branding you
Post on 18-Oct-2014
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DESCRIPTION
"Branding You" covers how individuals are the new "Power Brands". This is a presentation that is available as a keynote - especially for sales teams or small business groups where the owners are the primary rainmakers.TRANSCRIPT
![Page 1: Branding You](https://reader033.vdocuments.us/reader033/viewer/2022051816/54435f30afaf9ff3098b4987/html5/thumbnails/1.jpg)
Branding You
How Individuals are the New Power Brands.
![Page 2: Branding You](https://reader033.vdocuments.us/reader033/viewer/2022051816/54435f30afaf9ff3098b4987/html5/thumbnails/2.jpg)
Why listen to me?• Tricycle helps organizations define and communicate their ideas.
• Worked with large corporations like Fred Meyer to personal brands like Troy McClain.
• Over 250 presentations from Payette to Malayasia
• Over 10,000 connections in the social space.
![Page 3: Branding You](https://reader033.vdocuments.us/reader033/viewer/2022051816/54435f30afaf9ff3098b4987/html5/thumbnails/3.jpg)
Defining Brand
Your presence when you are not present.
![Page 4: Branding You](https://reader033.vdocuments.us/reader033/viewer/2022051816/54435f30afaf9ff3098b4987/html5/thumbnails/4.jpg)
The End of Mass Media
• Fragmentation
• Business model issues
•Influence
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The Rise of COINs
• Centers of Influence
• The “Face” of a Brand
• True 360 degree brands
•Connectivity
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The Elements
• Culture of transparency
• Social media adoption
• The new “Communication Dept”
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The Steps
1. Create a brand separate from your company.
2. Be aware of first impressions.
3. Learn how to communicate in any situation.
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The Steps
4. Get involved in a cause.
5. Create an off-line & on-line following.
6. Become a “Relationship Broker”.
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Rules of Engagement
1. Social first; media second.
2. Person first; corporation second.
3. Keep it real.
4. A time to sell.
5. Attention to detail.
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Final Thoughts
• Think Signal v Noise
• Think like Gen Y
• Low cost, high reward
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Our Expertise
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Open Discussion