adapting to a consumer led market
DESCRIPTION
RCSC centre management event in Rostov, Russia. Presentation "Adapting to a Consumer Led Market".TRANSCRIPT
Creating places where people want to be- Adapting to a consumer led market
October 2014
Definitions and Challenges -wow factor-brand touchpoints-brand experience
The Changing Consumer - millenials -social media- marketing challenge
Delivering The Promise-OZ-Kaleidoscope -Smolenskiy Passage- Festival -River Mall
Agenda
Who we are
International strategic branding and design consultancy
We work in the retail, financial, real estate and corporate sectors
SCG London Page 14
We deliver a total customer experience
Retail:
From new start-ups to existing chains, niche speciality to large format stores, our work positively impacts on retail performance and profitability.
SCG London Page 14
We deliver a total customer experience
Retail:
From new start-ups to existing chains, niche speciality to large format stores, our work positively impacts on retail performance and profitability. M.Video Maintaining leading
brand status
Over the past 5 years, we have worked with M.video on many different aspects of their brand
Projects include retail concept development and external and internal image/communications
Detailed brand audit and research analysis
Various strategic and creative projects with different departments, including senior management, marketing and HR
Brand identity, sub branding, advertising, brand culture, marketing and communications.
Comprehensive manual documenting defining the use and application of the brand across all key channels and relevant media.
What we do - Real estate
48
9/ Архитектурное решение9/ Architectural Expression
Galactica Park_Brochure_April 2008.indd 48 23/04/2008 19:10:24
49
Galactica Park_Brochure_April 2008.indd 49 23/04/2008 19:10:35
Shopping Centres... Place brands
A place where people want to be!
Destinations where people meet, eat, relax, indulge, work, rest and play... and shop... A community venue to promote wellbeing and lifestyle activities
Definitions
As a destination brand a shopping centre must...
- Create added value experiences for visitors and shoppers
- Optimise tenant sales performance
- Achieve highest rental yields and maximum commercial income
Creating a WOW factor for centre target audiences
Shoppers Visitors
Tenants Investors Owners
The Community
Stakeholders Politicians
Interest Groups The Media
Staff, Partners Suppliers
Brand Equity
Exceptional ‘Added Values’to meet diverse needs
and aspirations
A long term WOW factor requires an exceptional, consistent, brand and experience
Make every brand touch point special…. memorable…. engaging… relevant...
word of mouthsms
advertisingdirect marketing
website social media
promotional publicity posters
street signs
customer journeyanticipation
moments of truthlayout
environmentproducts
stafffacilities
exit experience
collateralbagscards
leafletsassurance
memories reminderstriggers
after service
Brand Touchpoints
Rethinking opportunities...Reinventing experiencesRebranding:
Awareness... Promise Customer Visit... Journey Afterglow... Satisfaction
‘Building a great experience is everyone’s responsibility and nobody’s job’
Delivering the promise - Centre management challenge
Page 43SCG London Page 16
A renewed management culture? - Less landlord facilities manager More retailer partner
Centre Management TeamPA & NetworkAdministrator
CentreDirector
Fire Officer
EnvironmentalC0-ordinator Retail LiaisonClerk of Works
Bldg. Ops Commercialisation
Marketing
System &Administration
System &Administration
System &Administration
System &Administration
System &Administration
System &Administration
SecurityHousekeepingMaintenance
MarketingAsst CentreDirector
OperationsBldge. Srvs
New shared visions... aspirations Changing mindsets... “our people make the difference”
Creating the brand experience
“our people make the difference”
Shared visions... aspirations
Brand Experience Ingredients
Location
Tenants
The Brand
Target catchments… Accessibility...Visibility...
Relevant Profile…Formats…Services...Facilities...
Name…Identity…Vision… Message…Visual and oralsignatures and applications
Marketingand Communication
Venue Design
Digital…Print...Events… Activities…Social media…Website…Advertising...
People…Services…Suppliers…
Management Culture
Site...Architecture…Environments…Circulation...Zoning...Decor…Lighting…Signage…Graphics...
Brand Experience Ingredients
Consumer Led Market Challenge
Creating places where people want to be……
Real estate is now consumer driven….or should be !
