need to re-align your territory assignments or to implement different strategies for different territories.

    Products / Solutions

    SAP Sales Execution for Consumer Products (S34)

    6.1.17 Sales Performance Analysis

    SAP Product AvailableThe Sales Performance Analysis measures performance from different perspectives in order to give salesmanagers an overall picture of what is happening into salesProvides a balanced view of sales figures so sales managers can view them from the financial internal

  • 8/3/2019 Consumer Products Beverage

    38/75

    SAP Sales Execution for Consumer Products (S34)

    6.1.20 SAP BW Analysis with CRM Mobile Client

    SAP Product Available

    This process provides an overview of how SAP Business Information Warehouse (SAP BW) reports arereplicated to the mobile client. SAP BW is a proprietary data warehouse that is used to collect informationfrom various sources be it internal or external. This information is saved as workbooks and embeddedbusiness queries, which are downloaded to CRM Enterprise and then to the mobile client, for analyticalpurposes. This process ensures that a mobile client user has access to the information pool available in SAPBW .

    Products / Solutions

    SAP Sales Execution for Consumer Products (S34)

    6.1.21 Analyzing Local Data with Mobile Client

    SAP Product Available

    This process allows you to use a sophisticated and graphical tool to better understand, manage, and forecastthe success analysis for various prospects.

    Products / Solutions

    SAP Sales Execution for Consumer Products (S34)

    6.1.22 Billing Analysis

    SAP Product Available

    You use this business process in order to analyse customer invoices.

    Products / Solutions

    SAP Sales Execution for Consumer Products (S34)

    6.2 Order-To-CashOrder to cash is a business process the sale of goods and distribute it to the retailer's warehouses. It

  • 8/3/2019 Consumer Products Beverage

    39/75

    6.2.1 Account Processing

    SAP Product Available

    Provides you with a solution for managing and processing business partners and contact persons.In addition, the integration of business transactions, contacts, marketing attributes and so on provides quickaccess to and easy maintenance of all the information on business partners or contact persons.

    Products / Solutions

    SAP Sales Execution for Consumer Products (S34)

    SAP ERP (S9)

    6.2.2 Inquiry Processing

    SAP Product Available

    You use this business process in order to respond to requests made by prospects for information on specificgoods, and in particular, on prices. The prospect contacts the vendor and asks for detailed information onproducts.

    Products / Solutions

    SAP Sales Execution for Consumer Products (S34)

    SAP ERP (S9)

    6.2.3 Quotation Processing

    SAP Product Available

    With this business process you can assure your business partners that you will deliver a certain productconfiguration and quantity of products at a specific time and price. During sales order processing, the salesemployee can make use of a variety of sales functions and special quotation functions:

    Products / Solutions

    SAP Sales Execution for Consumer Products (S34)

    SAP ERP (S9)

    6.2.4 Contract Processing

    SAP P d t A il bl

  • 8/3/2019 Consumer Products Beverage

    40/75

    Products / Solutions

    SAP Sales Execution for Consumer Products (S34)

    SAP ERP (S9)

    6.2.6 Sales Order Processing

    SAP Product Available

    This business process makes it possible for you to deliver a specific product configuration and quantity, or toprovide a service at a specific time. During sales order processing, a sales organization accepts the salesorder and is responsible for fulfilling the contract

    Products / Solutions

    SAP Sales Execution for Consumer Products (S34) SAP ERP (S9)

    6.2.7 Sales Order Processing B2B

    SAP Product Available

    B2B for occasional users is the Business-to-Customer (B2C) process of the SAP Internet Sales applicationwith integrated Business-to-Business (B2B) User Management.The main difference between B2B for occasional users and the B2C process is that Web shop users do not

    have the option of registering personally that they have in the B2C scenario. They must be created by theoperator of the Web shop.

    Products / Solutions

    SAP Sales Execution for Consumer Products (S34)

    SAP ERP (S9)

    6.2.8 Sales Returns

    SAP Product Available

    Enables companies to manage full products that a customer has returned because of a complaint. Thereason for rejecting the merchandise must be due to defective quality, not because of incorrect deliveries.

