Chris Sounness

Connectivity Capability Trust

On farm challenges and opportunities with Digital Disruption

Maslow and having a Farmercentric focus

Source Techcrunchhttp://techcrunch.com/2015/09/05/the-hierarchy-of-iot-thing-needs/ Jim Hunter

Rain on your Parade

Farm challengesConnectivity Mobile Black Spots only part of the problem

CapabilitySkills, Age, Lack of local Support

Little TrustStructural Challenges

Market Size – No of Aust Farmers with scale smallSoftware Hardware business models Compared to Farmers cost structures and income volatilityServices Sector see Data; PA as a cost centre and need specialised skills

Birchip Cropping Group• Getting Innovation in the Paddock one year sooner!

• Data in decision making

• Decision support for farmers - risk and uncertainty and finding sweet spot to optimize profitability on the farm

Scope of influence…

Agronomic and farming systems RD&E

Seasonal Climate risk adaptation

Livestock research – risk management

Yield Prophet® Farm4Prophet® online decision making

Precision Agriculture

Contract research trials

Social research BCG Trial Program 2016• 50 Sites• Including 10 NVT sites• 12000 Plots• 12 BCG Member’s trials• 30 Farmer Collaborators• Project partners including GRDC, DEDJTR, BAYER, ADM

and research partners including 3 Universities, CSIRO, 3 interstate Ag Dept.

• Contract trials with 12 Agribusiness and 10 Seed Companies.

BCG is a Not for ProfitDeductable Gift RepientRegistered to carry out Agricultural Research by ATO

Connectivity

• Mobile black spots means many things

• 15Gb is $100

• NBN Satellite 60Gb

• Latency and Cloud cause issues

• On farm Server?

Capability▪Skilled labour▪ Ability to operate the controllers and technology▪Multiple platforms▪ Processing data, electrical engineering and GIS specialist▪ Time/Cost▪Many hours processing data and navigating technology▪ Affordable support

Supplies & Advisers▪ Trusted advisers and supplies. They haven’t been skilling up▪ They are being cut out and not encouraging the opportunities

Farm Barriers to entry – Variable Rate Technology▪ Data and Correlation does not equal Causation

▪ Evidence that Variable Rate is profitable

▪ Zone paddocks▪ What zone?

▪ What metric? Yield, NDVI, EM, Soil Texture, pH, Gamma Radiometrics, OC%..........Rainfall.

▪ What to change?

▪ Investment▪ Variable rate controller set up

▪ Triple box seeder with actuators and side banding

▪ Spreader with variable rate capability

Tech Companies want to make money by selling algorithms –farmer collected data back to farmers

Farmers contribute and collect data Farmers opt in to share data if value proposition

shown Identify other data sets which can build the layers of

knowledge leading to better farmer decisions Build a Data Coop to maximize trust value for the

farmer and ensure it is farmercentric Work with partners who are keen to ensure farmers

are the focus of Data Farmer

It is only valuable to the collector if leading to better decisions Currently farmers do not get value from the data sets they create. Working together where each individuals chooses what and how they

contribute ensure the farmers get the rewards for the efforts and knowledge involved in data creation and collection

Partners will be keen to work with group of like minded farmers wanting to get value from Digital Agricuture

CO-OP sets rules of who accesses for what purpose to ensure value is created for the farmer.

Data

COOP

BryanFts

Farmer and adviser Capability Development

Maintain export market access. Traceability back to paddock.

Risk Management and Insurance products

Machinery/Engineering capability and solutions

Network infrastructure and environmental Sensors

Open Source Data Platform

In crop Data collection analysis using smart technology

Programming Web for Data collection and Data COOP

Financial Analysis and Benchmarking

Lowering cost of Farmer system research