conestoga college pr class presentation
DESCRIPTION
A presentation by Melanie and Jason for the Conestoga College PR program class on April 11, 2010. Overview of what PostRank does and how, how that work is valuable to companies and individual publishers, and how our data reflects the evolution of the social web, its audience and consumers, and its importance to businesses.TRANSCRIPT
Social Media for Fun, Profitand PostRank
Melanie Baker, Community ManagerJason Santo, Marketing Manager
Who we are and what we do?
• What does PostRank do?– Data collection and analysis– Analytics– Connect– Data Services/Reports
• Who uses PostRank?– Individual publishers– Companies ranging from news to brands to agencies
PostRank: Helping Business Go Social
• Why is social engagement data important to agencies and businesses?– 80% of engagement online content gets online
happens on the social web– 50% of engagement online content gets happens
within the 1st hour after publication– LOTS of conversations, opinions, feedback,
influencers– Finding influencers has been manual and ineffective
Social Network Popularity
• What social networks are the most popular?• Who are their communities/audiences?
PR/Marketing and Social Networks
• Benefits of social marketing
• Some examples of social tactics/campaigns
Old Skool + New Skool Marketing = WIN!
• How offline and online marketing work together
Social Marketing ROI
• How do you measure social marketing success?