    Products / Solutions

  • 8/3/2019 Consumer Products Beverage

    41/75

    SAP ERP (S9)

    SAP Sales Execution for Consumer Products (S34)

    6.2.11 Rebate Agreement ProcessingSAP Product Available

    You can use this business process to update and create billing documents that are relevant for granting acustomer a rebate agreement

    Products / Solutions

    SAP ERP (S9)

    6.2.12 Enhanced Rebattes ProcessingSAP Product Available

    Manages special discounts paid retroactively to a customer based on the sales volume over a specified timeperiod or by a fixed amount.

    Products / Solutions

    SAP ERP (S9)

    6.2.13 Dispute ResolutionSAP Product Available

    The business process Dispute Resolution addresses the management of receivables disputes. Each disputeis captured in a dispute case, an electronic record that stores centrally all relevant information. Workflowintegration and escalation capabilities streamline the cross-department dispute resolution process within yourcompany. Automatic and manual customer correspondence allows keeping customers informed and toinvolve them in the process. With this process you can improve the liquidity and cash forecast and optimizethe dispute management.

    Products / Solutions SAP ERP (S9)

    6 2 14 C dit M t

  • 8/3/2019 Consumer Products Beverage

    42/75

    SAP Sales Execution for Consumer Products (S34)

    SAP ERP (S9)

    6.2.16 Indirect SalesSAP Product Available

    Gives beverage manufacturers information about the actual sales and turnover realized in the various salesoutlets, enabling manufacturers to check restaurateurs' adherence to contractual obligations and to carry outbusiness analyses. The sales data required are indirect sales. The Pendulum List supports beveragemanufacturers with the recurring processes of sales requests and sales reporting.

    Products / Solutions

    SAP ERP (S9)

    6.2.17 Empties Management

    SAP Product Available

    Provides tracking functions for returnable empties articles within the customer-vendor relationship. Displaysthe quantity-based and/or value-based stock and movement situation between the producer and thecustomer. Likewise, enables customers to determine the balance of their empties accounts through thedocuments. Empties are a type of returnable packaging.

    Products / Solutions

    SAP ERP (S9)

    6.3 Direct Store DeliveryDirect Store Delivery (DSD) is a business process often used in the beverage industry starting with orderentry, followed by selling and distributing goods directly to the customers store - bypassing the retailerswarehouses.

    The order entry can be done through different channels, and the entry via telesales plays a very importantrole in beverage companies.

  • 8/3/2019 Consumer Products Beverage

    43/75

    Improve customer retention and loyalty

    Lower risk of employee accidents

    Speed innovative products / designs to market

    Personalized customer interaction Automate - eliminate errors due to manual processes

    Strengthen partnerships and account management

    Business Scenario Maps

    CP: Direct Store Delivery (Collaborative)

    Outbound Telesales

    Key Performance Indicators

    Customer Satisfaction Index

    Returns % Sales Salesperson's Time Spent Selling (Percentage)

    Volume Per Outlet (VPO) Change Per Route

    Number/Percentage Routes Settled Late

    Route time

    % Incomplete Visits

    6.3.1.1 DSD Order Fulfilment

    SAP Product AvailableIn this process, transportation and warehousing are executed in the SAP ERP solution.This includesdispatching of deliveries onto vehicles, as well as picking, packing, and loading in the warehouse. Outputcontrol triggered from transportation provides shipping papers for your mobile worker. Those papers can alsobe used as backup papers if you later use a mobile solution

    Products / Solutions

    SAP ERP (S9)

    6.3.1.2 DSD Visit PlanningSAP Product Available

    You can use this business process to coordinate visits to customers to increase customer satisfaction andminimize driving time You use the SAP ERP Central Component (SAP ECC) to maintain customer

  • 8/3/2019 Consumer Products Beverage

    44/75

    Better service levels

    Improve customer retention and loyalty

    Lower risk of employee accidents

    Speed innovative products / designs to market Personalized customer interaction

    Automate - eliminate errors due to manual processes

    Strengthen partnerships and account management

    Business Scenario Maps

    CP: Direct Store Delivery (Collaborative)

