common mistakes of e-commerce start -ups
TRANSCRIPT
COMMON MISTAKES OF ECOMMERCE START-UPS
Provided by MageWorld – Leading Magento Extension Provider
Outline
1. Unbalanced Budget2. Wrong E-Commerce Platforms3. Ignoring Web Analytics4. Discount Without Studying Facts5. Lack of Detailed product Information & Images 6. A Confusing Check Out Process
ProductsWebsiteEtc.
1. Unbalanced Budget
Marketing Advertisin
g Etc.
Prepare an abundant budget for marketing plan => the life of every
online business
2. Wrong E-Commerce Platform Choices
Choose the suitable platform for: Requirements Strengths Weakness Business goals
3. Ignoring Web Analytics Seeing reports in web analytics helps
to understand: what customers view on your site where they leave your page which parts they click a lot, etc
Recommended Tool
4. Discounting Without Studying Facts
Short term Long term
Reason: Longer term Discount might attract wrong targeted customers – Who just come because of discount.
5. Lack Of Detailed Product Information & Images
Description helps to understand products thoroughly
The well taken images provide detailed angles of product and motivate customers to purchase.
6. A Confusing Check Out Process
Customers are too tired
Too Many Steps
Too SlowToo Much Information
One Step Only New Responsive Design Easy to use Multiple payment methods
Solution
One Step Check Out Pro by
Mageworld