computop_magentocom_china_2013nov
TRANSCRIPT
03.12.2013 Masterdesign PowerPoint (c) Computop 08-2013 1
Ralf Gladis, CEO at Computop
Facts & Trends in Asian and Global PaymentMagentoCom (China), Shanghai, Nov. 18th 2013
Challenges of International Retailing
03.12.2013 Masterdesign PowerPoint (c) Computop 08-2013
This presentation covers
Agenda
01 Facts about Payments in Asia & Worldwide
02 Payment Trends in Asia and Worldwide
03 Platzhalter als Beispieltext
04 Informationen zum vierten Agenda-Punkt
05 Agenda in fünfter Textzeile
06 Platzhalter
07 Textzeile
08 ...
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China 2nd Largest Online Market
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Source: Datamonitor, Online Payments Card Not Present 2012
Choice of Online Payment Tools
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Source: Datamonitor, Online Payments Card Not Present 2012
China: Dominant Alternative Payments
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Source: Datamonitor, Online Payments Card Not Present 2012
Netherlands: Dominant Money Transfer
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Source: Datamonitor, Online Payments Card Not Present 2012
Domestic card brands are important
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Source: Datamonitor, Online Payments Card Not Present 2012
Payment Processing in China
○ Popular payment methods are
o Online Bank Transfers
o Wallets like 99bill, Alipay and Tenpay
o Cards of China Union Pay (CUP)
○ Who are the players?
o PSPs such as 99bill or Alipay worklike acquirers
o All PSPs provide at least cardacquring and bank transfers
o Wallets are available atAlipay (Retail), Tenpay (Gaming) and 99bill (express checkout/high order values)
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Payment Processing in China
○ Good to know…
o Fees are significantly lower for Chinese legal entities with RMB settlement
o Values per order are often limited to 500 RMB – can be negociated
o Chinese PSPs have a different coverage of banks and consumers
o Fees can vary depending on their coverage of banks
o To get a broad reach and low fees use Least Cost Routing
o Mobile payments require special interfaces and authentiation
o Alipay is a MUST but
o don't just integrate the wallet but also online bank transfers
o adding several PSPs at lower costs can be rewarding
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Choice of Best Practices for Payments
○ Consumers prefer local currencies
○ The whole checkout process needs local languages
○ Cards limit your reach – consider local payment methods
○ Use settlement files for automated accounting
○ Use payment guarantees whenever available
○ Implement fraud prevention before fraud hits you
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Global Fraud Prevention
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16% of consumers globally experienced fraud during the last 3 years
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0%
Japan
Netherlands
South Korea
Russia
Germany
Spain
South Africa
France
Australia
Italy
Sweden
Global
US
Brazil
UK
Singapore
India
Canada
China
Proportion of consumers who have been a victim of fraud in the last three years, %
Once More than once
Source: Datamonitor, FSCI 2011
Global Fraud Prevention
○ Use payment methods with payment guarantees if available
○ Establish fraud prevention before fraud starts pouring in
○ Check which country credit cards come from (BIN)
○ Check which country or city the customer IP address comes from
○ Identify each device your customers are using
○ Limit the number of orders or turnover per card, per IP or per device with Velocity Checks
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Agenda als Tabellemit hervorgehobenem Punkt
01 Facts about Payments in Asia & Worldwide
02 Payment Trends in Asia and Worldwide
03 Logistics, Tax and Duty
04 About Computop
05 Contact
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optional: Untertitel als Zusatzinformation
Payment Trends in Asia & Worldwide
○ Mobile POS Terminals
o Internet Retail In-Store (IRIS)
Merchants use tablets or smartphones toorder goods online. A small mPOS terminal isconnected via Bluetooth in order to processcard payments with chip & PIN directly withthe sales agent.
o Apps for Micro Merchants
Small merchants like taxi drivers or plummersuse apps on their smartphones in order toprocess card payments with a mobile POS terminal which is connected via Bluetooth.
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Payment Trends in Asia & Worldwide
○ Collecting Services for Global Payments
o Growing demand for alternative payments globally
o Normally local bank accounts are required
o With collecting merchant don't need local accounts
o Standardized settlement files for automated accounting
o Standardized reporting available
o More refund options for most payment methods
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Payment Trends in Asia & Worldwide
○ Slow Mobile Payment Adoption
o Mobile payment growing fast only for digital goods
o Cards, PayPal and Alipay dominate mobile purchase of physical goods
o Mobile QR code payments in-store and online are growing
o Advantages of traditional payments for mobile commerce
o Cards and wallets are very popular
o Only mobile frontend interfaces are required
o Backend processes for those payments already in place
o Add further mobile payments in linewith customer requirements
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Agenda
01 Facts about Payments in Asia & Worldwide
02 Payment Trends in Asia and Worldwide
03 Logistics, Tax and Duty
04 About Computop
05 Contact
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Tax & Duty Calculation
○ Key Challenges
o Accurate calculation of duty & tax for each country
o Delivery duty unpaid – nasty surprise for shopper!
o Maintenance of Harmonised Tariff Codes
o Regulatory compliance at cross-border
○ Best Practices
o One "all-inclusive", guaranteed price at the checkout forgoods, shipping, tax, duty, insurance
o Provide duty payment processing for your customers
o Use automated calculation of duty and taxes
o Provide correct customs documentation
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Global Logistics
○ Key Challenges
o Cost effective international shipping with track and trace throughout the global delivery journey
o Cross border documentation & clearance procedures
o Global returns management
o Delays in refunds and reverse currency conversion
○ Best Practices
o Provide options for shipping methods and costs
o Simplified declaration procedures at customs clearance
o Tracked deliveries on integrated carrier network door to door
o Returns management solutions, with in country/region returns centre & duty draw back
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Agenda
01 Facts about Payments in Asia & Worldwide
02 Payment Trends in Asia and Worldwide
03 Logistics, Tax and Duty
04 About Computop
05 Contact
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About Computop
○ 16 years industry experience
○ Made in Germany but offices in USA, UK, Germany, China
○ 2500 customers
○ 7 billion US$ annual payment volume
Payment modules available for Magento
○ Great international references
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Thank you for your attention
Headquarters in Bamberg, Germany:
Schwarzenbergstraße 4 • 96050 Bamberg, Germany / Phone +49 951 98009-0 • Fax +49 951 98009-20
www.computop.com
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Xixi WangChina Country ManagerComputop Hongkong Ltd.
eMail [email protected]
Phone +852 - 2918 8295 (HK)
Mobile +852-67386229 (HK)
Mobile +86-18717731509 (CN)
Wilson DongVice President Sales Asia PacificComputop Shanghai
eMail [email protected]
Phone +86-21-6468 5053 Ext 108
Mobile +86-186 0178 3373
Ralf GladisCEO / FounderHeadquarter Bamberg, Germany
eMail [email protected]
Phone +49 951 98009-12
Mobile +49 172 8335 666