conrad new orleans hotel world trade center proposal

REDEVELOPMENT OF 2 CANAL STREET 2 CANAL STREET REDEVELOPMENT, LLC PROPOSAL 1

DAWN PERSPECTIVE FROM CANAL STREET

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2 CANAL STREET REDEVELOPMENT, LLC PROPOSALREDEVELOPMENT OF 2 CANAL STREET 2

B. PROJECT DESIGN

ARCHITECTURAL NARRATIVE

Our team proposes to redevelop the existing World Trade Center

building into a new Conrad New Orleans Hotel and Residences;

the design presented in the subsequent pages present a unique,

dynamic, and powerful mixed-use project at the terminus of Canal

and Poydras Streets.

This redevelopment project has the potential to unlock long-standing

civic planning goals by serving as a catalyst to reconnect the City to

the river at the confl uence of our two primary urban corridors

Canal and Poydras. While many of these initiatives are outside of

the specifi c scope of the WTC redevelopment, our proposal has

represented those that will be instrumental to opening the riverfront

to greater public use as the city celebrates its 300th anniversary.

Our design proposal illustrates those opportunities that are

forthcoming soon or have been under discussion for years, such

as the conversion of the ferry from vehicular to pedestrian only

use, removal of the existing Ferry Terminal Building - both to open

up the Canal Street vista to the river while also providing greater

connectivity between Spanish Plaza and Woldenberg Park and

improvements to vehicular and pedestrian circulation at the foot of

Canal and Poydras Streets.

These initiatives, in concert with the development of a new

Tricentennial Plaza along the riverfront at the WTC site, will create

a new space of public celebration, while enabling a continuous

public waterfront promenade from Spanish Plaza to the Moonwalk,

opening up the entire downtown central riverfront.

Following this narrative are drawings and architectural renderings

of our design proposal, representing a complete renovation and

refurbishment of the current World Trade Center, designed by

Edward Durrell Stone and dedicated in 1968. This iconic building

was viewed as an enduring symbol of our great City, with a clear

message that while this is a City with a great past, it embodies an

undoubtedly greater future. Our redevelopment of this important

structure is designed to convey the exact same message.

Site development for the project will feature two vehicular arrival

courts accessed off Convention Center Boulevard providing

separate Hotel and Residential entrance arrivals with independent

lobbies. The downriver arrival court will serve the hotel, which will

feature a signature ground level restaurant with stunning views

up Canal Street and a hotel bar in the renovated lobby that will

overlook Convention Center Boulevard. Also included as part of the

project is an independent public entrance off of a new pedestrian

plaza at the foot of Canal Street, which will provide access to the

public observation level at the thirty-third fl oor. This public plaza

will include new landscaping and pedestrian amenities along with

an interactive water feature on axis with the Canal Street corridor.

An adjacent annex building will be constructed to the south of the

tower to support the needs of the hotel. This annex will provide

7,400 square feet of street level retail space as well as lobby access

for guest/public visitors to the pool club located at the roof.

The annex building will also contain 127 parking spaces, accessible

by valet only, on two and a half levels. The garage will be accessed

from English Place, adjacent to the loading dock entrance serving

the tower.

The main ballroom for the hotel is located at the fourth fl oor of the

annex, with generous pre-function areas overlooking Spanish Plaza,

English Place, and Convention Center Boulevard. The ballroom will

contain 9,000 square feet of meeting space, divisible by operable

walls into as many as fi ve separate meeting rooms.

Escalators provide a direct connection from this to the meeting

room spaces located at the third fl oor of the existing tower, which

provide an additional 5,300 square feet of space that can be divided

into multiple smaller meeting rooms and board rooms. The third

fl oor also contains a double height junior ballroom of approximately

2,500 square feet. This meeting rooms can be accessed from the

ground fl oor lobby via elevator as well as the existing escalators

original to the tower, which will be refurbished as part of the

historic rehabilitation of the building.

Hotel administrative spaces and back of house shall be housed

on parts of fl oors two and four within the existing tower. The

sixth fl oor will be partially devoted to hotel guestrooms in two

of the four wings of the tower. A day spa and fi tness center will

occupy the other two wings and will have direct access to an

outdoor pool club and grille located on the roof of the annex, with

dramatic views of the river and city competing with activities of this

compelling rooftop amenity.

Guestrooms totaling 307 keys will occupy floors five through

eighteen. The hotel will include 23 junior suites dispersed

throughout the guest room fl oors and 18 larger suites of differing

size and fi nish on the upper hotel fl oors. The top guestroom fl oor

will house an exclusive hotel concierge club lounge of approximately

3,500 square feet in the downriver wing of the tower.

A 120-unit residence by Conrad will be located on fl oors twenty

through thirty, including 4 penthouse units with unobstructed

views of the river and city on the thirtieth fl oor. The thirty-fi rst fl oor

will be dedicated to residential amenities, including a private club

room and lounge, a residential fi tness center, and a dining room

with catered services available to residents for special occasions.

At the thirty-third floor, we will create a 7,000 square foot

observatory and interpretive center that is open to the public,

offering unparalleled, 360 degree views of the river and the City.