The connectivity of social media and the internet has empowered consumers
The digital experience and online capabilities now in-creasingly drive the criteria for the physical design of buildings and developments
Multi channel retailers, banks and services are chang-ing the functions and design of stores, branches, shop-ping and business centres, workplaces and offices
Commercial real estate challenges
Shopping centres are destination brands
The Challenge: To achieve a synergy of branding,marketing and visitor experiencePositive Differentation... Delivering the Promise... Optimising Resources
Brand Equity = Image and Reputation = Capital Value Your brand is an asset... that needs to nurtured and managed
The changing consumer - Staying Relevant!
Marketing Challenge
Different customer generations... ...changing perceptions & priorities
Key influence generation
Social Media Challenge
“A brand is the sum of all conversations happening around the brand”
Problems:Expensive High external costs - ad creation, media buying, printing etcOne way process - passive consumersOutward bound only Difficult to track results
TV, radio, billboard, newspaper and magazine advertising, direct mail, brochures and leaflets
‘Traditional’ media - ‘push’ marketing
‘Talking at’ consumers, not interactive
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker (1838 - 1922)US Departments Stores owner & ‘Father of Advertising’
‘Traditional’ marketing
MESSAGES AWARENESS INTEREST ACTIONDESIRE
Focused MessagesCentreBrand
Photosharing
Social networking Video campaigns
Forums
Blogging Social bookmarks
Traditional channels are no longer the primary marketing mediaThey often act as an awareness enhancement tool for online marketing
Online MediaTraditional Media
Push & Pull
‘New’ media - interactive marketing
Building AuthorityRecently launched:• Downloadable recipe book • Fashion blog
Westfield, LondonStrategic marketing • ‘Pulse’ with original content promoting tenant
brands + links to related social media
Keeping the brand freshWebsite plays key role in ongoing promotion of image, information, tenant brands, events etc
Esentai Mall, Almaty, KazakhstanStrategic brand positioning
Delivering the promise
OZ - ‘Name power’
Kaleidoscope - ‘Local hub’
Smolenskiy Passage - ‘Reconception’
Festival - ‘Update’
River Mall - ‘Recycling’
OZ - ‘Name Power’
Creating places where people want to be...
OZ - ‘Name power’
OZ - ‘Name power’
OZ - ‘Name power’
OZ - ‘Name power’ - Unique, adaptable, memorable
www.oz-centre.ru
EASTER at OZwww.oz-centre.ru
MEET SANTA at OZwww.oz-centre.ru
CHILDRENS EVENT
www.oz-centre.ru
EASTER at OZwww.oz-centre.ru
EASTER at OZ
www.oz-centre.ru MEET SANTA at OZ
www.oz-centre.ru MEET SANTA at OZ
www.oz-centre.ru
EASTER at OZwww.oz-centre.ru
MEET SANTA at OZwww.oz-centre.ru
CHILDRENS EVENT
www.oz-centre.ru
EASTER at OZwww.oz-centre.ru
EASTER at OZ
www.oz-centre.ru MEET SANTA at OZ
www.oz-centre.ru MEET SANTA at OZ
www.oz-centre.ru www.oz-centre.ru FASHION • CINEMAS • RESTUARANTS • LIVE ENTERTAINMENT
www.oz-centre.ru
День Св.Валентина в OZ.
14 апреляшоппинг с улыбкой шоппинг с улыбкой
Kaleidoscope - ‘Local Hub’
Creating places where people want to be...
Delivering the promise - The Kaleidoscope Experience
“Exceptional place brand experience”
Before we started...
A vision to turn a sterile site into a first choice place to be...
The vision realised...
The final logo and message “Always Different, Always Yours”
Kaleidoscope, December 2008 5
Вход в метро
Центральный тотем
Рекламный тотем
Пространство для проведения мероприятий
Обзор местностиSite Overview
Creating a community destination hub
bus stops
stage
seating
raised viewing levels
tenant totem
tenant totem
retail units
metro
SCG LONDON8 Plato Place72-74 St Dionis RoadLondon SW6 4TU
t +44 (0) 20 7371 7522www.scglondon.com
SITE LAYOUT PLAN
Client: Status: INFORMATION
Drawn by: Authorised by: Project No:
Drawing:
Contract:
For information onlyDimensions to be verified on siteAll measurements are in millimeters
Notes:-
Specification:-This drawing is the copyright of SCG London.Figured dimensions to be taken in preference to those scaled. All
dimensions to be checked on site before any work proceeds. The contractor is to provide full size setting out drawings based on the
information contained in this drawing for the designers approval
prior to commencing manufacture. The drawing is issued on the condition that it is not reproduced, retained or disclosed to any
unauthourised person either wholly or in part without the consent in
writing of
Drawing No:Date: Revision Comment Date Auth.Revision Comment Date Auth.Issue:Scale: Print size: A3
NOTE: DRAWING PROVIDEDFOR INFORMATION ONLY
A3=1:500
AND
KALEIDESCOPE
RRHRRH
17-02-09 548 A0-01
548
A5-03
01
A5-05
01
A5-02
01
A5-02
01
A5-01
01
INFO
EntranceTo the shopsEntrancePay Station
Please Pay Here.
