communities at scale: the pinterest story
TRANSCRIPT
Hi, I’m Enid. Here are some things I did decently and other things I
screwed up.
Two broad parts
❖ Early growth
❖ Solving problems at scale
Friends with mutual benefitsEarly community building, Alt Summit and Pin It Forward
Alt Summit; making friends
❖ January 2010: Alt Summit
❖ May 2010: Pin It Forward
Pin It Forward
❖ 30 days x 10 bloggers = 300 participants and posts
❖ Awareness!
Built on trust, mutual benefit and we continue to rely on them
What we learned
❖ Word-of-mouth growth: DIY, food, weddings, women’s fashion and education
❖ Influencers rally their own groups
❖ Tell our story through others
❖ Grow in new markets category-by-category
What we learned
❖ Simple is better
❖ Pinterest is complicated; invest in user-ed
No sleep till you’ve scaledCommunity policies, spam and support
Upholding community norms❖ Translate values into automated flows
❖ Useful warnings/notifications, nags and appeals
❖ Really, really serious tools for content reviews
What we learned❖ Spam: Co-own goals and specialize
❖ Pinners Ops specialists are fully embedded in eng team
❖ Community signals; tickets/appeals related to spam + more technical work; own Pinner messaging
What we learned❖ Support: Didn’t co-own
❖ Made the business case for 3rd party resources
❖ Ruthless prioritization: All basics are self-help
❖ Hired the right people
Yash Nelapati . Marty Wiener . Aaron Franklin . Kim O’Rourke . Annie Lee . Don Faul . Grace Porter . Jessica Aylward . Stephanie Lim . Jimmy
Sopko . Joel Meek . Arwa Husain . Eric Alessi . Maggie Armato . Hannah Scott . Arla Rosenzweig . Abby Carrier . Sara Martineau . Charlotte
Wilner . Atira Richards . Cindy Lin . Chris Gillespie
