Commercial Intelligence BGD

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When data tells us predictive stories

Commercial Intelligence BGD

See the futureTake the decision

M&E

SLMS

Commercial Intelligence BGD

How to activate BGD CI

M&E SLMS

Primary data resources

from BP & ASMs

Reporting

Raw material report

Secondary report of MS

Daily data collection

from different

workgroups

Data will be rearranged

and managed as per

groups and channels

Master data of Channels

Workgroups

Competition activities

Master data is stored

and for 3 months with

every relevant backup

Data analysis

And Predictive scripts

for promotional acts &

Creative interventions

By category and by

market decision can

be obtained and used

for further reference

Each and every activity

will be monitored and

evaluated via Call

center backup and

mystery shopping

Learning platform

for Sales

management and

assessment of

learning into real

market scenario

Commercial Intelligence BGD

The benefitsBGD CI will enable

M&E

SLMS

Regular monitoring and

evaluation of Marketing acts

in different channels

Regular reporting enables us

get the real feel of the

market

Quantitative feedback on

Market and Industry analysis

( MS %+ SIS %+ AdS +BE)

Directional pattern for future

via regression, predictive and

prescriptive analysis

Relevant data storage and

analysis

Commercial Intelligence BGD Pathway to activate BGD CI

Nov-Dec 2015

Phase 1

Back end preparation and data card

activation at BP and ASM end

Jan 2016

By outlet + By client

reporting format

Phase 2 Phase 3

Complete reporting, analysis &

evaluation

with Commercial Intelligence

Feb 2016 onwards

Commercial Intelligence BGD

Thanks