Car Park Tarif:upto 2 hours Free.-
2-3 hours 75.-
3-4 hours 150.-
4-6 hours 500.-
6+ hours 750.-
Please pay for parkingat Pay Stations beforeexiting the Centre
ELEVATED SECTION A-A
Plan Legend - Car Park Level 1 A
A
B B
Plan Legend - Car Park Level 2 A
A
B B
Thank You.
Парковка Car Park Section, Plan and Entrance Principles
Kaleidoscope, December 2008 12
ZONE
MZONE
MZONE
MZONE
MZONE
MZONE
MZONE
M
ZONE
CZONE
C
ZONE
C
Длинная Секция Long Section
Kaleidoscope, December 2008 17
EntranceTo the shopsEntrancePay Station
Please Pay Here.
Car Park Tarif:upto 2 hours Free.-
2-3 hours 75.-
3-4 hours 150.-
4-6 hours 500.-
6+ hours 750.-
Please pay for parkingat Pay Stations beforeexiting the Centre
ELEVATED SECTION A-A
Plan Legend - Car Park Level 1 A
A
B B
Plan Legend - Car Park Level 2 A
A
B B
Thank You.
Парковка Car Park Section, Plan and Entrance Principles
Kaleidoscope, December 2008 12
Creating effective zoning
Distinctive architecture - local landmark
Marketing channels synergy
Kaleidoscope project overview 42
WebsiteHomepage
Kaleidoscope project overview 43
WebsiteContent pages
Company Information | Terms and Conditions | Privacy Policy | Site Map | Customer Enquiry | Disclaimer © 2009 Kaleidoscope All Rights Reserved.
Sign UpNewsletter GOSearch
Company Information | Terms and Conditions | Privacy Policy | Site Map | Customer Enquiry | Disclaimer © 2009 Kaleidoscope All Rights Reserved.
Opening TimesMonday 9.30am – 8.00pm
Tuesday 9.30am – 8.00pm
Wednesday 9.30am – 8.00pm
Thursday 9.30am – 8.00pm
Friday 9.30am – 8.00pm
Saturday 9.00am – 8.00pm
Sunday 11.00am – 5.00pm
Bank Holidays 10.00am – 6.00pm
Three MusketeersRated: 12ARelease Date: 12/10/11View Trailer
Rated: URelease Date: 07/10/11 View Trailer
The Lion King 3D
Find out more here
What’s on Coming Soon
Catch up on our exclusive winter catwalk show and behind thescenes action from Karen Millen.
CatwalkShow
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AnonymousRated: 12ARelease Date: 28/10/11 View Trailer
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Menu Events
Cinema
Kaleidoscope Mall
Tenants
Gallery Brands
Services
Leisure and Entertainment
Photo Gallery
Videos
Write a letter
Getting Here
Contact
Leisure
Ice Skating
Bowling
Kids Club
Company Information | Terms and Conditions | Privacy Policy | Site Map | Customer Enquiry | Disclaimer © 2009 Kaleidoscope All Rights Reserved.
Sign UpNewsletter GOSearch
Company Information | Terms and Conditions | Privacy Policy | Site Map | Customer Enquiry | Disclaimer © 2009 Kaleidoscope All Rights Reserved.
Opening TimesMonday 9.30am – 8.00pm
Tuesday 9.30am – 8.00pm
Wednesday 9.30am – 8.00pm
Thursday 9.30am – 8.00pm
Friday 9.30am – 8.00pm
Saturday 9.00am – 8.00pm
Sunday 11.00am – 5.00pm
Bank Holidays 10.00am – 6.00pm
By Metro
accusamus
dignissimos
ducimus qui
blanditiis
praesentium
voluptatum
By CarAt vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum occaecati cupiditate provident.Similique suntin culpa qui.
