consumer awareness and perception towards e[1] (1)

8/11/2019 Consumer Awareness and Perception Towards E[1] (1)

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N.L.DALMIA INSTITUTE OF MANAGEMENT

STUDIES AND RESEARCH

RESEARCH REPORT

ON

Consumer Awareness and Percep!on owards

E"#!$es

(CLASSMMM-FIFTHSEM)

UNDERTHEGUIDANCEOF

PROF. R.S. SUBRAMANIAN

SUBMITTEDBY:-

JHAGAGANJEEMAHADEO

1


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N.L.DALMIA INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH

ACKNOWLEDGEMENT

I would like to express our gratitude towards faculty Pro%. R.S.

Su#raman!an&who had been very supportive as a guide to my

eorts in making the project work a successful one.

Last but not the least! I would also like to thank all my friends!

who were helpful to me in whatever little way they would.

"


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EXECUTIVE SUMMARY

The Topic of study was A STD! ON CONSME" AWA"ENESS AND

#E"CE#T$ON TOWA"DS ELECT"$C %$KES&

The o'(ecti)e of the study was to *+ow a'out the awa,e+ess of e-ect,ic 'i*es

a.o+/ the peop-e a+d what is the pe,ceptio+ of the use,s a'out the 'i*es is a+d to

e0p-o,e how the sa-e of e-ect,ic 'i*e ca+ 'e i+c,eased1

The data co--ected fo, the p,o(ect was 'ased o+ p,i.a,y a+d seco+da,y data1 The

sa.p-e si2e se-ected fo, the su,)ey was 341 The p,i.a,y data co--ected th,ou/h

5uestio++ai,e f,o. e0isti+/ ,ide,s to /et thei, pe,ceptio+1 The su,)ey was

co+ducted fo, 6 wee*s a+d data was co--ected f,o. di,ect 5uestio++ai,e a+d

i+te,)iew1 The co--ected data was a+a-y2ed a+d i+te,p,eted to o'tai+ the co+c-usio+

'y usi+/ /,aphica- ,ep,ese+tatio+1

TITLE OF THE PROJECT:

Co+su.e, Awa,e+ess a+d #e,ceptio+ towa,ds E7'i*es

STATEMENT OF THE PROBLEM:

With i+c,easi+/ i+ ai, po--utio+ i+ u,'a+ a,eas a+d sca,city of fue-s8 e-ect,ic %i*es

is i+ /,eat de.a+d 'ut it is +ot used 'y .ost of the peop-e 'ecause of -ac* of

awa,e+ess1 Thus the pu,pose of the study is to study the awa,e+ess -e)e- of

co+su.e,s towa,ds E7%i*es a+d a-so the pe,ceptio+ of the use,s1 Thus 'y c,eati+/

awa,e+ess we ca+ e+ha+ce the sa-es of E-ect,ic %i*es

#


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OBJECTIVES

To fi+d out the awa,e+ess of co+su.e, a'out the e-ect,ic 'i*es1

To fi+d out the ,easo+ why co+su.e, p,efe,s to e-ect,ic 'i*e1

To fi+d out the facto, i+f-ue+ci+/ the sa-es of e-ect,ic 'i*e1

To *+ow the use,s pe,ceptio+ a'out e-ect,ic 'i*es1

To su//est .easu,es to i+c,ease sa-es of e-ect,ic 'i*es1

DATA COLLECTION: The data co--ected fo, this study was co--ected f,o.

)a,ious sou,ces1 The .ai+ data co--ectio+ i+st,u.e+ts a,e of two types1

a9 #,i.a,y data co--ectio+

'9 Seco+da,y data co--ectio+1

Primary a!a "#$$%"!i#&: #,i.a,y data a,e those8 which a,e o,i/i+ated cu,,e+t-y

with e0p-o,atio+8 ca,,ied out withi+ the stipu-ated pe,iod of ti.e1 These a,e f,esh

data:s co--ected i+ tu+e with the o'(ecti)e of the study1

M%!'# #( )!*y: St,uctu,ed 5uestio++ai,e co.p,isi+/ of .u-tip-e choice

5uestio+s a,e used as too-1

Mu-tip-e choice 5uestio+s .a*es easie, fo, 'oth fie-d i+te,)iewe, a+d

,espo+de+ts a+d it sa)es ti.e1 %y this ta'u-atio+s a+d a+a-ysis 'eco.es

.uch easie, a+d si.p-e,1

S%"#&ary a!a "#$$%"!i#&:

These a,e the data that ha)e a-,eady 'ee+ co--ected 'y so.e othe, a/e+cy o,

,esea,che, with the i+te+sio+ of usi+/ it fo, thei, ow+ use1 The sou,ce of

seco+da,y data 'ei+/ co.pa+y: ,eco,ds8 dist,i'uto,s8 dea-e,s8 u+i)e,sity ,esea,ch$


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'u,eaus8 co.pa+y:s data 'ases i+te+ded to disce,+ the custo.e,:s ,espo+se

pe,tai+i+/ to the )a,ious topics a+d pu'-ic ,esea,ch studies1

STATISTICAL TOOLS USEED FOR RESEARCH:

#e,ce+ta/e a+a-ysis

%a, /,aphs ; pie cha,ts

Wei/hted a)e,a/e

M%!'# #( "#$$%"!i#&

+.#e,so+a- i+te,)iew .ethod1

,.