The entrance to this observatory will be through a separate entrance

at the fi rst fl oor of the tower, accessed from a new pedestrian plaza

at the foot of Canal Street. A shuttle elevator will take visitors to a

lobby and gift shop at the second fl oor of the tower, where tickets

can be purchased for the trip to the observation level via express

elevator. The observatory will be open in the daytime from mid-

morning to dusk, and will also be available for special functions in

the evenings.

In addition to the interior renovations, the exterior of the tower

will be renovated to upgrade the existing landmark building to

ensure that the building continues to be an iconic structure for

the city of New Orleans. All glazing will be replaced with energy

effi cient double glazed windows, the exterior skin will be cleaned

and waterproofed and the exterior will be repaired to restore the

building to its original beauty. All improvements will be done

in accordance with US Department of Interior Standards for

Rehabilitation for Historic Structures in order to take advantage of

existing State and Federal historic tax credits.

In addition, the adjacent four-story annex building will be discreetly

connected to the existing tower with a minimal corridor at the

southern wing of the tower. The upper fl oors of the annex that

front on Convention Center Boulevard and English Place will be clad

in a series of gold-anodized perforated metal panels. These panels

will vary in perforation from more solid at the bottom to more open

at the top where views from the ballroom pre-function areas will

be maximized and will also provide for natural ventilation at the

garage.

This new annex building will add yet another element at the English

Place terminus of Poydras Street alongside the Hilton Towers,

entry to Spanish Plaza and the Riverwalk Outlet Collection, and the

Hilton Riverside Hotel. This important public space, the terminus of

one of the Citys great commercial boulevards, is visually disjointed

and lacks the necessary cohesion or identity commensurate for

such an important civic space.

By continuing the perforated metal panels of the Conrad annex

around the existing circle at English Place to the Hilton Towers, this

dramatic architectural feature will frame a new civic plaza at the

foot of Poydras Street. Our design will incorporate state-of-the-art

lighting and kinetic, digital effects to bring drama, life, and a unifi ed

sense of identity to a space that has been sorely lacking same since

its creation. In this manner, our design proposal becomes not only a

fi tting terminus to Poydras Street, but a ceremonial gateway to the

Mississippi River and a new Tricentennial Plaza that celebrates our

citys 300th anniversary.


SITE PLAN 100FT0 50

RIVERWALK OUTLET

RETAIL

AQUARIUM OF THE AMERICAS

ENERGY SUBSTATION

HARRAHS CASINO

HILTON HOTEL

W TC GARAGE

Convention Center Boulevard

Poyd

ras

Stre

et

Cana

l Str

eet

Port of New Orleans Street

Badine Street E

Badine Street W

English Place


SOUTHEAST AERIAL PERSPECTIVE

Rendering: By-Encore


100FT0 50SITE PLAN | GROUND FLOOR

NEW RTA FERRY TERMINAL

TRICENTENNIAL FOUNTAIN

SPANISH PLAZA

RESTAURANT / RETAIL

RESTAURANT / RETAIL

NEW MASS TRANSIT STOP

ENHANCED PUBLIC PLAZA

INTERACTIVE WATER FOUNTAIN

AUTO COURT DROP-OFFS

NEW CANAL STREET TERMINUS

RETAIL

Convention Center Boulevard

Poyd

ras

Stre

et

Cana

l Str

eet

Port of New Orleans Street

Badine Street E

Badine Street W

English Place

REDEVELOPMENT OF 2 CANAL STREET 6 2 CANAL STREET REDEVELOPMENT, LLC PROPOSAL

PROGRAM DISTRIBUTION

OBSERVATION DECK

RESIDENTIAL AMENITY LEVEL

HOTEL AMENITY LEVEL

SPA /FITNESS LEVEL

OUTDOOR AMENITY LEVEL

MEETING ROOMS/BALLROOMSWITH PRE-FUNCTION

RETAIL

PARKING (127 SPACES)

FLOORS 20 -31 RESIDENTIALTYPICAL FLOOR PLATE IS 21,450 GSF

11-6 FLOOR TO FLOOREXCEPT ON LEVEL 30

FLOORS 01-18 HOTELTYPICAL FLOOR PLATE IS 21,450 GSF

11-6 FLOOR TO FLOOREXCEPT ON LEVELS 01 & 03

HOTEL

RESIDENTIAL

BALLROOM

MEETING ROOM

AMENITY

RETAIL

LOBBY

PARKING

SUPPORT


32FT0 16FLOOR PLAN LEVEL 01 | LOBBY AND STREET ACCESS

HOTEL

RESIDENTIAL

BALLROOM

MEETING ROOM

AMENITY

RETAIL

LOBBY

PARKING

SUPPORT

3247 SFLOBBY LOUNGE

2062 SF

BRASSERIE, BAR,AND PRIVATE DINING

1363 SFKITCHEN

974 SFOWNER RETREAT

2603 SFBACK OF HOUSE

317 SFENTRY TO OBSERVATION DECK

883 SFOWNER RETREAT

1382 SFLOBBY BAR

611 SFCONCIERGE

310 SFRECEPTION

1690 SFRAMP TO PARKING

2168 SFLOADING

3136 SFBACK OF HOUSE

7531 SFRETAIL

520 SF

POOL DECKLOBBY

6239 SFHOTEL AUTO COURT

5497 SFRESIDENTIAL AUTO COURT

Hotel will feature a grand lobby entrance

and adjacent Brasserie & Bar.