By Bus
X59, X91, 289, 234, 500, 345, 845At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum occaecati cupiditate provident.Similique suntin culpa qui.
WalkingAt vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum occaecati cupiditate provident.Similique suntin culpa qui.
At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum occaecati cupiditate provident.Similique suntin culpa qui.
Monday - Sundaydignissimos 0.00ducimus qui blanditiis 0.00qui blanditiis 0.00qui blanditiis 0.00dignissimos 0.00ducimus qui blanditiis 0.00
Menu Map
Car Park Rates
Getting Here
Kaleidoscope Mall
Tenants
Gallery Brands
Services
Leisure and Entertainment
Photo Gallery
Videos
Write a letter
Getting Here
Contact
Marketing channels synergy
Kaleidoscope project overview 36
Environmental promotionAdvertising kiosk
Kaleidoscope project overview 56
Promotional - seasonal campaignsAutumn
осенние открытияв Калейдоскопе
Kaleidoscope project overview 53
Promotional - seasonal campaignsWinter
Distinctive advertising image
СТАРТ
представляет:
Игра
Kaleidoscope project overview 69
Kaleidoscope characters - Skopi familyThe family
S
Боулинг клуб
Билеты - Цены
Взрослый билет(1 час) – 300 рублейДетский билет(1 час)- 200 рублейБилет для членов клуба(1 час)- 150 рублей
Добро пожаловать в боулинг
Bowling clubМишкин клуб катания на коньках
Ледовая А
рена
Боулинг клуб
Билеты - Цены
Взрослый билет(1 час) – 300 рублейДетский билет(1 час)- 200 рублейБилет для членов клуба(1 час)- 150 рублей
Добро пожаловать в боулинг
Bowling clubМишкин клуб катания на коньках
Ледовая А
рена
Добро пожаловать на катокПривет! Хочешь со мной покататься?Записывайся в детский клуб катания на коньках «Калейдоскоп».Вся информация на стойке регистрации.
Прокат коньков
Прокат коньков – Цены
Взрослый билет(1 час) – 300 рублейДетский билет(1 час)- 200 рублейБилет для членов клуба(1 час)- 150 рублей
Клубная картаМишкин клуб катания на коньках
Клубная картаМишкин клуб катания на коньках
Клубная картаМишкин клуб катания на коньках
Ледовая А
рена
Ледовая А
рена
Memorable characters
Memorable interiors
Dynamic easy circulation
Simple effective navigation
Smolenskiy Passage - ‘Reconception’
Creating places where people want to be...
Reconceiving a centre - making it relevant
Image and profile - marketing events and activities
Venue environment - Step by step phased investment - Communication, signage, graphics - Decor upgrades - lighting, materials, finishes - Remodelling, extensions
Tenants and facilities mix - appropriate brand profiles, zoning and adjacencies
Management culture - the best people and services
Smolenskiy Passage, Moscow
2009 Challenge - Phased upgrading of a well known city centre venue. Re-planning tenant space to ‘open up’
complex vertical mall
Strategy - Creating a premium destination for a two stage
development programme - phased identity, communications,
environments
Smolenskiy Passage Reconception
2009
Challenge - Phased upgrading of a well known city centre venue. Replanning tenant space to ‘open up’ complex vertical mall
Strategy - Creating a premium destination for a two stage development programme - phased identity, communications, environments.
The ‘Before’
June 2009
Smolenskiy Passage - Dull, Cluttered and Confused
Smolenskiy Passage - Build on the name
Smolenskiy Passage reflects and communicates the special history and traditions represented in the name.
