consumer businesses adapting to the new normal...future watch –consumer business usa seamless...
TRANSCRIPT
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Consumer Businesses Adapting to the New
Normal
6/11/2020Business Finland
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Global Consumer Trends –Before and after pandemic?
Soile Ollila / Global Insights
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Global consumer trends
Changing customerexperience
Changing values Our global customer
Extreme conve-nience
Instantaccess
Hyperpersona-lization
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Anytime, Anywhere
Personalisation
Empowerment
TECHNOLOGIES DRIVING CUSTOMER EXPERIENCE
CHANGING VALUES
Experience
More
Ethical living
Instant Gratification
ENVIRONMENTAL SHIFTS
Circular Economy
Access Economy
Values-Based Buying
Privacyconcerns
SHIFTING ECONOMIC POWER
Gig Economy
Emergingmarkets
Income Inequality
Urbanizationand megacities
Digital Nativemajority
Living longerStrengtening
Strengthening
Disruptions
Weakening
Buying time
Sources: BF, Futures Platform, Euromonitor
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Anytime, Anywhere
Personalisation
Empowerment
TECHNOLOGIES DRIVING CUSTOMER EXPERIENCE
CHANGING VALUES
Experience
More
Ethical living
Instant Gratification
ENVIRONMENTAL SHIFTS
Circular Economy
Access Economy
Values-Based Buying
Privacyconcerns
SHIFTING ECONOMIC POWER
Gig Economy
Emergingmarkets
Income Inequality
Urbanizationand megacities
Digital Nativemajority
Living longerStrengtening
Strengthening
Disruptions
Weakening
Buying time
Trade war
Protectionism
Global downturn
Nationalism
Geopoliticaltransformation
Internationalgovernance
Slowbalisation
Sources: BF, Futures Platform, Euromonitor
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Anytime, Anywhere
Personalisation
Empowerment
TECHNOLOGIES
CHANGING CONSUMERVALUES
Experience
More
Ethical living
Instant Gratification
ENVIRONMENTAL SHIFTS
Circular Economy
Access Economy
Values-Based Buying
Privacyconcerns
SHIFTING ECONOMIC POWER
Gig Economy
Emergingmarkets
Income Inequality
Urbanizationand megacities
Digital Nativemajority
Living longerStrengtening
Strengthening
Disruptions
Weakening
Buying time
Try virtually beforeyou buy
Direct to customer
Robotic workforce
No-touch interfaces
Seamless paymentsand transactions
Multichannelshopping
Automaticdeliveries
AI
Mass surveillance
Sources: BF, Futures Platform, Euromonitor
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Location awareness
Mobile-local retailing (Brick and mortar & online)
Try virtually before you buy
No-touch interfaces
Me-tail and hyper personalization
Real time proactive intelligence
Subscription business models, machine-aidedcommerce
Reusing & recycling
Flexible ordering and pick-ups, automateddelivery drivers
Seamless payments and transactions
Extreme convenience
Instantaccess
Hyperpersonali-
zation
FUTURE WATCH STUDYhttps://www.marketopportunities.fi/49c60e/contentassets/e589f20c008f4d46ba548366f2a1f7fd/future-watch-studies_the-future-of-seamless-shopping.pdf
Changing customer experience and technology drivers
EXPECTATIONSOF CONSUMERS
https://www.marketopportunities.fi/49c60e/contentassets/e589f20c008f4d46ba548366f2a1f7fd/future-watch-studies_the-future-of-seamless-shopping.pdfhttps://www.marketopportunities.fi/49c60e/contentassets/e589f20c008f4d46ba548366f2a1f7fd/future-watch-studies_the-future-of-seamless-shopping.pdf
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Anytime, Anywhere
Personalisation
Empowerment
TECHNOLOGIES DRIVING CUSTOMER EXPERIENCE
CHANGING VALUES
Experience
More
Ethical living
Instant Gratification
ENVIRONMENTAL SHIFTS
Circular Economy
