Brokers put Ballston in the minds of companies such as

Amazon, Accenture, Evolent Health, DARPA and others looking

to relocate or renew Ballston leases. They connect people to

Ballston through programs that make it stand out among other

great places to work nearby.

FAIRFAX DRIVE

The Ballston BID is transforming Fairfax

Drive into our grand boulevard. The

new gateway signage invites people

to Ballston and defines the sense of

place. In addition, the BID repaired

the crumbling medians and installed

a new pedestrian fence for safety.

“ I have worked with Piedmont Office Realty Trust for 10 years.

We own and manage two buildings in Ballston, and our tenants

love all the amenities, the Ballston BID activities, the convenience

of the metro and all that Ballston has to offer.”

Cheryl Dennis, Piedmont Office Realty Trust

“ Cybraics is a cyber-analytics company, and we are using a combina-

tion of machine learning and artificial intelligence to detect threats for

our customers. Ballston has been great for us. We have found it easier

to find top talent here in Ballston than in other places and our staff

loves working here in Ballston with access to everything.”

Rich Heimann, Chief Data Scientist, Cybraics

The Ballston BID accomplishes its goals in partnership with an engaged

community of stakeholders. Property managers work with Ballston

tenants to make sure they are happy in addition to attracting new

tenants. They are a main source of information for tenants in their

building and operate as our direct connection to Ballston employees.

They work through details with potential tenants, put bids out for

service on the property, and collaborate with many people in the

community including the Ballston BID.BANNERS

Next on the BID’s placemaking

efforts are custom-designed,

patent-ready, eco-friendly banners.

These will start with an installation

on Fairfax Drive and work their way

around Ballston—with a long-term

plan for these to be illuminated.

WAYFINDING SIGNS

The BID replaced the outdated

and weathered directional

signage with district maps

around Ballston and built

awareness that timely

neighborhood information

is available via

BallstonConnect, the

BID’s mobile app.

Ballston is one of the most creative communities in the US, and the

BID works to be as creative as the companies here–constantly imagining

new and innovative programs that are reflective of the talented people

working in Ballston.

FUTURE DEVELOPMENT

Thanks to owners and developers,

Ballston will have over 2,000 new

apartments, 480,000 square feet

of new retail, and 550,000 square

feet of additional commercial/

educational space within the next

few months to 5 years.

FOOD TRUCK DAYS

New and increasingly popular, Food Truck

days deliver more dining options to tenants

located near Ballston’s I-66 gateway off

Fairfax Drive. Numerous food trucks offer

a variety of cuisine and enticing options to

hundreds of people during the spring and

summer months.

FARMERS MARKET

The Ballston Farmers Market has become

a signature program for the Ballston BID

and operates from April through October. It

has grown to 20 vendors and contributes

3,230 pounds of food to the Arlington Food

Assistance Center.

HAPPY HOURS

Sip & Mingles are held quarterly in office

building lobbies, vacant commercial spaces,

and restaurants around Ballston. These

free, pop-up happy hours connect people

who live and work in Ballston, highlight

venues, and give people an opportunity to

learn what’s happening in the neighborhood

from the BID.

BALLSTON360

Experience Ballston like never before using

our new interactive mapping tool on the BID’s

website. Ballston360 highlights all aspects

of Ballston from our iconic real estate, to our

endless transportation options, to all the

different amenities we have to offer.

BALLSTONGIVES SIGNATURE

EVENT-TASTE OF ARLINGTON

Celebrating its 30th year, the Taste of Arlington

festival is a tradition in Ballston, featuring

local restaurants, craft beer, live music, and

entertainment for the whole family. This

mega festival outside on Wilson Boulevard

has supported the Arlington Food Assistance

Center over the years and will continue to

give back to local charities through the BID’s

charitable arm, BallstonGives.

WI-FI

Fast, gigabyte-capable Wi-Fi is

available for free, enhancing the

outdoor experience in Ballston. This

powerful internet ecosystem boosts

productivity, ability for social networking,

and access to fast information while

enjoying the neighborhood.

CO

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T

THE BEST OF BALLSTON BROKER AWARD WAS PRESENTED

TO A BROKER TEAM IN BALLSTON THAT HAS ATTRACTED

THE GREATEST NUMBER OF NEW TENANTS OR LEASED THE

GREATEST SQUARE FEET OF SPACE IN BALLSTON.