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Sam0$i&1 *&i! : se,s of two whee-e,s i+ Mu.'ai

Sam0$i&1 )i2% : 34

To dete,.i+e the sa.p-e si2e we ha)e co+ducted #i-ot Study 1$,espo+de+ts1 Wefou+d that out of 1$,espo+de+ts8 &,espo+de+ts

=9 p,efe, p,o.otio+a- acti)ities +eed to 'e ta*e+ i+ o,de, to i+c,ease the

awa,e+ess -e)e- ; the,e'y i+c,ease the sa-es!

>9 co+side, the cost a+d the .i-ea/e whi-e pu,chasi+/ a 'i*e!

?9 consider that 'atte,y pe,fo,.a+ce8 speed a+d appea,a+ce a,e the .a(o,

facto,s which is affecti+/ the sa-es of e-ect,ic 'i*es1

So8

p @Esti.ated p,opo,tio+ of success9 41B

5 @Esti.ated p,opo,tio+ of fai-u,e9 5 @=7p9 41B

The fo,.u-a fo, esti.ati+/ sa.p-e si2e i+ case of p,opo,tio+s is

+ @ E9> p5

34F Co+fide+ce -e)e- i+ sta+da,d e,,o, u+its

E @Ma0i.u. a--owa+ce fo, e,,o, 'etwee+ t,ue p,opo,tio+ a+d sa.p-e p,opo,tio+9

4143

+ @=1B41439> I @41B I 41B 9 34 @app,o019

So8 the sa.p-e si2e ca-cu-ated 'y a'o)e fo,.u-a is 34

Sam0$i&1 m%!'# : E0pe,i.e+ta-

'


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DATA ANALYSIS: The data co--ected was edited8 coded a+d ta'u-ated a+d the

,esu-ts we,e su'(ected to fu,the, statistica- i+te,)e+tio+s1

MAJOR FINDINGS

$t was fou+d that .ost of the custo.e,s a,e +ot .uch satisfied with the

p,ice of the p,oduct8 a+d #,ice 5uoted 'y the co.pa+ies has affected the

custo.e, satisfactio+ to a /,eat dea-1

$t was fou+d that .ost of the custo.e,s we,e satisfied with the .i-ea/e of

the E-ect,ic 'i*es a+d a,e co+)i+ced a'out the e-ect,ic 'i*e 'e+efits a+d

we,e wi--i+/ to ,efe, it to thei, f,ie+ds1

$t was fou+d that .ost of the custo.e,s a,e +ot satisfied with afte, sa-es

se,)ice1 $t shows that custo.e,s a,e dissatisfied a'out afte, sa-e se,)ice1

$t was fou+d that .a0i.u. +u.'e, of the custo.e,s fee- the speed of the

E-ect,ic 'i*es to 'e )e,y -ow a+d we,e +ot satisfied with the cu,,e+t speed

of the 'i*es1

$t was fou+d that .ost of the ,espo+de+ts fee- that the facto,s such as speed

; powe,8 'atte,y -ife a+d appea,a+ce of E-ect,ic %i*es a,e the .ai+ ,easo+s

fo, its -owe, .a,*et sha,e1

MAJOR SUGGESTIONS:

&


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The,e a,e o+-y few ad)e,tise.e+ts i+ +ewspape,s a+d Ts1 Thus .a0i.u.

ad)e,tise.e+ts +eed to 'e put up i+ these Medias as they ,each wide,

audie+ces1

The p,ice of the e-ect,ic 'i*es +eeds to 'e dec,eased it ca+ 'e do+e 'y

adopti+/ sophisticated tech+o-o/ies a+d ca,,yi+/ out .ass p,oductio+s o,

so.e discou+ts o+ p,ice o, offe,s shou-d 'e /i)e+ i+ o,de, to i+c,ease the

sa-es1

Mo,e +u.'e, of se,)ice ce+te,s +eed to 'e ope+ed at -east i+ .a(o, a,eas to

cate, to the p,o'-e.s ; +eeds of the custo.e,s whe+ +eeded1

As .ost of the peop-e p,efe, hi/h speed8 the speed of the e-ect,ic 'i*es

+eeds to 'e i.p,o)ed so as to i+c,ease the sa-es of the E7%i*es1

#,o.otio+a- acti)ities shou-d 'e i+c,eased to c,eate awa,e+ess a+d i+c,ease

the sa-es1 Li*e it shou-d 'e disp-ayed i+ auto shows a+d to att,act .o,e

youths8 de.o+st,atio+s a+d specia- offe,s shou-d 'e /i)e+ to co--e/e

stude+ts1

LIMITATIONS TO THE STUDY:

So.e of the -i.itatio+s of the study .ay 'e su..a,i2ed as fo--ows

A+ u+de,-yi+/ assu.ptio+ fo, e+ti,e p,o(ect is that the detai-s a+d

feed'ac* ,ecei)ed f,o. popu-atio+ a,e t,ue1

(


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$t was difficu-t to fi+d ,espo+de+ts as they we,e 'usy i+ thei, schedu-es

a+d co--ectio+ of data was )e,y difficu-t1 The,efo,e study had to 'e

ca,,ied out 'ased o+ a)ai-a'i-ity of ,espo+de+ts1

So.e of the ,espo+de+ts we,e +ot ,eady to fi-- the 5uestio++ai,e a+d

so.e of the. +ot ,eady to co.e out ope+-y1

A-so the sa.p-e si2e of 34 .ay +ot t,u-y ,ep,ese+t who-e popu-atio+1

)


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ANALYSIS AND INTERPRETATION

=9 Ar% y#* aar% #( E$%"!ri" Bi3%)4 ))

Ta5$% +:

Gra0' +:

INTERPRETATION:

1*

R%)0#&)% N#. #( R%)0#&)%) P%r"%&!a1%

!es 616F

No >? >B1F

Tota- 34 =44F


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,o. the a'o)e cha,t it is e)ide+t that

616F of ,espo+de+ts a,e awa,e of the e-ect,ic 'i*es

>B1F a,e u+awa,e of the e-ect,ic 'i*es1

INTERFERENCE:

This i+dicates that .ost of the co+su.e,s a,e awa,e a'out the e-ect,ic 'i*es1 e,y

few a,e u+awa,e1

,6 H# i y#* "#m% !# 3 a5#*! E$%"!ri" Bi3%)4

TABLE NO ,:

S#*r"% N#. #( R%)0#&)%) P%r"%&!a1%

News pape,.a/a2i+e = >4F

Te-e)isio+ 3F

$+te,+et 64 6616F

,ie+ds >4 >>1>F

Othe,s 6 616F

T#!a$ 78 +889

GRAPH NO ,:

11


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INTERPRETATION:

,o. the a'o)e /,aph it is e)ide+t that 6616F of ,espo+de+ts ca.e to *+ow a'oute-ect,ic 'i*es th,ou/h i+te,+et8 >4F ca.e to *+ow th,ou/h f,ie+ds8 >4F th,ou/h

+ewspape,s.a/a2i+es8 3F th,ou/h te-e)isio+1

INFERENCE:

,o. the a'o)e it is e)ide+t that i+te,+et8 p,i+t .edia a+d te-e)isio+s a,e the .ai+

sou,ce of awa,e+ess8 a+d the+ th,ou/h wo,d of .outh f,o. f,ie+ds a+d fa.i-y1

6 ;'i"' 5i3% ar% y#* *)i&1 0r%)%&!$y4

TABLE NO :

1"


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Ty0% #( Bi3% U)%r) P%r"%&!a1%

E-ect,ic 'i*e >> >6F

Co+)e+tio+a- 'i*e F

T#!a$ 78 +889

GRAPH NO :

INTERPRETATION:

,o. the a'o)e /,aph it is e)ide+t that F of ,espo+de+ts use co+)e+tio+a- 'i*es

whe,eas >6F of peop-e use e-ect,ic 'i*es1

1#


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INFERENCE:

,o. the a'o)e it is e)ide+t that .ost of the co+su.e,s p,efe, to co..ute th,ou/h

the +o,.a- co+)e+tio+a- 'i*es a+d o+-y few p,efe, +o+7co+)e+tio+a- 'i*es i1e1

e-ect,ic 'i*es1

6 ;'i"' #( !'% (#$$#i&1 (a"!#r) %&"#*ra1% y#* !# 5*y E$%"!ri" 5i3%)4

TABLE NO


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INTERPRETATION:

,o. the a'o)e /,aph it is e)ide+t that ?13F of the co+su.e,s 'ou/ht E-ect,ic'i*es due to its e+)i,o+.e+ta--y f,ie+d-y +atu,e8 >616F due to its -ess ,u++i+/

cost8 ==1=F due to safety8 1F due to +o ,e/ist,atio+ a+d =1F due to othe,

,easo+s1

INFERENCE:

$t is e)ide+t f,o. the a'o)e cha,t that its e+)i,o+.e+ta- f,ie+d-y +atu,e a+d -ess

,u++i+/ cost .a*es peop-e to /o fo, E-ect,ic 'i*es1 E)e+ the safety a+d +o

,e/ist,atio+ facto,s a-so e+cou,a/es peop-e to opt fo, E-ect,ic 'i*es a+d a-so so.e

othe, facto,s -i*e +o d,i)i+/ -ice+se ,e5ui,ed a+d +o /ea,s a-so att,acts peop-e to

'uy e-ect,ic 'i*es1

=6 Di a%r!i)%m%&! i&($*%&"% y#*r 5*yi&1 %"i)i#&4

TABLE NO =:

1%


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B*y%r %"i)i#& R%)0#&%&!) N# #( r%)0#&)%)

St,o+/-y a/,ee 6 =1=F

A/,ee => B61BBF

Neut,a- 6 =1=F

Disa/,ee > 3143F

St,o+/-y disa/,ee 4 4F

T#!a$ ,, +889

GRAPH NO =:

INTERPRETATION:

$t ca+ 'e i+te,p,eted f,o. the a'o)e /,aph that B61BBF of co+su.e,s a/,eed to the

fact that ad)e,tise.e+ts i+f-ue+ced thei, 'uyi+/ decisio+s8 whi-e =1=F st,o+/-y

a/,eed to this fact8 =1=F +eut,a- a+d 3143F disa/,eed1

INFERENCE:

1'


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$t is e)ide+t f,o. the /,aph that .a0i.u. +u.'e,s of E7%i*e use,s we,e

i+f-ue+ced to 'uyi+/ th,ou/h ad)e,tise.e+ts1 He+ce .o,e of ad)e,tise.e+ts +eed

to 'e ta*e+ up i+ o,de, to i+f-ue+ce the pote+tia- custo.e,s1

>6 ;'a! # y#* (%%$ a5#*! 0ri"% #( !'% E$%"!ri" Bi3%)4

TABLE NO >:

Param%!%r) N# #( r%)0#&)%) P%r"%&!a1%

e,y hi/h >3F

Hi/h 3 ?F

Mode,ate >BF

Low > F

e,y -ow 4 4F

T#!a$ ,< +889

GRAPH NO >:

1&


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INTERPRETATION:

,o. the a'o)e /,aph it is e)ide+t that >3F of the ,espo+de+ts fee- that the p,iceof E-ect,ic 'i*es is )e,y hi/h8 ?F fee- the p,ice to 'e hi/h8 >BF fee- the p,ice to

'e .ode,ate a+d o+-y F fee- that the p,ice is -ow1

INFERENCE:

$t is c-ea,-y e)ide+t f,o. the a'o)e /,aph that .a0i.u. +u.'e,s of co+su.e,s

fee- the p,ice of e-ect,ic 'i*es to 'e hi/h as co.pa,ed to its featu,es which a,e +ot

that /,eat co.pa,ed to co+)e+tio+a- 'i*es1 e,y few co+su.e,s fee- the p,ice to 'e

i+ the .ode,ate a+d -ow ,a+/e1 Thus the p,ice of e-ect,ic 'i*es +eeds to 'e -owe,ed

i+ case to i+c,ease the sa-es1

1(


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?6 ;'a! i) y#*r #0i&i#& !#ar) mi$%a1% #( E$%"!ri" Bi3%) a) C#m0ar% !#

"#&%&!i#&a$ 5i3%)4

TABLE NO ?:

Param%!%r) N# #( r%)0#&)%) P%r"%&!a1%

e,y /ood ?=1>F

Good >1>F

A)e,a/e 6 =1=F

%ad ? =?16F

e,y 'ad > 3143F

T#!a$ ,, +889

GRAPH NO ?:

INTERPRETATION:

1)


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,o. the a'o)e /,aph it is e)ide+t that ?=1>F of ,espo+de+ts fou+d the .i-ea/e

of E-ect,ic 'i*es to 'e )e,y /ood8 >1>F of peop-e fee- its /ood8 =1=F of

,espo+de+ts fi+d it to 'e a)e,a/e8 =?16F of the. fe-t it 'ad a+d 3143F of

,espo+de+ts fi+d it to 'e )e,y 'ad1

INFERENCE:

,o. the a'o)e /,aph we ca+ .a*e out that .ost of the ,espo+de+ts fee- that

E-ect,ic 'i*e /i)es /ood .i-ea/e as co.pa,ed to othe, co+)e+tio+a- 'i*es1 O+-y

few fe-t that the .i-ea/e of co+)e+tio+a- 'i*e to 'e 'ette, tha+ the E-ect,ic 'i*e1

Thus we ca+ focus o+ this pa,ticu-a, pa,a.ete, whi-e .a,*eti+/ the p,oduct to

i+c,ease the sa-es1

@6 ;'a! i) y#*r #0i&i#& !#ar) )0%% #( E$%"!ri" Bi3%) a) "#m0ar% !#

"#&%&!i#&a$ 5i3%)4

TABLE NO @ :

Param%!%r) N# #( r%)0#&)%) P%r"%&!a1%

e,y hi/h 4 4F

Hi/h 4 4F

Mode,ate ? =>1BF

Low => B4F

e,y -ow 3 ?1BFT#!a$ ,< +889

"*


21/40

GRAPH NO @:

INTERPRETATION:

,o. the a'o)e /,aph it is e)ide+t that =>1BF of ,espo+de+ts fee- the speed ofE-ect,ic 'i*e to 'e .ode,ate as co.pa,ed to co+)e+tio+a- 'i*es8 B4F fee- the

speed is -ow a+d ?1BF fee- the speed to 'e )e,y -ow as co.pa,ed to othe,

co+)e+tio+a- 'i*es1

INTERFERENCE:

The a'o)e /,aph c-ea,-y depicts that the use,s of the E-ect,ic 'i*es fee- the speed to

'e )e,y -ow as co.pa,ed to othe, co+)e+tio+a- 'i*es1 They fee- that the speed

+eeds to 'e i.p,o)ed1

76 Ar% y#* "#&i&"% a5#*! E$%"!ri" Bi3% 5%&%(i!)4"1


22/40

TABLE NO 7:

Param%!%r) N# #( r%)0#&)%) P%r"%&!a1%

!es =6 4F

No ?4F

T#!a$ ,8 +889

GRAPH NO 7:

INTERPRETATION:

""


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,o. the a'o)e /,aph it is e)ide+t that 4F of the e-ect,ic 'i*e co+su.e,s a,e

co+)i+ced a'out the 'e+efits of e-ect,ic 'i*es whe,eas ?4F a,e +ot co+)i+ced

a'out the 'e+efits1

INFERENCE:

,o. the a'o)e /,aph it ca+ 'e a+a-y2ed that .ost of the E-ect,ic 'i*e use,s a,e

co+)i+ced a'out the 'i*e 'e+efits whe,eas o+-y few of the. a,e +ot co+)i+ced1

This p,o)es that .a0i.u. +u.'e,s of co+su.e,s a,e happy with the p,oduct a+d

its 'e+efits1

+86 ;#*$ y#* $i3% !# )*11%)! %$%"!ri" 5i3% !# y#*r (ri%&)4

TABLE NO +8:

Param%!%r) N# #( r%)0#&)%) P%r"%&!a1%

!es = BF

No >BF

T#!a$ >6 =44F

GRAPH NO +8:

"#


24/40

INTERPRETATION:

$t ca+ 'e i+te,p,eted f,o. the a'o)e fi/u,e that BF use,s ,eco..e+d the 'i*es to

thei, f,ie+ds whi-e >BF wou-d +ot ,eco..e+d1

INFERENCE:

$t is e)ide+t f,o. the /,aph that .ost of the use,s of e-ect,ic 'i*e a,e wi--i+/ to

,efe, it to thei, f,ie+ds1 This is a+ i+dicatio+ of the. 'ei+/ satisfied with the

p,oduct1

++6 I) !'% 0r%)%&! 0r#m#!i#&a$ a"!ii!y a5#*! E$%"!ri" 5i3% )*((i"i%&! %*1'

(#r y#* !# ma3% !'% 0*r"'a)i&1 %"i)i#&4

"$


25/40

TABLE NO ++:

Param%!%r) N# #( r%)0#&)%) P%r"%&!a1%

!es = >BF

No B= BF

T#!a$ =44F

GRAPH NO ++ :

INTERPRETATION:

,o. the a'o)e /,aph it ca+ 'e i+te,p,eted that BF of ,espo+de+ts fee- the

p,o.otio+a- acti)ity +ot sufficie+t8 ; >BF fee- it:s sufficie+t1

INFERENCE:

"%


26/40

$t is e)ide+t f,o. the a'o)e /,aph that the p,o.otio+a- acti)ities a,e +ot sufficie+t1

The,efo,e )a,ious p,o.otio+a- acti)ities +eed to 'e ca,,ied out i+ o,de, to c,eate

awa,e+ess a.o+/ the peop-e a+d thus i+c,ease the sa-es of E-ect,ic %i*es1

+,6 ;'i"' #( !'% (#$$#i&1 (a"!#r) # y#* !'i&3 ar% r%)0#&)i5$% (#r $#%r

mar3%! )'ar% #( E$%"!ri" Bi3% a) "#m0ar% !# C#&%&!i#&a$ 5i3%4

TABLE NO +,:

Fa"!#r) R%)0#&)%) P%r(#rma&"%

Appea,a+ce =B =1F

Speed ; #owe, ?4 ??1?F

%atte,y -ife >B >1F

+ce,tai+ty of e-ect,ic 'i*e

tech+o-o/y >4 >>1>F

T#!a$ 78 +889

GRAPH NO+, :

"'


27/40

INTERPRETATION:

,o. the a'o)e /,aph it is e)ide+t that ?4F of ,espo+de+ts fee- speed ; powe, as

the .a(o, facto, fo, -owe, .a,*et sha,e of E7%i*es as co.pa,ed to co+)e+tio+a-

'i*es1 Whi-e >BF fee- 'atte,y -ife8 =BF fee- the appea,a+ce of the 'i*e a+d >4F

say it:s the u+ce,tai+ty of e-ect,ic 'i*e tech+o-o/y fo, -owe, .a,*et sha,e of E7

%i*es as co.pa,ed to othe, co+)e+tio+a- 'i*es1

INFERENCE:

$t ca+ 'e a+a-y2ed f,o. the a'o)e /,aph that .a0i.u. +o of co+su.e,s fee- speed

a+d powe, to 'e o+e of the .ai+ ,easo+ fo, thei, -owe, .a,*et sha,e whi-e so.e

fee- it:s 'ecause of the appea,a+ce a+d 'atte,y -ife1 O+-y few co+su.e,s a,e

u+ce,tai+ a'out the e-ect,ic 'i*e tech+o-o/y1 So i+ o,de, to i+c,ease the .a,*et

sha,e the speed a+d powe, of E7%i*es +eeds to 'e i.p,o)ed a+d a-so 'atte,y -ife ;

the appea,a+ce of the e-ect,ic 'i*es +eed to 'e i.p,o)ed

+6 ;'i"' #( !'% (a"!#r) # y#* !'i&3 !'a! 0r%%&!) y#* (r#m ma3i&1 !'%

%"i)i#& #( 0*r"'a)i&1 !'% %$%"!ri" 5i3%)4

TABLE NO +:"&


28/40

Param%!%r) N# #( r%)0#&)%) P%r"%&!a1%

E0pe+si)e >4 >>1>F

+awa,e = =1F

Not co+)i+ced ?4 ??1?F

No+ a)ai-a'i-ity =4 ==1=F

Othe,s @specify9 =6 =B1F

T#!a$ 78 +889

GRAPH NO +:

INTERPRETATION:

,o. the a'o)e /,aph it ca+ 'e i+te,p,eted that ??1?F of ,espo+de+ts a,e +ot

co+)i+ced8 >>1>F fee- e0pe+si)e8 =1F a,e u+awa,e8 ==1=F fee- +o+7a)ai-a'i-ity8

a+d =B1F othe, ,easo+s8 which p,e)e+ts the. f,o. .a*i+/ the decisio+ of

pu,chasi+/ the e-ect,ic 'i*es1

"(


29/40

INFERENCE:

,o. the a'o)e /,aph it is e)ide+t that .ost of the ,espo+de+ts do +ot pu,chase the

E7%i*es 'ecause they a,e +ot co+)i+ced a'out the e-ect,ic 'i*e tech+o-o/y o, the

'e+efits8 a+d a-so 'ecause it is e0pe+si)e1 Awa,e+ess +eeds to 'e c,eated ; the

p,oduct +eeds to 'e .ade a)ai-a'-e to .a0i.u. +o1 of p-aces1

+


30/40

INTERPRETATION:

,o. the a'o)e /,aph it ca+ 'e i+te,p,eted that >F of ,espo+de+ts fee- that afte,

sa-es se,)ice a)ai-a'i-ity affects thei, pu,chasi+/ decisio+ whi-e >F of

,espo+de+ts say it does +ot affect1

INFERENCE:

$t is e)ide+t f,o. the a'o)e /,aph that .a0i.u. +o1 of ,espo+de+ts did +ot /o fo,

'uyi+/ the e-ect,ic 'i*e due to the +o+ a)ai-a'i-ity of p,ope, afte, sa-es se,)ice1

He+ce the afte, sa-es se,)ice +eeds to 'e i.p,o)ed a+d se,)ice ce+t,e +eeds to 'e

ope,ated i+ .a(o, cities to o)e,co.e this p,o'-e.1

+=6 A(!%r 3i&1 5%&%(i!) #( %$%"!ri" 5i3% ar% y#* i$$i&1 !# 0*r"'a)% i! i&

(*!*r%4

#*


31/40

TABLE NO +=:

R%)0#&)% N#. #( r%)0#&)%) P%r"%&!a1%

!es >4 >316F

No 6 41F

T#!a$ >@ +889

GRAPH NO +=:

#1


32/40

INTERPRETATION:

,o. the a'o)e /,aph it ca+ 'e i+te,p,eted that 414F of ,espo+de+ts wou-d+ot pu,chase E-ect,ic %i*es e)e+ afte, *+owi+/ the 'e+efits of it whe,eas

>3164F wou-d /o fo, E-ect,ic %i*es1

INFERENCE:

$t is e)ide+t f,o. the /,aph that o+-y few ,espo+de+ts a,e ,eady to 'uy the

'i*es afte, *+owi+/ the 'e+efits 'ut .a(o,ity of the. sti-- p,efe, +ot to 'uy

'ecause of .a+y ,easo+s -i*e they a-,eady ha)e a 'i*e o, they wa+t speed a+d

powe, a+d few thi+* its +ot so /ood -oo*i+/ etc1

S*mmary #( (i&i&1):

=1 $t was fou+d that .ost of the ,espo+de+ts a,e u+awa,e a'out the E-ect,ic

%i*es a+d thei, 'e+efits1 "ef Ta'-e +o =8 Ta'-e +o 3

>1 $t was fou+d that .a(o,ity of the co+su.e,s ca.e to *+ow a'out e-ect,ic

'i*es th,ou/h i+te,+et a+d the,e a,e o+-y few ad)e,tise.e+ts i+ +ewspape,s

a+d Ts1 "ef Ta'-e +o >

?1 $t was fou+d that .a0i.u. +u.'e,s of custo.e,s we,e i+f-ue+ced 'y

ad)e,tise.e+ts whi-e .a*i+/ thei, 'uyi+/ decisio+s1 "ef Ta'-e +o B

61 $t was fou+d that .ost of the custo.e,s a,e +ot .uch satisfied with the p,iceof the p,oduct8 a+d #,ice 5uoted 'y the co.pa+ies has affected the custo.e,

satisfactio+ to a /,eat dea-1 "ef Ta'-e +o

#"