Access Economy
Values-Based Buying
Privacyconcerns
SHIFTING ECONOMIC POWER
Gig Economy
Emergingmarkets
Income Inequality
Urbanizationand megacities
Digital Nativemajority
Living longerStrengtening
Strengthening
Disruptions
Weakening
Buying time
Hometainment
Cocooning
Health concerns
Support yourlocal
Anti consumerism
Nature andFood as remedy
Hyper localisation
Rapid recycling
Circular design
Virtual tourísm
Energy saving
Sources: BF, Futures Platform, Euromonitor
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JAPAN
Future Watch study: Consumer Trends and Lifestyles in Japan
https://www.marketopportunities.fi/home/2019/consumer-trends-and-lifestyles-in-japan/
https://www.marketopportunities.fi/home/2019/consumer-trends-and-lifestyles-in-japan/
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Hometainment
Cocooning
Health concernsSupport yourlocal
Anti-consumerism
Try virtually beforeyou buy
Direc to customer
Robotic workforce
No-touch interfaces
Seamless paymentsand transactions
Onlineshopping
Automaticdeliveries Digital acceleration
New values inIsolation economy
EconomicalAnd politicaluncertainty
Nature andFood as remedy
Hyper localisation
Rapid recycling
Circular design
Virtual tourísm
Energy saving
Trade war
Protectionism
Global downturn
Nationalism
Geopoliticaltransformation
Internationalgovernance
Sustainabilitymomentum
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Future Watch – Consumer business
USA
Seamless Shopping Experience
Research Project
JAPAN
Consumer trends
Lifestyle,Ethical living / Sustainability More time in home Connectivity Symbolic consumption Healthy living Expressing themselves
SOUTH KOREA
Future Consumer in South Korea
www.marketopportunities.fi Future Watchhttps://www.businessfinland.fi/49c10c/globalassets/finnish-customers/about-us/scenarios/business-finland-skenaariot-post-korona-3-6-2020.pdf
BF Scenarios post corona
CORONA IMPACT REPORT TO BE PUBLISHED IN AUGUST 2020
http://www.marketopportunities.fi/https://www.businessfinland.fi/49c10c/globalassets/finnish-customers/about-us/scenarios/business-finland-skenaariot-post-korona-3-6-2020.pdf
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Future Watch: Links to Business Finland foresight material
https://www.marketopportunities.fi/49c60e/contentassets/e589f20c008f4d46ba548366f2a1f7fd/future-watch-studies_the-future-of-seamless-shopping.pdf
https://www.marketopportunities.fi/home/2019/future-consumer-in-south-korea/
https://www.slideshare.net/futurewatch/future-watch-consumer-trends-in-china-and-hong-kong/3
https://www.marketopportunities.fi/home/2019/consumer-trends-and-lifestyles-in-japan/
https://www.marketopportunities.fi/home/2019/signals-from-indialast-mile-services/
https://www.marketopportunities.fi/home/2019/signals-from-india-consumption-measument/
https://www.marketopportunities.fi/home/2019/signals-from-india-rise-of-e-repair/
https://www.marketopportunities.fi/home/2019/signals-from-india-urban-wellness/
https://www.marketopportunities.fi/49c60e/contentassets/e589f20c008f4d46ba548366f2a1f7fd/future-watch-studies_the-future-of-seamless-shopping.pdfhttps://www.marketopportunities.fi/home/2019/future-consumer-in-south-korea/https://www.slideshare.net/futurewatch/future-watch-consumer-trends-in-china-and-hong-kong/3https://www.marketopportunities.fi/home/2019/consumer-trends-and-lifestyles-in-japan/https://www.marketopportunities.fi/home/2019/signals-from-indialast-mile-services/https://www.marketopportunities.fi/home/2019/signals-from-india-consumption-measument/https://www.marketopportunities.fi/home/2019/signals-from-india-rise-of-e-repair/https://www.marketopportunities.fi/home/2019/signals-from-india-urban-wellness/