Residential Units will benefi t from a discrete lobby entrance.

Separate Observation Deck entrance

Separate porte cochere for the hotel and residences

Leased retail space in the Annex Building and

Public Access to Rooftop Pool Bar & Grille


32FT0 16FLOOR PLAN LEVEL 02 | SUPPORT AREA & OBSERVATION DECK WELCOME CENTER

2591 SFCORRIDOR

4070 SFOBSERVATION TICKET SALES

1774 SFFRONT OFFICE SUPPORT

1414 SFOFFICES

360 SFSTOR

367 SFSTOR

9547 SFPARKING

4986 SFOPEN TO BELOW

1

3

2

4

5

6

7

8

9

10

11 21

20

19

18

17

16

15

14

13

12

HOTEL

RESIDENTIAL

BALLROOM

MEETING ROOM

AMENITY

RETAIL

LOBBY

PARKING

SUPPORT

Downriver Blade will feature Observation

Welcome Area, Ticket Sales, and Gift Shop

Valet parking stalls available in the Annex Building

Hotel Support Areas and Administrative Offi ces


32FT0 16FLOOR PLAN LEVEL 03 | BANQUETING AND BREAK OUT SPACE

5351 SFCORRIDOR

2486 SFJUNIOR BALLROOM

1243 SF

MULTI-FUNCTIONROOM A

1248 SFMULTI-FUNCTION ROOM D 336 SF

BUSINESSLOUNGE

1248 SFMULTI-FUNCTION ROOM C

522 SFSTOR

336 SFSTOR

520 SFCONFERENCE ROOM

200 SFSTOR

184 SFSTOR

1243 SF

MULTI-FUNCTIONROOM B

358 SFSTOR

1278 SFPREFUNCTION

1278 SFPREFUNCTION

106 SFSTOR

106 SFSTOR

106 SFSTOR

106 SFSTOR

109 SFSTOR

106 SFSTOR

8576 SFPARKING

62

63

64

65

66

67

68

69

70

71

72

52

51

53

54

55

58

56

57

59

60

61

83

82

81

80

79

78

77

76

75

73 84

85

86

87

88

89

90

91

92

93

94

95

96

97

98

9950

74

100

HOTEL

RESIDENTIAL

BALLROOM

MEETING ROOM

AMENITY

RETAIL

LOBBY

PARKING

SUPPORT

Junior Ballroom on the Riverside Blade

double height ceilings with river views

Lakeside and Downriver Blade each to feature

Multifunction Room divisible into two sections

Connection to Lobby Level achievable via

two points of escalator access

Connection to Ballroom level and Annex Building

achievable via escalator in Downriver Blade


32FT0 16FLOOR PLAN LEVEL 04 | BALLROOM

1989 SFCORRIDOR

8887 SFEXECUTIVE OFFICES

2053 SFBALLROOM KITCHEN

586 SFSTOR

355 SFSTOR

88 SFMECH

667 SFBACK OF HOUSE

9758 SFPREFUNCTION

9368 SFBALLROOM

1689 SFSUPPORT

HOTEL

RESIDENTIAL

BALLROOM

MEETING ROOM

AMENITY

RETAIL

LOBBY

PARKING

SUPPORT

Ballroom in the Annex Building double height ceilings

Riverside Prefunction space wraps around to face

English Place with fl oor to ceiling windows

Banquet Support Space in the Main tower

Executive Offi ces and Storage


32FT0 16FLOOR PLAN LEVEL 05 | GUEST ROOMS

1033 SF2 BAY SUITE

520 SF

DOUBLEQUEEN

458 SFKING

457 SFKING

520 SFKING

1035 SF2 BAY SUITE

521 SF

DOUBLEQUEEN

520 SFKING

458 SFKING

451 SFKING

458 SFKING

451 SFKING

452 SFKING

587 SF

DOUBLEQUEEN

605 SFKING

599 SFKING

471 SFKING

470 SFKING

587 SF

DOUBLEQUEEN

515 SFKING

583 SF

DOUBLEQUEEN

595 SFKING

617 SFKING

585 SF

DOUBLEQUEEN 515 SF

KING

3965 SFCORRIDOR

451 SFKING

116 SFMECH

111 SFMECH

88 SFMECH

359 SFHOUSEKEEPING

265 SFSTOR

1911 SFMECH



6182 SFROOF BELOW

HOTEL

RESIDENTIAL

BALLROOM

MEETING ROOM

AMENITY

RETAIL

LOBBY

PARKING

SUPPORT

26 GUESTROOMS

18 King Bedrooms

6 Double Queen Bedrooms

Riverside and Lakeside end units are 2-Bay Suites


32FT0 16FLOOR PLAN LEVEL 06 | GUEST ROOMS, SPA AND FITNESS CENTER, AND POOL BAR & GRILLE

6515 SFSPA

1513 SFFITNESS CENTER

361 SFHOUSEKEEPING

265 SFSTOR

595 SFKING

515 SFKING

517 SFKING

617 SFKING

452 SFKING

458 SFKING

452 SFKING

462 SFKING

516 SFKING

