connected car as new marketplace sxsw 2016

THE CONNECTED CARas a New Marketplace

Mike Simmons Driveway

Jason Hoover Capital One


Session Breakdown

The Connected Car

Business Models

Future Opportunity


The Future of Cars

Connectivity Sharing

Electrification Autonomy


The Cost of Driving

Uber

$3.00

Uber Pool

$1.50

New Car

$0.80

Used Car

$0.56

SAV

$0.34

SAV Pool

$0.16

Per-mile cost of driving at 12,000 miles/year

THE CONNECTED CAR


What is a Connected Car?

CONNECTED CAR / DATA & BUSINESS MODELS / APIS & OPPORTUNITY

Infotainment

Handsfree Voice Control

CarPlay/Android Auto

In-Car Apps

Out-of-Car Apps

Connected Services


Getting Connected


OEM Embedded Satellite OEM Tethered

Aftermarket Cellular Aftermarket Tethered Smartphone

Driveway


On-Board Diagnostics

Federally Mandated in 1996

Designed for Emissions Compliance

Indie Garage Repair

The OBD-II Port



The OBD Landscape



The Data


VIN

Speed

RPM

Air flow rate

Pedal position

Manifold pressure

Temperature

Diagnostic Trouble Codes


The Good Stuff


Proprietary Data

OEM-specific

Limited access

Dealer scan tools

Odometer

Seat belt status

Airbag status

Controls


Is Car Hacking a Thing?


Read v. Write

Little hack, Big hack

Multiple threat vectors

Issue for all IoT


The Future of Connectivity


Today’s Business Models


Business Models




The new CPM

Business Models

OPPORTUNITY APIs & MORE

THE CONNECTED CARas the New Marketplace

API LANDSCAPE

API

• IFTTT/Zapier

• OBD2 device vendors

• IBM Watson

• Google TensorFlow

• Android Auto



SOC LANDSCAPE

System on a Chip (SoC)

• Intel Quark - Small form factor

• Intel Atom - Higher performance but small

• TI TDA3x ADAS - Facial recognition - monitoring

• Raspberry Pi + Arduino



Passenger

Driver Vehicle Marketing

Services

MARKETPLACE IN MOTION

Consumers Producers



Efficiency Gains

Drivers, Services, Marketing, & Vehicle

• Improving people’s lives with time

• Saving people money



EFFICIENCY GAINS

Purchasing Efficiencies

Link multiple needs

• Create value by giving customer’s time back

• TensorFlow

• IFTTT/Zapier



EFFICIENCY GAINS

Ecosystem Leverage for Commodity Purchases

Large Groups of Cars Have the Same Maintenance/Service Needs:

• Watson/Edmunds/TensorFlow

• Create a Marketplace Between OEM Products & Service Providers & Drivers



MONETIZATION

Passenger + Marketing/Sales

Captive Audiences

Nothing else to do



MONETIZATION

New Passenger Experiences

Enhance the customer experience while being driven:

• Trivia Games

• Historical Information

• Android Auto API / Wikipedia



MONETIZATION

Infotainment & Advertising

•Hyper targeted by Geo and Time

•Streaming Content and Ads

Content Time-based

NewsGeo



SERVICES

• Do something with all that data • Re-invent the experience for the driver • RideSharing

Vehicle + Driver + Sales



SERVICES

Data Aggregation

• Behavioral Equity

• TensorFlow

• OBD2 Devices

• Software OBD2 SDKs

• Alexa Queries



SERVICES

Purchases from Car

Too lazy for Apple Pay? Drive thru pay:

• Instead of fishing for a phone, the car can register the payment

• TI TDA3x ADAS processor



SERVICES

Independent RideShare

Apple Pay/NFC + OBD2 = Uber/Lyft Solo:

• Give individuals the ability to share rides/commutes plus cost

• GroupLoop



SERVICES

Remote Delivery Locker



PAVING THE WAY

Connected Vehicles Smart Cars on Dumb Roads

For now, how can we connect vehicles to each other that aren’t yet autonomous?

• Location awareness of “others”

• Route tracing/following for road trips

• Proximity warnings/crash avoidance

• V2V


Follow Us!

@MichaelSSimmons

@Jason_Hoover

connected car as new marketplace sxsw 2016

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