Consumer Habits & Lifestyles Survey

Survey Questions1. When you are considering an important purchase what do you do?Look up information on my phone right away OR Wait until I get to my computer to research OR Ask my friends for their opinions OR Go to the store

2. Have you ever been criticized by your friends for using your phone when you are with them?No - they are all on their phones too OR Yes - they think I am rude OR Sometimes, if I’m too obvious

3. Have you ever been ashamed to let people see your phone?Yes, it’s too old OR Yes, it’s not a cool model OR No, I have a cooler phone than my friends OR No, I don’t care about that

4. The first thing that people notice about me most is:What type of phone I have OR How cool my clothing is OR My watch OR My car

5. Gender:Male OR Female

6. Age<18 OR 18-25 OR 26-35 OR 36-55 OR 55<

Global Results

Overview – Global

Target: All Users, GlobalStart Date: February 23rd

End Date: February 27th

Duration: 4 Days/96 HoursResponses: 121,708 UniqueLength: 6 Questions, 22 ChoicesResponse Rate: 30,427/Day

81%

19%

Gender

MaleFemale

24%

39%

24%

9%3%

Age

<18

18-25

26-35

36-55

56<

Top Countries

40%

10%10%

6%

5%

5%

4%

4%4%

2%2%

2%2% 2% 1% India

CanadaSaudi ArabiaPakistanUnited StatesIndonesiaUnited KingdomMexicoPhilippinesNigeriaMalaysiaBrazilUnited Arab EmiratesBangladeshCosta Rica

62%10%

12%

15%global

GLOBALWhen you are considering an important purchase, what do you do?

48%

14%

16%

21%

65%9%

11%14%

females

males

When you are considering an important purchase, what do you do?

82%

5%

6%7%

Under 18

51%

13%

11%

25%

Over 55

53%

12%

15%

20%

36 - 55

57%

12%

15%

17%

18 - 25

56%

12%

14%

18%

26 - 35

Look up information on my phone right away

Wait until I get to my computer to research

Ask my friends for their opinions

Go to the store

GLOBAL

Top 15 countries most likely to use their phones for purchase decisions

1. Costa Rica77%

6. Philippines65%

11. US60%

2. Malaysia67%

7. Pakistan65%

12. Canada59%

3. UK67%

8. Bangladesh63%

13. Brazil58%

4. India66%

9. Indonesia63%

14. Saudi Arabia50%

5. South Africa66%

10. Nigeria63%

15. Mexico46%

% of survey respondents who answered that they would “Look up information on my phone right away “

58%23%

19%

41%

32%

27%

62%21%

17%

females

males

global

Have your friends ever criticized you for using your phone around them?

GLOBAL

80%

12%

8%

Under 18

46%

30%

24%Over 55

49%

27%

23%36 - 55

53%

26%

21%18 - 25

51%

27%

22%

26 - 35

No, they’re on their phones also

Yes, they think I’m rude

Sometimes, if I am too obvious

Have your friends ever criticized you for using your phone around them?

GLOBAL

49%

14%

15%

23%

31%

21%18%

30%

53%

12%

14%

21%

females

males

global

Have you ever been ashamed to let people see your phone?

GLOBAL

78%

6%

6%10%

Under 18

48%

16%

14%

22%

Over 55

39%

16%18%

27%

36 - 55

38%

16%18%

28%

18 - 25

40%

17%18%

26%

26 - 35

Have you ever been ashamed to let people see your phone?

Yes, it’s too old

Yes, it’s not a cool model

No, I have a cooler phone

No, I don’t care about that

GLOBAL

56%

19%

13%11%

38%

26%

20%

16%

61%17%

12% 10%

females

males

global

The first thing that peoplenotice about me most is:

GLOBAL

82%

8%

5%4%

Under 18

47%

15%

17%

20%

Over 55

46%

20%

17%

17%

36 - 55

48%

25%

15%

12%

18 - 25

48%

20%

17%

14%

26 - 35

What type of phone I have

How cool my clothes are

My watch

My car

The first thing that peoplenotice about me most is:

GLOBAL

Thank You / Judith Coleyjcoley [at] vuclip.com

Vuclip / 1551 McCarthy Boulevard, Suite 213 Milpitas, CA 95035