519 SF

DOUBLEQUEEN

1035 SF2 BAY SUITE

585 SF

DOUBLEQUEEN

581 SF

DOUBLEQUEEN

3330 SFCORRIDOR

116 SFMECH

92 SFMECH

204 SFMECH

326 SFSUPPORT

287 SFBAR

226 SF

MEN'SROOM

234 SF

WOMEN'SROOM

2416 SFPOOL

723 SFREFLECTING POOL

HOTEL

RESIDENTIAL

BALLROOM

MEETING ROOM

AMENITY

RETAIL

LOBBY

PARKING

SUPPORT

13 GUESTROOMS

- 9 King Bedrooms

- 3 Double Queen Bedrooms

- Riverside end unit is a 2-Bay Suite

Fitness Center and Full-Service Spa

Exclusive Hotel & Residences Access

to Annex Building rooftop

Annex Building Roof to house Hotel Pool, Private

Residential Pool, and Pool Bar & Grille



1033 SF2 BAY SUITE

521 SFDOUBLE QUEEN

459 SFKING

458 SFKING

520 SFDOUBLE QUEEN

1035 SF2 BAY SUITE

520 SFDOUBLE QUEEN

519 SFDOUBLE QUEEN

459 SFKING

451 SFKING

460 SFKING

451 SFKING

451 SFKING

451 SFKING

586 SF

DOUBLEQUEEN

604 SFKING

598 SFKING

471 SFKING

470 SFKING

359 SFHOUSEKEEPING

265 SFSTOR

587 SF

DOUBLEQUEEN

516 SFKING

582 SF

DOUBLEQUEEN

596 SFKING

618 SFKING

584 SF

DOUBLEQUEEN

516 SFKING

3964 SFCORRIDOR

116 SFMECH

90 SFMECH

111 SFMECH

HOTEL

RESIDENTIAL

BALLROOM

MEETING ROOM

AMENITY

RETAIL

LOBBY

PARKING

SUPPORT

26 GUESTROOMS

18 King Bedrooms




32FT0 16FLOOR PLAN LEVEL 08

1033 SF2 BAY SUITE

521 SFDOUBLE QUEEN

459 SFKING

458 SFKING

520 SFDOUBLE QUEEN

1035 SF2 BAY SUITE

520 SFDOUBLE QUEEN

519 SFDOUBLE QUEEN

459 SFKING

451 SFKING

460 SFKING

451 SFKING

451 SFKING

451 SFKING

586 SF

DOUBLEQUEEN

604 SFKING

598 SFKING

471 SFKING

470 SFKING

359 SFHOUSEKEEPING

265 SFSTOR

587 SF

DOUBLEQUEEN

516 SFKING

582 SF

DOUBLEQUEEN

596 SFKING

618 SFKING

584 SF

DOUBLEQUEEN

516 SFKING

3964 SFCORRIDOR

116 SFMECH

90 SFMECH

111 SFMECH

HOTEL

RESIDENTIAL

BALLROOM

MEETING ROOM

AMENITY

RETAIL

LOBBY

PARKING

SUPPORT

26 GUESTROOMS

18 King Bedrooms





1033 SF2 BAY SUITE

521 SFDOUBLE QUEEN

459 SFKING

458 SFKING

520 SFDOUBLE QUEEN

1035 SF2 BAY SUITE

520 SFDOUBLE QUEEN

519 SFDOUBLE QUEEN

459 SFKING

451 SFKING

460 SFKING

451 SFKING

451 SFKING

451 SFKING

586 SF

DOUBLEQUEEN

604 SFKING

598 SFKING

471 SFKING

470 SFKING

359 SFHOUSEKEEPING

265 SFSTOR

587 SF

DOUBLEQUEEN

516 SFKING

582 SF

DOUBLEQUEEN

596 SFKING

618 SFKING

584 SF

DOUBLEQUEEN

516 SFKING

3964 SFCORRIDOR

116 SFMECH

90 SFMECH

111 SFMECH

HOTEL

RESIDENTIAL

BALLROOM

MEETING ROOM

AMENITY

RETAIL

LOBBY

PARKING

SUPPORT

26 GUESTROOMS

18 King Bedrooms





1033 SF2 BAY SUITE

520 SFDOUBLE QUEEN

458 SFKING

457 SFKING

520 SFDOUBLE QUEEN

451 SFKING

451 SFKING

359 SFHOUSEKEEPING

265 SFSTOR

516 SFKING581 SF

DOUBLEQUEEN

595 SFKING

584 SF

DOUBLEQUEEN

516 SFKING

3058 SF5 BAY

1034 SF2 BAY SUITE

1449 SF3 BAY

471 SFKING

519 SFDOUBLE QUEEN

451 SFKING

459 SFKING

3778 SFCORRIDOR

617 SFKING

116 SFSTOR

90 SFMECH

111 SFMECH

HOTEL

RESIDENTIAL

BALLROOM

MEETING ROOM

AMENITY

RETAIL

LOBBY

PARKING

SUPPORT

20 GUESTROOMS

11 King Bedrooms


Riverside Blade features a 2-Bay Suite and a 3-Bay Suite

Upriver Blade features a 5-Bay Suite



367 SFHOUSEKEEPING

268 SFSTOR

220 SFSTOR

3390 SF5 BAY

1256 SF3 BAY

1914 SF4 BAY

492 SFKING

1250 SF3 BAY

1242 SF3 BAY

1915 SF4 BAY

495 SFKING

3524 SF5 BAY

1689 SFCORRIDOR

1250 SF3 BAY

88 SFMECH

107 SFMECH

HOTEL

RESIDENTIAL

BALLROOM

MEETING ROOM

AMENITY

RETAIL

LOBBY

PARKING

SUPPORT

10 GUESTROOMS

2 King Bedrooms

Riverside and Lakeside Blades features a