33/40

B1 $t was fou+d that .ost of the custo.e,s we,e satisfied with the .i-ea/e of

the E-ect,ic 'i*es a+d a,e co+)i+ced a'out the e-ect,ic 'i*e 'e+efits a+d

we,e wi--i+/ to ,efe, it to thei, f,ie+ds1"ef Ta'-e +o ; Ta'-e +o =4

1 $t was fou+d that .ost of the custo.e,s a,e +ot satisfied with afte, sa-es

se,)ice1 $t shows that custo.e,s a,e dissatisfied a'out afte, sa-e se,)ice1 "ef

Ta'-e +o =6

1 $t was fou+d that .a0i.u. +u.'e, of the custo.e,s fee- the speed of the

E-ect,ic 'i*es to 'e )e,y -ow a+d we,e +ot satisfied with the cu,,e+t speed of

the 'i*es1"ef Ta'-e +o

1 $t was fou+d that +o+7a)ai-a'i-ity of E-ect,ic 'i*es is a-so a ,easo+ fo, -owe,

.a,*et sha,e a+d co+su.e,s +ot pu,chasi+/ it1 "ef Ta'-e +o =?

31 $t was fou+d that .ost of the ,espo+de+ts fee- that the p,o.otio+a- acti)ities

fo, e-ect,ic 'i*es a,e +ot sufficie+t to .a*e the pu,chasi+/ decisio+1 "ef

Ta'-e +o ==

=41$t was fou+d that .ost of the ,espo+de+ts fee- that the facto,s such as speed

; powe,8 'atte,y -ife a+d appea,a+ce of E-ect,ic %i*es a,e the .ai+ ,easo+s

fo, its -owe, .a,*et sha,e1"ef Ta'-e +o =>

S*11%)!i#&):

Awa,e+ess +eeds to 'e c,eated a.o+/ the co+su.e,s ,e/a,di+/ the E-ect,ic

%i*es a+d thei, 'e+efits1 fi+di+/ +o =

##


34/40

The,e a,e o+-y few ad)e,tise.e+ts i+ +ewspape,s a+d Ts1 Thus .a0i.u.

ad)e,tise.e+ts +eed to 'e put up i+ these Medias as they ,each wide,

audie+ces1i+di+/ +o >

The p,ice of the e-ect,ic 'i*es +eeds to 'e dec,eased1 $t ca+ 'e do+e 'y

adopti+/ sophisticated tech+o-o/ies a+d ca,,yi+/ out .ass p,oductio+s o,

so.e discou+ts o+ p,ice o, offe,s shou-d 'e /i)e+ i+ o,de, to i+c,ease the

sa-es1 i+di+/ +o 6

Mo,e +u.'e, of se,)ice ce+te,s +eed to 'e ope+ed at -east i+ .a(o, a,eas to

cate, to the p,o'-e.s ; +eeds of the custo.e,s whe+ +eeded1i+di+/ +o

As .ost of the peop-e p,efe, hi/h speed the speed of the e-ect,ic 'i*es +eeds

to 'e i.p,o)ed so as to i+c,ease the sa-es of the E7%i*es1 i+di+/ +o

We +eed to ha)e .o,e +u.'e, of dea-e,s co)e,i+/ .a(o, u,'a+ a,eas a+d

the dist,i'utio+ +etwo,* shou-d 'e .ade st,o+/1i+di+/ +o

#,o.otio+a- acti)ities shou-d 'e i+c,eased to c,eate awa,e+ess a+d i+c,ease

the sa-es1 Li*e it shou-d 'e disp-ayed i+ auto shows a+d to att,act .o,e

youths de.o+st,atio+s a+d specia- offe,s shou-d 'e /i)e+ to co--e/e

stude+ts1 i+di+/ +o 3

As appea,a+ce p-ays a .a(o, ,o-e fo, .ost of the custo.e,s whi-e .a*i+/

pu,chasi+/ decisio+s so the E-ect,ic %i*es +eed to 'e .ade .o,e att,acti)e1

i+di+/ +o =4

#$


35/40

CONCLUSION:

,o. the study co+ducted it was co+c-uded that .a0i.u. +u.'e, of ,espo+de+ts

a,e +ot awa,e of E-ect,ic 'i*es1 So )a,ious p,o.otio+a- acti)ities +eed to 'e ta*e+

i+ o,de, to i+c,ease the awa,e+ess -e)e- ; the,e'y i+c,ease the sa-es1 The study

a-so ide+tified a+d e)a-uated the co+su.e, pe,ceptio+ towa,ds )a,ious facto,s

a'out e-ect,ic 'i*e1 The ,esu-t of this study shows that the,e is a co.'i+atio+ of

