communication channels for the european single digital market
TRANSCRIPT
Communication Channels for the European Digital Single Market
Mariana Damova, PhD
EuroDIG 2015
EuroDIG 2015 6/4/2015
find information about their rights and obligations in the whole EU
webcash.in
The Digital Single Market (DSM) means
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consumers can buy products and services online across borders
http://www.bruegel.org/ en.brz.gv.at
companies and citizens can interact with authorities
findicons.com
Impact
Jean-Claude Juncker
Agenda for Jobs, Growth, Fairness and Democratic Change
Priority No 2
July 2014
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generate up to EUR 250 billion of additional growth in Europe by 2020
create hundreds of thousands of new jobs, notably for younger job-seekers
create a vibrant knowledge-based society
A Digital Single Market Strategy for Europe
06.05.2015
How
Maximising the growth potential of the European Digital Economy
ICT infrastructures for better public services, inclusiveness and skills and industrial competitiveness
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Better access for consumers and businesses to online goods and services across Europe
remove key differences between the online and offline worlds to break down barriers to cross-border online activity
Creating the right conditions for digital networks and services to flourish
high-speed, secure and trustworthy infrastructures and content services and regulatory conditions
Empowering Communication Channels
Language
– a crucial communication channel
language barriers or language-blocking - an obvious challenge for the realization of the European Digital Single Market
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Europe is multilingual – 24 official languages
• if you don’t understand the language on your screen, no transaction will happen, no deal will be concluded • public services are moving online and trigger the need for pan-European public
services that address the 500 million citizens of the EU
• promotion of European works through audiovisual media channels
Multilingual Digital Single Market
• Break the language blocking – Single languages address no more than 20% of the Digital Single
Market
• Enable seamless use of all official languages of the EU – Ensure open access to over 50% of the world’s online
population and 73% of the world online market – Approximately 60% of individuals in non-Anglophone countries
seldom or never make online purchases from English-language sites
• Language technology made in Europe – will transform Europe into a world-wide leader in technology
innovation – Will secure Europe’s future as a world-wide trader and
exporter of goods, services and information
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META and LT-Innovate
Multilingual Europe: The Crowning Touch to the Digital Single Market
Technology can help
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• Language technologies evolve since the 80ies in European context - Eurotra 80ies - VerbMobil 90ies
• Europe wide organizations - LT-Innovate - ELRA - META-Net, META-SHARE
• Current trend is for humans and computers to better interact and cooperate - Semantic Web technologies, Linked Data - Human-computer interaction - Sentiment, Opinion, Empathy - Big data – unstructured knowledge management
• FP7, Horizon2020, CEF invest in solutions involving language technologies
Initiatives It is not about machine translation only It is about: • Easy development of language based solutions • Easy access to language resources • Content management • Content analytics • Search and Question/Answering • Intelligent multi-modal interactive services
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European Language Cloud LT-Innovate
PPP Big Data Value Association
Strategic Agenda for the Multilingual Digital Single Market
Envisaged application areas
• Unified customer experience • Cross-cultural CRM • Digital translation centre • Content curation and content production • Virtual and real translingual spaces • Voice of the customer • Business intelligence using Big Data • Multimodal user experience for connected evices • Smart multilingual assistants • Voice of the citizen – social intelligence on Big Data • Online dispute resolution • E-Participation • E-Government • E-Health • E-Learning
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- Services, Platforms, Infrastructures - Research Agenda
Expertise and capacity
Europe has
– more than 2,500 SMEs in the field of language, knowledge and interface technologies
– more than 5,000 companies providing language services that can be improved and extended by technology
– more than 800 research centres performing world-class scientific and technological research on all European and many non-European languages
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Thriving community
Mastering multilinguality through technology
• Of interest for EU • Inevitable milestone for the realization of the Digital
Single Market Pillar I: Better access for consumers and businesses to digital goods and services across Europe Pillar II: Creating the right conditions and a level playing field for digital networks and innovative services to flourish Pillar III: Maximising the growth potential of the digital economy
solving the language-blocking problem is not trivial,
but carries great impact, and deserves serious attention
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“The Strategic Agenda should identify the multilingual challenges of DSM, indicate how the solutions would be delivered, and how the gaps would gradually be filled.”
Marta Nagy-Rothengass, European Commission, Head of Unit DG Connect Riga Summit 2015 on Multilingual Single Digital Market
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United in diversity Единство в многообразието Ühinenud mitmekesisuses Egység a sokféleségben Jednotná v rozmanitosti Aontaithe san éagsúlacht In verscheidenheid verenigd Unie dans la diversité Zjednotení v rozmanitosti Forenet i mangfoldighed Forenet i mangfoldighed Uniti nella diversità Unitate în diversitate In Vielfalt geeint Ενωμένοι στην πολυμορφία Moninaisuudessaan yhtenäinen Unida en la diversidad Unidade na diversidade Ujedinjeni u različitost Förenade i mångfalden Suvienijusi įvairovę Zjednoczeni w różnorodności Magħquda fid-diversità Suvienijusi įvairovę
Thank you for your attention
Contact:
Mariana Damova
http://www.mozajka.co
6/4/2015 EuroDIG 2015