Download - Conestoga College PR class presentation
Social Media for Fun, Profitand PostRank
Melanie Baker, Community ManagerJason Santo, Marketing Manager
Who we are and what we do?
• What does PostRank do?– Data collection and analysis– Analytics– Connect– Data Services/Reports
• Who uses PostRank?– Individual publishers– Companies ranging from news to brands to agencies
PostRank: Helping Business Go Social
• Why is social engagement data important to agencies and businesses?– 80% of engagement online content gets online
happens on the social web– 50% of engagement online content gets happens
within the 1st hour after publication– LOTS of conversations, opinions, feedback,
influencers– Finding influencers has been manual and ineffective
Social Network Popularity
• What social networks are the most popular?• Who are their communities/audiences?
PR/Marketing and Social Networks
• Benefits of social marketing
• Some examples of social tactics/campaigns
Old Skool + New Skool Marketing = WIN!
• How offline and online marketing work together
Social Marketing ROI
• How do you measure social marketing success?
