Complete Branding with Video KitEverything you need included

(does not include items you already have)

• The key to success with Video is Consistency• It is far more important to make some sort of branded video

consistently than 1 super slick produced video once and a while• The ONLY way to ensure consistency is to block out the time to do it

• Your Dr. tells you “If you do this 2 hour workout, once a week, in a short time you will be healthier than you have ever been”.• Would you make time for that 2 hour workout?

• Video is the 2 hour workout for your business• Just like your health, you must work on the health of your business………Long

Term• There is no right day, right time to block out• What is your slowest day? When are you least likely to be disturbed?• Give yourself 2 hours to complete the strategy

ScriptRecordEdit (if necessary)UploadSend Out*Extra Promo if you like

• Very important………..

Start out EASY

• Step 1 – Create your “Script”

• Begin with easy subjects: Community/Area events Great Restaurant experiences Did you Know’s about Loan Products Answer FAQ’s

• Always begin your videos with introducing yourself• Remind them who you are, and what you do

“Hey folks, it’s Paul Baxter with Legacy Mortgage here.”

• After you introduce yourself, tell them exactly what your video is about

“I’m here with this week’s community bulletin”“I’m here with this week’s FAQ answer”“I’m here with this week’s Out on the Town”“I’m here with an update for you First Time Homebuyers”

• This part will remain fairly consistent with your videos

• Deliver your content quickly and clearly• Do NOT repeat yourself• Give benefits not features

“The Dunedin Farmers market is this Saturday the 17th from 10:00 to 6:00 on Main st. It’s always great to sample the local goods and find new favorites.”

“I am often asked, How much will my down payment be? The down payment is based on SO AND SO.”

“Checked out the new Salty Dog café last night on the town. It is a great place to enjoy a game and light eats with friends. Not a place to take your date.”

“FHA rules have changed. This means major savings for you over the life of your loan.”

• Always have some sort of action step to take• Not always directed at “business” action, but that’s what branding is…business and

personal

“Head out to Dunedin this weekend. I hope to bump into you there”

“With my Mortgage Readiness Check, I can tell you exactly how much your Buying Power is and what your specific down payment would be. Call for your free Mortgage Readiness Check”

“Swing by the Salty Dog Café and let them know Paul the Mortgage Man sent you”

“Want to know what these new rules mean to you. Call me today for my free Mortgage Readiness Check”

• End your video with a reminder of who you are and your Brand Promise

“I’m Paul Baxter with Legacy Mortgage Group, Expert information delivered with a smile”

• Complete:

“Hey folks, it’s Paul Baxter with Legacy Mortgage here. I’m here with an update for you First Time Homebuyers. FHA rules have changed. Mortgage insurance/Interest rate changes/down payment percent. This means major savings for you over the life of your loan. Want to know what these new rules mean to you. Call me today for my free Mortgage Readiness Check. I’m Paul Baxter with Legacy Mortgage Group, Expert information delivered with a smile”

• I make myself a bullet point sheet• Tape it above the camera

• Record your video – • Your cell phone is the easiest camera you have• Have someone hold the camera • Or buy one of these

• http://www.amazon.com/Octopus-Portable-adjustable-Tripod-Cellphone/dp/B00CR74FLO/ref=sr_1_1?s=wireless&ie=UTF8&qid=1421340875&sr=1-1&keywords=cell+tripod&pebp=1421340903362&peasin=B00CR74FLO

• Hit the record button and go through your script• Do not stop the recorder every time you make a mistake• Pause for a 3 count, then begin from the start• It is much easier to remove the mess ups and leave a good read

through than try to patch together your script• In the beginning it will take you several read throughs to get a clean

read through

• The audio needs to be good, but does not need to be perfectAvoid windy areasMake sure you limit background noise

• Have as much light as you can get. Again it does not need to be perfect

• You will get better and better with sound and lighting as you do more and more videos

• Upload the raw recording to YouTube.com• In your phones Gallery select the video you recorded (like you are

watching it)• When you are on the recording touching the screen will show you

option (top bottom or side)• Select the “Share” option

• From the share option select the YouTube icon

• Go to youtube.com and change the view from public to private

• Once the upload is complete, cut out the mistakes and leave the clean read through• Use YouTubes built in editor to do so

• Your video is ready• Tomorrow we will get your video sent out

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• Then break down how to do these steps in 2 hours