two 3-Bay Suites and a 4-Bay Suite

Upriver and Downriver Blades features a 5-Bay Suite



1048 SF2 BAY SUITE

528 SFDOUBLE QUEEN

466 SFKING

469 SFKING

525 SFDOUBLE QUEEN

454 SFKING

454 SFKING

594 SF

DOUBLEQUEEN

617 SFKING

611 SFKING

471 SFKING

471 SFKING

364 SFHOUSEKEEPING

266 SFSTOR

595 SF

DOUBLEQUEEN

3565 SFCLUB @ CONRAD

455 SFKING

455 SFKING

467 SFKING

467 SFKING

519 SFDOUBLE QUEEN

521 SFDOUBLE QUEEN

529 SFKING

3924 SFCORRIDOR

529 SFKING

118 SFSTOR

91 SFMECH

114 SFMECH

HOTEL

RESIDENTIAL

BALLROOM

MEETING ROOM

AMENITY

RETAIL

LOBBY

PARKING

SUPPORT

21 GUESTROOMS

14 King Bedrooms


Downriver Blade features the 6-Bay Club

@ Conrad Concierge Lounge

Lakeside Blade features a 2-Bay Suite


32FT0 16FLOOR PLAN LEVEL 19 | MECHANICAL

356 SFSTOR

266 SFSTOR

18783 SFMECH

116 SFSTOR

104 SFMECH

90 SFMECH

HOTEL

RESIDENTIAL

BALLROOM

MEETING ROOM

AMENITY

RETAIL

LOBBY

PARKING

SUPPORT

Entire fl oor to house necessary mechanical equipment and

provide use separation between Hotel and Residences


32FT0 16FLOOR PLAN LEVEL 20 | RESIDENTIAL UNITS

2799 SFCORRIDOR

1624 SF2 BR/2.5 BA

1082 SF1 BR/1.5 BA

1625 SF2 BR/2.5 BA

1261 SF2 BR/2 BA

836 SF1 BR/1 BA

1535 SF2 BR/2.5 BA

810 SF1 BR/1 BA

1245 SF2 BR/2 BA

1632 SF2 BR/2.5 BA

1624 SF2 BR/2.5 BA

1344 SF2 BR/2 BA

1078 SF1 BR/1.5 BA

458 SFSTOR

461 SFSTOR

308 SFMECH

114 SFMECH

91 SFMECH

HOTEL

RESIDENTIAL

BALLROOM

MEETING ROOM

AMENITY

RETAIL

LOBBY

PARKING

SUPPORT

12 UNITS

Four 1-Bedroom Units

Eight 2-Bedroom Units



2799 SFCORRIDOR

1624 SF2 BR/2.5 BA

1082 SF1 BR/1.5 BA

1625 SF2 BR/2.5 BA

1261 SF2 BR/2 BA

836 SF1 BR/1 BA

1535 SF2 BR/2.5 BA

810 SF1 BR/1 BA

1245 SF2 BR/2 BA

1632 SF2 BR/2.5 BA

1624 SF2 BR/2.5 BA

1344 SF2 BR/2 BA

1078 SF1 BR/1.5 BA

458 SFSTOR

461 SFSTOR

308 SFMECH

114 SFMECH

91 SFMECH

HOTEL

RESIDENTIAL

BALLROOM

MEETING ROOM

AMENITY

RETAIL

LOBBY

PARKING

SUPPORT

12 UNITS





1432 SFCORRIDOR

2034 SF3 BR/3 BA

2428 SF3 BR/3.5 BA

461 SFSTOR

472 SFSTOR 1958 SF

3 BR/3 BA

2317 SF3 BR/3.5 BA

2324 SF3 BR/3.5 BA

2313 SF3 BR/3.5 BA

2019 SF3 BR/3 BA

2018 SF3 BR/3 BA

183 SFMECH

92 SFMECH

HOTEL

RESIDENTIAL

BALLROOM

MEETING ROOM

AMENITY

RETAIL

LOBBY

PARKING

SUPPORT

8 UNITS

Eight 3-Bedroom Units, 2 Per Blade



1170 SFCORRIDOR

4188 SF4 BR / 4.5 BA PENTHOUSE


339 SFSTOR

359 SFSTOR



174 SFMECH

89 SFMECH

HOTEL

RESIDENTIAL

BALLROOM

MEETING ROOM

AMENITY

RETAIL

LOBBY

PARKING

SUPPORT

4 UNITS

Four 4-Bedroom Units, 1 Per Blade


32FT0 16FLOOR PLAN LEVEL 31 | RESIDENTIAL AMENITIES

4499 SFCORRIDOR

1831 SFMECH

417 SFMECH

511 SFMECH

1765 SFMECH

268 SFMECH

304 SFMECH

2581 SF

OWNERLIBRARY

2582 SF

OWNERBOARD ROOM

2063 SF

OWNERLOUNGE

2586 SFOWNER FITNESS CENTER

HOTEL

RESIDENTIAL

BALLROOM

MEETING ROOM

AMENITY

RETAIL

LOBBY

PARKING

SUPPORT

EXCLUSIVE RESIDENCE ONLY ACCESS

Riverside Blade to house Residential

Boardrooms and meeting space

Upriver Blade to house Residential Library and Sitting Area

Downriver Blade to house Residential

Lounge and Show Kitchen

Lakeside Blade to house Residential Fitness Center


32FT0 16FLOOR PLAN LEVEL 32 | MECHANICAL

3798 SFMECH

1773 SFMECH

1834 SFMECH

HOTEL

RESIDENTIAL

BALLROOM

MEETING ROOM

AMENITY

RETAIL

LOBBY

PARKING

SUPPORT

Entire drum to house necessary mechanical equipment and

provide use separation between Observation and Residences


32FT0 16FLOOR PLAN LEVEL 33 | OBSERVATION DECK

