1. Product Roadmaps Creating a Compelling Vision Jim Semick ProductCamp Silicon Valley March 22, 2014

2. Have You Seen these Signs of Roadmap Disfunction? Strategic objectives not clear Confusion internally about current roadmap Lack of transparency/decisions not accessible Process and roadmaps not unied across org Lack of consistency when evaluating opportunities Execs are not on board or focused on weeds Sales sharing internal roadmaps with 3. How can we change this? 4. Consider Your Audience Is it executives? Engineers? Sales & Customers? 5. Be Goal Oriented: Keep Your Initiatives and Dates High Level 6. Think in them es that deliver value 7. Organize It Product Line Product Category (e.g. Web, Mobile, Platform) Markets Served Strategic Initiative (e.g. monetization, growth) Team Outcomes, Goals Sales Channel Status 8. Color coded by Strategic Goals Quarterly/Monthly Timeframe Product Lines or Product Categories Details: e.g. Goals, Strategic Value, Features, Progress, Owner Typical Format 9. Other Formats romanpichler.com, S. Doubinski 10. Whatever format you choose, make it: Accessible Easy to update Collaborative Consistent Visual 11. Executive Engagement Be transparent about your approach Engage them with your process Align decisions with Goals and KPIs/Objectives Give them access to the roadmap 12. Prioritization Benet versus Cost Benets: e.g. Increase revenue, growth, customer value, strategic value Costs: e.g. Implementation effort, support costs, risk Scoring: the score isnt the important part. Its the conversation. 13. Roadmap Resources Pragmatic Marketing 280 Group: templates, training Steve Johnson: under10consulting.com - ebook 14. Thank You! Jim Semick jim@productplan.com www.productplan.com @productplan Try ProductPlan Free for 30 Days