Smolenskiy Passage - Brand Message
Smolenskiy Passage - Media touchpoints
Smolenskiy Passage - First Impressions
Smolenskiy Passage - Entrance Piazza
‘A vibrant city space – always something happening’
ПИАЦЦА
Smolenskiy Passage - New Planning
First floor plan option Anot to scale
Key1 SCP banquette seating2 Champagne bar with moveable screen3 Champagne bar table seating with moveable screen4 Info reception5 Advertising6 Graphic wall treatment7 ATM8 Parking ticket machine9 10 Secondary promotion 11 Segis bench12 Toilet wall graphic13 Floor standing lamp14 Big event / exhibition
SPW - 5001 Main totem directorySPW - 5002 Freestanding - floor directorySPW - 5003 Wall mounted - floor directorySPW - 5004 Ceiling sign 1500x300 - directionalSPW - 5005 Wall/column 400x300 sign - directionalSPW - 5006 Wall / column 200x200 sign - directionalSPW - 5010 Info lecternSPW - 5011 Business directory
NoteAll furniture elements (including champagne bar) to be moveable to allow for special events, i.e. fashion show
WC cube
Info lectern SPW - 5010
SPW - 5004
SPW - 5004
SPW - 5004SPW - 5011
SPW - 5001
SPW - 5001
SPW - 5005door info stickers to toilet doors
SPW - 5006
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5
214
3
7
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11
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Smolenskiy Passage - Activity Zones
0.000 0.0000.0000.000
+2.100+1.800+1.800
+4.900
+8.000
-2.100
-2.750
+11.100
+14.200
+17.300
+4.200
+6.300
+8.400
+10.500
+12.600
+16.800
+4.200 +4.200 +4.200
+8.400
+12.600
+16.800
+20.400
+12.600
+8.400 +8.400
+12.600
+16.950
+15.700
+21.450
-4.950
+21.150
1600
+4.200
19 201 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Piazza‘a vibrant city space – always something happening’ Mezzanine‘fashionable place to take a break’ Terrace‘a special place to eat, drink and socialise’
Fashion Studio‘Moscow’s premier designer collection’
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Smolenskiy Passage - Brand Touchpoints
Информационный столПластиковый световой короб на металлической основе.
Изображение печатается на пленке, которая наносится на обратную сторону верхней 10мм прозрачной панели, закрепленной на металлической раме.
Внутренняя подсветка белым светом (светодиоды).
Карманы для брошюр
Цвета представлены в Pantone и CMYK
C 30M 72Y 74K 84
476 EC
C 20M 25Y 29K 61
404 EC
C 13M 17Y 20K 36
402 EC
C 14M 2Y 100K 16
397 EC
1100mm
30
720mm
Магазины и рестораныРасположение и информация
700mm
1200mm
Basement Level 1 Level 2 Level 3 Level 4
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Info lectern directories
Note : All dimensions and details should be crossed referenced and checked with technical drawings supplied to contractors. All details should be confirmed with the client prior to installation..
Info Lectern SPW - 5010
Festival - ‘Update’
Creating places where people want to be...
SCG London Page 37
Festival - Concept Reconception
2005 - Challenge
Creating a mass market city center ‘for the family’. - differentiating from 70 other centres in Moscow. Transforming a mediocre building development in progress to an international standart retail venue.
2012 2011-2012
Refreshing existing brand concept up-to-date.
SCG London Page 38
Festival - Inspiring Name
Festival, Moscow
The Identity
SCG London Page 39
Festival - Day And Night Impact Day and night impact
Festival, Moscow
SCG London Page 40
Festival Refreshment 2012 Seasonal Freshness
‘Update’
SCG London Page 41
Festival - Graphic Impact
ProductsStores
Home Offers News Tickets Games Contact
Spring
Seasonaltheme
Spring at festival
+read more
Home Offers News Tickets ContactStore Search
River Mall - ‘Recycling’
Creating places where people want to be...
River Mall Moscow
1
Торгово-развлекательный центрОткрытие: VI квартал 2015
Shopping & Entertainment Center Opening: Q4 2015
Торгово-развлекательный центрОткрытие: VI квартал 2015
Shopping & Entertainment Centre Opening: Q4 2015
АвтозаводскаяТульская
Замоскворецкая
Серпуховско-Тимирязевская
76
ТРЦ «Ривер Молл» имеет отличную видимость и транспортную доступность с ТТК. Такое расположение сделает его удобным местом для шоппинга и проведения досуга и для пользователей многих других транспортных артерий города, таких как: улица Велозаводская, проспект Андропова, Варшавское шоссе и прочие.
ТРЦ «Ривер Молл» находится между двумя станциями метро: Автозаводская и Тульская, совместный дневной поток которых составляет более 130 тыс. человек. От данных станций метро будут курсировать автобусы торгового центра.