ROBERT VESHANCEY, DAVID GOLDSTEIN & HERB MANSINNE

JONES LANG LASALLE

CO

LL

AB

OR

AT

E

THE BEST OF BALLSTON PROPERTY MANAGER AWARD WAS

PRESENTED TO A PROPERTY MANAGER FOR HER OUTSTANDING

SUPPORT OF THE BID AND TREMENDOUS EFFORT TO CONNECT

TENANTS TO THE BID’S SERVICES, PRODUCTS, AND PROGRAMS.

CHERYL DENNIS

PIEDMONT OFFICE REALTY TRUST

CR

EA

TE

THE BEST OF BALLSTON INNOVATION AWARD RECOGNIZES ONE OF

THE MOST INNOVATIVE COMPANIES IN BALLSTON. THIS AWARD WAS

PRESENTED TO A COMPANY THAT REPRESENTS WHAT BALLSTON IS ALL

ABOUT. CYBRAICS FOCUSES ON SOLVING THE HARDEST PROBLEMS IN

CYBERSECURITY AND ENSURING OUR NATION’S COMPANIES AND CITIZENS

CAN LIVE FREE OF CYBER-CRIME.

ALEX ZALDIVAR & RICH HEIMANN

CYBRAICS

“ Our team from JLL just completed a couple of large leases

with Piedmont Office Realty Trust. Last year we were fortunate

to finalize a 50,000 square foot lease with a great credit tenant

in Amazon. Also last year we completed a large lease with

Applied Predictive Technologies. Helping to bring additional

new jobs to this submarket is something we’re very proud of.”

David Goldstein, Jones Lang LaSalle

T H E I M A G I N AT I O N A N D D R I V E

O F E X T R A O R D I N A R Y P E O P L E

A R E T H E F O U N D AT I O N O F

G R E AT C O M M U N I T I E S .

D I S C O V E R T H E G R E AT N E S S

O F B A L L S T O N T H R O U G H I T S

R E M A R K A B L E I N D I V I D U A L S

A N D T H E I R A C H I E V E M E N T S .

2017 Annual ReportBallston Business Improvement District

BALLSTON ONLINE STORE

Take home all your very own Ballston

gear. From t-shirts to mugs and

maps to earbuds - this is a one stop

shop on the BID’s website for all your

Ballston swag for your clients, tenants,

coworkers and yourself.

(NOT PICTURED)

Statement of Financial Positionas of June 30, 2017

Assets

Cash and cash equivalents $389,943

Accounts receivable 20,792

Other assets 43,594

Property and equipment, net 22,414

Total assets $476,743

Liabilities

Accounts payable and accrued expenses

$212,392

Other Liabilities 12,193

Total Liabilities 224,585

Unrestricted net assets 252,158

Total Liabilities and Unrestricted Net Assets

$476,743

Interviews and placements were realized in:

Outlet Interviews Placements

Arlington Magazine

0 2

ARLNow 1 5

Washington Business Journal

1 4

Washington Post 1 5

WUSA/CBS9 4 9

Bisnow 1 7

WTOP-FM 1 13

Network Unique Segments Placements

WRC-TV NBC4 6 12

WJLA-ABC7 6 14

NewsChannel8 12 30

WUSA-CBS9 6 8

Additional news coverage was achieved in WTTG – FOX5, Northern Virginia Magazine, DCist, Connection Newspapers, The Kojo Nnamdi Show, The Patch, InsideNoVa, Virginia Living, and 9 radio programs.

Fiscal Year Budget Tax Rate *

FY12 $1,241,759 .045

FY13 $1,482,632 .045

FY14 $1,497,458 .045

FY15 $1,572,603 .045

FY16 $1,544,770 .045

FY17 $1,610,085 .045

Statement of Activitiesas of June 30, 2017

Changes in Unrestricted Net Assets

Arlington County funds $1,584,079

Program revenue 529,025

Interest & other income 1,442

Total Unrestricted Support and Contract Revenue

$2,114,546

Expenses

Marketing and promotion $615,103

Community Activities $531,285

Beautification and maintenance 890,166

Management and administration 315,555

County administrative fee 15,865

Total expenses 2,367,974

Decrease in Unrestricted Net Assets

(253,428)

Disposal of property and equipment

(1,875)

