common mistakes of e-commerce start -ups

9
COMMON MISTAKES OF ECOMMERCE START-UPS Provided by MageWorld – Leading Magento Extension Provider

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Page 1: Common Mistakes of E-Commerce Start -ups

COMMON MISTAKES OF ECOMMERCE START-UPS

Provided by MageWorld – Leading Magento Extension Provider

Page 2: Common Mistakes of E-Commerce Start -ups

Outline

1. Unbalanced Budget2. Wrong E-Commerce Platforms3. Ignoring Web Analytics4. Discount Without Studying Facts5. Lack of Detailed product Information & Images 6. A Confusing Check Out Process

Page 3: Common Mistakes of E-Commerce Start -ups

ProductsWebsiteEtc.

1. Unbalanced Budget

Marketing Advertisin

g Etc.

Prepare an abundant budget for marketing plan => the life of every

online business

Page 4: Common Mistakes of E-Commerce Start -ups

2. Wrong E-Commerce Platform Choices

Choose the suitable platform for: Requirements Strengths Weakness Business goals

Page 5: Common Mistakes of E-Commerce Start -ups

3. Ignoring Web Analytics Seeing reports in web analytics helps

to understand: what customers view on your site where they leave your page which parts they click a lot, etc

Recommended Tool

Page 6: Common Mistakes of E-Commerce Start -ups

4. Discounting Without Studying Facts

Short term Long term

Reason: Longer term Discount might attract wrong targeted customers – Who just come because of discount.

Page 7: Common Mistakes of E-Commerce Start -ups

5. Lack Of Detailed Product Information & Images

Description helps to understand products thoroughly

The well taken images provide detailed angles of product and motivate customers to purchase.

Page 8: Common Mistakes of E-Commerce Start -ups

6. A Confusing Check Out Process

Customers are too tired

Too Many Steps

Too SlowToo Much Information