new communication channels
DESCRIPTION
Smartphones, apps, QR codes, online platforms: What's hot, what's not and what really works.TRANSCRIPT
New Communication Channels
Smartphones, apps, QR codes, online platforms: What's hot, what's not and what really works.
Sue Beckingham and
Sue Featherstone
Mobile Phones
Smartphones
Smartphone owners became the majority of mobile phone users, growing from
By end of 2012 1 billion smartphones in use around the world
49%Q1 2012
56%Q3 2012
Apps
QR Codes
Video
Audio
Web pageLeave
contact details
Survey
Business cards, fliers, posters, advertising billboards
Online Platforms
Webinars Go-To-Webinar WebEx Infinite Adobe Connect Workcast
Google+ Hangouts on Air
1. Authenticity
2. Transparency
3. Immediacy
4. Participation
5. Connectedness
6. Accountability
(Postman 2009)
Six valuable attributes that make social media
a powerful tool in corporate communication
Social Media
Drive traffic
Share content
Link content
Showcase media
Networking
Build community
Social Media Connectedness
Social Media Connectedness
BUT....
Just because you can......doesn’t mean you should
Don’t tune out your message
Sometimes fresh thinking is needed...
Knowledge Transfer Partnerships
Government-funded Technology Strategy Board initiative
KTPs are collaborations between business and HE institutions
Available in a wide range of industries Open to companies of all sizes
Contributed to Joseph Rhodes Ltd being awarded the Queen’s Award for Enterprise in the innovation category in 2010Won £14m of new orders£10m increase in annual sales turnover during the project period£500k increase in annual profits after completion of the KTP Increased overseas turnover (121% 2010-11)
Helped Penny Hydraulics secure new contracts worth £400k Saw SHU research graduate Simon Pykett named Business Leader of
Tomorrow and Young Design Engineer of the Year 2012 Resulted in a £3 increase in annual savings investment for
Leeds Credit Union in the year post KTP
Knowledge Transfer Partnerships
What’s in it for you?
New ways to increase your competitive advantage or enter new markets
New skills and technology to improve performance and increase profitability
A newly qualified, enthusiastic graduate (KTP Associate) working for you to spearhead new projects Supported by an experienced academic
Access to university expertise, research and facilities as part of an enduring partnership
What’s in it for you?
Average benefits achieved by a single KTP include: Increase in annual profits of over £283k Creation of three new jobs Enhanced skills of existing staff
How does it work?
KTP projects are build around your business Can last from six months to three years
You tell the institution about a strategic development that will help your company grow They’ll identify the knowledge and solutions to
make it happen And link you to the right University experts
Together you’ll finalise a project plan as the basis for a KTP grant
How does it work?
One of the most responsive funding streams available
Six submission dates throughout the year
Approval (or not!) within three weeks Nationally 85% success rate at first
submission
Who Pays?
All KTPs part-funded by the government Different levels of funding apply
For a first KTP: SME pays 33% = c£20k Large Company 50% = c£30k
What do you get for your money? A full-time Associate working in your business Half a day a week of academic time Access to facilities & equipment within the University.
Institution benefits
KTP Associates gain: Personal and professional development
opportunities Business-based experience• Enhances teaching and learning for our students• Placements and internships• Graduate recruitment
Long-lasting partnership
Any questions?
Have a chat with Sarah DurkinShe’ll point you in the right direction!Tel: 0114 225 4049 (Tues-Thurs)www.shu.ac.uk/business