87 SFSTOR

7153 SFOBSERVATION DECK

83 SFSTOR

77 SFMECH

77 SFMECH

HOTEL

RESIDENTIAL

BALLROOM

MEETING ROOM

AMENITY

RETAIL

LOBBY

PARKING

SUPPORT

360 Degree View - Observation Deck

Light F&B Operation to Service Patrons

Express Elevator Access to Floor 2

Observation Deck Welcome Center


0 64FT32WEST ELEVATION


0 64FT32SOUTH ELEVATION


0 64FT32LONGITUDINAL SITE SECTION


0 64FT32TRANSVERSE SITE SECTION


ZONING ANALYSIS

(based on Current Comprehensive Zoning Ordinance)

Our development proposal includes the construction of a new

4-story annex building to house certain program elements of the

hotel that cannot be effectively accommodated within the existing

tower. These program components include a fl exible, column-free

ballroom with associated pre-function areas, support parking for

valet holding, and an expansive pool deck and outdoor amenity

for hotel guests and residential users. This annex will also provide

ground fl oor loading and associated service program, along with

street level retail space.

The RFP requests an analysis of the current zoning and any other

restrictions affecting this new building, which are summarized below:

Property Description

The World Trade Center is located at 2 Canal St, on a property

bound by Poydras St, Convention Center Blvd, Canal St, and Spanish

Plaza. It is located in a CBD-2 Central Business District.

Permitted Uses

Multi-family residential, retail stores, bars/cocktail lounges, hotels,

accessory parking lots, and restaurants are permitted by right in

CBD-2 districts. Parking garages providing non-accessory off-

street parking spaces require conditional use approval.

Height, Area, and Bulk Requirements

Maximum FAR for mixed buildings ................................... 12

(max 13 with bonuses)

Maximum Height .......................................................... None

Minimum Open Space Ratio ........................................... 0.07

Maximum FAR (per property survey) ............. 1,270,380 sq.ft.

Existing FAR (WTC tower) ................................ 655,750 sq.ft.

Proposed FAR (including annex building) ......... 695,650 sq.ft.

Special Regulations

All developments of at least 50,000 square feet in aggregate

fl oor area are subject to site plan review under Section 16.7., and

to approval of a traffi c impact analysis under the provisions of

Section 6.12.

Special off-street parking standards apply in accordance with the

regulations in Section 15.2.

The provisions of both the Downtown Design Review District and

this district, in accordance with Section 10.10.

Off-Street Parking Requirements (per Table 15.C of the CZO)

Multi-family residential ......................... 50% of dwelling units

120 units provided required 60 spaces

Hotel ....................................................... 1 space per 3 rooms

307 keys provided required 103 spaces

Restaurant .................................. 1 space per 800 sf fl oor area

2062 sf provided required 5 spaces

Retail Store .......................................... 1 per 600 sf fl oor area

7531 SF provided required 13 spaces

Total Required Parking ........................................... 181 spaces

As part of our design proposal, we are providing 127 off-street

parking spaces. Additional required parking spaces will be

accommodated off-site in accordance with Section 15.2.7.9. Joint

Use and Off-Site Facilities.

