commercial break- global digital distribution: believe digital
TRANSCRIPT
Believe Digital Presentation – Music Matter 2013 - Singapore
We have been building a solid wholly-‐owned pla4orm to distribute your music since 2005
3% up to 40% digital market share in key territories. (Believe achieved a 27% market share ahead of Universal, Sony, Warner and EMI in France in June 2009 with 10 albums and 3 singles in the top 50 digital albums and singles charts)
20 top 10 charted albums and singles across Europe in the past 18 months alone, including 8 number-‐ones. Over £40 million in royalRes paid since 2005.
We are the largest fully “independent” digital distributor in the world…
We are the only distributor with a pan-European and international local presence ‘on the ground’
UNITED STATES 6 employees
UNITED KINGDOM 28 employees
FRANCE 100+ employees
GERMANY 15 employees
SPAIN / PORTUGAL 4 employees
BRAZIL 5 employees
ITALY 15 employees
CANADA 10 employees
AFRICA 8 employees
INDONESIA 3 employees
MIDDLE EAST 4 employees
RUSSIA 4 employees
Turkey 3 employees
Singapore 1 employees
Poland 3 employees
CHILE 3 employees
MEXICO 2 employees
New territories Imminent
Who do we distribute to..? A growing global distribuRon network built since 2005 All major online and wireless digital music stores covered globally (over 350 at the moment)
MaximisaRon of the ‘per transacRon’ fee (stream or download)
Contractual markeRng commitments from major services
All of our deals are negoRated with a view to maximize per stream or per download revenues, so as to increase “your” revenues.
…and a selecBon of people we work with?
What does this mean we can do for you?
We can distribute your music internaBonally, and provide markeBng and promoBon locally
on a pan-‐European & internaBonal basis
We offer a wide range of global digital services that can be tailored to meet your individual needs
From basic digital distribuRon To execuRon and coordinaRon of complete release strategies (online & offline) on a pan-‐European and global basis.
DISTRIBUTION MARKETING REPORTING
Full label support for key releases
Dedicated product managers specialising in all musical genres
Strategic music markeBng to build up a tailored release strategy (Bming, pricing, promoBon…)
CoordinaBon of online and offline markeBng & promoBon.
Music professionals Passionate, knowledgeable and experienced music-‐loving staff, because selling digital music is first and foremost about selling music…
We have an in-‐depth understanding of local music markets to properly posiRon your release.
Knowledge and Experience
• Digital markeRng • Online and offline promoRon • Technology § Video DistribuRon § Recompiling
One centralised contact to coordinate integrated release soluRons across major territories
Trade-‐MarkeBng At Believe
We can distribute your music internaBonally, and provide markeBng and promoBon locally on a global basis
Why is our local presence so important for you?
With local markeBng experBse to posiBon your products
InternaRonal sales account for a larger percentage of sales in the digital world. And selling digital music is not so different to selling physical CDs, YOU NEED THE SUPPORT OF A POWERFUL AND PRO-‐ACTIVE LOCAL TEAM!
That have direct contacts with local stores and key local media
Who can leverage their local market share to push key products
Here is a selecBon of our recent key releases!
Results of our YouTube channel management
Content management strategy: • SEO improvements (tags, ranking, description…) • Protection against illegal copies • Incremental views improvements • Viralisation activated (Facebook, twitter…)
Revenues increased: • Defining territorial revenues • Effective monetisation strategies
Video Services Believe Digital has invested in technology and resources in order to maximise the potenRal of our clients videos. Our video service is centred around our video system, which allows our clients to upload a video through Believe, which is then distributed to video streaming sites including YouTube, Muzu, Myvideo.de, and DailyMoRon.
Video Services How are we organised to beZer serve your needs?
Easily distribute your assets
Control and opBmise your content
MoneBse and clear reports
Knowledge and Experience • Digital markeRng experts
• SEO and improved metadata • Illegal copies control • OpRmised music channels to efficiently broadcast your content to a targeted audience
Technology • Upload once and distribute globally on major video streaming services
• InnovaRve system to create videos out of soundrecordings.
Value your assets • CompeRRve revenue rates with all services thanks to our market share • Turn your audience into buyers thanks to stores on your channels
• We drive adverRsers to your content
A team of 30 dedicated channel managers in local territories to help you:
The Sync Department • Believe has a team of experienced sync professionals, with over 20 years music industry
experience, who are acRvely working the Believe catalogue in all sync areas, including the games, adverRsing, branding, TV and film industries.
• Believe have hundreds of exisRng contacts and relaRonships across the globe and are acRvely making new contacts.
• We work with labels and dedicated, genre specific label managers to idenRfy the best new music going.
• We send out selected music playlists and new releases to a network of contacts. • We respond to incoming briefs from agencies using unique search sonware. • All deals with arRsts and labels are non-‐exclusive and the arRst/label has prior approval on all
deals. • ArRsts and labels receive revenue directly from syncs and also from a boost in sales due to
increased visibility. • Current labels signed up for Believe Sync services include Brownswood, Pink Mist, Black
Buper, Southern Fried, Tru Thoughts, Fatcat, Skint Records, Alcopop, Tape Club Records, Bad Life, Freshly Squeezed. We also have arRst direct deals with Bwani JucRon, Public Service BroadcasRng, Echo Tape, Madrid and Jennifer Len.
Believe provides their clients with bespoke Social Media advice.
Social Media Health-‐checks
We will assess your label or arRsts’ online presence across
all social networking sites.
Our experts will advise ways to beper customise your
networks, offer suggesRons for increasing followers and
will give you Rps for how to beper interact with your
audience.
Digital Strategy
Get support and suggesRons of tailored viral-‐markeRng
strategies planned around release campaigns. As part of
our efforts we can pitch for innovaRve online interacRons
like compeRRons designed to raise awareness and engage
with fans.
Believe Digital is commiZed to internaBonal development in emerging territories
Believe Digital has teams in the following territories: Brazil, Canada, Chile, France, Germany, Indonesia, Italy, Mexico, Russia, Spain, Turkey, the UK and the US with further offices launching soon.
Let us know if you have content or services from territories we currently are not active in.
Any quesBons? For more informaBon please contact us on:
[email protected] +44 20 7036 8720 www.believedigital.com