    Key Performance Indicators

    Customer Satisfaction Index

    Salesperson's Time Spent Selling (Percentage) Volume Per Outlet (VPO) Change Per Route

    Number/Percentage Routes Settled Late

    Route time

    Products / Solutions

    SAP ERP (S9)

    6.3.2.1 Preseller Order Taking

    SAP Product Available

    You can use this business process as your main order entry channel in the scenario variant Mobile DSDOrder-to-Cash.Preseller order taking focuses more on making a large number of sales visits for capturingmaterial order quantities and providing customers with prices rather than having sophisticated, timeconsuming, highly skilled presales discussions.

    6.3.2.2 DSD Visit Planning

    SAP Product Available

    You can use this business process to coordinate visits to customers to increase customer satisfaction andminimize driving time. You use the SAP ERP Central Component (SAP ECC), to maintain customerrestrictions and visit plans in the customer master.

  • 8/3/2019 Consumer Products Beverage

    45/75

    The manufacturer gets directly contacts the customers store at the Point-of-Sale. He can use this contact toimprove customer retention and customer relationship through personal service. He can also realizeadditional sales opportunities and obtain first-hand information about the market.

    The driver can sell to the customer using mobile equipment.

    Business Objectives

    Better service levels

    Improve customer retention and loyalty

    Lower risk of employee accidents

    Speed innovative products / designs to market

    Personalized customer interaction

    Automate - eliminate errors due to manual processes

    Strengthen partnerships and account management

    Business Scenario Maps

    CP: Direct Store Delivery (Collaborative)

    Key Performance Indicators

    Customer Satisfaction Index

    Salesperson's Time Spent Selling (Percentage)

    Volume Per Outlet (VPO) Change Per Route

    Number/Percentage Routes Settled Late

    Route time

    Products / Solutions

    SAP ERP (S9)

    6.3.3.1 Mobile DSD Vansales Processing

    SAP Product Available

    Partner Product Available

    You can use this scenario variant to sell and immediately deliver products to customers who have not placedan order in advance.

    6 3 3 2 DSD Order Fulfilment

  • 8/3/2019 Consumer Products Beverage

    46/75

    7.1 ManufacturingBeverage companies need to control their batch oriented manufacturing on the shop floor. The most commonmanufacturing strategy is make-to-stock. It starts with the integrated planning of production, waste disposal,and transport activities within a plant. With production process management, a beverage manufacturer plansthe quantities, dates, quality inspections and resources of the manufacturing process. The company controlsthe process order execution. Production-relevant data must be exchanged from process control systems tothe backend system directly, ensuring that all data from lot start to lot finish can be captured by the batchmanagement before the product is released for final delivery. All relevant data of production, including all QMdata must be collected and be available for review.

    Business Objectives

    Reduce cost-of-goods-sold (COGS)

    Improve product quality

    Improve auditability of information and actions

    Improve capacity utilization

    Improve resource tracking, availability and uptime

    Business Scenario Maps

    Manufacturing Execution

    Key Performance Indicators

    Capacity Utilization

    Cost of Goods Sold

    Machine wait time

    Production Cycle Time

    7.1.1 Production Planning (Process Manufacturing)

    SAP Product AvailableMake-to-order production is carried out with reference to a sales order meaning that, as a rule, the items in amanufacturing order are only manufactured for a certain customer. The order is used to plan materialrequirements across all BOM levels, based on the customer requirements for the configured finished

  • 8/3/2019 Consumer Products Beverage

    47/75

    SAP Extended Manufacturing for Consumer Products (S15)

    7.1.3 Production Scheduling

    SAP Product Available

    In production planning, detailed scheduling is combined with procurement planning. Detailed scheduling isused to compare the capacity requirements from the production orders with the available production capacity.The process includes problem analysis, scheduling in the DS planning board, and the analysis and evaluationof planning results.