Off-Street Loading Requirements (per Table 15-G of the CZO)

Hotel and Apartment Building 688,120 sq. ft. provided

100,000 200,000 SF 3 required

for each 100,000 sf over 200,000 1 additional (add 5)

Retail Store .................................................... 7530 sf provided

2,000 10,000 sf 1 required

Total Required Loading ............................................... 9 spaces

Total Provided .............. 2 spaces (variance of 7 spaces required)

Design Review District Requirements

(per Section 10.10 of the CZO)

The WTC site is located within a Downtown Design Review District.

In summary, this particular development must meet the following

design criteria:

Architectural details, materials, colors, textures and landscape

treatments should be coordinated to provide visual continuity,

quality and consistency throughout the zone with sufficient

diversity to create a lively and interesting skyline and streetscape.

Development frontage on the river side of Convention Center

Boulevard should be built to the property line and maintain a

consistent scale related to the scale of the building opposite.

Developments along Convention Center Boulevard should

provide for the pedestrian environment, where appropriate,

with the use of sheltered sidewalks, visually active ground level

facades in fronting development, arcade treatment, protective

landscaping, signage and clear convenient pedestrian crossings.

SUMMARY

Our proposal meets the requirements of the current CZO as outlined

above with the exception of Off-Street Loading Requirements,

which will require a variance per the provisions of Section 14.6.

Our design proposal specifi cally addresses the design criteria outlined

as part of the Downtown Design Review District and, in particular,

clearly establishes the creation of a strong pedestrian environment

with the addition of the annex building at the corner of Convention

Center Boulevard and Poydras Street. Here, we have maximized retail

frontage, provided a sheltered pedestrian environment by means of

cantilevering upper fl oors of the annex over the sidewalk to create

an arcade for sun and weather protection, and created a lively and

visually diverse faade treatment that provides a larger civic function

with regard to creating a fi tting terminus to Poydras Street.

The cantilevered projections over the sidewalk and public way are

proposed as a public benefi t, and will require incorporation into the

fi nal Lease Agreement with the City. While we see these elements

as a powerful addition to our project, our proposal is not ultimately

dependent on them and we would expect advancing discussions

with the City, as well as others having certain property rights (such

as Riverwalk), in order for us to realize this proposal.

Lastly, while the RFP specifi cally requests a summary based on

current zoning, we are also familiar with the requirements of the

draft CZO, and we look forward to working with City Planning to

coordinate our efforts with other agencies and authorities having

jurisdiction on the project.

100FT0 50

EXIST ING CURB

PROPOSED CURB


ANNEX MASSING STRATEGY

1. EXTRUDE DEVELOPEABLE AREA UP 2. FOUR STORY MASSING 3. EXTRUDE WEST & SOUTH FACES OUT 4. CANTILEVER OVER SIDEWALKS

5. EXTEND TOP EDGE OF ANNEX BUILDING OUT 7. CONNECT HILTON AND ANNEX WITH MEDIA WALL 8. ESTABLISH VISUAL CONTINUITY ALONG ENGLISH CIRCLE6. EXTEND TOP EDGE OF HILTON OUT


TRANSVERSE ANNEX SECTION

73-6

62-0

54-0

39-0

17-0

0-0

PERFORATED METAL SCREEN

1 INSULATE GLAZING UNIT

C.I .P. CONCRETESUPERSTRUCTURE

PERFORATEDMETAL SCREEN

PRE-FUNCTION

BALLROOM B.O.H.

RETAIL

PARKING

PPROPERTY L INE


LONGITUDINAL ANNEX SECTION

62-0

54-0

39-0

17-0

0-0

PPROPERTY L INE

PRE-FUNCTIONBALLROOM

RETAIL

PARKING

PRE-FUNCTION

SPEED RAMP

PERFORATED METAL SCREEN

1 INSULATE GLAZING UNIT

C.I .P. CONCRETESUPERSTRUCTURE

PERFORATEDMETAL SCREEN

LOADING


Poydras Street Terminus

PERFORATED METAL SCREEN WITH GLAZING AT BALLROOM LEVEL.

*DES MOINES PUBLIC L IBRARY

OPPORTUNIT IES FOR PROJECTED VIDEO ART.INTEGRATED LED L IGHTS FOR DISPLAY AND SUPER GRAPHICS.

*LEFT - DOUG AITKEN HIRSHHORN INSTALLATION*RIGHT - KUNSTHAUS GRAZ

FACADE ELEMENT

One of the signature design features of our proposal is a new

architectural element that forms a dramatic elevated terminus to

Poydras Street, one of the great commercial boulevards of New

Orleans.

Our design proposes a new, four-story annex building adjacent

to the WTC, located between the existing tower and the foot of

Poydras Street. This annex will defi ne the northern edge of English

Place, which functions as a roundabout at the end of Poydras. This

area is currently a disjointed collection of random design elements

that provide no order or clarity to the public realm. As a result

of this incremental accumulation of independently designed and

built elements, the terminus of Poydras Street lacks the necessary

cohesion or identity commensurate for such an important civic

space.

Our proposal clads the upper three fl oors of the new Conrad annex

building with a series of gold-anodized perforated metal panels.

These panels vary in perforation from more solid at the bottom to

more open at the top, where views from the ballroom pre-function

areas of the annex will be maximized. These perforated panels

also screen the parking levels below the ballroom and provide for

natural ventilation of the garage structure.

