consumer habits survey summary - india

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Consumer Habits & Lifestyles Survey

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Page 1: Consumer Habits Survey Summary - India

Consumer Habits & Lifestyles Survey

Page 2: Consumer Habits Survey Summary - India

Survey Questions1. When you are considering an important purchase what do you do?Look up information on my phone right away OR Wait until I get to my computer to research OR Ask my friends for their opinions OR Go to the store

2. Have you ever been criticized by your friends for using your phone when you are with them?No - they are all on their phones too OR Yes - they think I am rude OR Sometimes, if I’m too obvious

3. Have you ever been ashamed to let people see your phone?Yes, it’s too old OR Yes, it’s not a cool model OR No, I have a cooler phone than my friends OR No, I don’t care about that

4. The first thing that people notice about me most is:What type of phone I have OR How cool my clothing is OR My watch OR My car

5. Gender:Male OR Female

6. Age<18 OR 18-25 OR 26-35 OR 36-55 OR 55<

Page 3: Consumer Habits Survey Summary - India

India Results

Page 4: Consumer Habits Survey Summary - India

Overview – IndiaTarget: All Users, GlobalStart Date: February 23rd

End Date: February 27th

Duration: 4 Days/96 HoursResponses: 40,631 UniqueLength: 6 Questions, 22 ChoicesResponse Rate: 10,157/Day

86%

14%

Gender

MaleFemale

31%

39%

20%

7%3%

Age

<18

18-25

26-35

36-55

56<

Page 5: Consumer Habits Survey Summary - India

66%8%

11%15%

INDIAWhen you are considering an important purchase, what do you do?

49%

13%15%

22%

69%

7%

10%14%

females

males

Page 6: Consumer Habits Survey Summary - India

When you are considering an important purchase, what do you do?

86%

3%5%6%

Under 18

58%

10%8%

25%

Over 55

57%

10%

12%

21%

36 - 55

56%

10%

15%

18%

18 - 25

59%

10%

13%

19%

26 - 35

INDIA

Look up information on my phone right away

Wait until I get to my computer to research

Ask my friends for their opinions

Go to the store

Page 7: Consumer Habits Survey Summary - India

68%

17%

16%47%

28%

25%

71%

15%14%

females

males

Have your friends ever criticized you for using your phone around them?

INDIA

Page 8: Consumer Habits Survey Summary - India

88%

7%5%

Under 18

57%23%

20%Over 55

61%19%

21%36 - 55

58%21%

20%18 - 25

59%22%

19%26 - 35

INDIA

No, they’re on their phones also

Yes, they think I’m rude

Sometimes, if I am too obvious

Have your friends ever criticized you for using your phone around them?

Page 9: Consumer Habits Survey Summary - India

56%

11%

14%

19%36%

18%20%

26%

59%

9%

13%

18%

females

males

Have you ever been ashamed to let people see your phone?

INDIA

Page 10: Consumer Habits Survey Summary - India

85%

4%4%

7%

Under 18

57%

10%

11%

22%

Over 55

50%

11%

17%

22%

36 - 55

39%

14%20%

27%

18 - 25

47%

14%

17%

22%

26 - 35

INDIAHave you ever been ashamed to let people see your phone?

Yes, it’s too old

Yes, it’s not a cool model

No, I have a cooler phone

No, I don’t care about that

Page 11: Consumer Habits Survey Summary - India

62%19%

11%9% 39%

27%

17%

17%

65%

17%

10% 7%

females

males

The first thing that peoplenotice about me most is:

INDIA

Page 12: Consumer Habits Survey Summary - India

88%

6%3%3%Under 18

55%

13%

16%

16%

Over 55

53%

20%

15%

13%

36 - 55

48%

28%

13%11%

18 - 25

53%

20%

16%

12%

26 - 35

INDIA

What type of phone I have

How cool my clothes are

My watch

My car

The first thing that peoplenotice about me most is:

Page 13: Consumer Habits Survey Summary - India

Thank You / Judith Coleyjcoley [at] vuclip.com

Vuclip / 1551 McCarthy Boulevard, Suite 213 Milpitas, CA 95035