    Products / Solutions

    SAP ERP (S9)

    SAP Extended Manufacturing for Consumer Products (S15)

    7.1.4 Manufacturing Execution

    SAP Product Available

    Manufacturing using production orders in SAP ERP enables you to carry out production with reference to anorder, on the basis of bills of material and routings. It is mainly used in industries with discrete manufacturing,such as the automotive industry and mechanical engineering, where production control and the internalactivity planning and accounting of materials/assemblies is carried out using orders. You can use repetitivemanufacturing for production planning and shop floor control as part of repetitive and flow manufacturing.

    Repetitive manufacturing is mainly used in industries with discrete manufacturing such as the automotiveindustry and industries with continuous processes, such as the chemical industry.

    Products / Solutions

    SAP ERP (S9)

    SAP Manufacturing Integration and Intelligence (SAP MII) (S28)

    Production Execution PCA 1.5 by Wonderware (P4)

    SAP Extended Manufacturing for Consumer Products (S15)

    7.1.5 Manufacturing Monitoring and ControlSAP Product Available

    Manufacturing Monitoring and Control involves the execution of manufacturing orders, no matter whether it is

  • 8/3/2019 Consumer Products Beverage

    48/75

    SAP ERP (S9)

    SAP Extended Manufacturing for Consumer Products (S15)

    7.1.7 Quality ImprovementSAP Product Available

    Quality improvement means: Notification of quality problems as well as systematic search for solutions andeffective processing of actions which are aimed on sustainably controlling and assuring the quality ofprocesses and products. In SAP ERP the quality notification tool is available for this purpose. The qualitynotificationcan be equally used for processing improvements of a company's own processes and products,and for processing complaints against suppliers as well as from customers.

    Products / Solutions

    SAP ERP (S9)

    SAP Extended Manufacturing for Consumer Products (S15)

    7.2 Inbound and Outbound LogisticsTo keep supply chains running smoothly, beverage companies need to efficiently store, move, and transportbeverage products while keeping inventory levels down and tracking the shelf life. Outsourcing requireslogistics service providers to be more closely involved - managing an entire warehouse, delivering quicktransportation services, or executing sub-processes. At the same time, inbound and outbound costs have tobe minimized, while processes, flexibility, and customer service must be improved. Beverage companies dealwith distribution centers as well as with production warehouses.Beverage companies have to face the following logistical problems:

    All of the processes in the warehouse must be covered, from goods receipt through goods issue.

    Goods Issue and goods receipt processes can be supported by the use of RFID.

    Complete stock transparency, so that warehouse contents are always known.

    For some individual articles, it is necessary to trace and track the history of the warehouseprocesses in detail.

    The accuracy of deliveries must be improved, thus increasing customer satisfaction.

    Working with mobile devices and in a paper-free environment.

    Building optimal loads with the routing and scheduling allowing a close collaboration between shipperand carrier via optimized carrier selection and tendering.

    O i l hi i if i f i h i f i h l d f i d h ld l

  • 8/3/2019 Consumer Products Beverage

    49/75

    7.2.1 Cross Docking

    SAP Product Available

    Cross-docking is a way to move materials directly from the goods receipt area to the shipping area withoutfirst being stored. Cross-docking can be planned or opportunistic, as well as executed in one step (directlyfrom GR to GI) or two steps (going first to a specified cross-docking storage type for repacking or labeling forexample).

    Products / Solutions

    SAP Extended Warehousing and Logistics for Consumer Products (S18)

    SAP ERP (S9)

    7.2.2 Inbound Processing and Receipt ConfirmationSAP Product Available

    Inbound processing covers the physical inbound delivery processing that succeeds the procurement process.It includes ASN processing, physical Goods Receipt and putaway of materials in Warehouse Management upto sending the proof of delivery to the business partners

    Products / Solutions

    SAP Extended Warehousing and Logistics for Consumer Products (S18)

    SAP ERP (S9)

    7.2.3 Transportation Planning

    SAP Product Available

    The Transportation Planning process as part of SAP SCM creates optimizes shipments and transfers theseshipments into the connected R/3 systems for execution. To do so, it reads transportation relevant businessdocuments from the connected SAP R/3 systems, assigns the loads represented by these documents, toresources (trucks, railcars, ) to create planned shipments, assigns carriers to these shipments and tendersthese shipm