communication science (sbb3802) lecture notes - week 2

8/9/2019 COMMUNICATION SCIENCE (SBB3802) LECTURE NOTES - Week 2

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SCIENCE COMMUNICATION

Week 2

Dr. Edlic SathiamurthyNo. 6, Annex. FST

[email protected]


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Week Lecture Activities Hour

1 Introduction 15 minutes 2

- ourse a m an o ec ves

-Course focus

-Instruction and assessment method etc.

*

essay on course

objectives

Form groups and

person2 Fundamentals of Communication 5msp 3

-

-Ethics

3 Practical Aspect of Communication 1 5msp 3-

4 Practical Aspect of Communication 2

- How to design a poster

Designing a poster

exercise

3

os er op c5 Scientific research methodology 1

-Qualitative and quantitative

5msp 3

- n uct ve an e uct ve approac

-Research process-Research design


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Consider the followingquestions and pictures.


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What is communication?

Why do you need to communicate?

Is silence really golden?

Discuss these questions in your group!

ou are g ven m nu es.


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,

heart speaks to the heart. (an Arab

A picture is worth a thousand word

Out of the abundance of the heart, the

mou spea s ew es amen


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Communication models.

Mortensen: In the broadest sense, a model is asystemat c representat on o an o ect or event nidealized and abstract form. Models are somewhat

arbitrary by their nature. The act of abstractingeliminates certain details to focus on essential factors. .. . The key to the usefulness of a model is the degree towhich it conforms--in point-by-point correspondence--to

the underlying determinants of communicativebehavior.


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. Communication is not one wa

It is a dual and multi path exchange ofinformation

It involves your five senses/channels (but mainly

your sight and hearing) n uence y percep on

Is there any difference between

If there is, what does it implies tocommunication?


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.

Writing

ra

Graphics

Body language

Listening

Media electronic and non-electronic


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Communication skills The message is the product

A product must be packaged such a waythat it a eals to the customers

How do you package your message?

communication forms with communication

Forms What way?

Skills How to do it? What quality?


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.

listener

stop talking?

ee ac response s an essen aelement in communication. Why?


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.

communicating?

say?

re we accoun a e

What do morality, responsibility and

accountability got to do with beingRELIABLE?


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Plagiarism How to avoid plagiarism? When modifying information, avoid copying or

mo y ng a a or n orma on w ou c ng e source

Plagiarism is regarded as a serious academic offenceand will always be penalized severely

e unac now e ge use o anot er s wor as twere ones own

The concept of work includes ideas, writing, data ornven ons

The notion of use does not only mean copy word-for-word, but also a copy of ideas involved

Use of anothers work is acceptable, if youacknowledge the source To avoid unintentional plagiarism, quote the authors

rect y an prov e a re erence to t e re evant art c eor book beside the quote


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1. Know your material. Pick a topic you are

interested in. Know more about it than ouinclude in your speech. Use personal storiesand conversational language that way you

2. Practice. Practice. Practice! Rehearse outloud with all equipment you plan on using..

3. Know the audience. Greet some of the

audience members as the arrive. Its easier tospeak to a group of friends than to strangers.

4. Know the room. Arrive early, walk around the

microphone and any visual aids.5. Relax. Ease tension by doing exercises.

rans orm nervous energy n o en us asm.


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6. Visualize yourself giving your speech. Imagineourself s eakin , our voice loud, clear and confident.

Visualize the audience clapping it will boost yourconfidence.

. .

want you to be interesting, stimulating, informative andentertaining. They dont want you to fail.

. audience probably never noticed it.

9. Concentrate on the message not the medium.ocus your attent on away rom your own anx et es an

concentrate on your message and your audience.

10.Gain ex erience. Ex erience builds confidence, which

is the key to effective speaking. A Toastmasters clubcan provide the experience you need in a safe andfriendl environment.


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o u A g a i n !

communication science (sbb3802) lecture notes - week 2

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