We propose expanding the use of this metal screen element and

continuing it around English Place to the Hilton Hotel Towers,

where it will provide a new faade above the current arrivals and

drop off location at the Hilton front door. By these means, this

dramatic architectural feature will organize and defi ne a new civic

plaza at the foot of Poydras Street.

This design element will incorporate state-of-the-art lighting and

kinetic, digital effects to bring drama, life, and a unifi ed sense

of identity to a space that has been sorely lacking same since its

creation. In addition to integrated LED lights for animated content,

there will also be opportunities for projected video art similar to

that experienced last year during LUNA Fete, where video images

were projected onto the faade of Gallier Hall.

We see this design proposal acting not only as a fi tting terminus to

Poydras Street, but also as a ceremonial gateway to Spanish Plaza, the

Riverwalk, and the Mississippi River beyond. It will become a critical

link in an expanded Central Riverfront, connecting the downtown

core of the City to a new Riverfront Plaza that commemorates and

celebrates the 300th anniversary of our great city.


Image|by|Mir

POYDRAS STREET PERSPECTIVE


32FT0 16ENLARGED WEST ELEVATION



SOUTH WEST AERIAL PERSPECTIVE



CONRAD ENTRY PERSPECTIVE


CONRAD LOBBY PERSPECTIVE


RESTAURANT PERSPECTIVE


OBSERVATION DECK PERSPECTIVE


CONRAD HOTEL 2 CANAL STREETBUILDING

AUDUBON AQUARIUM OF THE AMERICAS

WOLDENBERG PARK

CONRAD HOTEL ANNEX BUILDING

SPANISH PLAZA

ITM PARKING FACIL ITYCITY OWNED

HILTON HOTEL

HILTON GARAGE

CONVENTION CENTER

HILTON WHALE LOT

RIVERWALK

CENTRAL RIVERFRONT REDEVELOPMENT

Our proposal envisions the redevelopment of the 2 Canal Street as a

means to stimulate a much larger and compelling program of public

and private investment, with tremendous benefits to the City.

Elements of this larger coordinated plan contemplate the acquisition

of the ITM Parking Facility from the City by the Convention Center,

on terms acceptable to both parties, and exchanging between the

Hilton and Convention Center the strategic Whale Lot property

owned by Hilton Worldwide. From the standpoint of the City, the

positive results of this transaction would be dramatic. First, the

acquisition of the ITM Parking Facility unlocks the capacity of Hilton

to expand its Hilton Riverside Hotel complex. The resulting expanded

and improved hotel complex would be an added powerful tool for

citywide convention and meeting business.

More importantly, however, the potential acquisition of the Hilton

Whale Lot property by the Convention Center would allow the

Convention Center to achieve the long-held aspiration of expanding

the Convention Center on this property, to include state-of-the-art

exhibition and meeting space, substantial parking, and an expansive

plaza at the foot of Julia Street which would serve as a dramatic

entrance into both the Convention Center and the Riverwalk.

This unique expansion possibility, together with the exciting plans

which the Convention Center is developing upriver and along

Convention Center Boulevard, are literal game changers for the

marketability and national competitiveness of our Citys hospitality

industry. As we reach the 30th anniversary of this facility, this

comprehensive plan of redevelopment and expansion will allow

the Convention Center to continue to compete with competitive

facilities across the country.

The economic impact of this overall development plan would be

transformative for the City and for its hospitality industry. This plan

represents a huge move in the fulfi llment and realization of the

Boston Consulting Groups Hospitality Master Plan, carried out

under the leadership of then Lt. Governor Landrieu. That plan, which

envisions goals of over 13 million visitors and over $8 billion in visitor

spending, established several key building blocks for success. Among

these were turbo-charging the Central Riverfront, expanding and

reimagining the Convention Center, and adding to our hotel room

inventory. The development plan proposed by our team, all triggered

by our partnership with Hilton Worldwide and the redevelopment of

the 2 Canal Street into the Conrad New Orleans Hotel and Residences,

advances these core concepts in a unique, unprecedented, and

stunning fashion.



AERIAL PERSPECTIVE


2015

J F M A M J J A S O N D

2016 2017 2018

COMING FALL 2017

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SELECTION & LEASE NEGOTIATIONS

CONCEPT DESIGN

SCHEMATIC DESIGN

DESIGN DEVELOPMENT

DEMO / FOUNDATIONPACKAGE

PERMIT / LANDLORD REVIEW

PERMIT / LANDLORD REVIEW

DEMOLITION

FOUNDATIONS

RENOVATION OF 2 CANAL STREET

CONSTRUCTION OF ANNEXPUNCH LIST &MOVE IN

CONSTRUCTION DOCUMENTS

TRICENTENNIAL

2 CANAL STREET ANNEX BUILDING TIMELINE



TRICENTENNIAL CELEBRATION

conrad new orleans hotel world trade center proposal

Documents

foot of canal street

canal street corridor

canal street vista

terminus of canal

public plaza

redevelopment project

new pedestrian plaza

new tricentennial plaza