'oth positi)e a+d +e/ati)e effect of that facto, o+ co+su.e, pe,ceptio+1 He,e .ost

of the ,espo+de+ts co+side, the cost a+d the .i-ea/e whi-e pu,chasi+/ a 'i*e8 so

the,e a,e a.p-e pote+tia- to e-ect,ic 'i*e i+ two whee-e, secto,s1 %ut thei, 'atte,y

pe,fo,.a+ce8 speed a+d appea,a+ce a,e the .a(o, facto,s which is affecti+/ the

sa-es of e-ect,ic 'i*es1

The study e0p-ai+s what a,e the pe,ceptio+s p,e)ai-i+/ i+ the .i+ds of custo.e,s

a+d ,eco..e+datio+s to c,eate awa,e+ess th,ou/h .a,*eti+/ ca.pai/+1 The

co.pa+y ca+ i.p-e.e+t the su//estio+s to achie)e the a'o)e said o'(ecti)es1

/*%)!i#&&air%#%


36/40

Dea, si,.ada.8

$ a. the stude+t of Da-.ia $+stitute of Ma+a/e.e+t& pu,sui+/ .y M1%1A p,o/,a.

a+d as a pa,t of cu,,icu-u.8 $ a. co+ducti+/ a su,)ey o+ Co+su.e, awa,e+ess a+d

#e,ceptio+ towa,ds E-ect,ic %i*es&1 $ ,e5uest you, f,ee a+d /e+ui+e ,espo+se to thefo--owi+/ 5uestio++ai,e1 $+fo,.atio+ p,o)ided 'y you wi-- 'e *ept co+fide+tia- a+d

used fo, acade.ic pu,pose o+-y1

#e,so+a- Detai-s

Na.e

A/e

Occupatio+

/*%)!i#&&air%:

=1 A,e you awa,e of E-ect,ic %i*es

1 !es No

>1 How did you co.e to *+ow a'out E-ect,ic %i*es

a1 News pape,.a/a2i+e

'1 Te-e)isio+

c1 $+te,+et

d1 ,ie+ds

e1 Othe,s @specify9

?1 Which 'i*e a,e you usi+/ p,ese+t-y

a. E-ect,ic 'i*e

b. Co+)e+tio+a- 'i*e

$f you a,e usi+/ co+)e+tio+a- 'i*e the+ p-ease a+swe, 5uestio+s f,o. ==7=B1

#'


37/40

61 Which of the fo--owi+/ facto,s e+cou,a/ed you to 'uy E-ect,ic 'i*es

a1 E+)i,o+.e+t f,ie+d-y

'1 Less ,u++i+/ cost

c1 Safety

d1 No ,e/ist,atio+

e1 Othe,s @specify9

B1 Did ad)e,tise.e+t i+f-ue+ce you, 'uyi+/ decisio+

a1 St,o+/-y a/,ee

'1 A/,ee

c1 Neut,a-

d1 Disa/,ee

e1 St,o+/-y disa/,ee

1 What do you fee- a'out p,ice of the E-ect,ic %i*es

a1 e,y hi/h

'1 Hi/h

c1 Mode,ate

d1 Low

e1 e,y -ow

1 What is you, opi+io+ towa,ds .i-ea/e of E-ect,ic %i*es as co.pa,ed to co+)e+tio+a-

'i*es

a1 e,y /ood

#&


38/40

'1 Good

c1 A)e,a/e

d1 %ad

e1 e,y 'ad

1 What is you, opi+io+ towa,ds speed of E-ect,ic %i*es as co.pa,ed to co+)e+tio+a- 'i*es

a1 e,y hi/h

'1 Hi/h

c1 Mode,ate

d1 Low

e1 e,y -ow

31 A,e you co+)i+ced a'out E-ect,ic %i*e 'e+efits

!es No

=41 Wou-d you -i*e to su//est e-ect,ic 'i*e to you, f,ie+ds

!es No

==1 $s the p,ese+t p,o.otio+a- acti)ity a'out E-ect,ic 'i*e sufficie+t e+ou/h fo, you to .a*e

the pu,chasi+/ decisio+

!es No

=>1 Which of the fo--owi+/ facto,s do you thi+* a,e ,espo+si'-e fo, -owe, .a,*et sha,e of

E-ect,ic %i*e as co.pa,ed to Co+)e+tio+a- 'i*e

a1 Appea,a+ce

#(


39/40


40/40

BIBLIOGRAPHY

BOOS:

"esea,ch Methodo-o/y C1 "1 Kotha,i8 >+d,e)ised editio+ >446

Ma,*eti+/ Ma+a/e.e+t #hi-ip Kot-e,8 Mi--e++iu. editio+

Co+su.e, %eha)iou, Leo+ Schiff.a+8 Les-ie La2a, Ka+u*8 theditio+

;EBSITES:

www1wi*ipedia1co.

www1e-ect,ic'i*es1co.

www1.ahashoda.a,*eti+/1co.

consumer awareness and perception towards e[1] (1)

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