Consider whether different genres of music target audiences in

different ways.

By YELLOW RABBIT

PRODUCTION.

Font

• Different types and styles of Fonts can help target different audiences depending on the music genre

• For example a Pop singer will advertise their album with bright coloured bold writing to stand out to their fans

• Whilst a punk band will use a graffitti styled writing or another style of unique font to get their image across

Images• Solo artists tend to use themselves for the image on the advert because

they are the image and their target audiences knows them for their appearance and their name.

• Band artists tend to use a band shots or an image of something else for example a landscape.

Colour

• Artists can use bright colours to attact a younger audience e.g justin bieber

• Some advertisments are in black a white to highlight the time period and attract an older generation

Our Music Video

• Our music video will have to have a simple but bold Font to stand out to our target audience which is the youth. We will use use black text to go with the Ska genre. We could also use yellow font to go with our band name “the yellow rabbit”

• In terms of the images, we have stills that we have taken. We will be wearing modern clothes to give it a modern twist

• We will use colours to help give the specials a modern image as their last album advert was in black and white