Unrestricted Net Assets, Beginning of Year

507,461

Unrestricted Net Assets, End of Year

$252,158

Taste of Arlington Press/Media Hits

• 113 ads on HOT 99.5 and DC 101

• 1 Week on-air giveaways on Hot 99.5

• 300 ads on iHeartRadio streaming services

• 150,000 ROS Banner Impressions on Hot995.com

• 150,000 ROS Banner Impressions on DC101.com

• 50,000 ROS Banner Impressions on WMZQ.com

• 50,000 ROS Banner Impressions on Big100.com

• 45 mix 107.3 promotional announcements

• 40 WMAL promotional announcements

• Mix 107.3 e-newsletter to over 50,000 subscribers

• WMAL e-newsletter to over 17,000 subscribers

Highlights of our media outreach include:

• 20 proactive pitches distributed

• 12 secured interviews

• 175 earned media placements

• 69 Local TV placements

• 54 Radio placements

• 52 Print/Online placements

Ballston Business Improvement District4600 N. Fairfax Drive, Suite 100

Arlington VA 22203

Phone: (703) 664-1194

www.ballstonbid.com

MISSION TO IMAGINE AND IMPLEMENT INNOVATIVE

PROGRAMS, PARTNERSHIPS AND COLLABORATIONS

THAT BRING PEOPLE TOGETHER, CREATE A SENSE OF

COMMUNITY AND STRENGTHEN THE ECONOMIC VITALITY

OF OUR BUSINESSES AND COMMERCIAL PARTNERS.

STRATEGY TO FOCUS ON CREATING INNOVATIVE AND

DYNAMIC OPPORTUNITIES FOR LEARNING, NETWORKING

AND COLLABORATION THAT LEVERAGE THE UNIQUE

COMBINATION OF RESEARCH, EDUCATION, NON-PROFIT

AND CORPORATE ORGANIZATIONS IN THE BALLSTON

AREA, AND TO CONTINUE WITH OUR FOCUSED AND

IMPACTFUL PLACEMAKING EFFORTS THAT OVER TIME WILL

TRANSFORM BALLSTON INTO A UNIQUE, AMENITY-RICH

DESTINATION WITH A STRONG SENSE OF COMMUNITY.

VISION TO CREATE A LEADING BUSINESS DISTRICT

THAT ATTRACTS, SUPPORTS AND CONNECTS THE MOST

CREATIVE, COMPELLING AND AMBITIOUS MINDS IN THE

REGION.

President Martin Schnider Fred Schnider Company

Vice President Bob Wiberg Piedmont Office Realty Trust

Vice President John Moore Forest City

Treasurer Dustin Young NRECA

Secretary Karen Jennings Newmark Grubb Knight Frank (Rep. Perseus Realty, LLC)

Members Bethany Allen Monument Realty

Morgan Blackwood-Patel The Meridian Group

Caleb Brenneman Jamestown, L.P.

Craig Carey Big Buns

Shannon Flanagan-Watson Assistant County Manager’s Office

Greg Geisler Washington REIT

Ray Green Hilton Arlington

Mike Hutchinson Monumental Sports & Entertainment

Alexander Iams (AED Liaison) Arlington Economic Development

Tilghman Morton Penzance

Clark Maier NRECA

Larry Nixon Nixon & Vanderhye P.C

James Padilla Marymount University

Cathryn Scheipers Washington Capitol Partners, LLC

John Shooshan The Shooshan Company, LLC

Larry Smith Bluemont Civic Association

Nick Stone Virginia Tech

Allyson Ugarte Ballston-VA Square Civic Association

“ I’m very humbled by this

award. Every day I thank

God that I get to do what

I do, where I do it. I’m

incredibly blessed to work

in a place like Arlington

where it’s intellectually rich;

where people care and are

committed. It’s incredible.” John Shooshan, CEO and President of the Shooshan Company received

the inaugural Robert Ball Sr. Award for his invaluable contributions to

the Ballston and Arlington communities through innovative real estate

projects and cultivating a culture of creative collaboration.

Ballston

@BallstonBID

@BallstonBID

/company/ballston-bid

Ballston Quarter

BID Member Properties

Ballston BID Boundary

Green Spaces

Residential Properties

Schools/Churches

Metro Stop

Ballston Quarter

BID Member Properties

Ballston BID Boundary

Green Spaces

Residential Properties

Schools/Churches

Metro Stop

Samantha Baker Operations Manager samantha@ballstonbid.com (703) 664-1196

Catherine Roper Chief Marketing Officer catherine@ballstonbid.com (703) 664-1193

Savannah Miller Communications Coordinator savannah@ballstonbid.com (703) 664-1195

Tina Leone Chief Executive Officer tina@ballstonbid.com (703) 664-1192

Tyler Roper Events Coordinator tyler@ballstonbid.com (703) 664-1197