personal branding for you
TRANSCRIPT
NAME Natascha ‘Career Coach | Poochie’ Saunders
Education UMASS Amherst (BS), Johnson & Wales University (MBA)
Northeastern University (MS), MIT Sloan (EXEC), Harvard HKS (EXEC),
Stanford (EXEC), Northeastern University (Ed.D) ,ABD Current
Entrepreneur: CEO | Founder of The Youth Career Coach Inc.
Current Employers: Faculty at Northeastern, Faculty at Trinity Washington, MBA Exchange
Former Employers: George Washington University | EnCompass Education | URI | MIT Sloan |
Boston University | Johnson & Wales University |State Street | A.G.Edwards
|Wachovia Securities | Macy’s/Neiman Marcus | Saks Fifth | Swarovski | Candy Ford
Modeling | Roxbury Public Defenders | InCert Software | Pitney Bowes | Bally’s Total
Fitness | Reggie Lewis
Hobbies: Tennis, Piano, Cooking, Tae-Kwon-Do
Greek Organizations: Alpha Kappa Alpha | Delta Sigma Pi | Sigma Epsilon Rho
Cool facts: Goodwill Ambassador, Gambia (as Miss Black RI USA ‘06|’07)
Awards: Mass Housing | Mass Impact, Change Agent
Harvard ‘WECAN’ Woman of the Year
About Me
4/21/2015 www.theyouthcareercoach.com
“It’s not who you know it’s who knows you.”
Jeffrey Gitomer
4/21/2015 www.theyouthcareercoach.com | www.nataschasaunders.com
Personal branding, by definition is the process by which we market ourselves to others.
It’s how you position yourself for success using today’s resources.
4/21/2015www.theyouthcareercoach.com | www.nataschasaunders.com
4/21/2015 www.theyouthcareercoach.com | www.nataschasaunders.com
4/21/2015 www.theyouthcareercoach.com | www.nataschasaunders.com
1. Assessments: Myers Briggs/Jung Typology, Strength Finders, Transferable Skills, Job Assessment, Habits/Natural etc.
2. Have you ever been called intelligent, humorous, arrogant, networker, or analytical by peers? Ask?
3. Look in the mirror ! What is your Vision?
4. Write your biography and your obituary.
“Start with the end in mind. ” ~ Stephen R. Covey, The 7 Habits of Highly Effective People
4/21/2015 www.theyouthcareercoach.com
When you walk out the door Events/Gatherings Family Online On the street
4/21/2015 www.theyouthcareercoach.com | www.nataschasaunders.com
Purpose | Legal Document Length Accomplishment Statements (PAR, Verb Tense) #’s (People, Hours, Money, etc.) Headings (Career Accomplishments, Project Based Experience,
Presentations, Hobbies | Interests) Not just Spell Check Websites (On resume & Online Resume Websites/Portfolios) Resume Evaluation Check List (Handout)
Extra: Letters/Verbal Recommendations (Can impact you getting hired, Must
verify your cover letter & resume)
4/21/2015 www.theyouthcareercoach.com | www.nataschasaunders
Why do you write them? Styles (Paragraph | Bullets) Addressing the letter to whom Content
▪ Why are you interested in the position, and this company (brochure, mission, values, leaders)?
▪ Review the Job Description! What did they say they wanted in a candidate?
▪ Make the Match (Skills/Qualifications vs. What you have)
▪ Transferable skill set | Explain that you have the skills (jobs, courses, volunteer etc.)
Cover Letter Evaluation Checklist
4/21/2015 www.theyouthcareercoach.com
4/21/2015 www.theyouthcareercoach.com
What employers are saying….
70% of jobs at Google are filled by internal candidates
70-80% of jobs are filled by Networking- U.S. Bureau of Labor Statistics
Jeffrey Gitomer’s
Little Black Book of Connections
6.5 Assets
For Networking Your Way to RICH Relationships
WHO IS IN THE ROOM? WHO HAS THE CONTACT?