Непосредственно перед ТРЦ «Ривер Молл» размещаются две остановки общественного транспорта, где останавливаются 11 маршрутов автобусов и 4 маршрута троллейбусов.
Параллельно с реконструкцией и застройкой территории ЗИЛа намечен ввод в эксплуатацию станции метро Технопарк в середине 2015 года, а также планируется строительство транспортно-пересадочного узла Московской кольцевой железной дороги. Оба объекта будут находиться в пешеходной доступности от ТРЦ «Ривер Молл».
SC River Mall has great visibility and transport accessibility from the 3rd transport ring. Such a strategic location makes it a very convenient place for shopping and leisure for people using other transport arteries of the city, such as Velozavodskaya street, Andropova Avenue, Varshavskoe Highway and others.
SC River Mall is located between two metro stations: Avtozavodskaya and Tulskaya. These have a total daily traffic of more than 130 thousand people and will be served by shopping centre shuttles.
Two public transport stops with 11 autobus lines and 4 trolley lines are located directly in front of SC River Mall.
In parallel with the ZIL renovation and development, the commissioning of a new metro station, Technopark is planned for mid-2015. This is in addition to the construction of a new transport interchange linking with the Moscow railway ring. Both stations will be located within walking distance of River Mall.
Выгодное месторасположение и отличная транспортная доступностьBeneficial location and excellent transport accessibility
Карта транспортной доступностиRoad map
Карта метроUnderground map
Ленинградское шоссе
Во лгоградский проспект
Каширское шоссе
Шоссе Энтузиастов
Щелковское шоссе
Пр
оспе
кт м
ира
Я
росл
авск
ое шосс
е
Дм
итро вско
е
шоссе Бу
тыр
ский Вал
Звенигородское шоссе
Волоколамское шоссе
Ленинградский проспект
Можайское шоссе К
утузовский проспект
Варш
авск
ое
шос
се
Ленинск
ий просп
ект
River Mall Moscow - Recycling challenge! Concrete fortress...
River Mall Moscow - Optimised river location potential...
River Mall Moscow - Creating a vision Optimised river location potential...
River Mall Moscow - Creating worlds... where people want to be!
12
А также более 250 магазинов и бутиков ведущих международных и российских брендов и одна из крупнейших в Москве галерея ресторанов с панорамным остеклением и уникальным видом на Москву-реку, оснащенная летними верандами.
More than 250 shops and boutiques including major Russian and international brands and one of Moscow’s biggest gallery of restaurants all offering unique panoramic views of the Moscow River with modern terraces.
Поэтажные планыFloor plans
1560 m2
"Anchor"
Pedestrian Entry
Pedestrian Entry
Pedestrian Entry
Pedestrian Entry
2-1002319 m2
"Anchor"
2-3482782 m2
"Anchor"
2-3562990 m2
"Anchor"
2-1021435 m2
"Anchor"
1-10010715 м2
(+700 м2 антресоль)
Hypermarket
1-1042000 m2
"Anchor"
1-1021286 m2
"Anchor"
3-31503 m2
"Anchor"
3-21323 m2
"Anchor"
3-262685 m2
"Anchor"
3-245190 m2
Cinema
3-233384 m2
Entertainment
13
Якорные арендаторы:
• продуктовыйгипермаркет• спортивныйгипермаркет• гипермаркетдетскихтоваров• гипермаркетбытовойтехники и электроники• гипермаркеттоваровдлядома• многозальныйкинотеатр• детскийразвлекательныйцентр.
Anchor tenants:
• Groceryhypermarket• Sportshypermarket• Productsforchildren hypermarket • Electronicshypermarket• Homeappliancehypermarket• Multiplex• Kidsentertainmentcentre.
Паркинг, этаж -2Parking, floor -2
Этаж 2Floor 2
Этаж 1Floor 1
Этаж 3Floor 3
МОДНЫЕ МАГАЗИНЫ
РЕСТОРАНЫКАФЕ
РЕСТОРАННЫЙ ДВОРИК
ЯКОРЯ
FASHIONGALLERIES
RESTAURANTSCAFES
FOOD COURT
ANCHORS
Creating Brand Synergy™
t: +44 (0)20 7371 7522 f: +44 (0)20 7371 8351 e: [email protected] www.scglondon.com
Creating places where people want to be