ConductingKeyword Research

Step 1 WHAT YOU USE FOR WEBCOPY -

GOOG L E ORGAN I C S EARCH

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Remember the Key elementsin building your brand,

audience and marketingstrategies.

GoalAudience CoreDemographicsAudience "want"

Use those ideas to comeup with your "SeedKeywords"

It is easy to search when you know what tolook for.

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Step #1

Start by visiting Google.com and typing your search words in…

Example: Homes for sale in Miami

Google will show suggested keywords based from your search “House forSale in Miami Florida”

SEED KEYWORD SEARCH IN GOOGLE

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Do the same for the other keywords

“Homes for sale miami with pool”

SEED KEYWORD SEARCH IN GOOGLE

“Miami Florida homes for sale”

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SEED KEYWORD SEARCH IN GOOGLE

“Miami Florida homes for sale with pool”

“Miami Florida homes for sale for families”

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The IdeaTyping in terms and related concepts to build a list of things that Google suggests.

Save those predictive search results from google.

Build a chart by type of search to keep organized.

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Practice makes perfect

You want to practice and identify yourseed keywords. Get those predictive search results thatGoogle suggests.Use the chart to properly segregateseed from organic search.

Organic search is a great practice. Thenwe move on to a more in depthkeyword search using otherapplications. We will use Google Keyword Plannertool to combine keywords for webcopy(Conducting Keyword Research Step 2)

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Save those keywords which isrelevant and are in close

significance to your business.

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Step 2 is justaround the corner

CONDUC T I NG KE YWORD RE S EARCH S T E P 2 -GOOG L E KE YWORD P LANNER

COMP L E T E TH I S 2 S T E P MODU L E TO GE T YOUR F R E EWORKSHEE T !

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