4/21/2015 www.theyouthcareercoach.com | www.nataschasaunders.com
Why (Explore, Identify, Build, Your Future)
Who (Family/Friends (auto detail shop), School, Teachers, Alumni, Parents (Bruins Hat))
What (A system to share information, Personal & Professional)
When (Church, Bus (be careful & selective), Over a meal, At the mechanic)
Where (Social Media) Groups/Member of Associations, Greek Orgs, College, Church
How (Letters, Elevator Pitch, Presentation, Informational Interviews, Business Cards)
Create a strong profile
Read other profiles in your field
Requesting an introduction
Ask anyone if you can add them & search who
they are connected to
Groups (Alumni, Industry, Start your Own)
Add projects, books etc. on your profile
Blogger |Word Press | Newsletter | Magazine | Paper
Google Search
YouTube Channel
Expertise, Any features of you online anywhere?
4/21/2015 www.theyouthcareercoach.com
Essence Magazine
Black Enterprise Magazine
Subscribe, Read their About Tabs
Direct Message to the President of
Internships.com
Macy’s Marketing Department for a Student
Perfume Creator
DO’S
Ask for business cards & organize them in excel, LinkedIn & write on the back of them
Update your contacts w/ what your doing – you may need a reference, send notes once a year
Positive attitude and SMILE (pearl white teeth and great breath) Listen and follow through, make a personal connection Practice your Elevator Pitches
A survey of more than 2,000 adults conducted by
Glassdoor and Harris Interactive found that 52%
trust friends and family when making job decisions,
14% trust reviews, 5% trust a company's website and
2% trust the company's recruiters.
“I think that it would be useful to reiterate that young professionals should send a follow up email. Over the past few weeks, I received several e-mails from individuals who were applying for the … position. I answered their questions and concerns, and then I never heard back from them again. It would have been nice to hear whether they made it to the next round or even if they did not get the job. In the latter case, I could send their resume through a different channel or perhaps even get some feedback for them as to why they did not get the job that might be useful in future interviews.”
Ask parents, friends, family members to set up meetings with HR Directors
Associations Databases Career Services Advisors (Example:
Google, Apple) Do you find problems to solve? Do you have a headhunter/recruiter? Can
you locate a temp agency? Do you have a Top 10 Target list? Former Employers (Volunteers,
Internships, Summer Jobs etc.) Help wanted ad’s in the Newspapers Industry job fairs, not just school *Informational Interviews
4/21/2015 www.theyouthcareercoach.com | www.nataschasaunders.com
*Informational Interviews Job Websites (Ex. SimplyHired, Indeed,
HigherEdJobs)
Professors, Teachers, Mentors, Ministers (Ex. Dr. Reid, Mr. Thomson Security at the Church)
Send out letters of inquiry What boards do you sit on (school &
not related)? What organizations are you a
member of? Who have you helped? Are you of
service? Who knows you? Your Brand
4/21/2015 www.theyouthcareercoach.com
Materials ▪ Business Card, Resume, Cover Letter, References
Image▪ Apparel, Hygiene, Hair Style, Hands, Shoes, Pictures, Avatar
Communication ▪ Introduction, Elevator Pitch, Etiquette (Silent Language-eyes, arms, legs etc.), Email,
Phone, Text, IM
Reputation ▪ Family, Friends, Associations, Network, Return the favors, Giver
Online ▪ Portfolio, Blog, Website, LinkedIn, Facebook, Twitter, Google, Youtube
Presentations
4/21/2015www.theyouthcareercoach.com | www.nataschasaunders.com CREATED BY NATASCHA SAUNDERS ™
www.theyouthcareercoach.com (Resume, Cover Letter, Vision & Goal Guide) http://theyouthcareercoach.com/Resources.html (Helpful Resources) http://www.humanmetrics.com/cgi-win/JTypes2.asp (FREE Personality TEST) www.Quintcareers.com (Has lots of resources) www.gallupstrengthscenter.com (Find your 5 Top Strengths) Books:
How to Become CEO, Jeffrey J. Fox
Little Black Book of Connections, Jeffrey Gitomer
Ask for it, Linda Babcock & Sara Laschever
The Girls’ Guide to Power & Success, Susan Solovic
4/21/2015 www.theyouthcareercoach.com | www.nataschasaunders.com
